JunkNot’s bangko made from reclaimed woods and repurposed plastic waste are featured in the 63rd Manila FAME: Boutique Edition.
With a brand name giving away a hint on what it is about, JunkNot! definitely proves that there are more things you can do to trash than just throwing them away.
At the recent Manila FAME, JunkNot! gained introduction to and contact with local and foreign buyers. “We asked the assistance of the local DTI offices in Laguna and Region IVA because we needed a venue to market our products. Manila FAME gave us the exposure we looked for,” Willie Garcia, the brand’s founder, comments. She added that their trade show experience was tremendously positive, with a good amount of inquiries from foreign trade buyers. In fact, the brand have sale negotiations with buyers from the United States, the Netherlands, Italy and the Middle East underway.
A small-scale brand hailing from Biñan, Laguna, JunkNot! promotes and produces eco-creative products through refashioned and repurposed waste materials. Garcia says, “JunkNot! is my little way to reverberate the belief that there is no such thing as waste, only resources that are out of place.” When the brand began in 2009, JunkNot! produced fashion accessories such as earrings, necklaces, bags, and purses made from woven foil wrappers and rolled papers.
Four years after, Garcia, who is an interior designer, decided to focus on home furnishing, wherein she applies her practice of green interiors.
These napkin rings made with braided strings out of junk food and foil wrappers are handmade by women in Laguna.
JunkNot’s upcycling method was borne from Garcia’s desire to address the plastic waste pollution in the country. Her first step was teaching communities about proper waste segregation. “Ninety percent of solid waste materials are recyclable, and we can profit from it,” Garcia cites. “We teach the residents how to manually make braided strings and ropes and woven mats out of the junk food wrappers, sachets, and foil wrappers collected from community schools and sari-sari stores.”
“Those ropes are the base materials for JunkNot’s upcycled products, and we buy the materials from them,” Garcia narrates. With pieces of reclaimed wood from old houses working as frames, the braided strings made of plastic waste are weaved into chair seat or back rest.
Aside from plastic residual waste mitigation, JunkNot! also advocates for community empowerment.
Most of Junk Not’s products are handmade by a community of women from Cavite and Laguna. “Junk Not provides a means of livelihood for women by buying the raw materials from them,” Garcia shares. JunkNot! also has a training and development program for these communities, in addition to the percentage of sales proceeds that they give back to the community. A pilot community in Taal Volcano was provided with workshops and programs sponsored by the Taal Volcano Protected Landscape (TVPL) of the Department of Environment and Natural Resources (DENR). JunkNot! is also adopting communities to ensure the sustainability of their livelihood.
With junk food wrappers, sachets, foil wrappers, water hyacinths, screws, magazines, and reclaimed wood, JunkNot! is investing on numerous creative ways to transform regular and everyday waste into eco-creative products. The enterprise showcased their upcycled furniture, home and fashion accessories in the 63rd edition of Manila FAME under The Artisans Village-Laguna Pavilion and the OTOP Marketplace.
The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.
Over 400 Philippine small and medium enterprises are ready to transact business and close export deals with more than 5,000 foreign and local wholesale and retail buyers and visitors for home, fashion, and lifestyle products in the upcoming October 2015 Manila FAME exhibition.
The participating SMEs in Manila FAME have been rigorously improving their products—diversifying and ensuring the quality of their output to secure a top spot in the highly competitive global market. With the devaluation of China’s currency creating an economic boost that spans the Asia-Pacific region, these SMEs which are highly involved in the export industry are expecting a growth trend that will continue over the coming months.
SMEs play a significant role in the economy, accounting for 99.6 percent of the country’s businesses and employing around 70 percent of the Philippine workforce. Empowering and supporting SMEs by providing them various platforms for brand-building and global export is therefore imperative to the growth of the economy.
The Manila FAME exhibition will show on 15-18 October the outcome of several continuous development platforms designed to help SMEs create a niche in the international market.
The Artisan Village, NeoTextiles Philippines, and OTOP Marketplace will showcase the heritage crafts of Albay, Laguna, Cagayan Valley, Davao Region; various natural fiber products; fabrics handwoven by indigenous groups from southern Philippines; and home and fashion merchandise made using traditional materials and techniques. These special platforms for grassroots organizations and craft communities in the rural areas aspire to nurture the traditional arts and crafts industry in the provinces and to help these groups to sustain livelihood by updating their merchandise, establishing a brand, and preparing them for business transactions with global companies.
The Light & Shadow, Red Box, and Manila Wear will present newly crafted lighting, fashion accessories and apparel, and furniture crafted by emerging Philippine talents who will be the future of design. These programs gather young, promising designers from all parts of the country and urge them to expand their capabilities, master their skills, and create innovate products that reflect their unique design sensibilities.
The Manila Gusto Gallery: In Pursuit of Pleasure will exhibit the new products of 21 Philippine export companies manufacturing dinnerware and table accessories. These products have been developed for the international market through the assistance of German consultant Detlef Klatt who will also curate the exhibit. The companies participating in this platform are established firms with years of experience in the export industry and stable clients from abroad.
The Manila FAME Design & Lifestyle Event is scheduled on 15-18 October 2015, 9:00 AM to 6:00 PM, at the SMX Convention Center, Pasay City, Philippines. It is organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Philippine Department of Trade and Industry.
