Filipino ingenuity and design innovation win big at Katha Awards
Organized by the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), Manila FAME has once again championed the cause of Philippine home and lifestyle exporters as it opens its doors to hundreds of international and domestic buyers in its first day on October 19 at the World Trade Center Metro Manila, Pasay City.
In the opening ceremony, DTI Secretary Ramon Lopez recognized Manila FAME in elevating the standards of Philippine design and craftsmanship.
“Manila FAME serves not only as an export promotion but a value-adding platform for micro, small and medium enterprises (MSMEs),” said DTI Secretary Ramon Lopez.
“It continues to inspire and encourage MSME’s to creating better products through the skillful use and exploration of the country’s natural resources,” he added.
A total of 366 exhibitors have signed up for the event. Among the sectors under Manila FAME, the furniture and garments sectors has been identified as two of the twelve priority sectors of DTI for development and promotion.
Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embodied the innovative design and material manipulation.
Katha Awards upheld Filipino design ingenuity and product innovation
Manila FAME has ended its first day with the exciting announcement of the KATHA October 2018 winners.
“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that embolden the spirit of Filipino creativity,” said DTI-CITEM Pauline Suaco-Juan
Here are the winners of the KATHA October 2018:
Best Booth Design and Best Product for Furniture: Bench Bark by Tadeco Home Décor and designed by Nelson Sepulveda.
Eyes on the prize, a big winner in this edition of Manila FAME is Tadeco Home Décor after winning the Best Booth Design with their exemplary exhibition style and Best Product for Furniture for their bench made from abaca.
Best Product for Lamps and Lightings: Ikat Lamp by Hacienda Crafts
Best Product for Festive and Seasonal Decor: Pinoy Tree of Life by Touch of Craft, Inc.
Best Product for Fashion: Casa Portable by Zacarias 1925 under S.C. Vizcarra
Best Product Home Décor: Flower Box by Native Crafts and Arts and designed by Tes Pasola.
Special Citation for Eco-Design: Pipes by Red Slab Pottery and designed by Tes Pasola.
People’s Choice Award: Kalabaw Rocker by Quick Stitch Embroidery/FUNNEST.
Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15%), and product innovation (35%).
The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).
Meanwhile, the People’s Choice Award is given to the exhibitor who has the highest number of votes from buyers and visitors on the Manila FAME App.
The KATHA Awards winners were chosen by a lineup of design and product experts. For products under furniture, lamps and lighting, home décor, festive/ seasonal décor, and gifts & premium, the judges line up is composed of Rossy Anne Yabut-Rojales (Co-Founder and Creative Director of Hurray Interior Design Group), Nina Santamaria (Principal Designer, Grupo Santamaria), Ma. Carmen Lim-Regala (Principal Designer and Sole Proprietor, CRL Interior Designs), Miguel Rosales (Art Advisor and Creative Consultant, Caramel Creative Consultancy, Phils Inc.), Cyndi Fernandez (Owner and Interior Designer, Moss Manila), Mel Patrick Kasingsing (Creative Director, One Mega Group), and Daphne Oseña-Paez (Owner, Daphne).
Meanwhile, judging for Fashion products are Shanon Pamaong (CEO/Director, Fashion Institute of the Philippines), Mark Bumgarner (Fashion Designer), Sky Gavin (Chief Operations Officer, WheninManila.com), Raymond Ang (Owner, Milk Man Marketing), Bea Ledesma (Group Publisher, Hinge Inquirer Publications, Inc.)
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
International product development specialist Detlef Klatt from Germany is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.
Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services.
The Design for Exports Program seeks to provide Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia.
“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos.
Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching.
As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.
“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.
Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.