Entrepreneurs join trade shows as a marketing strategy to expand their business and attract more clients. Micro-, small-, and medium-scale entrepreneurs (MSME’s) greatly benefit from trade shows because it helps them meet different buyers and traders who seek to connect with business partners.
Trade shows expose businesses to a wider and more diversified market by inviting sellers and buyers to come together and discover what the market has to offer and hopefully create a partnership with one another.
However, expanding your business does not begin and end on signing up for trade shows. Entrepreneurs also have to do some work to effectively utilize these shows to engage with potential clients. That day will surely be the busiest, so here is a checklist of the things trade show exhibitors must do to fully enjoy their stint in their upcoming trade shows:
- Know your target clients and send them invites.
The very first step to having a successful trade show is acquainting yourself with the people who will be there. Doing some research can help you better understand what your market wants/needs, when they need it, and where they want to get them. It will also help you know how to best present your products in a way that they be enticed into investing. Once you have nailed down their behavior and attitude, you can use your networking capabilities such as social media, e-mail and business groups you belong to, to get in touch with collaborators and customers to stop by and see what you have in store for them.
- Identify products you can showcase.
Many trade shows hire product specialists to help exhibitors gain more knowledge on how to present the best products they can sell to their target markets. This knowledge can help you easily identify which of your products would suit your chosen trade show and market best, providing you the opportunity to offer something valuable to the attendees.
- Come up with an inviting stand/ booth design.
Trade shows typically offer the booth and the space itself bare. When you finally get your assigned location, it is best to choose a design that highlights the selling point of your business and products. A well-lit and uncluttered booth is a simple and subtle way to grab people’s attention and attract many visitors.
- Get rid of chairs.
Unless they are part of your exhibit, putting chairs in your booth is a no-no. Sitting down may send the wrong message to your customer that no one is visiting your booth. The lack of chairs will also entice them to look around your booth instead of simply using your space to rest their feet from walking around the show too much. Besides, if you are occupying a small space, chairs can make what limited space you have look crowded.
- Gather contact info.
You know those people who said they will look you up and contact you when they get home? They probably won’t. Instead of simply giving out calling cards, be the one to get in touch with the clients by gathering their contact information. This will not only help you maintain contact with them, it will also entice them to buy your products or invest in your business.
- Have giveaways.
Everyone loves giveaways. Regardless if it is a small keychain or a sampler of your products, you are more likely to be remembered by visitors if you give out little trinkets when they visit your booth. Instead of giving out a cardboard calling card, you can be creative in your ways of handing out information about your company and your products.
And please, no brochures. Unless they ask, they would probably feel uncomfortable going around the venue lugging around a thick catalogue. The show organizers have already done the job of compiling the contact details of all the exhibitors in the show guide to save you from the extra work. Be more creative and give out your catalogue in flash drives or disks, which they can easily fit into their pockets, so they can view your catalogue at home or while on the go.
Trade shows are like house parties where you take a lap, greet the people you already know and introduce yourself to the ones you don’t. Entrepreneurship is, first and foremost, about networking so don’t hesitate to make some rounds and socialize regardless if they are potential clients, collaborators, or competitors.
Now that you know the basic rules of a successful stint in trade shows, you can now confidently check out the leading and most fab trade shows in the Philippines like the 68th Edition of Manila FAME on October 19-21 at World Trade Center Metro Manila. Manila FAME, where a wider market comprised of foreign and local buyers convene in the country. The Center for International Trade Expositions And Missions (CITEM), the export promotion arms of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME.
Gibson, J. A. (2016, May 25). 15 Trade Show Booth Success Tips. Retrieved from Huffington
Larson, R. (2014, September 25). 10 Top Tips For A Successful Trade Show Booth.
Retrieved from Brandwatch:https://www.brandwatch.com/blog/top-tips-trade-show-booth/
YFS Magazine. (2013, August 29). 12 Trade Show Networking Tips For Entrepreneurs.
