Artisans from Albay, Cagayan Valley, Laguna, and Davao are ready to meet big retail firms at the Philippines’ premier trade fair in April
With support from PJ Arañador, lifestyle designer, local manufacturers from Cagayan Valley, Laguna, Albay, and Davao are getting ready to exhibit their finest furniture, home décor, and accessories at The Artisans Village in the boutique edition of Manila FAME this April.
The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.
Arañador leads The Artisans Village as the program’s creative director. He is the owner of the PJ Aranador Design Studio One; the Nautilus Boutique in Boracay; WAWA, Iloilo’s First Heritage Restaurant; and Escuela de Artesanias de las Filipinas, a crafts school. His creations are sold across Asia, Africa, North and South America, Europe, Australia, the Caribbean, and Middle East. Arañador is an international environmental design activist and a consultant for Go Green Philippines, an environmental program that aims to revitalize the Philippine ecosystem and uphold the country’s fashion accessories industry. He is a leading social design entrepreneur in the Philippines, helping the poor in many rural communities through crafts production. He also advocates trade fair, ethical livelihood, preservation and advancement of indigenous materials, and innovative use of traditional techniques with green technology. He has been an exhibit curator for fairs in Colombia, Peru, and India.
Arañador is conducting visits to Cagayan Valley, Laguna, Albay, and Davao to hold product development and one-on-one prototype checking sessions, with the assistance of seasoned design and product development specialist Imelda Datul, and rising designer Rachelle Dagñalan.
In addition, Arañador is coaching the exhibitors on the ins and outs of the export business, covering topics such as identifying the target market; selecting the right colors for products; determining the proper pricing and costing; marketing the products offline and online; executing product displays; and handling operations, income, and billing. As a mentor, Arañador not only focuses on the technical side of business, but reminds the exhibitors to be vigilant against frauds as well.
With 25 years of professional experience in designing and exposure to products and designs around the world, Arañador believes that one of the factors that sets Philippine products apart from those of other countries is the resourcefulness or ingenuity of the Filipinos. “While the technology may not be as advanced, with so much less, we become very creative. And I think that’s a good position because crafts are after all made by hand. That’s when the soul of the products reflects more,” he said.
Manila FAME, the country’s premier design and lifestyle trade show, will be held on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on The Artisans Village and Manila FAME, please log on to www.manilafame.com.
CITEM, the LGUs, and PJ envision a new era for the Philippines’ traditional crafts with an audacious and promising product design and development program that works directly with the country’s artisans and craft manufacturers in each participating region.
The Center for International Trade Expositions and Missions (CITEM) is collaborating with the local government units (LGUs) of Albay, Cagayan, Davao, and Laguna, and international lifestyle designer and co-founder of the Fashion and Design Council of the Philippines, PJ Arañador, in recreating the crafts showcase, The Artisans Village, for the Manila FAME April 2016 Boutique Edition.
CITEM brings back PJ who is one of the pioneering design and merchandise consultants for Manila FAME and CITEM-organized participations in fairs across Australia, Europe, and North America. As product development specialist of The Artisans Village, PJ is setting the path for the highly anticipated crafts landscape, visualizing a display of sustainable “storied crafts” that echo the interior design, tourism retail merchandise, and fashion forecast for 2016-2017. PJ is working with a team of designers including Imelda Datul, a seasoned design and product development professional, and rising talent Rachelle Dagñalan.
With PJ’s creative guidance and the local artisans’ heritage skills, The Artisans Village will highlight the natural charm of cultural crafts created with the modern feel of brilliant and spunky color palette, prints, and patterns.
PJ writes this friendly and fruity shade of orange on top of the list. Essential for the new year, Spring Papaya lends woven crafts and fashion items a contemporary allure. A luscious and exotic color, it combines well with white accents and indigenous materials like abaca and piña to create a neat contrast.
Then PJ and the creative team play with the brightness of Spring Papaya by mixing it with a powerful Cobalt Blue, creating a dreamy aura. Applied in Philippine crafts, this color combination introduces an imaginative spin on the earthy/neutral tones of natural fibers, reminding one of bright galaxies and mystical dreams.
The warm and sunny Buttercup, Mango Lassi, and Mustard accent the tropical tones of 2016. Ideal for establishing a vivid juxtaposition in a look, these shades are selected by PJ to create handmade crafts that add a radiant energy to any urban apartment home or workspace.
Blending a sense of relaxation and serenity, these shades of blue utilized in native crafts bring the tranquil ocean to the home. The focal look for PJ’s Spring-Summer 2016 collection, this color bundle interprets the iridescence of rich Philippine marine life and distinct local materials such as mother-of-pearl.
Soft and feminine pastel colors are making a come back in home décor and interiors. They create a relaxing atmosphere in living spaces and add a 70’s glamour to the dining area and the kitchen. PJ handpicks these subtle and versatile colors as they pair well with natural materials like bamboo, rattan, and seagrass.
