- 68th Manila FAME received positive outlook under new direction
- Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting at the 68th edition of Manila FAME
The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.
The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.
In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.
Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.
Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.
“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.
“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.
Digital-strong CITEM to be expected
Touchpoint, a digital platform of engaging stories about Filipino design excellence.
Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.
Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.
Manila FAME continuing the tradition of design-excellence
The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.
This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.
The show also recognized eight outstanding and innovative companies through the annual Katha Awards.
Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.
Manila FAME is opening its doors to international exhibitors, for details and inquiries email firstname.lastname@example.org. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
Manila FAME, Philippines’ premier lifestyle event, brings together design forward lifestyle pieces expertly made by local artisans. Now on its 68th edition, this must-see product design exhibition includes new and exciting features set to define trade shows in the country. As a go-to event for exporters, trade buyers, retailers, designers and artists, here are more exciting reasons you should stop by Manila FAME today:
Blank canvas for creativity
In bringing together the country’s best artisans and sustainable products, the 3rd installment of Manila FAME’s Design Commune was put together to become a venue for visitors to freely interact with the products designed by local artisans and designers. Organized under the curation of premier designer Tes Pasola and design consultant Detlef Klatt, Design Commune features 90 companies by combining the color nude with different palettes to cohesively showcase our local products.
Technology driven show features
The success of trade shows relies on its ability to captivate the audience with arresting show pieces, coupled with riveting stories made for the tech-savvy audiences of the 21st century. The 68th edition of Manila FAME will give local trade shows a new face by introducing new show features and applications, such as Touchpoint, a prototype digital platform of beautifully curated images and engaging stories.
Filipino artisans are known to be highly creative. Their skill and expertise in turning ordinary materials into remarkable pieces is well recognized even in other parts of the world. Exhibitors of Manila FAME are known for their sustainable, one-of-a-kind pieces that present traditional craftsmanship but are innovative in their use of alternative raw materials and techniques.
Exhibits with a cause
As the preeminent lifestyle event in the Philippines, Manila FAME brings together the country’s best product manufacturers from all over the country. For its October edition, the show promotes local craftsmanship by giving provinces such as Antique, Cebu, Bohol, Cagayan de Oro, Negros Oriental, Negros Occidental and Marawi City an opportunity to showcase their products and tell the fascinating stories behind them through the Artisans Village.
Discovery of new skills and talents
Manila FAME was created to be a dynamic show for the fashion, home and lifestyle industries. It also allows visitors to discover new skills and hobbies, such as leather painting and lamp making through different workshops facilitated by local companies and organizations. Catch a variety of workshops from Handcrafted by Harl’s, A Liter of Light Foundation, Asia Pacific Leather Fair, Ltd. and Craft MNL.
Homage to Filipino talent
Manila FAME highlights Filipino design ingenuity and product innovation by recognizing artisans and products that push the limits of creativity by turning ordinary materials into exceptional pieces that could go alongside international design trends. The show continues to be a home to both prominent and emerging designers from the country including Ann Pamintuan, Tony Gonzales, Milo Naval, Vito Selma and Tim Tam Ong, among others.
As one of its key events, the KATHA Awards pays tribute to local talent by giving distinction to fresh, original and innovative designs that represent Filipino creativity.
Featuring select furniture and home furnishings, holiday gift items and fashion accessories, Manila FAME’s October show will amaze international buyers, aficionados, collectors and artisans alike. Don’t miss the showcase of the country’s best lifestyle pieces which is open until today until 6pm at the World Trade Center, Pasay City, Metro Manila.
Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
‘Touchpoint’ features 15 brand and artisan stories in its opening salvo
Logo of Manila FAME’s Touchpoint.
For its 68th edition, Manila FAME has launched a digital marketplace for local exporters and trade buyers in a bid to strengthen the export promotion drive for the Philippines’ premier home and lifestyle products amid the growing global digitalization.
Last October 12, the organizer of Manila FAME introduced ‘Touchpoint,’ a digital dossier of the country’s top Home and Lifestyle brands and manufacturers, featuring the curated stories of Philippine culture, design and craftsmanship.
Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), Manila FAME is the country’s premier lifestyle and design event that promotes the Philippines as a reliable sourcing destination for home, fashion, holiday, architectural, and interior pieces.
“Touchpoint’s aim is to boost the online presence of Manila FAME exhibitors and further promote the narratives behind Philippine products for the appreciation of buyers around the world,” said DTI-CITEM Executive Director Pauline Suaco-Juan.
“From the physical to digital, Touchpoint provides not just another promotion dimension for Philippine designers and manufacturers, but also a holistic and engaging experience for buyers and visitors of Manila FAME,” she added.
As a digital platform, Touchpoint highlights the intricate narratives behind local designers and artisans—the people, the products, and the brands—complemented with stunning visual content to convey the inspirations and creation of Philippine products.
Product selection under Touchpoint includes houseware and home decor; fashion accessories and wearables; gifts and holiday; lamps and lightings; and furniture and furnishings.
For its first salvo, Manila FAME’s digital marketplace features 15 designers, brands and regional artisan groups, each highlighted by the distinct stories of their products, designers, materials and trends.
Aside from Touchpoint, DTI-CITEM will soon be launching a Manila FAME application which is downloadable on Google Play (Android) and App Store (iOS). The App will serve as an efficient channel for business-matching and interaction between buyers and exhibitors.
“Aside from business-matching, the Manila FAME App also allows buyers and visitors to get the latest update on the event and vote for their favorite product or exhibitor for the People’s Choice Award in the KATHA Awards,” said Suaco-Juan.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.