Retrieved from YFS Magazine Online:
Manila FAME, the country’s premier lifestyle and design trade event, is set to open its doors once again to deliver a curated show built upon the intertwine of Philippine culture, design excellence, and export promotions on April 19-21, 2018 at the World Trade Center Metro Manila, Pasay City.
Now on its 67th edition, the show will stand as a collective of creative enterprises, featuring versatile artisanal products attuned for the modern setting from the country’s top home, fashion, holiday, and gifts designers and manufacturers.
More than 1,200 products were launched during the October 2017 show and the Center for International Trade Exhibitions and Missions, the proud organizer of Manila FAME, is aiming to increase the number of new products in its April 2018 show through multiple product development programs.
“CITEM seeks to further elevate the marketability of local crafts to cement the Philippines as a premier sourcing destination for lifestyle and design products,” said Ma. Lourdes D. Mediran, CITEM Deputy Executive Director.
“Working together with some of the country’s best designers and other government agencies, we provide support to our micro, small, and medium enterprises to stand in the international market through incorporating local traditional materials and techniques with contemporary design aesthetics,” she added.
A number of show features from the 66th edition of Manila FAME will return to the April 2018 show, including the highly praised Design Commune: Patterns and Palettes and the GREAT Women Project 2.
Multi-awarded and internationally acclaimed designer Tony Gonzales will serve as the creative director for Manila FAME and lead for its product development programs.
Design Commune will continue to explore design and market trends for its second installation, working with some of the best and emerging designers and manufactures from across the country.
Following the themes Ethnic Nomad Autumn and Spring, Neutral Metals, Neutral Blues, and Tints of Green for its second installation, the setting will deliver a versatile collection to match a variety of material requirements, techniques, and price points set by the international market.
GREAT Women Project 2, an effort by the Philippine Commission on Women and the DTI Project Management Team, will present artisanal products from local women-led enterprises in support of women empowerment and businesses.
Showcasing contemporary furniture, home decors, and fashion pieces, the Artisans Village, a staple of Manila FAME, has stood as a platform for MSMEs to introduce their products to global audiences.
Another Manila FAME constant, Manila Wear will collocate the Philippines top and most promising designers. The special setting aims to promote the country as an advocate of individualized and personal style of fashion.
“Through these program, we look to nurture and further hone the crafts of our design talents. We want to support the sustainability of our grassroot communities and push forward the design imprint of our country,” said Mediran.
The eye-catching and vibrant couture of Philippine streetwear designer Tracy Dizon will grace the runways of New York once again as she gears up for three New York Fashion Week events this 2018.
Dizon will join the Art Hearts Fashion on February 8-11, Fashion Designers & Craft Makers Network FDC Collections Showcase on April 28, and the Society Fashion Week on September 7-9 where she plans to unveil a new collection inspired by Philippine pop culture.
The invite follows the milliner designers’s recent participation in the Fashion Week Brooklyn Spring/Summer Show 2018 last October where she debuted to the international fashion scene her highly praised “Miss Hanoi: La Douleur Exquise” collection.
The Miss Hanoi collection is reflective of Dizon’s year-long escapade in Hanoi, Vietnam where she fell in love with the country’s rich culture and locality. It was originally showcased during the 64th edition of Manila FAME’s, the country’s premier lifestyle and design event, Manila Wear brand.
Manila Wear positions the Philippines as an advocate of unique fashion pieces that combine artisanal crafts with contemporary sensibilities – a fresh take on a more individualized and personal style of fashion. International fashion icon Josie Natori will return to curate the 67th edition of Manila FAME on April 19-21 at the World Trade Center Metro Manila, Pasay City.
Dizon envisioned a Hanoi dream girl, the eponymous Miss Hanoi, who embodied the classical Vietnamese beauty as she created her pieces, ranging from traditional Vietnamese Ao Dai dresses, military uniforms, and contemporary clothing inspired by Vietnamese history and imageries.
