The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.
Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.
A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”
The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”
New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.
The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.
For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.
The Center for International Trade Expositions and Missions (CITEM) is now accepting applications for space for the 62nd edition of Manila FAME, The Design and Lifestyle Event, scheduled on October 15-18, 2015, at the SMX Convention Center, Pasay City, Philippines.
Manila FAME: A prime venue for business matching and networking
The design and lifestyle event in the Asia-Pacific region, Manila FAME provides a dynamic business matching venue and a sourcing experience that is design-forward, inspirational, and meaningful. “Manila FAME is a good place to build an SME’s presence and a powerful platform for expanding customer base. It is where business owners learn more about the industry—where it is heading, which way to take their business,” said CITEM Executive Director Rosvi C. Gaetos. She also added that the trade show’s visitors and buyers are motivated and interested in the products that the country offers; many of them are eager to make transactions on the spot.
Top global retail chains for home and lifestyle products source at Manila FAME
The trade show’s buyer and visitor profile covers an impressive list of retail chains and a wide range of professionals that come from different parts of the globe. Companies sourcing at Manila FAME include ADEO Group, BENELIC Co. Ltd., Comercio de Artigos de Moda Salsa Ltda, Crate& Barrel, El Corte Inglés, Elizabeth McAlpin Inc., GARANT Group, Haans Lifestyle, Kika Style Inc., La Maison d’Ivoire, LuLu Group International, Napa Home and Garden, ŐZARTAŞ AVIZE, Ralph Lauren, Royal Palace Group, and Target Corporation.
CITEM is passionate about nurturing SMEs
CITEM initiates capability-building programs in business, production, and design that help Philippine SMEs to become at par with global brands. For the 62nd edition of Manila FAME, CITEM partnered with other government agencies and local government units, private entities, international and local experts, designers, industry players, and opinion makers, to assist SMEs in developing new top-quality products to showcase to the international market.
The Artisan Village, which is brought together through CITEM’s collaboration with the local government units of Albay and the provinces of Mindanao, the regional offices of the Department of Trade and Industry, regional manufacturers, and design specialists, is an exciting show feature that recreates the country’s heritage crafts and celebrates the skill of Philippine craftsmen. It will bring forward handmade products including abaca crafts, leather, jewelry and pearls, home products made of natural fiber, soap and other organic products from the madre de cacao plant, and traditional textiles.
With international and local design collaboration, Manila FAME brings back German designer and product consultant Detlef Klatt for a second edition of Tabletops 2.0. This time, Detlef combines his mastery of tabletops with a new collection for holiday décor dubbed as Celebrations. Homegrown companies like Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, MCCA, Obra Nicolas, P&B Valises, Peter and Paul, and Prado, will create dramatic pieces that enliven the dinner table, while holiday décor companies Dekokraft, Femeen Crafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, Navidad Crafts Export Corp., Philippine Treasures, and Sarilinlikha Novelties / Abaca Art Atelier of Manila will design decorations for the most important occasions.
Senior designers Jinggoy Buensuceso, Daniel Latorre-Cruz, Olivia d’Aboville, Stanley Ruiz, and Wataru Sakuma, collectively known as EPOCH, return to Manila FAME with a Light and Shadow installation that will surely be one of the show’s star attractions.
CITEM takes Philippine SMEs to the global market
CITEM is a prime mover in export marketing, spearheading official Philippine participation in overseas trade fairs and high-profile promotional activities for the home and lifestyle industry. Last May, CITEM successfully led a delegation of five furniture and home décor companies to the International Contemporary Furniture Fair (ICFF) that was held in New York, USA. BON-ACE, ITO KISH, KENNETHCOBONPUE, TADECO Home, Triboa Bay Living, and Vito Selma presented their collections to the ICFF guests who were eager to learn more about Philippine products and establish partnerships with the designers and manufacturers.
In August 15-19, CITEM will bring a group of Philippine home and lifestyle companies at the much anticipated NY NOW, which will be held in New York, USA. For 2016, CITEM is preparing a select group of local manufacturers to exhibit at Maison&Objet (Paris, France), which is slated on January, and at Ambiente (Frankfurt, Germany), in February. Other global trade fairs where CITEM brings Philippine brands are Fashion Philippines at International Fashion Showcase (London, UK) and Salone Internazionale del Mobile (Milan, Italy).
To learn more about exhibiting at Manila FAME, visit www.manilafame.com.
Manila FAME, the Philippines’ bi-annual design and lifestyle trade platform, is the only trade show in the country that is approved by the Union des Foires Internationales (UFI), the global organization for the leading trade show organizers, fairground owners, and major national and international associations of the exhibition industry. Manila FAME is owned and organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).
