CITEM, the LGUs, and PJ envision a new era for the Philippines’ traditional crafts with an audacious and promising product design and development program that works directly with the country’s artisans and craft manufacturers in each participating region.
The Center for International Trade Expositions and Missions (CITEM) is collaborating with the local government units (LGUs) of Albay, Cagayan, Davao, and Laguna, and international lifestyle designer and co-founder of the Fashion and Design Council of the Philippines, PJ Arañador, in recreating the crafts showcase, The Artisans Village, for the Manila FAME April 2016 Boutique Edition.
CITEM brings back PJ who is one of the pioneering design and merchandise consultants for Manila FAME and CITEM-organized participations in fairs across Australia, Europe, and North America. As product development specialist of The Artisans Village, PJ is setting the path for the highly anticipated crafts landscape, visualizing a display of sustainable “storied crafts” that echo the interior design, tourism retail merchandise, and fashion forecast for 2016-2017. PJ is working with a team of designers including Imelda Datul, a seasoned design and product development professional, and rising talent Rachelle Dagñalan.
With PJ’s creative guidance and the local artisans’ heritage skills, The Artisans Village will highlight the natural charm of cultural crafts created with the modern feel of brilliant and spunky color palette, prints, and patterns.
PJ writes this friendly and fruity shade of orange on top of the list. Essential for the new year, Spring Papaya lends woven crafts and fashion items a contemporary allure. A luscious and exotic color, it combines well with white accents and indigenous materials like abaca and piña to create a neat contrast.
Then PJ and the creative team play with the brightness of Spring Papaya by mixing it with a powerful Cobalt Blue, creating a dreamy aura. Applied in Philippine crafts, this color combination introduces an imaginative spin on the earthy/neutral tones of natural fibers, reminding one of bright galaxies and mystical dreams.
The warm and sunny Buttercup, Mango Lassi, and Mustard accent the tropical tones of 2016. Ideal for establishing a vivid juxtaposition in a look, these shades are selected by PJ to create handmade crafts that add a radiant energy to any urban apartment home or workspace.
Blending a sense of relaxation and serenity, these shades of blue utilized in native crafts bring the tranquil ocean to the home. The focal look for PJ’s Spring-Summer 2016 collection, this color bundle interprets the iridescence of rich Philippine marine life and distinct local materials such as mother-of-pearl.
Soft and feminine pastel colors are making a come back in home décor and interiors. They create a relaxing atmosphere in living spaces and add a 70’s glamour to the dining area and the kitchen. PJ handpicks these subtle and versatile colors as they pair well with natural materials like bamboo, rattan, and seagrass.
The Artisans Village is one of the highlights of the Manila FAME April 2016 Boutique Edition which will be held on April 21-24, 2016, at the World Trade Center, Pasay City, Philippines.
Organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI), Manila FAME is the country’s only premier design and lifestyle event for the global market. A bi-annual trade show, Manila FAME is dedicated to holiday and fashion sectors featuring hundreds of exporters, manufacturers, and designers.
For more information on Manila FAME, log on to http://www.manilafame.com.
Supporting the Philippines’ position as a sourcing hub for creative and design-forward home and fashion products, Manila FAME 2015, organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), features anew selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market in its 61st edition on March 13-16, 2015 at the SMX Convention Center in Pasay City.
CITEM founded Manila FAME initially as an event that only showcased locally made products. Through the years, it grew to the level of producing not only an event, but stories – stories of exporters and manufacturers, nurtured and developed by CITEM through its various programs such as Design Philippines, Red Box and Manila Wear. These stories continued to grow in numbers, continuously translated into products which promoted the perfect combination of innovativeness, technology and soul.
“Besides strengthening and developing skills and competencies of homegrown artists from different sectors, Manila FAME assists local exporters and manufacturers in establishing partnerships, generating export opportunities, and finally penetrating the world’s lucrative business markets,” said CITEM Executive Director Rosvi C. Gaetos.
Design Philippines, the industry brand for furniture and home furnishings, is curated by a Creative Team composed of seasoned designers from various sectors, brought Manila FAME to a higher level by taking exhibitors who embraced the brand building initiatives of CITEM, to participate in international trade fairs such as Salone in Milan, Italy, Maison ‘d Objet in Paris, France and Anuga in Cologne, Germany.
Red Box is a program which develops aspiring designers to penetrate the market. One such story is a group of designers who named themselves Epoch, began as young, unknown designers of functional items for companies 4 years ago and are now successful manufacturers themselves. Their story, The Return of the Epoch, will be featured in a special setting aptly called “ The Light & Shadow” lighting installation. Appropriately timed with the UN General Assembly proclamation of 2015 as the International Year of Light and Light-based Technologies (IYL 2015), it presents the collaboration of designers Stanley Ruiz, Wataru Sakuma, and Jinggoy Buensuceso with select companies to feature the growing sector of lamps and lighting.
Sure to draw fashion enthusiasts is Manila Wear, which will unveil Luxe fashion collections derived from a group of fashion designers who uses indigenous materials to create bespoke items. Manila Wear is a branding initiative which aims to position the Philippine fashion industry in the market.
Still aimed at promoting local exports in the world market, the Manila FAME International Hall brings together under one roof exhibitors from different countries, tapping the international as well as the local markets. It provides a fresh sourcing venue for trade buyers from around the world who come regularly to Manila FAME.
Fortifying CITEM’s commitment in upholding the global competitiveness of Philippine products, on the other hand, is the One Town, One Product (OTOP) program of the Bureau of Domestic Trade (BDT) of DTI, a priority project of the government to promote entrepreneurship and job creation in the country’s various regions. This edition, OTOP manufacturers will team up with designers to showcase latest collections from different regions.
Katha Awards, the hallmark of Philippine design excellence, will open the 61st edition of Manila FAME through the recognition of companies whose product designs and innovation combine the ideals of form and function. Katha Awards has sought to inspire and challenge Philippine exporters and designers to innovate and develop designs and products competitive and comparative to its counterparts in the world market.
For more information on Manila FAME, interested parties can visit http://www.manilafame.com or email firstname.lastname@example.org.