Among her inspirations are the Hanoi Ceramic Mosaic Mural, the carts of Vietnamese flower merchants around Hanoi, Pho noodles in ceramic ware, and stamps stores along the Old Quarter in the Hoan Kiem District.
Besides clothing pieces, Dizon also created matching head pieces for the collection. Notably, before the Miss Hanoi collection, she specialized in unique hats and head pieces under her “Tiara by Tracy Dizon” millinery line.
“It was an unexpected life changing epiphany—traveling to Hanoi and getting creatively inspired by the whole visual, cultural and emotional experience, as a young woman going on a solo adventure in Hanoi. But as a designer, I wanted to share that whole journey through my fashion and millinery design,” said Dizon.
Dizon won the Rise Sport’s Rise Art&Design Fashion Design Competition last year and was given the opportunity to launch the Miss Hanoi collection Fashion Week Brooklyn Spring/Summer 2018 last October 6 at the Borough Hall, Brooklyn.
She also launched limited edition sunglasses with Rise Sport that matched her collection’s aesthetics as part of her prize.
Tracy Dizon has been a member of Manila FAME’s Manila Wear brand since 2016 and was mentored by renowned fashion designer Josie Natori, who urged her to expand her product segments to include clothing and other pieces other than hats and head pieces gearing towards developing a lifestyle brand.
“Manila Wear has provided me strong business foundations and an opportunity to shine in the global stage of export,” said Dizon.
“I feel a deep gratitude for Manila Wear and CITEM. I was a struggling designer looking for her big break and working under Ms. Josie for Manila Wear helped me to explore and build my bran to be bold and globally competitive,” she added.
Dizon has persistently joined every fashion content for the past 12 years, including Internationally in Japan Fashion Design Contest (Tokyo), AirAsia Runway Ready Designer Search (Malaysia) and Vietnam Emerging Designer (Vietnam), Philippine Fashion Design Competition and Project Runway Philippines before she bagged the Rise Art&Design Fashion Design Competition in New York.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/
The Design Center of the Philippines envisions to become the “leading advocate of design innovation in the Philippines.”
The Design Center of the Philippines (Design Center) showcases various innovative designs, sustainable crafts, and reflective creations through five informative and engaging exhibits at the recently concluded Manila FAME Boutique Edition on April 21-24, 2016 at the World Trade Center Metro Manila.
Driven to promote innovation and increase productivity in the design industry, Design Center is the country’s primary design servicing agency.
“Mandated to promote design, the Design Center takes the opportunity to present the agency’s collection of innovative, sustainable crafts and designs in Manila FAME where global buyers and leading international designers turn for inspiration this side of Asia-Pacific,” said Center for International Trade Expositions and Missions (CITEM) Executive Director Rosvi C. Gaetos, also Design Center’s Officer-in-Charge.
In cooperation with CITEM, the organizer of Manila FAME, Design Center is exhibiting Balay Sisidlan: Architectural Baskets, Likha Kawayan: The Philippine Bamboo Showcase, Bamboo and Coco Coir Material Showcase; Sinag Papel: Paper Lamps; and, A Retrospect.
Balay Sisidlan: Architectural Baskets
With the vision of expressing the heart and soul of Filipino craftsmanship, the Balay Sisidlan features a line of baskets inspired by the architectural styles of different countries. The house baskets were launched in the late 1980s and were recently reinvented, with combined handwoven techniques and 3D printing for molds.
Balay Sisidlan reflects industrial designer Stephen Buñi’s reinvention strategies that address the decline in the demand of handwoven baskets and other Philippine rural crafts.
For the Manila FAME Boutique Edition, the Balay Sisidlan exhibit introduces a new addition to the architectural houses collection — handwoven and handpainted hanging and table lamps that also use natural and sustainable materials.
Balay Sisidlan house baskets are crafted by Design Center’s team of designers and researchers in collaboration with manufacturer That One Piece Enterprise.
