- 68th Manila FAME received positive outlook under new direction
- Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting at the 68th edition of Manila FAME
The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.
The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.
In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.
Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.
Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.
“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.
“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.
Digital-strong CITEM to be expected
Touchpoint, a digital platform of engaging stories about Filipino design excellence.
Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.
Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.
Manila FAME continuing the tradition of design-excellence
The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.
This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.
The show also recognized eight outstanding and innovative companies through the annual Katha Awards.
Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.
Manila FAME is opening its doors to international exhibitors, for details and inquiries email email@example.com. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Champion of Filipino design talent Pauline Suaco-Juan talks about how technology can disrupt trade exhibitions
Digital marketing, the fastest yet cost-efficient way to reach one’s target audience anywhere in the world, has truly disrupted traditional business promotion practices and challenged certain industries in recent years. This, then, begs the question: Does digital render trade exhibitions irrelevant?
If this is proven true, the Center for International Trade Expositions and Missions, (CITEM), the export trade promotions arm of the Department of Trade and Industry
(DTI) and organizer of local and international sourcing events for export quality products, might be one of the first to feel the challenge.
Turning threats into advantage
Opportunely, as CITEM recently named publishing and fashion icon Pauline Suaco-Juan as its Executive Director, the agency also announced that they are facing the threat headstrong by following the course of the digital front.
“Instead of worrying that the digital landscape will soon take over, CITEM will embrace the transition and use this to our advantage. Expect a reinvigorated digital experience at the 68th edition of Manila FAME this October,” shared Suaco-Juan as she details the direction of CITEM and its signature events moving forward.
According to Suaco-Juan, CITEM will have a renewed presence in social media especially for the upcoming Manila FAME edition to be held at the World Trade Center from October 19-21. “Manila FAME will have a new look that will be emblematic of how we like to brand Manila FAME as the preeminent trade show for furniture, houseware, fashion, gifts and health and wellness,” she enthused.
“Imagine the intricate patterns, the timeless and sophisticated designs of Philippine-made masterpieces at Manila FAME highlighted in different social media channels. This is definitely one of the ways we can champion the creativity and skills of our export manufacturers,” described Suaco-Juan.
Image sharing app Instagram (@manilafame) is one of the tools that the company will frequently utilize in its digital expansion campaign.
When asked about how she envisions Manila FAME, Suaco-Juan noted that she would like to see the Manila FAME community come together. “Come back
home and show to the world the force of Filipino home design industries. Manila FAME will further be strengthened as a collection of world-class talents and products. We are hoping to develop and then launch within 2019 a digital version of the Manila FAME show. The service, I think, will go a long way in helping our exporters be within their buyer’s awareness 24/7, 365 days a year. This move will establish a closer connection between buyer and exhibitor,” she said.
Executive Director Suaco-Juan also urges the Filipino people, all 67 million of them who are frequent social media users to share and highlight the craftsmanship of our local artisans. “Stay tuned to all CITEM and Manila FAME social media channels because we will proudly showcase Filipino ingenuity in all our messages to increase global appreciation for Filipino talent.” she added.
Are we seeing the end of trade shows?
According to a study by Research and Tech Lab, (RTL) a Filipino-owned social media analytics company, it is interesting to note that despite the growing popularity of digital commerce, many still prefer traditional buying. Technology has changed the shopper’s journey by blurring lines and creating new stages where buyers can easily switch channels from online to offline— searching online to buy offline and vice versa. The use of more than one channel has given investors more opportunities that go beyond the traditional.
Likewise, in an article released by The Huffington Post last year, it was reiterated that even after 25 years into the digital tech revolution, face-to-face meeting is still the most effective way to conduct business. Classic trade shows where people gather in giant exhibition halls are still enjoying increasing popularity.
“Our edge now lies in the stories that we share. By heavily pushing our digital initiatives we will be able to excite our clients and buyers to come here and really experience the actual fair,” explained Suaco-Juan.
“At the end of the day, there is no way we can replace true human interaction. Sparking conversations and seeing products up close are still the best ways to experience Filipino flair. By interchangeably harnessing both online and offline marketing activities, we can ensure that our exhibitors will be where the market is, real time and all the time,” she ended.
Before joining public service, Pauline served as the editor-in-chief of Preview Magazine from 2001 to 2016 and Style Bible (now called Preview.ph) from 2008 to 2016. Through Preview and Style Bible, Pauline championed Filipino design talents and told stories of local industry and artistry alongside the world’s.
The Manila FAME is slated on October 19-21, 2018, at the World Trade Center Metro Manila, Pasay City.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Regional MSMEs will highlight local craftsmanship in trade, investment and tourism campaign
The Artisans Village aims to promote regional MSMEs from the handicrafts sector to establish the provinces’ brand of quality and craftsmanship
Manila FAME will highlight the best artisanal products of more than 40 regional MSMEs on its 68th edition slated on October 19-21, 2018 at the World Trade Center Metro Manila, Pasay City.
As the country’s premier trade platform for exports and design, Manila FAME aims to provide micro, small and medium enterprises (MSMEs) in the Philippines a chance to showcase their products in the world market. It is the go-to venue for artisans and makers with unique, creative, functional and innovative products.
One of Manila FAME’s signature features, the Artisans Village, gives local manufacturers from CITEM’s partner provinces an opportunity to establish their brand and unique craftsmanship in both the local and international market.
CITEM also collaborated with the Regional Operations Group of the Department of Trade and Industry and various local government units (LGUs) to promote local products and encourage local and international buyers to source their materials and merchandises from Manila FAME and the homegrown MSMEs it supports.
For its October show, the Artisan Village will feature furniture, home décor, holiday, gifts and fashion products from CITEM’s partner provinces—Antique, Bohol, Cebu, Negros Occidental, Negros Oriental, Northern Mindanao and Marawi City. DTI Regional Offices and LGUs gave the participating companies their full support in featuring the artistic abilities and impressive product selection with a goal to showcase the creativity of dedication of local MSMEs in their respective crafts.
Some of the companies included in the Artisan Village are starting to introduce to the mainstream market, while some are new players with fresh designs that will excite and intrigue both local and international buyers.
“Manila FAME’s three-pronged promotional activities will highlight the partner province’s local trade, investment and tourism while establishing the province’s brand of quality and unique craftsmanship,” says newly appointed CITEM Executive Director Pauline Suaco-Juan.
CITEM also teamed up with some of the country’s finest artists like Tes Pasola, Detlef Klatt, and designers from the Design Center of the Philippines to provide the participating companies a series of needs-based export coaching, training and workshop and keep them up to date with industry demands.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held bi-annually, every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Anchored to the theme “The Art of the Craftsman = The Soul of the Philippines“, Manila FAME showcased design-forward, high-quality, Philippine-made products at par with international standards. A visual feast like no other, Asia’s Design and Lifestyle Event brought together some of the biggest names in the industry.