Artisanship is natural to the innately creative Filipino, but without the right avenues to promote their products, they will remain as anonymous craftsmen instead of turning their art into sources of income that can reach markets all the way to the other side of the world. The talent and craftsmanship are already a given, but what artisans need are the right platforms to globally expand their market. So how can Pinoy craftsmen and artisans expand their market globally?
Master your craft
Albert Einstein once said, “Creativity is contagious.” Artisans are an exclusive community of thinkers, builders and creators who should meet other like minded people every once in a while to showcase their products and connect with potential clients. By mastering their craft, no matter how simple or complex they think it is, artisans can be known to a wider community and become the go to person for buyers and exporters.
Eyes glued to their phones, fingers tied to keyboards and derriere planted to their desk, millennials are very well known for their amusement to technology and everything they can do with it. They no longer hold interest in traditional forms of art, and if they ever do, these crafts will stay only at the very bottom of their online cloud storage, never to be seen again. Many craft studios are now putting up websites and online shops in order to reach more people and gather more clients. Innovating your craft by selling them at trade shows in creative ways can attract the market to patronize their products. Embracing technology not only allows artisans to connect with their clients in other parts of the world, but also attract the younger audience to patronize their products.
A lot of artists specialize in oil painting, others in weaving and pottery, attest to the fact that each one of them is unique and deserves attention and publicity. And with the right platform, artisans and entrepreneurs can reach out to the people they aim to cater to. Trade shows help artists sell their products to the international market, while still encouraging them to be true to their art, by encouraging them to exhibit products that are unique and innovative.
Build your connections
Local trade shows allow Filipino artisans to meet clients and fellow craftsmen from all over the world. Manila FAME is poised to become a collective of creative enterprises representing the best of the Philippines’ home, fashion, holiday gifts, and visual arts sector, making it the perfect platform to sell your products and build a network.
Manila FAME is the second longest-running trade show in Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade organizers founded 90 years ago.
Take your craft to the next level and find new ideas, techniques and materials the world has never seen before. Catch Manila FAME on October 19-21, at the World Trade Center Metro Manila, Pasay City. The Center for International Trade expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME. Registration for interested exhibitors are still open. For more information, visit the official website at http://www.manilafame.com.
From carving to weaving to shell inlay to leather embossing to upcycling, visitors of the 60th Manila FAME on October 16-19 will witness the unfolding of the Philippines’ rich and colorful craft heritage through a showcase of hometown handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans.
This edition of Manila FAME, the country’s premier design and lifestyle event, will highlight the country’s cultural narrative at the One Town, One Product (OTOP) Marketplace, a priority program of the Bureau of Domestic Trade (BDT), in partnership with the Center for International Trade Expositions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI).
“True to CITEM’s commitment of promoting the global competitiveness of Philippine products, this edition intends to emphasize the local communities’ age-old techniques and their use of homegrown materials to craft items that narrate the vibrant stories of history, heritage, and talent of the Filipino craftsman,” said CITEM Executive Director Rosvi Gaetos.
Various towns, provinces, and regions will take pride in their distinctive products at the OTOP Marketplace, transforming the abundant natural resources available to them into masterpieces of Philippine craft. Local artisans from the Cordillera Administrative Region (CAR), South Luzon, Eastern Visayas, and Southern and Central Mindanao,will unveil their exquisite techniques and styles to unearth distinctive woodwork. Craftsmen from Ilocos, MIMAROPA, Bicol, Central and Eastern Visayas, and Davao tell their stories through weaving cotton, palm, pandan, and ticog (a type of local wild grass), celebrating the country’s rich culture and traditions. The art of upcycling waste materials such as coconut shells, leaves, or newspapers by Bohol, Cagayan Valley, and National Capital Region (NCR) speaks not only the talents of the individual local artisans but also their genuine appreciation for nature and their natural environment.
“Ultimately, CITEM strives to generate a pool of market-ready manufacturers that create innovative and market-driven products made from locally sourced raw materials in order to bring livelihood to their local communities,” Gaetos added.
CITEM, the export promotions arm of the DTI, organizes the Manila FAME, which nurtures and promotes upcoming designers and manufacturers. The bi-annual event is a global platform for the country’s small and medium enterprises (SMEs), which features export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME, slated at the SMX Convention Center, Mall of Asia Complex in Pasay, is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
DESIGN FOR EXPORTS EXCELLENCE. In the recently concluded 59th edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers through the Katha Awards, considered as the most prestigious award in the Philippine design scene. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products and to pursue a skillful exploration of new materials/processes. The Katha Awardees for March 2014 are The Gilded Expression for the crocheted hand bag with real twig (Best Product Design Award for Fashion); Navidad Crafts Export Corp. for the bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); MCAA Industrial Corp. for the Angler lamp (Best Product Design for Houseware and Furnishings); and Industria Home for the Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Floreia CVD Ventures, Inc. for the Poi necklace. In photo are (from left to right): event host Daphne Oseña-Paez; Nini Ledesma of Navidad Crafts Export Corp., Jude Tiotuico of Industria Home; CITEM Executive Director Rosvi Gaetos; Carlo Delantar of Floreia CVD Ventures, Inc.; Trade Undersecretary Ponciano Manalo, Jr.; Trade Undersecretary Nora Terrado; Rowena Domingo, wife of DTI Secretary Gregory Domingo; Ann Pamintuan of The Gilded Expression, and Angeles Havitan of MCCA Industrial Corporation.