Likha Kawayan: The Philippine Bamboo Showcase
In 2010, then president Gloria Macapagal-Arroyo signed Executive Order No. 897, which specifies the use of bamboo for at least 25% of the desk and other furniture requirements for public and elementary schools. Design Center’s The Philippine Bamboo Showcase, in collaboration with the Philippine Bamboo Industry Development Council (PBIDC) and the Forest Products Research and Development Institute (FPRDI), in compliance with EO 897, is an exhibit of high quality school chairs crafted from bamboo.
The Likha Kawayan exhibit at Manila FAME showcases home and school furniture and furnishings that used metal-veneered, wood-veneered, flattened, and engineered bamboo. Val Padilla was commissioned as designer, consultant, and mentor to Design Center’s designers. Also featured were cross veneered bamboo tiles, bamboo pole tiles, and an engineered bamboo console table.
Bamboo and Coco Coir Material Showcase
Another exhibit by Design Center in partnership with HallONE: Design for Exports promotes the innovative uses of sustainable materials bamboo and coco coir, a natural fiber extracted from coconut husk.
The Bamboo and Coco Coir Material Showcase stages a collection of floor tiles and wall panels using veneered, flattened, engineered bamboo, and art deco-inspired wall panels.
Sinag Papel: Paper Lamps
Design Center’s young industrial designers under the agency’s mentorship program crafted eco-friendly paper lamps from available scrap paper. The suspended lamps are minimalist and uses subtle color and lighting. Similar to making papier mache, several layers of recycled paper were shaped into globes and cones to create the lamps. The project promotes recycling, upcycling, and sustainability.
The exhibit A Retrospect reflects Design Center’s long history of product development and innovation. Featured in this showcase are an array of pottery molded from well-mixed white clay and finished using different firing methods to display the aesthetic potential of the material. Several pieces incorporate the use of narra lids, giving the objects an organic charm.
The contemporary ceramic bowls and containers were designed in 1983 while the vessels inspired by traditional pottery forms were designed in 1988 by Joel Enriquez with Ceramika Enzon.
The staff manning the Design Center exhibit at Manila FAME are young industrial designers from the agency’s designer immersion program. They regularly attend various workshops conducted by the top industrial designers in the Philippines and participate in workshops on materials manipulation. Exposure to different clients in the industry, design consultations and seminars are also a part of their learning program in Design Center.
“Our country has a strong design culture and we are blessed with talented and creative young people who are enthusiastic in learning more about design and creating solutions for current, real world issues. The Design Center contributes by intensifying its efforts in training and nurturing the country’s young minds and ensuring that the future has a ‘solid and vigorous design community,’” explained Gaetos.
The Design Center exhibit is one of the highlights of Manila FAME Boutique Edition.
Manila FAME, the country’s premier design and lifestyle trade show, ran from April 21-24, 2016, at the World Trade Center Metro Manila in Pasay City.
For more information on Design Center and Manila FAME, log on to www.manilafame.com.
A fresh and artisanal showcase of Philippine fashion
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), together with Josie Cruz Natori—international designer and founder and CEO of The Natori Company, New York-based maker of women’s apparel, accessories, and home products—will once again present Manila Wear in the 63rd edition of Manila FAME this April. Manila Wear is a platform for showcasing artisanal yet contemporary collections of the Philippine fashion industry’s top designers.
CITEM re-launched Manila Wear in 2012, with the aim of developing the Philippine fashion industry into a globally competitive one, recognized internationally as Asia’s sourcing destination for high-quality, innovative, and sustainable fashion pieces reflective of the distinct Filipino brand and craftsmanship. Aside from being the creative director of the program, Natori serves as a mentor to the designers, priming them for their transition from the local to the global fashion businesses.