Philippine-made dinnerware and table accessories were presented at The Manila Gusto Gallery curated by German designer Detlef Klatt for the International Food Exhibition (IFEX) Philippines last May. In the October 2015 edition of Manila FAME, Detlef teams again with Philippine companies to create a new collection that will take center stage as Tabletops 2.0.
In celebration of the Design Week Philippines (DWP), the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), staged an interesting series of events and design installations that spurred creativity and innovation in the 61st edition of Manila FAME, the country’s premier design and lifestyle event slated at the SMX Convention Center last March 13-16, 2015.
One of the features of DWP was CITEM’s collaboration with the Max’s Group of Companies. The idea of the Max’s Group of Companies to bring its brand to DWP came about with the company’s support of Philippine design and ingenuity.
This is the company’s first time to do a creative collaboration with CITEM in support of design and innovation. Its participation in the event created an opportunity for the Max’s Group of Companies to talk to new markets unfamiliar to the brand.
Carrying the campaign #SarapToDesign and call to action of “#SarapToDesign…anong i-de-design mo,” the Max’s Group of Companies collaborated with WeeWillDoodle, the Philippines’ premier doodle and illustration art group composed of fine young artists, which allowed the youth to challenge the limitations of creativity.
The idea was to put up blank spaces (3D Max’s logo and freedom wall) in the exhibition area where the group WeeWillDoodle and Manila FAME guests doodled and expressed their thoughts, making Max’s area highly interactive.
The campaign #SarapToDesign was aligned with the Max’s slogan “Sarap to the Bones.” It promoted the company’s goal not just to offer good food but to allow the brand to engage in activities relevant to the millenials. Likewise, the campaign encouraged guests and participants to create, collaborate, and engage through doodling and design.
After its successful collaboration with Manila FAME during the show’s 61st edition, Max’s Group of Companies’ Director and Vice President for Marketing Jim Fuentebella is open for another partnership with CITEM in the future.
“We would like to advance Max’s by partnering with the country’s emerging designers to showcase the Filipino craft in different hotels and restaurants owned by the company. Through Manila FAME and Design Week Philippines, we were able to meet a wide roster of talents who can work with us in developing our architectural and fixtures requirements,” said Fuentebella.
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. Proclamation No. 277, signed by President Benigno S. Aquino III on 20 October 2011, declares the third week of March and October of each year as Design Week Philippines.
Positioning the Philippines as Asia’s design destination, Design Week Philippines fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends. It has become a national agenda that nurtures the creativity and design capability of the Filipinos to usher in trade opportunities.
Visitors will witness a different Design Philippines as it reinvents and broadens its sphere at the 61st edition of Manila FAME, the design and lifestyle event of the Center for International Trade Expositions and Missions (CITEM), slated at the SMX Convention Center in Pasay City on March 13-16, 2015.
The Design Philippines Scenography puts together the latest collections from exhibitors and synthesizes them in one bold curatorial presentation to capture the latest trend in the lifestyle retail concept. Design Philippines Scenography’s grand ambition is to boost desires and ideas as catalysts for the next season’s merchandise collection. This scenography is curated by Manila FAME’s creative director, Budji Layug.
In the same way that concept stores revolutionized the idea of retail stores by focusing on providing a consistent and carefully selected array of merchandise across a variety of product categories, this scenography applied the concept of the apartment store – a concept in space planning where individually designed interiors center around the people occupying space – in showcasing select homegrown brands from Home, Fashion, and One Town One Product (OTOP) companies.
The focus is strong on furniture, art and design that maintain or appreciate in value such that when warm rugs blend with the furniture so pronounced, it brings to mind a design universe. It is differentiated from department stores or single brand corners that an apartment store virtually has the fingerprints of the designer all over the place where a guest can imagine using the product and can buy anything he sees. It provides greater drama and merchandising charm with less reliance on in-store inventory.
“Whether contemporary design, rare vintage complements, art in private homes or even commercial spaces are applied, the purpose is the same: to create viable charismatic spaces that address the life lived within. Or simply put, creating the impression of a real home,” said Rosvi Gaetos, the Executive Director of CITEM.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
DESIGN FOR EXPORTS EXCELLENCE. In the recently concluded 59th edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers through the Katha Awards, considered as the most prestigious award in the Philippine design scene. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products and to pursue a skillful exploration of new materials/processes. The Katha Awardees for March 2014 are The Gilded Expression for the crocheted hand bag with real twig (Best Product Design Award for Fashion); Navidad Crafts Export Corp. for the bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); MCAA Industrial Corp. for the Angler lamp (Best Product Design for Houseware and Furnishings); and Industria Home for the Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Floreia CVD Ventures, Inc. for the Poi necklace. In photo are (from left to right): event host Daphne Oseña-Paez; Nini Ledesma of Navidad Crafts Export Corp., Jude Tiotuico of Industria Home; CITEM Executive Director Rosvi Gaetos; Carlo Delantar of Floreia CVD Ventures, Inc.; Trade Undersecretary Ponciano Manalo, Jr.; Trade Undersecretary Nora Terrado; Rowena Domingo, wife of DTI Secretary Gregory Domingo; Ann Pamintuan of The Gilded Expression, and Angeles Havitan of MCCA Industrial Corporation.
