- DTI-CITEM partners with the SM Development Corporation to provide “FAME Lounges by SMDC” at the April edition of Manila FAME
MANILA, Philippines – One of the country’s top real estate developers joins the April 2019 edition of Manila FAME by co-presenting the “FAME Lounge by SMDC.”
The SM Development Corporation (SMDC) shows its support for the country’s premier design and lifestyle event by partnering with the Center for International Trade Expositions and Missions (CITEM) to create four specially designed business lounges for the 3-day event. These lounges shall serve as business convergence zones and provide exhibitors, buyers and guests a welcoming and comfortable area where they can take time off and unwind from the hustle and bustle of the trade show floor. Each lounge is equipped with an open bar and provides plush areas to relax in, attend to work emails and accommodate meetings with potential buyers.
The FAME Lounges by SMDC are strategically located around the Design Commune to mutually highlight Manila FAME’s central setting and showcase SMDC and its projects through the curated lounge décor and styling. These lounges are designed to offer a comfortable and stylish ambiance perfect for conducting business and networking activities.
“Manila FAME presents a creative fusion of style and function that truly represents the evolving sophistication of the SMDC brand,” says SMDC Senior Marketing Manager Chit Jimenez. “Our partnership with CITEM aims to promote and support SMDC’s high-class local products to showcase the world-class talent of our Filipino designers.”
Get a glimpse of SMDC’s urban living and lifestyle concepts when you visit the FAME Lounge by SMDC at the World Trade Center Metro Manila this 25-27 April 2019.
Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
To stay updated on event highlights, follow Manila FAME on Facebook, Twitter and Instagram or visit www.manilafame.com
- Manila Fame’s April 2019 edition will be a celebration of the rich history of the Filipino craftsman featured in its past editions. Iconic pieces from its 30-year collection will be infused with today’s design trends.
The Manila FAME October 2018 Design Commune setting reflecting the current international design trends of using nude hues and sustainable materials.
Manila FAME, the country’s preeminent lifestyle and design trade event will honor the legacy of Filipino design excellence featured in its past 68 editions. The show is slated on 25-27, April 2019 at the World Trade Center, Pasay City, Philippines.
“We are going to highlight the best of Manila FAME products featured over the years through the Design Commune special setting. As part of our product development program, these products will be reimagined to reflect contemporary design concepts,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).
Now on its fourth run, the Design Commune serves both as an exhibit venue within Manila FAME and as a merchandise development program that nurtures a community of designers and their collaboration with manufacturers. The program aims to produce a constant output of well-designed products that meet the demand of the international market.
The theme for this year’s product development initiative is “Heritage Reimagined,” a presentation of Manila FAME’s legacy of design excellence.
The trade show has been positioned over the years as a celebration of exquisite craftmanship, mastery over sustainable materials and world-renowned quality that catapulted the careers of Filipino product designers to the global scene. This led to the idea of highlighting products from its past editions while adding a new flare that gives a nostalgic yet exciting feel to the reimagined products.
The archives of Manila FAME exhibitors are rife with talents and ideas. It has become a goldmine of inspirations formed under the influence of the trade event. This cemented Manila FAME’s status of being Asia’s best sourcing destination for home, fashion and lifestyle products designed and crafted for the international market.
Top things to watch out for in Manila FAME April 2019
An exciting new feature to watch out for in the upcoming edition is the Fashion E-tailer, a special setting dedicated to emerging fashion entrepreneurs and designer brands in the E-commerce space.
Since the trade show is more than just a platform to promote products for export, the April edition will once again spearhead community empowerment advocacies such as the Artisans Village and the GREAT Women Project. The Artisans Village is an avenue for local MSMEs to introduce their regional crafts to the global market while The Gender Responsive Economic Actions for the Transformation of Women aims to assist women entrepreneurs toward economic empowerment.
To further elevate the sourcing experience of visiting buyers, business convergence areas and a modern concept cocktail bar will also be in place in the upcoming edition.
Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.
The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. As a platform for trade, Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.
The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.
Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.
A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”
The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”
New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.
The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.
For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.
Culmination of a one-year design dev’t prog
From over 140 aspiring designers, the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), introduces its 14 finalists in the Red Box Design Talents, a platform to discover and nurture young designers that aims to produce breakthrough Philippine design talents by 2017.
“To strengthen the Philippine’s reputation as ‘Asia’s Design Destination,’ we should continue nurturing and inspiring young designers to make great strides in showcasing their design ingenuity,” said Rosvi Gaetos, executive director of CITEM.
Under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan, the 14 finalists were immersed in a unique design and development process involving in-depth industry exposure and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
The Furniture and Home Accents finalists of Red Box learned the art of woodworking from Pampanga’s Betis Crafts Inc./ JB Woodcraft, Triboa Bay Living and South Sea Veneer. Ms. Leslie Bituin-Mendiola, owner of Betis Crafts, Inc., stressed the importance of knowing the target market in the design process, while Mr. Randy Viray, owner of Triboa Bay Living, explained the significance of discovering one’s identity as a designer, urging the talents to “live and breathe design.” At South Sea Veneer, they witnessed and learned about veneer cutting and application. The finalists also strengthens their metalwork skills at Venzon Lighting Manufacturing, Industria, and Prizmic & Brill.
“An artist creates for himself. A designer creates for another entity,” explains Mr. Jude Tiotuico of Industria of the difference between an artist and a designer. Mr. Matthew Brill of Prizmic & Brill emphasizes the importance of understanding the material and the designers to understand the production costs when collaborating with exporter-manufacturers.
The Furniture and Home Accents finalists acquired exposure to materials in Cebu from Bon Ace, Obra Cebuana, and Nature’s Legacy, and gained deeper understanding of the design process from Vito Selma, Kenneth Cobonpue, and Cebu Fil Veneer.
In Bohol, the finalists discovered how technology such as 3D printing can aid their prototyping process through the assistance of FabLab Bohol Team, composed of representatives from the Philippine Department of Trade and Industry (DTI) -Bohol, local designers, and volunteers from the Japan International Cooperation Agency (JICA).
Josie Natori, internationally acclaimed Filipino designer and CEO and founder of The Natori Company, opened her doors to the Fashion finalists for an opportunity to learn about the production of high-end fashion garments, allowing them a tour on a large garments production house to witness the intensive labor and the different stages of manufacturing process.
To broaden their perspective on tradition, a recurring theme in design, and its inspiring adaptation into contemporary works, the Fashion finalists proceeded to the Metropolitan Museum of Manila to witness a prestigious showcase of indigenous and contemporary designs of French and other international artists at the International Festival of Extra Ordinary Textiles (FITE).
The Fashion finalists learned Discharge Printing and Wrinkled Pleating in a two-day workshop on Fabric Treatments and Manipulation, under Lulu Tan-Gan and Ms. Vie Alvarez, a textile expert and instructor under the Fashion Design and Merchandising (FDM) Program at the College of De La Salle-College of Saint Benilde. They also attended a Trends Briefing and Workshop on Decorative Finishing for Fashion Accessories, led by Design Center of the Philippines Design Division Head Luis Manalang and Resource Person Marilyn Munio.
The Fashion designers learned the handmade footwear production from Ai-She Footwear. This involves processing of raw materials, pattern-making, cutting, and stitching; shaping and lasting; and finishing and packing. The finalists also participated in the bakya making of RTC Woodcraft.
Apart from the workshops, The Red Box Design Talents attended seminars on Elevating Filipino Artistry in Modern Fashion by JC Buendia, Integrating Filipino Aesthetics in Contemporary Design by Felipe De Leon, Jr., and Reinventing Filipino Craftsmanship by Rita Nazareno.
“A most striking quality of Philippine ethnicity or traditional cultures is their great creative diversity and richness,” De Leon stressed during his talk.
The pioneer batch of Red Box Design Talents will exhibit their collections developed in collaboration with local manufacturers at the October 2015 edition of Manila FAME slated October 15-18 at the SMX Convention Center, Mall of Asia Complex in Pasay City. The showcase is a culmination of a year-long design journey. At the same time, it is a glimpse into a work in progress. A panel of distinguished industry experts and stakeholders will determine the winning designers from each category.
The finalists under the Furniture and Home Accents sectors are Viktoria Laguyo, Mariel Lazo, Edward Sibunga, Kristel Blancas, Diana Ramirez, and Jim Torres.
For the Fashion Apparel and Fashion Accessories categories, the finalists are Leby Le Morìa, Thian Rodriguez, JM Rosario, Vince Tolentino, Jeffrey Manahan, Jelvin Mujar, Micki Olaguer, and Michille Sabulao.
Organized by CITEM, the export promotions arm of DTI, Manila FAME features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. It continues to inspire with a strong statement on what is design-forward, popular, artisanal, and soulful.
October 15-18 at SMX Convention Center
Manila FAME, the country’s most anticipated bi-annual design and lifestyle event, sets in motion another edition of bringing creative and design-forward home and fashion products to the global market.
The second longest-running trade show in the Asia-Pacific, Manila FAME expands its role in presenting the portraiture of Philippine ingenuity through two new event highlights: The Artisan Village and the ARTBLOCK.
Featuring the arts and crafts of Albay, Cagayan Valley, Laguna, Davao Region, and the natural fibers of the Philippines, The Artisan Village upholds the genius loci of each community, town, or city — the moving spirit behind the country’s skilled artisans and master craftsmen whose hands work with exceptional ease and expertise in weaving, wood carving, metal forging, marquetry, and in so many other forms of traditional crafts.
The Artisan Village essays the quest for craft promotion and revivalism to inspire local government units to embrace the concept and thereby establish centers of craft excellence in their communities.
ARTBLOCK brings together leading Philippine galleries for a special showcase of contemporary art, highlighting the exceptional talent of Filipino artists, carefully selected from the roster of each participating gallery.
ARTBLOCK in the Manila FAME aims to develop cultural exchanges with other art markets such as Singapore, Malaysia, Hong Kong and Basel, and set the stage for Philippine Art in the global lifestyle circuit.
Under the creative supervision of German product specialist Detlef Klatt, The Manila Gusto Gallery: In Pursuit of Pleasure is more than just a neo-baroque-inspired special setting — it is an ornate, lavish, and exuberant collection that promises to awaken the senses with its fanciful mix of the modern and classic styles. The florid ornamentation and luxurious attention to detail is an enticement, a visual and tactile invitation to be bold, to seize life’s precious moments, and to create significant connections. Frolicking with black and white, and infused with layers of gold, the Manila Gusto Gallery celebrates a life in pursuit of pleasure, an ode to the life well lived. The 21 local companies sharing their collection for the Manila Gusto Gallery are: Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, Dekokraft, Fae Decorcrafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, MCCA, Marykel, Navidad Crafts Export Corporation, Obra Nicolas, P&B Valises, Peter and Paul, and Philippines Treasures, Prado, and Sarilinlikha Novelties.
On its 8th edition, Manila Wear features a Bridal Setting that will exhibit bridal apparels and wearables. Manila Wear also unveils a fresh take on contemporary trends by seasoned designers and the new generation of fashion talents in order to woo foreign buyers to their brands.
The country’s leading designers Rhett Eala, Randy Ortiz, Rajo Laurel, and JC Buendia will showcase timeless and romantic bridal gowns, along with millennial and breakthrough designers who will present a distinct collection of wedding dresses.
HYBRID, an art and design group composed of Jinggoy Buensuceso, Wataru Sakuma, and Stanley Ruiz collaborate on an installation that fuses light and time to form an enchanting 3D imprint mid-air that mimics the colors of the Aurora Borealis. This installation is made in celebration of United Nations’ proclamation of 2015 as the International Year of Light and Light-based Technologies to bring to life Filipino creativity and imagination through a unique interpretation of light.
CITEM strengthens its commitment to developing and nurturing globally competitive Philippine micro, small and medium-sized enterprises (MSMEs), exporters, designers, and manufacturers as Manila FAME serves as an MSME incubator.
The One Town, One Product (OTOP) program features select small and medium enterprises (SMEs) that make use of the country’s indigenous raw materials and local skills and talents. Upholding the global competitiveness of Philippine products, the OTOP program of the Bureau of Domestic Trade (BDT) of the DTI is a priority project of the government to promote entrepreneurship and job creation in the country’s various regions.
NeoTextiles Philippines continues with a vibrant showcase of textiles that marries the age-old weaving tradition of ethnic communities with modern and innovative 21st century techniques.
Red Box is a designer development program which aims to nurture the next generation of Philippine designers. Red Box works with emerging talents by matching them with local manufacturers to create fresh concepts that reflect their unique design sensibilities.
Red Box Design Talents is a platform to discover and nurture young designers. 14 finalists handpicked from over 140 aspirants by a high-caliber jury of design professionals under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan were thoroughly immersed in a unique design and development process and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
Designers Lilianna Manahan, Joseph Rastrullo, and Rachelle Dagñalan, who have been part of the Red Box Program since 2013 and are continuing their design journey as the country’s next generation of designers.
For the October 2015 edition, the three designers are given the freedom to create and curate individual spaces reflective of their design aesthetic. The showcase provides a glimpse into their growth as designers, individually and collectively.
International Exhibitors Pavilions
The International Hall houses companies from India, Indonesia, Hong Kong, Korea, Malaysia, and Taiwan carrying fashion items, furniture and furnishings, home décor, gifts, and premiums. Taiwan will introduce 60 brands under its Taiwan Excellence brand. These participating countries recognize the huge potential of the Philippine consumer market and are ready to tap the vast opportunities offered by the country’s growing affluence.