Since its re-launch, Manila Wear has had eight editions. It has featured 60 of the country’s brilliant fashion designers, promoting their growth through product development, export coaching, and consultations. Manila Wear is a launching platform to going global, providing our local talents with the unique opportunity to gain international recognition by presenting their creations to the global market and serving as ambassadors to the Manila Wear brand through Manila FAME. Through their participation in Manila Wear, design-driven brands such as Adante Leyesa, Ken Samudio, Maco Custodio, Joanique, Michelline Syjuco, and Beatriz have introduced their collection overseas, transitioning from the local to the global fashion scene.
For the April 2016 boutique edition of Manila FAME, Manila Wear is featuring 13 brands—Adante Leyesa, Aranáz, Beatriz, Jared Servaño, Joel Escober, Ken Samudio, Lally Dizon, Maco Custodio, Joanique, Michelline Syjuco, Micki Olaguer, Thian Rodriquez, and Tim Tam Ong, which will exhibit a curated collection of apparel, accessories, and other wearables under the theme, “Streets of Manila.” Buyers will be immersed in the rich art and culture of Manila as they see the Manila Wear brands’ artistic interpretation of the city’s streets, graffiti, infrastructures, and locals through unique fashion pieces, under the creative guidance of Natori.
“This next show is going to be more intimate with new additions that will certainly inspire buyers. I look forward to each edition of Manila Wear because there’s always a nice surprise—there’s always something very special, and I think the joy and the passion of these designers are so obvious in how they are producing their work. It’s always a treat to come to this event to see these collections. That is why I always consider Manila Wear as one of the highlights of FAME,” said Natori.
The April 2016 boutique edition of Manila FAME, the country’s premier design and lifestyle trade show, is scheduled on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on Manila Wear and Manila FAME, log on to www.manilafame.com.
Artisans from Albay, Cagayan Valley, Laguna, and Davao are ready to meet big retail firms at the Philippines’ premier trade fair in April
With support from PJ Arañador, lifestyle designer, local manufacturers from Cagayan Valley, Laguna, Albay, and Davao are getting ready to exhibit their finest furniture, home décor, and accessories at The Artisans Village in the boutique edition of Manila FAME this April.
The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.
Arañador leads The Artisans Village as the program’s creative director. He is the owner of the PJ Aranador Design Studio One; the Nautilus Boutique in Boracay; WAWA, Iloilo’s First Heritage Restaurant; and Escuela de Artesanias de las Filipinas, a crafts school. His creations are sold across Asia, Africa, North and South America, Europe, Australia, the Caribbean, and Middle East. Arañador is an international environmental design activist and a consultant for Go Green Philippines, an environmental program that aims to revitalize the Philippine ecosystem and uphold the country’s fashion accessories industry. He is a leading social design entrepreneur in the Philippines, helping the poor in many rural communities through crafts production. He also advocates trade fair, ethical livelihood, preservation and advancement of indigenous materials, and innovative use of traditional techniques with green technology. He has been an exhibit curator for fairs in Colombia, Peru, and India.
Arañador is conducting visits to Cagayan Valley, Laguna, Albay, and Davao to hold product development and one-on-one prototype checking sessions, with the assistance of seasoned design and product development specialist Imelda Datul, and rising designer Rachelle Dagñalan.
In addition, Arañador is coaching the exhibitors on the ins and outs of the export business, covering topics such as identifying the target market; selecting the right colors for products; determining the proper pricing and costing; marketing the products offline and online; executing product displays; and handling operations, income, and billing. As a mentor, Arañador not only focuses on the technical side of business, but reminds the exhibitors to be vigilant against frauds as well.
With 25 years of professional experience in designing and exposure to products and designs around the world, Arañador believes that one of the factors that sets Philippine products apart from those of other countries is the resourcefulness or ingenuity of the Filipinos. “While the technology may not be as advanced, with so much less, we become very creative. And I think that’s a good position because crafts are after all made by hand. That’s when the soul of the products reflects more,” he said.
