Manila, Philippines — The freshest and most innovative products from the Philippines’ esteemed designers and artisans took centerstage once again at the 69th edition of Manila FAME, which runs from April 25 to 27 at the World Trade Center Metro Manila, Pasay City.
The recently held KATHA Awards puts a spotlight on sustainable products made by Philippine designers out of local indigenous materials for different sectors: furniture, lamps and lighting, home décor, fashion and seasonal décor.
“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that capture the spirit of Filipino creativity and ingenuity,” said CITEM Executive Director Pauline Suaco-Juan.
“This recognition inspires and encourage local companies to elevate the standards of Philippine design and craftsmanship, creating better export products through the skillful use and exploration of the country’s natural resources,” she added.
The country’s premier home and lifestyle event also gave an award for the company that has the best booth display and had a special citation for eco-design award to recognize innovative sustainable products.
According to Suaco-Juan, this edition’s Katha Award also allowed their judges as well as the buyers and visitors to pick a product through their Judges’ Pick Special Citation and People’s Choice Award.
Here are the winners of the KATHA Awards April 2019:
The Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15), and product innovation (35%). The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).
Most of the awards were chosen based on the selection of the judges while the People’s Choice Award was given to the exhibitor who collected the most number of votes from the Manila FAME App.
Katha Awards judges include Arch. Royce Nicdao (WTA Designs), Nix Alanon (Phoenix Home), Jen So Hu – See (Sohu Designs), Idr. Rossy yabut-Rojales (Heim Interiors), Arch. J. Anton Mendoza (J. Antonio Mendoza Design Consultants), Angel Guerrero (Adobo Magazine), Arch. Tobias Guggenheimer (Sofa Design Institute), Sky Gavin (WhenInManila), Lulu Tan-Gan (Tan-Gan), IDR. Ivy Almario (Atelier Almario) and esteemed fashion designers fashion designer Rajo Laurel and John Herrera.
Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embody the innovative design and material manipulation.
Running from April 25 to 27, Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
For more information about the show, visit www.manilafame.com
- The preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, April 25 at the World Trade Center Metro Manila in Pasay City and will run until Saturday, April 27, 2019.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 300 exhibitors. Industries featured are furniture and furnishings, home accents, gift items, festive season décor, fashion accessories and wearables, handwoven and converted items, interior and architectural components, and visual arts.
The exhibitors this edition are a diverse mix of industry veterans and upcoming, aspiring enterprises. There will also be 36 foreign exhibitors in this edition coming from Southeast Asia (Indonesia, Cambodia, Timor Leste), China and India.
The show is expecting thousands of local and international trade buyers as over 900 buyers already signified their attendance. This presents an increase of 27% from last year’s buyer count, with the pre-registration rate normally accounting for just 30% of the actual buyer attendance. More are anticipated to come at the actual trade fair with the United States, Japan, Australia, United Arab Emirates, and France as the top visiting countries this edition.
What’s Fresh at the Manila FAME April 2019 edition
For the first time, the Manila FAME tapped some of the country’s rising online fashion entrepreneurs and designers to showcase the latest trends in both couture and ready-to-wear (RTW) fashion. The show gathered 22 online businesses in the Fashion E-Tailer special setting not only to entice the young and tech-savvy fashion enthusiasts but to level up its online promotion initiative.
Heritage Reimagined takes centerstage this April
To commemorate over 30 years of cultural inheritance and to prepare the groundwork for the 70th staging this October, the trade show took on a nostalgic theme this April. Manila FAME will present the most iconic and forward-looking pieces from the past and infuse them with the vision of the new to create an exciting collection that honors a legacy of design excellence.
“We looked at the best products from the past and gave it a modern flair through our new breed of designers that were very keen to help us this edition,” said CITEM Executive Director Pauline Suaco-Juan.
To follow through with this endeavor, CITEM invited design, fashion, editorial and entrepreneurial luminaries within the creative community to sit as consultants and product developers for the Design Commune. The team is expected to lend a fresh perspective to Manila FAME.
The Design Commune special setting is now on its fourth run in Manila FAME. Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
The product development designers who are involved in this edition are Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These designers have established formidable names in the design and lifestyle sectors and now they are giving back to their community by helping MSMEs go further in the international market.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Manila, Philippines – As the country’s premier design and lifestyle event, Manila FAME is set to open its doors once again to thousands of international and local buyers on 25-27 April at the World Trade Center Metro Manila, Pasay City.
The Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), hosted an exclusive media preview at the Artellano 11 to give a sneak peek of the 69th edition of Manila FAME.
According to DTI-CITEM Executive Director Pauline Suaco-Juan, this April edition will have ‘Heritage Reimagined’ as its theme featuring iconic and forward-looking collections under Manila FAME from its over 30 years run as it showcases more than 300 home and lifestyle brands.