The Artisans Village is one of the highlights of the Manila FAME April 2016 Boutique Edition which will be held on April 21-24, 2016, at the World Trade Center, Pasay City, Philippines.
Organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI), Manila FAME is the country’s only premier design and lifestyle event for the global market. A bi-annual trade show, Manila FAME is dedicated to holiday and fashion sectors featuring hundreds of exporters, manufacturers, and designers.
For more information on Manila FAME, log on to http://www.manilafame.com.
Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.
The Department of Trade and Industry and its export promotions arm, the Center for International Trade Expositions and Missions (CITEM), believe that the next generation of designers will help sustain the competitiveness of Philippine industries. Through Red Box, an ongoing program, young designers are continuously nurtured and honed by providing a platform to explore design ideas, work directly with exporters, interact with a global buyer audience and present their collections in Manila FAME, the country’s premiere design and lifestyle event.
For the upcoming Manila FAME on 13 – 16 March 2015 at the SMX Convention Center, Mall of Asia Complex, Pasay City, the design journey continues for Rachelle Dagñalan, Gabriel Lichauco, Lilianna Manahan and Joseph Rastrullo.
“DTI and CITEM are committed to incubate promising talents. We believe in creative capital of Philippine designers and are proud to be working with them for Manila FAME and other brand-building programs of the agency. With a potent promotions platform and mentorship program, we can bring Philippine design to the next level,” said CITEM Executive Director Rosvi Gaetos.
For the March edition, the Red Box talents are given a design challenge: Use the show window concept to capture unique design aesthetic and language. Blurring the boundaries between design and art, each show window will provide a glimpse of the designers’ minds and their collaboration with their partner manufacturers. Manila FAME Creative Director Budji Layug oversees this creative process.
A proud native of Albay, Rachelle Dagñalan takes us on a personal journey as she digs deep into her roots and uses her intimate knowledge of the province to work alongside local artisans, designers and manufacturers in partnership with the local government of Albay. Her setting will feature a fresh approach on the province’s abundant raw materials and traditional crafts.
Gabriel Lichauco takes inspiration from the controversial postmodernism movement by fusing patterns, colors and materials in his entire structure-object installation. Four different artisanal techniques are highlighted in a singular surface – lahar lamination, marquetry, carving and hand veneering – providing a didactic approach to his design.
Lilianna Manahan turns surreal by staging a safari-inspired setting infusing her capsule collection for the home. With a touch of whim, she explores the material language of the Philippines to express her craft. The setting will also showcase a special collaboration with fashion designer Lulu Tan-Gan.
The final Red Box talent is Joseph Rastrullo. Exploring material transparency and translucency, he focuses on the subject of his exploration through different ways of manipulating material such as glass and acrylic, playing and exploring on forms and textures.
Red Box is a design development program aimed at harnessing talent and creating the next generation of Philippine designers. It introduces and nurtures emerging talents from various disciplines of design, with potentials to become the new corps of young designers and artists.
While developing Philippine talents, Red Box also simultaneously assists the country’s small and medium enterprises (SMEs) in their product development.
Manila FAME is the second longest-running trade show in the Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
The 60th Manila FAME, held from October 16-19, at the SMX Convention Center, Pasay City brought together the four rising designers of Red Box Home under the continued mentorship of Manila FAME Creative Director Budji Layug in collaboration with exporters/manufacturers who specialize in furniture and home accents.
Leeroy New, one of the Red Box home designers, is a sculptor artist who uses organic shapes to create unique and not-so-usual pieces. In collaboration with Rugare and Catalina Embroideries Inc., Leeroy featured his installation made out of corrugated board.
Lilianna Manahan drew inspiration for her pieces from the things she saw everyday. Her design style is very playful as seen in her showcase which she created in collaboration with CSM Philippines Inc., Maze Manufacturing Co. Inc., and Triboa Bay Living by Vivere Lifestyles Co. Inc.
Featured at Red Box Home was designer Joseph Rastrullo’s Linea collection. With The Sun (made of wicker and a honey brown finish), The Bird’s Nest and The Ant Hill, Joseph created a universe-themed showcase combining modernity and creativity with the help of Global Plus Interdecor and Prado Filipino Artisans.
At Rachelle Dagñalan’s installation, she showcased Stella. Inspired by stars and the Christmas lantern (parol), it was made of fine abaca pulp paper, carefully made and assembled by Rachelle and the artisans’ hands. The hundred-piece geometric lanterns were placed side-by-side to create a constellation of stars.
Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. The 60th edition ran till October 19, 2014.
The 61st edition will be from March 13-16, 2015 at the second floor of the SMX Convention Center. The Philippines International Furniture Show, a co-located event, will be on the first floor.