HallONE, the year-round sourcing facility and creative space of the Center for International Trade Expositions and Mission (CITEM), proved coco coir as a unique, sustainable, versatile, and marketable manufacturing material by generating more than PhP 20 million potential export orders of coco coir products at the recently concluded 63rd edition of Manila FAME last April 21-24, 2016 held at the World Trade Center, Pasay City.
Uplifting the humble fiber from its traditional use in horticulture and soil management, HallONE showcased newly developed and innovative coco coir products for the home, fashion, lifestyle, and seasonal décor, drawing remarkable interest from its local and foreign buying companies and receiving a total of 213 inquiries during the Manila FAME event. The HallONE exhibit featured resort footwear, ladies’ shoes, Christmas ornaments and table tops, mats, carpets, mattresses, hanging and table lamps, vases, magazine organizers, storages, pet products, side by side with its traditional applications in the country.
In cooperation with the regional offices of the country’s Department of Trade and Industry (DTI), the Philippine Textile Research Institute (PTRI), and the Design Center of the Philippines (DCP), the newly developed coco coir products were designed and produced by the Philippine exporters and manufacturers from the home, fashion, lifestyle, and agri-industry sectors based in the provinces of Laguna, Quezon, and Bicol. These include Pilipinas Ecofiber Corporation, Coco Technologies Corporation, R. Cabrera’s Gifts and Collections, Charles and Clara’s Footwear, Ai-she Footwear, Jhaz Footwear, Sarilikha Handicrafts, Yarnyaa Handicrafts, Likhang Liliw Footwear Cooperative, Rolyolikha Atbp. Handicrafts, KAP-WESL Multipurpose Corporation, Martha’s Handicrafts, and Sowerscrafts Enterprises.
Miniature animal ornaments with strings and sticks, and animal-inspired Christmas trees made from coco fiber and coco peat were among the fast-selling products during the show, along with the ladies’ sandals, men’s slippers, beehive and nipa hut-inspired hanging lamps, cat houses and toys, and doormats as secondary favorites by foreign and local retailers and wholesalers.
“The products are very interesting and cute. The use of coco coir as raw material is something new to us buyers,” said Margie Adrada, a Filipina based in Seattle, who owns five Dekorasyon retail stores in the US, and never fails to visit every Manila FAME for product sourcing.
Initial orders from the US, Belgium, the Netherlands, and Japan were also placed through HallONE, while some serious orders are under negotiations with possible factory visits from Russia and Norway.
“It’s very surprising that the coco coir products would get this much attention and interest from foreign buyers and even from the local community. This is our first time to participate in this event, and we’re extremely happy with the outcome,” said Ramonito Bernales of Martha’s Handicrafts.
Besides the exhibit, HallONE’s Material Showcase, in partnership with the Philippine Fiber Industry Development Authority (PhilFIDA), the Philippine Coconut Authority (PhilCOA), and Timbermate-HMT Industries Corporation, also attracted buyers who checked and studied the featured raw materials available in the Philippines. The guests found the information from the books, magazines, and the online material database prepared during the exhibit very helpful especially with regard to each of its biological origins, production characteristics, supplier information, and relevant application and manipulation techniques.
“It’s an excellent showcase! Exhibiting the materials that can be found in the Philippines is a very good idea. I’m very happy that I was able to see and feel each of the local raw materials that are being utilized in this event,” Charles Ting, a CEO of a company who manufactures wall coverings from Taiwan, exclaimed.
HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.
Manila FAME expands its platform for design and craftsmanship with the inclusion of an International Hall at its 60th edition slated at the SMX Convention Center, Mall of Asia Complex in Pasay City on October 16-19.
The International Hall will feature exhibitors from Asia and the Pacific; and will carry furniture, furnishings, home décor, gifts and premiums, and fashion items.
Participating countries are Australia, India, Indonesia, Malaysia, Pakistan, South Korea, and Taiwan.
“The growing number of international exhibitors expands the product offerings of Manila FAME to cater to both our local and foreign buyers who come twice a year to the show to source for finely crafted products,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).
Organized by CITEM, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, eco-sustainability, and artisanship in Philippine products. It showcases finely selected products such as furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.