“The recent nostalgia over past trends and the revival or reinvention of iconic design pieces are going back in style,” she noted. “It is through this resurgence of design sensibilities that we will redefine and showcase our heritage of Philippine design. Our goal is to highlight the most iconic styles and elements of past products and reintroduce them through modern interpretations.”
Manila FAME has positioned itself as the country’s best venue to discover Filipino design talents, raw materials, craftsmanship and service, and as a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.
Suaco-Juan said this April edition furthers the government’s mission to support local companies in introducing their products to the international market and effectively promote the Philippines as a premier sourcing destination for furniture, home and holiday décor, fashion, health and wellness and food as gifts sectors.
“This media preview is just a teaser of the exciting showcase and export products from more than 300 exhibitors this edition,” she said. “Join us as we take a look back at the cultural and design foundations that built and paved the way for our artists today and celebrate a legacy of Filipino design excellence.”
As seen from the media preview, here are five things that visitors and buyers should look forward to in the event:
In a bid to continually up its game, CITEM called on design, fashion, editorial and entrepreneurial forces within the creative community to sit as consultants for design commune this edition. Most of them are very new to this role therefore offering a fresh perspective to Manila FAME.
Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy under the Design Commune special setting in its fourth run in Manila FAME. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
Product development designers who were involved in this edition were Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These luminaries already made a mark in the design and lifestyle sector and now they are using their talents to help MSMEs go further in the international market.
Following the launch of Touchpoint last year, Manila FAME levels up its online promotion initiative with the introduction of Fashion E-Tailer special setting.
This edition will feature some of the country’s rising online fashion entrepreneurs and designer commercial brands showcasing the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts are set to be enamored by a collection of this season’s trendiest styles.
The online fashion brands to watch out for in the upcoming Manila FAME are; Nomadic Tendencies, Quiddity Leather Goods, AVA Online Group Inc., HaloHalo, Simple Sentiments PH, Baú l, Factory, Stride Collective, Toqa Fashion Studio, Tropik Beatnik, Viajecito, Annie and Lori, Anika, Randolf, Basic Movement, Coral Swimwear, Neon Island, Proudrace, and R-U-A.
The CREATE Lab is an exciting new feature designed to inspire and motivate creatives. From creating a personal logo, using stop-motion, to creative business processes, there is a lot of valuable things to learn from the CREATE Lab. It aims to provide participants with a sneak peek into the rich creative experience and networking opportunities that the next edition of CREATE Philippines will offer.
Great Women Project
The Gender Responsive Economic Actions for the Transformation of Women (GREAT Women Project) will feature arts and crafts from women entrepreneurs that have undergone product development workshops to enhance their business management competencies, skills, or innovate existing products and expand markets through Manila FAME.
Manufacturers from Antique, Marawi and Zamboanga and Albay will be presented this edition. Manila FAME’s Artisans Village will showcase products that highlight each province’s distinctive raw materials and production techniques. Live demonstrations of how these materials are crafted and fashioned into end products will also further elevate the event.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. The event is held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
- 68th Manila FAME received positive outlook under new direction
- Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting at the 68th edition of Manila FAME
The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.
The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.
In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.
Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.
Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.
“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.
“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.
Digital-strong CITEM to be expected
Touchpoint, a digital platform of engaging stories about Filipino design excellence.
Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.
Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.
Manila FAME continuing the tradition of design-excellence
The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.
This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.
The show also recognized eight outstanding and innovative companies through the annual Katha Awards.
Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.
Manila FAME is opening its doors to international exhibitors, for details and inquiries email firstname.lastname@example.org. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Champion of Filipino design talent Pauline Suaco-Juan talks about how technology can disrupt trade exhibitions
Digital marketing, the fastest yet cost-efficient way to reach one’s target audience anywhere in the world, has truly disrupted traditional business promotion practices and challenged certain industries in recent years. This, then, begs the question: Does digital render trade exhibitions irrelevant?
If this is proven true, the Center for International Trade Expositions and Missions, (CITEM), the export trade promotions arm of the Department of Trade and Industry
(DTI) and organizer of local and international sourcing events for export quality products, might be one of the first to feel the challenge.
Turning threats into advantage
Opportunely, as CITEM recently named publishing and fashion icon Pauline Suaco-Juan as its Executive Director, the agency also announced that they are facing the threat headstrong by following the course of the digital front.
“Instead of worrying that the digital landscape will soon take over, CITEM will embrace the transition and use this to our advantage. Expect a reinvigorated digital experience at the 68th edition of Manila FAME this October,” shared Suaco-Juan as she details the direction of CITEM and its signature events moving forward.
According to Suaco-Juan, CITEM will have a renewed presence in social media especially for the upcoming Manila FAME edition to be held at the World Trade Center from October 19-21. “Manila FAME will have a new look that will be emblematic of how we like to brand Manila FAME as the preeminent trade show for furniture, houseware, fashion, gifts and health and wellness,” she enthused.
