Entrepreneurs join trade shows as a marketing strategy to expand their business and attract more clients. Micro-, small-, and medium-scale entrepreneurs (MSME’s) greatly benefit from trade shows because it helps them meet different buyers and traders who seek to connect with business partners.
Trade shows expose businesses to a wider and more diversified market by inviting sellers and buyers to come together and discover what the market has to offer and hopefully create a partnership with one another.
However, expanding your business does not begin and end on signing up for trade shows. Entrepreneurs also have to do some work to effectively utilize these shows to engage with potential clients. That day will surely be the busiest, so here is a checklist of the things trade show exhibitors must do to fully enjoy their stint in their upcoming trade shows:
- Know your target clients and send them invites.
The very first step to having a successful trade show is acquainting yourself with the people who will be there. Doing some research can help you better understand what your market wants/needs, when they need it, and where they want to get them. It will also help you know how to best present your products in a way that they be enticed into investing. Once you have nailed down their behavior and attitude, you can use your networking capabilities such as social media, e-mail and business groups you belong to, to get in touch with collaborators and customers to stop by and see what you have in store for them.
- Identify products you can showcase.
Many trade shows hire product specialists to help exhibitors gain more knowledge on how to present the best products they can sell to their target markets. This knowledge can help you easily identify which of your products would suit your chosen trade show and market best, providing you the opportunity to offer something valuable to the attendees.
- Come up with an inviting stand/ booth design.
Trade shows typically offer the booth and the space itself bare. When you finally get your assigned location, it is best to choose a design that highlights the selling point of your business and products. A well-lit and uncluttered booth is a simple and subtle way to grab people’s attention and attract many visitors.
- Get rid of chairs.
Unless they are part of your exhibit, putting chairs in your booth is a no-no. Sitting down may send the wrong message to your customer that no one is visiting your booth. The lack of chairs will also entice them to look around your booth instead of simply using your space to rest their feet from walking around the show too much. Besides, if you are occupying a small space, chairs can make what limited space you have look crowded.
- Gather contact info.
You know those people who said they will look you up and contact you when they get home? They probably won’t. Instead of simply giving out calling cards, be the one to get in touch with the clients by gathering their contact information. This will not only help you maintain contact with them, it will also entice them to buy your products or invest in your business.
- Have giveaways.
Everyone loves giveaways. Regardless if it is a small keychain or a sampler of your products, you are more likely to be remembered by visitors if you give out little trinkets when they visit your booth. Instead of giving out a cardboard calling card, you can be creative in your ways of handing out information about your company and your products.
And please, no brochures. Unless they ask, they would probably feel uncomfortable going around the venue lugging around a thick catalogue. The show organizers have already done the job of compiling the contact details of all the exhibitors in the show guide to save you from the extra work. Be more creative and give out your catalogue in flash drives or disks, which they can easily fit into their pockets, so they can view your catalogue at home or while on the go.
Trade shows are like house parties where you take a lap, greet the people you already know and introduce yourself to the ones you don’t. Entrepreneurship is, first and foremost, about networking so don’t hesitate to make some rounds and socialize regardless if they are potential clients, collaborators, or competitors.
Now that you know the basic rules of a successful stint in trade shows, you can now confidently check out the leading and most fab trade shows in the Philippines like the 68th Edition of Manila FAME on October 19-21 at World Trade Center Metro Manila. Manila FAME, where a wider market comprised of foreign and local buyers convene in the country. The Center for International Trade Expositions And Missions (CITEM), the export promotion arms of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME.
Gibson, J. A. (2016, May 25). 15 Trade Show Booth Success Tips. Retrieved from Huffington
Larson, R. (2014, September 25). 10 Top Tips For A Successful Trade Show Booth.
Retrieved from Brandwatch:https://www.brandwatch.com/blog/top-tips-trade-show-booth/
YFS Magazine. (2013, August 29). 12 Trade Show Networking Tips For Entrepreneurs.
Retrieved from YFS Magazine Online:
The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.
Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.
A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”
The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”
New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.
The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.
For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.
Photo: Kayangan Lake by Eric Beltran
October is the much-awaited time of the year when the bi-annual Manila FAME, one of Asia’s oldest among its leading trade shows and also the Philippines’ premier design and lifestyle event, rolls out its red carpet welcome for the world’s top buyers and excellent hunters of furniture, furnishings, accessories and artisanal crafts. The incredible crowd-drawing diversity of products in Manila FAME on 20-22 October 2016 is plushly laid out in four venues of invitingly walking distances to each other.
While on the lookout for premium products for trendy global buying seasons and demanding retail shoppers, catch intriguing lore on the origins, how and where on our exotic Philippine islands your next exciting product discoveries and design inspirations may spring from! Among these 7,100 islands is Palawan where an overseas trade buyer and a companion will get a chance to win a free and exclusive Luxe Escape package.