Parallel Event: Design Week Philippines
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It has its roots from Proclamation No. 277 signed by President Benigno S. Aquino III on October 20, 2011, where he declares the third week of March and October of each year as Design Week Philippines. It has thus become a national agenda that nurtures the creativity and design capability of the Philippines to spur innovations directed towards ushering in of trade opportunities, and positioning the Philippines as Asia’s design destination.
Design Week Philippines has three components—Design Talks, Design Tours, and Creative Environment—that will be held inside and outside of the SMX Convention Center in the duration of the event.
Design Talks, the key thought platform on design and creativity, masters and industry movers from various creative industries will flesh out the key values of the maker culture in a three-module forum to provide insight towards the co-creation of a better future.
Design Tours journeys north of Manila to highlight Pampanga as more than just the culinary capital of the country. It will take Manila FAME VIBs (very important buyers) and special guests to Pampanga to witness age old living traditions.
Starting this edition, Design Week Philippines will be rolled-out to key cities in the Metro through Creative Environment to reach an even broader audience and bring together a diverse group of design enthusiasts that encourages dynamic meet-ups and exciting encounters with members of the creative class.
For the Creative Environment component, The Design Week Philippines partners with Animation Council of the Philippines, Inc. (ACPI) and SMX Aura for the celebration of Filipino Talent in the field of animation as they hold Animahenasyon 2015: 9th Philippine Animation Festival on 15-16 October 2015.
2680 F.B. Harrison Compound tenants The Henry Hotel, Atelier of Mr. Jojie Lloren, Artelano 11 and Avellana Art Gallery likewise opens their space exclusively for select Manila FAME guests and buyers on 16 October 2015 for “Conversations at 2680 F.B. Harrison Compound,” a curated event where design, art, architecture and fashion intersect.
The Asia Cosplay Meet Philippines, organized by the Norman Goss Training Services in cooperation with Asia Cosplay Meet main organizer Singapore Cosplay Club and in partnership with Intramuros Administration, is set to select a three-person cosplay team that will represent the country in the upcoming Asia Cosplay Meet 2015.
Hallmark of Philippine Design Excellence
Since its inception in the early 80s, Katha Awards has been distinguished as an important hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters and designers to constantly create and develop original designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements relevant in the global market.
The major categories of Katha Awards are Best Product Design (Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion), Best Booth Display, and an Eco-Design Award as a special citation. The four major product categories are Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME, held at the SMX Convention Center in Pasay City, features finely selected furniture and home furnishings, holiday gifts and décor, visual arts, health and wellness products, and fashion accessories designed and crafted in the Philippines for the global market.
The Center for International Trade Expositions and Missions (CITEM) is now accepting applications for space for the 62nd edition of Manila FAME, The Design and Lifestyle Event, scheduled on October 15-18, 2015, at the SMX Convention Center, Pasay City, Philippines.
Manila FAME: A prime venue for business matching and networking
The design and lifestyle event in the Asia-Pacific region, Manila FAME provides a dynamic business matching venue and a sourcing experience that is design-forward, inspirational, and meaningful. “Manila FAME is a good place to build an SME’s presence and a powerful platform for expanding customer base. It is where business owners learn more about the industry—where it is heading, which way to take their business,” said CITEM Executive Director Rosvi C. Gaetos. She also added that the trade show’s visitors and buyers are motivated and interested in the products that the country offers; many of them are eager to make transactions on the spot.
Top global retail chains for home and lifestyle products source at Manila FAME
The trade show’s buyer and visitor profile covers an impressive list of retail chains and a wide range of professionals that come from different parts of the globe. Companies sourcing at Manila FAME include ADEO Group, BENELIC Co. Ltd., Comercio de Artigos de Moda Salsa Ltda, Crate& Barrel, El Corte Inglés, Elizabeth McAlpin Inc., GARANT Group, Haans Lifestyle, Kika Style Inc., La Maison d’Ivoire, LuLu Group International, Napa Home and Garden, ŐZARTAŞ AVIZE, Ralph Lauren, Royal Palace Group, and Target Corporation.
CITEM is passionate about nurturing SMEs
CITEM initiates capability-building programs in business, production, and design that help Philippine SMEs to become at par with global brands. For the 62nd edition of Manila FAME, CITEM partnered with other government agencies and local government units, private entities, international and local experts, designers, industry players, and opinion makers, to assist SMEs in developing new top-quality products to showcase to the international market.