“Imagine the intricate patterns, the timeless and sophisticated designs of Philippine-made masterpieces at Manila FAME highlighted in different social media channels. This is definitely one of the ways we can champion the creativity and skills of our export manufacturers,” described Suaco-Juan.
Image sharing app Instagram (@manilafame) is one of the tools that the company will frequently utilize in its digital expansion campaign.
When asked about how she envisions Manila FAME, Suaco-Juan noted that she would like to see the Manila FAME community come together. “Come back
home and show to the world the force of Filipino home design industries. Manila FAME will further be strengthened as a collection of world-class talents and products. We are hoping to develop and then launch within 2019 a digital version of the Manila FAME show. The service, I think, will go a long way in helping our exporters be within their buyer’s awareness 24/7, 365 days a year. This move will establish a closer connection between buyer and exhibitor,” she said.
Executive Director Suaco-Juan also urges the Filipino people, all 67 million of them who are frequent social media users to share and highlight the craftsmanship of our local artisans. “Stay tuned to all CITEM and Manila FAME social media channels because we will proudly showcase Filipino ingenuity in all our messages to increase global appreciation for Filipino talent.” she added.
Are we seeing the end of trade shows?
According to a study by Research and Tech Lab, (RTL) a Filipino-owned social media analytics company, it is interesting to note that despite the growing popularity of digital commerce, many still prefer traditional buying. Technology has changed the shopper’s journey by blurring lines and creating new stages where buyers can easily switch channels from online to offline— searching online to buy offline and vice versa. The use of more than one channel has given investors more opportunities that go beyond the traditional.
Likewise, in an article released by The Huffington Post last year, it was reiterated that even after 25 years into the digital tech revolution, face-to-face meeting is still the most effective way to conduct business. Classic trade shows where people gather in giant exhibition halls are still enjoying increasing popularity.
“Our edge now lies in the stories that we share. By heavily pushing our digital initiatives we will be able to excite our clients and buyers to come here and really experience the actual fair,” explained Suaco-Juan.
“At the end of the day, there is no way we can replace true human interaction. Sparking conversations and seeing products up close are still the best ways to experience Filipino flair. By interchangeably harnessing both online and offline marketing activities, we can ensure that our exhibitors will be where the market is, real time and all the time,” she ended.
Before joining public service, Pauline served as the editor-in-chief of Preview Magazine from 2001 to 2016 and Style Bible (now called Preview.ph) from 2008 to 2016. Through Preview and Style Bible, Pauline championed Filipino design talents and told stories of local industry and artistry alongside the world’s.
The Manila FAME is slated on October 19-21, 2018, at the World Trade Center Metro Manila, Pasay City.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Regional MSMEs will highlight local craftsmanship in trade, investment and tourism campaign
The Artisans Village aims to promote regional MSMEs from the handicrafts sector to establish the provinces’ brand of quality and craftsmanship
Manila FAME will highlight the best artisanal products of more than 40 regional MSMEs on its 68th edition slated on October 19-21, 2018 at the World Trade Center Metro Manila, Pasay City.
As the country’s premier trade platform for exports and design, Manila FAME aims to provide micro, small and medium enterprises (MSMEs) in the Philippines a chance to showcase their products in the world market. It is the go-to venue for artisans and makers with unique, creative, functional and innovative products.
One of Manila FAME’s signature features, the Artisans Village, gives local manufacturers from CITEM’s partner provinces an opportunity to establish their brand and unique craftsmanship in both the local and international market.
CITEM also collaborated with the Regional Operations Group of the Department of Trade and Industry and various local government units (LGUs) to promote local products and encourage local and international buyers to source their materials and merchandises from Manila FAME and the homegrown MSMEs it supports.
For its October show, the Artisan Village will feature furniture, home décor, holiday, gifts and fashion products from CITEM’s partner provinces—Antique, Bohol, Cebu, Negros Occidental, Negros Oriental, Northern Mindanao and Marawi City. DTI Regional Offices and LGUs gave the participating companies their full support in featuring the artistic abilities and impressive product selection with a goal to showcase the creativity of dedication of local MSMEs in their respective crafts.
Some of the companies included in the Artisan Village are starting to introduce to the mainstream market, while some are new players with fresh designs that will excite and intrigue both local and international buyers.
“Manila FAME’s three-pronged promotional activities will highlight the partner province’s local trade, investment and tourism while establishing the province’s brand of quality and unique craftsmanship,” says newly appointed CITEM Executive Director Pauline Suaco-Juan.
CITEM also teamed up with some of the country’s finest artists like Tes Pasola, Detlef Klatt, and designers from the Design Center of the Philippines to provide the participating companies a series of needs-based export coaching, training and workshop and keep them up to date with industry demands.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held bi-annually, every April and October, the Manila FAME covers the home, holiday, and fashion sectors.