The Philippine design community, composed of seasoned artisans, creative entrepreneurs, and emerging design specialists, showcased once again their unique and innovative creations in the 59th edition of Manila FAME, the country’s premiere design and lifestyle event, held on the second level of the SMX Convention Center, Mall of Asia Complex, on March 14-17, 2014.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME featured a wide range of handcrafted products including home furniture and furnishings, fashion apparel and accessories, holiday décor and gifts, as well as arts and crafts products made by the skilled hands of local designers.
Drawing crowds from day one was Craftspots, set within the Weaves of the Philippines setting, where live demonstrations of traditional weaving, juxtaposed with contemporary display installations, gave Manila FAME visitors an insight into the cultural narrative of the country’s weaving heritage. The special installations showcased the Piña of Aklan, Abel of Ilocos Sur, T’nalak of the T’boli, and the Tikog mat of Samar. Installation artist Patty Eustaquio, interior design duo Vernice Songco and Marga Espiritu, accessories designer Natalya Lagdameo, and interior designer Rossy Yabut-Rojales collaborated with local manufacturers and weaving communities to give the country’s traditional weaves a contemporary spin.
Inside the exhibition hall, the Red Box Scenography attracted visitors, where a collective of local designers on the rise displayed export-quality products developed in collaboration with local manufacturers and exporters under the mentorship of Manila FAME Creative Director Budji Layug. Previously focused only on the home category, this year’s Red Box has expanded to designers representing the fashion, holiday décor and gifts, as well as the One Town One Product (OTOP) Marketplace sectors.
CITEM, in partnership with the Bureau of Domestic Trade (BDT), presented design-forward arts and crafts products from select towns in the country, including the Yolanda-ravaged towns of the provinces of Leyte and Samar, under the OTOP Marketplace. Locally sourced materials used for these special products included water hyacinth, bamboo, burnt wood, coconut, and a variety of natural fibers.
In the fashion scene, indigenous materials transformed into eye-catching apparel and fashion accessories were the highlights of Manila Wear, a branding initiative that aims to position the Philippine fashion industry in the tropical wear market segment, and push Philippine design and its unique sensibility that is better than the rest of Asia.
Manila FAME also recognized exporters and designers through the prestigious Katha Awards. The Katha Awards, considered as the most prestigious award in the Philippine design scene, is a significant platform where Philippine product design innovation is recognized. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products as well as to pursue a skillful exploration of new materials/processes.
The Katha Awardees for March 2014 are the following: Ann Pamintuan of The Gilded Expression for her real twig handbag (Best Product Design Award for Fashion); Roberto Borromeo of Navidad Crafts Export Corp. for his bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); Miguel Aguas of MCAA Industrial Corp. for his Angler lamp (Best Product Design for Houseware and Furnishings); and Jude Tiotuico of Industria for his Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Marivic Licardo of Floreia CVD Ventures, Inc. for her Poi necklace.
“Manila FAME will always come out with something new. The companies participate twice a year to come out with something new. Buyers come here for something new. But what’s sexy, in Budji’s words, about the 59th Manila FAME is the excitement provoked by the range and expansiveness of design ideas and materials presented,” said CITEM Executive Director Rosvi Gaetos.
Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry.
Indigenous, design-savvy arts and crafts products will take the spotlight in the One Town, One Product (OTOP) Marketplace, one of the show features of the 59th Manila FAME slated at the SMX Convention Center, Mall of Asia Complex on March 14-17.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
A project of the DTI-Bureau of Domestic Trade (DTI-BDT), OTOP Marketplace topbills the 25 “Rising Stars” of the regions, whose products are created by local communities, highlighting tradition, culture, and craftsmanship while emphasizing sustainability and generating livelihood. It showcases local arts and crafts products from select regions in the Philippines.
Last year’s OTOP Marketplace featured design-forward products made from locally sourced raw materials such as water hyacinth, bamboo, burnt wood, coconut, and tikog, among a variety of natural fibers. More promising products are in the offing in the 59th show edition of Manila FAME, which was curated by Manila FAME Creative Director Budji Layug.
Six young and emerging design talents from the Red Box program were tapped to work with the participating OTOP Marketplace companies to beef up their product development endeavors. They are Leah Sanchez, Vernice Songco, Marga Espiritu, Bong and Rossy Rojales, and Rachelle Dagñalan.
Manila FAME is the second longest-running trade show in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry, the association of trade show organizers, fairground owners, national and international associations of the exhibition industry and its partners.