Women artisans of Resilience One Butterfly Enterprise, one of the GREAT Women beneficiaries of Manila FAME April 2018
Women micro entrepreneurs will receive additional capability support as they prepare to showcase their products in the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Pasay City.
In time for the national women’s month, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions and the Design Center of the Philippines, partnered with the Gender Responsive Economic Actions for Transformation of Women Project 2 (GREAT Women Project 2) to develop the export capabilities of 30 female-led companies.
Women micro-entrepreneurs under the program will undergo a series of need-based capability building and training sessions, as well as product development and management mentoring from CITEM and Design Center.
GREAT Women Project 2 is a development and enterprise platform launched by the Philippine Commission on Women in collaboration with the DTI Project Management Team and funded by the Canadian International Development Agency (CIDA).
The initiative highlights the importance of bolstering the capacity of women as entrepreneurs while providing them with support in developing new products to target specific markets and raise their businesses’ overall competitiveness. Additionally, it seeks to promote women’s economic leadership and empowerment as it develops women leaders through small enterprise development initiatives.
“Empowering women entrepreneurs and artisans will lead to the empowerment of the businesses ensuring that economic progress in developing countries like Philippines is linked to individual prosperity, gender equality, and shared opportunity,” said GREAT Women National Coordinator Marcelina Alcantara.
She added that the project provides women companies with a wider venue for national and international promotions, business-related trainings and workshops, and, most importantly, enhances their self-confidence, economic decision making, and social empowerment.
Manila FAME creative director Tony Gonzales will head the initiative and will work with design experts from Design Center. One collection between five to seven items will be worked on per company to be debuted at the upcoming Manila FAME show.
“It’s all about maximizing what the buyers can purchase from the Philippines. We’re working with these women micro-enterprises to expand their product selections and offer a wider range of items for the trade buyers this upcoming Manila FAME,” said DTI Undersecretary Nora K. Terrado.
“Working with the Design Center of the Philippines will provide these women with essential export capabilities in terms of design and quality, essentially supporting their sustainability and standing in the international market,” she added.
In addition, Design Center noted that the project goes beyond just product development. It looks to provide business opportunities to MSMEs when they join Manila FAME, while also highlighting the design capability of the Philippines as a supplying nation.
Sen. Bam Aquino with GREAT Women Project 2 officers at their special setting during the 66th edition of Manila FAME
Under Gonzales’ creative guidance, the GREAT Women Project 2 will adopt the Manila FAME’s direction in incorporating Philippine aesthetics with mainstream design trends as a means of raising the marketability of the companies to international buyers.
The Manila FAME April 2018 show will mark GREAT Women Project 2’s third participation at the Philippines’ premier lifestyle and design event.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/