Let Palawan Island- voted Readers’ Choice Awards as “Best Island in the World” in 2014 and 2015 by Conde Nast Travel Magazine readers, preferred world’s best island 2013 and 2015 by readers of Travel and Leisure. Cap your buying visit! Overseas trade buyers are invited to simply register online or upon arrival at the Manila FAME to be immediately eligible for the raffle count. Get those bags packed for a quick buying visit, make your orders, and be sure you don’t miss this chance of a dream vacation getaway.
Sun, sea, sand – yes! Dive into clear waters everywhere reflecting exciting rock formations and the awesome tropical green splendor of lush forests. In the capital Puerto Princesa runs the world’s longest Subterranean River, a UNESCO World Heritage site and latest addition to the Seven New Wonders of the World. In the evening, ford placid waters for a glimpse of bats rushing out at sundown and fireflies lighting up the darkening islands. Swim and snorkel, bask in the awesome beauty of reefs and stretches of white beaches. Wander into the El Nido marine reserve, the Tubbataha Reef, and the prehistoric site of the Tabon Caves. Hop around the islands and feast on a choice of fresh seafood and island fiesta fare or sophisticated continental cuisine. Feel satisfied and sated in your own private adventure. Discoveries abound and await.
The Luxe Escape raffle promo consisting of two (2) free roundtrip tickets for a dream vacation to the lush tropical splendor of Palawan is open to all Manila FAME 20-22 October 2016 Overseas Trade Buyers who are at least 21 years old and not based in the Philippines. To register for Manila FAME and know more about the Luxe Escape raffle promo, log on to www.manilafame.com/en/index.php?idpg=luxe-promo.
The October 2016 show edition of Manila FAME runs from 20-22 October in the World Trade Center Main Area and its Tent, the Philippine Trade Training Center and HallOne, all contiguous venues in Metro Manila, Philippines. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
From carving to weaving to shell inlay to leather embossing to upcycling, visitors of the 60th Manila FAME on October 16-19 will witness the unfolding of the Philippines’ rich and colorful craft heritage through a showcase of hometown handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans.
This edition of Manila FAME, the country’s premier design and lifestyle event, will highlight the country’s cultural narrative at the One Town, One Product (OTOP) Marketplace, a priority program of the Bureau of Domestic Trade (BDT), in partnership with the Center for International Trade Expositions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI).
“True to CITEM’s commitment of promoting the global competitiveness of Philippine products, this edition intends to emphasize the local communities’ age-old techniques and their use of homegrown materials to craft items that narrate the vibrant stories of history, heritage, and talent of the Filipino craftsman,” said CITEM Executive Director Rosvi Gaetos.
Various towns, provinces, and regions will take pride in their distinctive products at the OTOP Marketplace, transforming the abundant natural resources available to them into masterpieces of Philippine craft. Local artisans from the Cordillera Administrative Region (CAR), South Luzon, Eastern Visayas, and Southern and Central Mindanao,will unveil their exquisite techniques and styles to unearth distinctive woodwork. Craftsmen from Ilocos, MIMAROPA, Bicol, Central and Eastern Visayas, and Davao tell their stories through weaving cotton, palm, pandan, and ticog (a type of local wild grass), celebrating the country’s rich culture and traditions. The art of upcycling waste materials such as coconut shells, leaves, or newspapers by Bohol, Cagayan Valley, and National Capital Region (NCR) speaks not only the talents of the individual local artisans but also their genuine appreciation for nature and their natural environment.
“Ultimately, CITEM strives to generate a pool of market-ready manufacturers that create innovative and market-driven products made from locally sourced raw materials in order to bring livelihood to their local communities,” Gaetos added.
CITEM, the export promotions arm of the DTI, organizes the Manila FAME, which nurtures and promotes upcoming designers and manufacturers. The bi-annual event is a global platform for the country’s small and medium enterprises (SMEs), which features export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME, slated at the SMX Convention Center, Mall of Asia Complex in Pasay, is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
DESIGN FOR EXPORTS EXCELLENCE. In the recently concluded 59th edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers through the Katha Awards, considered as the most prestigious award in the Philippine design scene. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products and to pursue a skillful exploration of new materials/processes. The Katha Awardees for March 2014 are The Gilded Expression for the crocheted hand bag with real twig (Best Product Design Award for Fashion); Navidad Crafts Export Corp. for the bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); MCAA Industrial Corp. for the Angler lamp (Best Product Design for Houseware and Furnishings); and Industria Home for the Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Floreia CVD Ventures, Inc. for the Poi necklace. In photo are (from left to right): event host Daphne Oseña-Paez; Nini Ledesma of Navidad Crafts Export Corp., Jude Tiotuico of Industria Home; CITEM Executive Director Rosvi Gaetos; Carlo Delantar of Floreia CVD Ventures, Inc.; Trade Undersecretary Ponciano Manalo, Jr.; Trade Undersecretary Nora Terrado; Rowena Domingo, wife of DTI Secretary Gregory Domingo; Ann Pamintuan of The Gilded Expression, and Angeles Havitan of MCCA Industrial Corporation.