The Artisan Village, which is brought together through CITEM’s collaboration with the local government units of Albay and the provinces of Mindanao, the regional offices of the Department of Trade and Industry, regional manufacturers, and design specialists, is an exciting show feature that recreates the country’s heritage crafts and celebrates the skill of Philippine craftsmen. It will bring forward handmade products including abaca crafts, leather, jewelry and pearls, home products made of natural fiber, soap and other organic products from the madre de cacao plant, and traditional textiles.
With international and local design collaboration, Manila FAME brings back German designer and product consultant Detlef Klatt for a second edition of Tabletops 2.0. This time, Detlef combines his mastery of tabletops with a new collection for holiday décor dubbed as Celebrations. Homegrown companies like Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, MCCA, Obra Nicolas, P&B Valises, Peter and Paul, and Prado, will create dramatic pieces that enliven the dinner table, while holiday décor companies Dekokraft, Femeen Crafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, Navidad Crafts Export Corp., Philippine Treasures, and Sarilinlikha Novelties / Abaca Art Atelier of Manila will design decorations for the most important occasions.
Senior designers Jinggoy Buensuceso, Daniel Latorre-Cruz, Olivia d’Aboville, Stanley Ruiz, and Wataru Sakuma, collectively known as EPOCH, return to Manila FAME with a Light and Shadow installation that will surely be one of the show’s star attractions.
CITEM takes Philippine SMEs to the global market
CITEM is a prime mover in export marketing, spearheading official Philippine participation in overseas trade fairs and high-profile promotional activities for the home and lifestyle industry. Last May, CITEM successfully led a delegation of five furniture and home décor companies to the International Contemporary Furniture Fair (ICFF) that was held in New York, USA. BON-ACE, ITO KISH, KENNETHCOBONPUE, TADECO Home, Triboa Bay Living, and Vito Selma presented their collections to the ICFF guests who were eager to learn more about Philippine products and establish partnerships with the designers and manufacturers.
In August 15-19, CITEM will bring a group of Philippine home and lifestyle companies at the much anticipated NY NOW, which will be held in New York, USA. For 2016, CITEM is preparing a select group of local manufacturers to exhibit at Maison&Objet (Paris, France), which is slated on January, and at Ambiente (Frankfurt, Germany), in February. Other global trade fairs where CITEM brings Philippine brands are Fashion Philippines at International Fashion Showcase (London, UK) and Salone Internazionale del Mobile (Milan, Italy).
To learn more about exhibiting at Manila FAME, visit www.manilafame.com.
Manila FAME, the Philippines’ bi-annual design and lifestyle trade platform, is the only trade show in the country that is approved by the Union des Foires Internationales (UFI), the global organization for the leading trade show organizers, fairground owners, and major national and international associations of the exhibition industry. Manila FAME is owned and organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).
Philippine-made dinnerware and table accessories were presented at The Manila Gusto Gallery curated by German designer Detlef Klatt for the International Food Exhibition (IFEX) Philippines last May. In the October 2015 edition of Manila FAME, Detlef teams again with Philippine companies to create a new collection that will take center stage as Tabletops 2.0.
Visitors will witness a different Design Philippines as it reinvents and broadens its sphere at the 61st edition of Manila FAME, the design and lifestyle event of the Center for International Trade Expositions and Missions (CITEM), slated at the SMX Convention Center in Pasay City on March 13-16, 2015.
The Design Philippines Scenography puts together the latest collections from exhibitors and synthesizes them in one bold curatorial presentation to capture the latest trend in the lifestyle retail concept. Design Philippines Scenography’s grand ambition is to boost desires and ideas as catalysts for the next season’s merchandise collection. This scenography is curated by Manila FAME’s creative director, Budji Layug.
In the same way that concept stores revolutionized the idea of retail stores by focusing on providing a consistent and carefully selected array of merchandise across a variety of product categories, this scenography applied the concept of the apartment store – a concept in space planning where individually designed interiors center around the people occupying space – in showcasing select homegrown brands from Home, Fashion, and One Town One Product (OTOP) companies.
The focus is strong on furniture, art and design that maintain or appreciate in value such that when warm rugs blend with the furniture so pronounced, it brings to mind a design universe. It is differentiated from department stores or single brand corners that an apartment store virtually has the fingerprints of the designer all over the place where a guest can imagine using the product and can buy anything he sees. It provides greater drama and merchandising charm with less reliance on in-store inventory.
“Whether contemporary design, rare vintage complements, art in private homes or even commercial spaces are applied, the purpose is the same: to create viable charismatic spaces that address the life lived within. Or simply put, creating the impression of a real home,” said Rosvi Gaetos, the Executive Director of CITEM.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.