A booth filled with flowers greets you at the One Town, One Product (OTOP) Marketplace of the 60th Manila FAME. Owned by Emilia Fernandez from Maddela, Quirino, Madella Flowers and Crafts was founded in 1998 with their primary products being flowers made out of real butterfly leaves. With the help of Red Box designer Red Box Rachelle Dagñalan, Madella Flowers and Crafts showcased a colorful range of flowers and even a beautiful bridal gown. Adding even more value to the aesthetic of the products was the advocacy that it was created for. Emilia Fernandez founded the brand for the rural women in her community. She wanted to help them and turn their idle time into cash to help them raise their families and themselves. You could hear the passion in her voice and even the emotion in her eyes as she shared her brand story and how much she wanted to provide livelihood for them. According to her, her life would not be lived if she wasn’t able to help the women back home. See and hear the heartwarming story behind Madella Flowers and Crafts at her booth at the OTOP Marketplace, second floor of the SMX Convention Center, Pasay City. The 60th Manila FAME, organized by the Center for International Trade Expositions and Missions, is open till October 19, 2014!
One of the event highlights of the 60th Manila FAME, Asia’s premier design & lifestyle event, is the One Town, One Product (OTOP) Marketplace which reveals the Philippines’ rich and colorful craft heritage through a showcase of hometown handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of Filipino history.
The OTOP Marketplace is the Bureau of Domestic Trade’s priority program, in partnership with the Center for International Trade Expositions and Missions. It emphasizes local communities and their stories through their crafts.
Interviewing artisans from the Cordillera Administrative Region (CAR), South Luzon, Eastern and Central Visayas, Southern and Central Mindanao, Ilocos, MIMAROPA, Bicol and Davao, the strong sense of advocacy was a recurring theme. Livelihood, community, religion and even Typhoon Haiyan were just some of the things these exhibitors stood for.
Together with designers Rey Soliven, Vina Domingo-Roy and Red Box designers Joseph Rastrullo and Rachelle Dagñalan assisting them with product development, the craftsmen were able to create products that, not only symbolized the things they stood for, but also attracted the attention of both local and foreign buyers.
Manila FAME is the second longest-running trade show in the Asia-Pacific and is the only trade event in the country that is approved by Union de Foires Internationales (UFI), the Global Association of the Exhibition Industry. The 60th edition runs from October 16-October 19, 2014.
Manila FAME, the country’s premier design and lifestyle event, once again unveils the modern Filipino’s design sensibility and brings together promising talents and seasoned artisans all under one roof in its 60th edition at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.
Each edition of Manila FAME features various programs aiming to position the Philippines as an ideal sourcing hub of finely crafted products for the local and global market. Among the event highlights this October are Design Philippines Scenography, ‘Be Our Guest’: A Table Accessories Showcase, Manila Wear, NeoTextiles Philippines, Red Box (Home), OTOP Marketplace, International Hall, and Modernizing the Masters.
“This edition of Manila FAME is set to unfold cutting-edge collections of handcrafted products designed by the Filipino craftsmen. Through this bi-annual event, CITEM intends to solidify the image of the Filipinos’ artistry and design ingenuity in the global community,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).
Under the creative direction of Budji Layug, the Design Philippines scenography gives life to three stories with a strong statement on what is design-forward, popular, artisanal, and soulful – Soulcrafts, Luxe, and Gen C. It features the latest designs from a collection crafted by designers and exhibitors under the Design for Exports program, as well as, choice pieces from the experts in home design and fashion. Eric Paras and Stanley Ruiz collaborate in designing the Design Philippines central setting.
CITEM has tapped German master florist and designer Detlef Klatt who celebrates the art of dining with an attractive, ready-to-buy collection of table accessories developed under the Design for Exports Program in collaboration with 17 manufacturers who are experts in working with materials such as abaca (a plant fiber), ceramic, wood, metal, capiz, mother of pearl, and other natural materials. On three 13-meter-long tables, baskets and bowls, trays and centerpieces, and tablecloths and placemats are laid out in an extraordinary presentation — a play of patterns, textures, and shapes that masterfully blend the table, products, and surrounding elements to create still-life compositions that speak of a love for feasting and merrymaking.
In the fashion scene, renowned fashion designers Cesar Gaupo, Lulu Tan-Gan, and JC Buendia team up with international fashion icon Josie Natori as curator for this edition’s presentation of Manila Wear. Manila Wear continues to position the Philippines as an advocate of unique fashion pieces that combine artisanal crafts with contemporary sensibilities — a fresh take on a more individualized and personal style of fashion.
NeoTextiles promotes Philippine indigenous fibers and textiles, and aims to support the multitude of weaving communities that produce them. With new design directions from CITEM’s product specialists Amina Aranaz-Alunan and Olivia d’Aboville, these fibers and textiles become commercially viable and globally competitive; enabling traditional weaves to embrace today’s trends to create products that are versatile and modern.
In every Manila FAME edition, the Red Box introduces young designers matched with local manufacturers to create innovative products that reflect their unique design sensibility. Red Box is a design development program of CITEM which aims to create the next generation of Philippine design talents. This October edition, Red Box Home Scenography features Rachelle Dagñalan, Lilianna Manahan, Leeroy New, and Joseph Rastrullo.
The One Town, One Product (OTOP), a priority program of the Bureau of Domestic Trade (BDT), aims to promote entrepreneurship and job creation in the country’s various regions. OTOP Marketplace showcases handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans. OTOP manufacturers team up with senior designers Viña Domingo-Roy and Rey Soliven, who both mentored Dagñalan and Rastrullo, to produce the latest collection from the regions.
This edition, the International Hall features more exhibitors of home and fashion from Asia and the Pacific, who will present their brand of creativity and skillful workmanship. Trade buyers from the Philippines and overseas who regularly come to Manila FAME will find a wider variety of products to source. Participating countries are Australia, India, Indonesia, Korea, Malaysia, Pakistan, and Taiwan.
At the entrances leading to the ground-floor exhibits, Rogue magazine presents “Modernizing the Masters” where four talented artists pay tribute to the undisputed luminaries of Philippine art by creating works that evoke their spirit and style while ushering them into the realm of modernity.
Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI).