Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
HallONE, the year-round sourcing facility and creative space of the Center for International Trade Expositions and Mission (CITEM), proved coco coir as a unique, sustainable, versatile, and marketable manufacturing material by generating more than PhP 20 million potential export orders of coco coir products at the recently concluded 63rd edition of Manila FAME last April 21-24, 2016 held at the World Trade Center, Pasay City.
Uplifting the humble fiber from its traditional use in horticulture and soil management, HallONE showcased newly developed and innovative coco coir products for the home, fashion, lifestyle, and seasonal décor, drawing remarkable interest from its local and foreign buying companies and receiving a total of 213 inquiries during the Manila FAME event. The HallONE exhibit featured resort footwear, ladies’ shoes, Christmas ornaments and table tops, mats, carpets, mattresses, hanging and table lamps, vases, magazine organizers, storages, pet products, side by side with its traditional applications in the country.
In cooperation with the regional offices of the country’s Department of Trade and Industry (DTI), the Philippine Textile Research Institute (PTRI), and the Design Center of the Philippines (DCP), the newly developed coco coir products were designed and produced by the Philippine exporters and manufacturers from the home, fashion, lifestyle, and agri-industry sectors based in the provinces of Laguna, Quezon, and Bicol. These include Pilipinas Ecofiber Corporation, Coco Technologies Corporation, R. Cabrera’s Gifts and Collections, Charles and Clara’s Footwear, Ai-she Footwear, Jhaz Footwear, Sarilikha Handicrafts, Yarnyaa Handicrafts, Likhang Liliw Footwear Cooperative, Rolyolikha Atbp. Handicrafts, KAP-WESL Multipurpose Corporation, Martha’s Handicrafts, and Sowerscrafts Enterprises.
Miniature animal ornaments with strings and sticks, and animal-inspired Christmas trees made from coco fiber and coco peat were among the fast-selling products during the show, along with the ladies’ sandals, men’s slippers, beehive and nipa hut-inspired hanging lamps, cat houses and toys, and doormats as secondary favorites by foreign and local retailers and wholesalers.
“The products are very interesting and cute. The use of coco coir as raw material is something new to us buyers,” said Margie Adrada, a Filipina based in Seattle, who owns five Dekorasyon retail stores in the US, and never fails to visit every Manila FAME for product sourcing.
Initial orders from the US, Belgium, the Netherlands, and Japan were also placed through HallONE, while some serious orders are under negotiations with possible factory visits from Russia and Norway.
“It’s very surprising that the coco coir products would get this much attention and interest from foreign buyers and even from the local community. This is our first time to participate in this event, and we’re extremely happy with the outcome,” said Ramonito Bernales of Martha’s Handicrafts.
Besides the exhibit, HallONE’s Material Showcase, in partnership with the Philippine Fiber Industry Development Authority (PhilFIDA), the Philippine Coconut Authority (PhilCOA), and Timbermate-HMT Industries Corporation, also attracted buyers who checked and studied the featured raw materials available in the Philippines. The guests found the information from the books, magazines, and the online material database prepared during the exhibit very helpful especially with regard to each of its biological origins, production characteristics, supplier information, and relevant application and manipulation techniques.
“It’s an excellent showcase! Exhibiting the materials that can be found in the Philippines is a very good idea. I’m very happy that I was able to see and feel each of the local raw materials that are being utilized in this event,” Charles Ting, a CEO of a company who manufactures wall coverings from Taiwan, exclaimed.
HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.
The Rainiers Research and Development Institute (RRDI) started as a backyard business of husband-and-wife team, Dr. Rainier Villanueva and nurse-wife Victoria, who formulated their own herbal shampoo made from lawat leaves: the Lauat Hair Treatment Shampoo.
A neurosurgeon, pharmacist, and medical technologist all rolled into one, Dr. Villanueva was drawn to the idea of marrying the traditional herbal treatment with modern medical practice. He conducted intensive researches and experiments to process the raw ingredients and turn them into a more convenient form meant for daily usage.
The shampoo is composed mainly of the leaves acquired from the lawat plant which is indigenous in the Visayan region, particularly in the island of Masbate. RRDI sources the raw ingredients used in its products directly from the province which, in return, provides livelihood to the locals.
Dr. Villanueva developed the fascination with the all-natural, traditional body treatments in his home province of Masbate. “In the early days, people in Masbate used lawat leaves to treat their hair and scalp problems such as dandruff and hair fall. These leaves are crushed and turned into a gelatinous form and applied directly into the scalp,” explains Victoria “Vicky” Villanueva, executive vice-president of RRDI.
Through word-of-mouth advertising, the Lauat Hair Treatment Shampoo became widely known not only locally but also internationally. From the shelves of local supermarkets, the shampoo eventually reached retail shops in foreign shores and even clinched a prestigious award in the 27th Salon International Des Inventions in Geneva, Switzerland way back in 1999.
Lauat Hair Treatment Shampoo is notably the first non-medical product distributed by Zuellig Pharma, a Swiss pharmaceutical company based in the Philippines. This helped build the company’s strong branding presence in the market. It is now being exported abroad, to countries such as the US, Norway, Germany, Australia, Ghana, Saudi Arabia, Korea, and Malaysia where there is a captive market.
From its humble beginnings as a simple husband-and-wife business endeavor in 1989, RRDI grew to be one of the pioneers and recognized Philippine companies in the field of herbal and natural products such as shampoos, conditioners, soaps, deodorants, and other herbal treatments. The company has then developed more personal care products made from all-natural ingredients like lawat, gugo, akapulco, virgin coconut oil, carrot, calamansi, and tawas.
These all-natural RRDI products were a hit among local and foreign trade buyers and visitors who trooped to the World Trade Center for the 63rd Manila FAME, a trade show which showcases finely crafted products covering the home, holiday and gifts, and fashion sectors crafted in the Philippines for the global market.
RRDI’s participation in the recently concluded Manila FAME has allowed the company to expand its market reach even more. RRDI is one of the select companies that was part of the Department of Agriculture (DA) Pavilion, which showcased a wide range of food gifts, body care and wellness products, manufactured by local communities supported by the DA-Agribusiness Marketing Service (AMAS).
“Manila FAME is a good trade show for people to visit and experience. We have been participating in Manila FAME way back, even during the time of Mina Gabor (founder of CITEM). It is really an ideal place to showcase one’s products. By being here, you can see that the Philippines has such beautiful products!”says Villanueva.
The company’s partnership with DA and the Center for International Trade Expositions and Missions (CITEM), organizer of Manila FAME, gave Manila FAME trade buyers and visitors a welcome opportunity to get to know up close RRDI’s product lineup of carefully formulated herbal products.
From a simple backyard business, RRDI has become a full-fledged manufacturing company that positions itself as a one-stop service provider in the areas of R&D, raw material sourcing, product development, toll manufacturing/private labeling, product testing, and packaging development.
“If you want posterity and a continuation of your legacy, you have to have your own brand,” concludes Villanueva, who shares that RRDI also has a CSR program that involves sending several underprivileged youth to school and granting them part-time employment.
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), and the United Architects of the Philippines (UAP), which recently entered into a partnership to help secure the foothold of Philippine design and architectural enterprises in the global scene, reinforced their alliance by supporting each other’s signature events, Manila FAME April 2016 and UAP CONEX (Convention Exhibits) 2016.
During its three-day run, UAP CONEX 2016 featured the Manila FAME Pavilion, which exhibited some of the best furniture, lighting, and home accents crafted by Filipino manufacturers. Meanwhile, UAP CONEX delegates visited Manila FAME during its opening day, in support of the trade show and the Philippine design industry.
Through the DTI-CITEM and UAP partnership, Manila FAME and Philippine MSMEs can create new networks and strengthen their current connections to UAP’s 27,000 members as well as the leading architects and builders worldwide who are linked with UAP through significant organizations such as the UIA (Union Internationales des Architectes or International Union of Architects) and ARCASIA (Architects Regional Council). Meanwhile, UAP architects can find creative inspiration and valuable ideas through Manila FAME, which features one-of-a-kind, innovative, and sustainable furniture, home furnishings, holiday gifts and décor, and fashion accessories by Filipino designers and artisans.
The April 2016 boutique edition of Manila FAME, Asia’s premier design and lifestyle event that showcases craftsmanship, design innovation, and artisanship, was held by CITEM on April 21-24, 2016 at the World Trade Center in Pasay City. UAP CONEX 2016, the Philippines’ leading building and construction expo, was held by UAP on April 21-23, 2016 at the SMX Convention Center in Pasay City.
For more information, visit http://www.manilafame.com
Chilean designer Nelson Sepulveda takes part in DCP workshop at Manila FAME
Renowned Chilean designer and stylist Nelson Sepulveda (left) actively participates in a design workshop on palm frond weaving held recently at the lobby of the World Trade Center during the 63rd Manila FAME. Organized by the Design Center of the Philippines (DCP), the workshop was led by young industrial designers on materials, who also organized workshops on handmade paper filigree making, paper lamp making, and lamination of raw materials. DCP also presented pop-up settings on paper lamps, architectural baskets, and the Philippine bamboo as well as a raw materials gallery featuring bamboo and coco coir. Sepulveda is currently in the country to develop product designs for Philippine handicrafts, as part of his commitment to stage a special setting in the forthcoming Manila FAME October 2016 show edition, in close coordination with international trend consulting company Edelkoort Etc.
The DA Pavilion at Manila FAME showcases gourmet gifts and health & wellness items
The Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS) partnered with the Center for International Trade Expositions and Missions (CITEM) in setting up the DA Pavilion in the 63rd edition of Manila FAME at the World Trade Center in Pasay City. DA-AMAS and CITEM organized the participation of the food as gifts as well as the body and wellness sectors in the trade show through a well-coordinated presentation of Gourmet Gifts and Health & Wellness items. The products featured in the pavilion were manufactured by select grassroot communities supported by DA-AMAS.
GIGA’s natural products featured at the DA Pavilion
GIGA Natural Products Specialist Corporation, a manufacturer and retailer of natural products, recently participated in the 63rd Manila FAME as one of the select MSMEs in the DA Pavilion. Manila FAME visitors raved about the company’s all-natural set of personal care products such as tea tree oil soaps, shampoo bars, virgin coconut oil soaps, body sprays, scalp conditioners, massage oils, baby soaps, and dog shampoo bars. GIGA seeks to expand its client base through active participation in both local and international trade shows. In photo: GIGA Sales Coordinator Jocelyn Bacay holding a sample of a tea tree oil soap, one of the company’s best-selling products in Manila FAME.
Yakan weaving products a hit at Manila FAME
Visitors to the 63rd Manila FAME flock to the booth of the Yakan Weavers Albarakkattu Multi-Purpose Cooperative, represented by member Angie Ilul (third from left). Featured in this One Town, One Product (OTOP) booth were a variety of Yakan products such as intricately woven table runners, place mats, shawls, slippers, espadrilles, purses, and travel kits. Ilul, a weaver-turned-entrepreneur, said that the cooperative’s participation in the Manila FAME April 2016 edition helped promote Yakan products in both the local and international markets, which would greatly benefit the Yakan weavers in Basilan. The Yakans are exquisitely known for the vibrancy of color in their cloth and their exceptional weaving techniques. The OTOP program of the Bureau of Domestic Trade Promotion (BDTP) of the Department of Trade and Industry (DTI) is a priority program of the government that aims to promote entrepreneurship and job creation in the country’s various regions.
Silya, Elektrika atbp. promotes sustainable design
A family-run business based in Nueva Vizcaya, Silya, Elektrika atbp. designs and handcrafts products made from reclaimed wood and other materials and turns them into one-of-a-kind conversational pieces. In the 63rd edition of Manila FAME, the company’s well-designed and unique creations – from stools and benches to torch lights and wall arts — were a sure hit among OTOP visitors. Silya, Elektrika atbp. provides a distinct form in each product design, plans to open a shop in Manila soon for environment-conscious shoppers who are into sustainable design. In photo: Silya, Elektrika atbp. Manager Gariel Peros and Industrial Designer Manolet Africa showcasing their products at their OTOP booth.