The Philippine design community, composed of seasoned artisans, creative entrepreneurs, and emerging design specialists, showcased once again their unique and innovative creations in the 59th edition of Manila FAME, the country’s premiere design and lifestyle event, held on the second level of the SMX Convention Center, Mall of Asia Complex, on March 14-17, 2014.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME featured a wide range of handcrafted products including home furniture and furnishings, fashion apparel and accessories, holiday décor and gifts, as well as arts and crafts products made by the skilled hands of local designers.
Drawing crowds from day one was Craftspots, set within the Weaves of the Philippines setting, where live demonstrations of traditional weaving, juxtaposed with contemporary display installations, gave Manila FAME visitors an insight into the cultural narrative of the country’s weaving heritage. The special installations showcased the Piña of Aklan, Abel of Ilocos Sur, T’nalak of the T’boli, and the Tikog mat of Samar. Installation artist Patty Eustaquio, interior design duo Vernice Songco and Marga Espiritu, accessories designer Natalya Lagdameo, and interior designer Rossy Yabut-Rojales collaborated with local manufacturers and weaving communities to give the country’s traditional weaves a contemporary spin.
Inside the exhibition hall, the Red Box Scenography attracted visitors, where a collective of local designers on the rise displayed export-quality products developed in collaboration with local manufacturers and exporters under the mentorship of Manila FAME Creative Director Budji Layug. Previously focused only on the home category, this year’s Red Box has expanded to designers representing the fashion, holiday décor and gifts, as well as the One Town One Product (OTOP) Marketplace sectors.
CITEM, in partnership with the Bureau of Domestic Trade (BDT), presented design-forward arts and crafts products from select towns in the country, including the Yolanda-ravaged towns of the provinces of Leyte and Samar, under the OTOP Marketplace. Locally sourced materials used for these special products included water hyacinth, bamboo, burnt wood, coconut, and a variety of natural fibers.
In the fashion scene, indigenous materials transformed into eye-catching apparel and fashion accessories were the highlights of Manila Wear, a branding initiative that aims to position the Philippine fashion industry in the tropical wear market segment, and push Philippine design and its unique sensibility that is better than the rest of Asia.
Manila FAME also recognized exporters and designers through the prestigious Katha Awards. The Katha Awards, considered as the most prestigious award in the Philippine design scene, is a significant platform where Philippine product design innovation is recognized. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products as well as to pursue a skillful exploration of new materials/processes.
The Katha Awardees for March 2014 are the following: Ann Pamintuan of The Gilded Expression for her real twig handbag (Best Product Design Award for Fashion); Roberto Borromeo of Navidad Crafts Export Corp. for his bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); Miguel Aguas of MCAA Industrial Corp. for his Angler lamp (Best Product Design for Houseware and Furnishings); and Jude Tiotuico of Industria for his Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Marivic Licardo of Floreia CVD Ventures, Inc. for her Poi necklace.
“Manila FAME will always come out with something new. The companies participate twice a year to come out with something new. Buyers come here for something new. But what’s sexy, in Budji’s words, about the 59th Manila FAME is the excitement provoked by the range and expansiveness of design ideas and materials presented,” said CITEM Executive Director Rosvi Gaetos.
Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry.
Indigenous, design-savvy arts and crafts products will take the spotlight in the One Town, One Product (OTOP) Marketplace, one of the show features of the 59th Manila FAME slated at the SMX Convention Center, Mall of Asia Complex on March 14-17.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
A project of the DTI-Bureau of Domestic Trade (DTI-BDT), OTOP Marketplace topbills the 25 “Rising Stars” of the regions, whose products are created by local communities, highlighting tradition, culture, and craftsmanship while emphasizing sustainability and generating livelihood. It showcases local arts and crafts products from select regions in the Philippines.
Last year’s OTOP Marketplace featured design-forward products made from locally sourced raw materials such as water hyacinth, bamboo, burnt wood, coconut, and tikog, among a variety of natural fibers. More promising products are in the offing in the 59th show edition of Manila FAME, which was curated by Manila FAME Creative Director Budji Layug.
Six young and emerging design talents from the Red Box program were tapped to work with the participating OTOP Marketplace companies to beef up their product development endeavors. They are Leah Sanchez, Vernice Songco, Marga Espiritu, Bong and Rossy Rojales, and Rachelle Dagñalan.
Manila FAME is the second longest-running trade show in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry, the association of trade show organizers, fairground owners, national and international associations of the exhibition industry and its partners.