Manila FAME, the country’s premier design and lifestyle trade show, will be held on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on The Artisans Village and Manila FAME, please log on to www.manilafame.com.
A radical departure from previous designer interventions in indigenous communities will be unveiled in the product exhibit Y’ARÌ, at the April 2016 edition Manila FAME. The line of couture and accessories, as well as select pieces of home décor, will be the outcome of clinics integrating haute design within the range of possibilities of the refined work of three Mindanao villages.
Each high-end piece of wear and home accoutrement began with a selection of artisans capable of achieving the exquisite quality of work of their own grandparents among the B’laan and T’boli of Southern Mindanao. What followed was careful curatorial guidance to firmly recover the old (and often eroded) virtuosity, simultaneously as traditionally important materials are searched for throughout the Philippines and brought to the partner villages. Meanwhile, Manila-based and foreign designers were obliged to deeply understand the traditions, the old measures of quality, and the social dynamics of community life, prior to design interventions.
Changes of materials were guided by the intention to match the high quality of artisanal production with high quality materials. The curatorial direction consistently emphasized respect for the traditions of indigenous people; hence changes were only introduced which further elevated measures of quality recognizable, first of all, by the virtuosos themselves—instead of automatically imposing the “international” on the local.
The Y’ARÌ exhibit at Manila FAME was conceptualized as a laboratory that brings together disparate worlds: not just the global, capital cities, and village designers, but the artisanally-based producers of material, such as diaphanous piña cloth, silk, and cut mother-of-pearl, all Visayan products of industry, in support of katutubò virtuosity in Mindanao. Moreover, the laboratory involves support artisans, equally proficient, from Luzon. The outcomes have taken on completely cosmopolitan, indeed cutting-edge, looks—markedly distant from folksy design idioms. And yet their deep connection with the source culture are also equally overt.
“Through Y’ARÌ, CITEM aims to develop high value objects in collaboration with indigenous communities and showcase the marriage of culture and commerce in products that will be appreciated in the export market. It will provide Manila FAME global trade buyers and guests a perspective on the quality and level of skilled virtuosity and ethnological art tradition in the Philippines,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM). The export promotion arm of the Department of Trade and Industry (DTI), CITEM is the owner and organizer of Manila FAME.
Curatorship for the laboratory is provided by TAO, Inc., the Philippines’ only museum development and curator-led corporation. When engaged by CITEM for this project, TAO, Inc. immediately chose to collaborate with a village in Sarangani with whom the company has had significant collaborations for an entire decade. The village of Lamlifew, a barangay of Malungon, Sarangani province, is a small settlement of a language group known as B’laan.
TAO, Inc. builds Y’ARÌ—which is intended to produce high end products for haute markets—on more than a decade of work with the Lamlifew Tribal Women’s Association, a group of women of the B’laan ethnolinguistic group. TAO, Inc. assisted the group in establishing the Philippines’ first museum initiated and operated by a village. The museum is going to celebrate its 10th anniversary in 2017, and the collaboration with TAO, Inc. in Y’ARÌ is dedicated to the association head, Helen Lumbos, who has recently passed away.
TAO, Inc. curated Y’ARÌ on the basis of long-term, enduring relationships with indigenous peoples, to best bridge social and cultural divisions that are often impossible to surmount when design interventions are attempted with new relationships. In Y’ARÌ the design world meets up with the development world of community organizers, organic leadership at the grassroots, identity politics, and cross-cultural actors. (By Marian Pastor-Roces)
Y’ARÌ is one of the highlights of the Manila FAME April 2016 Boutique Edition which will be held on April 21-24, 2016 at the World Trade Center Metro Manila, Pasay City, Philippines.
Manila FAME is the Philippines’ only premier design and lifestyle event for the global market. A bi-annual trade show, it is dedicated to home, holiday, and fashion sectors featuring hundreds of exporters, manufacturers, and designers.
For more information on Manila FAME and Y’ARÌ, log on to www.manilafame.com.