Silya, Elektrika atbp. started out as a homegrown business by a family of designers based in Aritao, Nueva Vizcaya.
The passion in sustainable design of the company’s 26-year-old manager and graphic designer Gariel Peros led to the establishment of Silya, Elektrika atbp. in October 2015, with the full support of her architect-parents.
Peros’ father, who owns a construction company, introduced the idea of recycling scrap and reclaimed wood and used steel bars sourced from demolished houses and transform them into functional pieces such as benches and stools, lighting fixtures, wall art pieces, sign boards, and other wooden bric-a-bracs.
Silya, Elektrika atbp. creates one-of-a-kind conversational pieces inspired by various designs and art perspectives, with the technical expertise of a dedicated team of graphic designers and illustrators.
“A lot of people warmed up to our unique designs, much to our surprise. We get lots of positive customer feedback. We can actually customize the product designs depending on our clients’ specific requests. We get orders here and there,” said Peros.
Local buyers find their prices really affordable — prices range from Php300 to Php3,000 per piece, depending on the size and intricacy of the product design.
The sustainable designs of Silya, Elektrika atbp. were recently featured at the 63rd Manila FAME via the One Town, One Product (OTOP), a priority program of the Department of Trade and Industry’s Bureau of Domestic Trade Promotion (DTI-BDTP). Foreign trade buyers and local visitors were highly impressed with both the aesthetic qualities and functionality of each piece. Most of the company’s products were sold out by the end of the trade show.
“Participating in Manila FAME is quite overwhelming for us because a lot of buyers really appreciate our products. Aside from the sales generated, we also get the rare chance to meet some business partners. It’s truly a satisfying experience!” exclaimed Peros.
An ‘open house’ is slated to be held in the family home in Quezon City sometime soon for their regular and new clients. “Everybody can come and check out our furniture. We encourage everyone to check out our website and social media accounts for updates regarding our scheduled open house,” said Peros.
“I really enjoy what I’m doing right now. Hope people continue loving the products that we create from the heart,” she added.
When the Yakan Weavers Albarakkattu Multi-Purpose Cooperative decided to be part of the One Town, One Product (OTOP) program in the recently concluded 63rd Manila FAME at the World Trade Center (WTC), they knew that they were off to a good start.
The multi-purpose cooperative’s OTOP booth, which displayed a wide array of authentic Yakan handwoven souvenir items — from wall décor, table runners, place mats, and shawls to slippers, purses, bags, espadrilles, and travel kits — was a sure hit among local and international buyers and visitors.
The Yakan Weavers Albarakkattu Multi-Purpose Cooperative carries out the responsibility to provide quality handwoven products for sustaining the development of the Yakan community, both locally and internationally.
“Each product we have here is a labor of love. It entails a slow and steady process. A one-meter cloth material with intricate and beautiful motifs, for instance, takes around five days to finish,” said Angie Ilul, a multi-purpose cooperative member who actively champions the cause of the local weavers in Zamboanga and Basilan.
The Yakans, who are exquisitely known for the vibrancy of color in their cloth and their exceptional weaving techniques, exert so much effort and consume days in every fiber they weave to create a vibrant and colorful single handmade cloth. It is said that almost every Yakan fabric can be described as ‘unique’ since the finished products are not exactly identical. There will always be differences that can be seen in the pattern, design, or distribution of colors.
Ilul, who has a village shop in Zamboanga and who has 20 weavers under her helm, shared that the cooperative was able to generate approximately Php100,000.00 in sales during the four-day trade show. “This is already good. If only we have the capacity to increase our production, we can meet the demands of the foreign buyers we meet here at Manila FAME. Right now, we’re just using the mano mano style,” said Ilul who also participates in other local trade shows in Metro Manila and in the provinces.
Weaving, she added, is the only form of livelihood of the Yakan women in the Yakan Village in Zamboanga City and in Basilan. It is a tradition carefully passed down from one generation to another – from the lola to the nanay up to the granddaughter. It has become an after-school pastime for quite a number of school girls who, as young as seven, would engage in textile weaving done on a back strap loom so they could earn some extra income for their school allowance.
For her part, Ilul would like to delve into product development that would allow her and her team of local weavers to cater to the needs and demands of the global market. She currently envisions to have more Yakan handwoven products with simple color combinations which trade buyers from Japan, Korea, and some European countries find more appealing. “We might have these products for the October 2016 edition of Manila FAME,” she said.
Their participation in Manila FAME afforded the Yakan Weavers Albarakkattu Multi-Purpose Cooperative a considerable amount of market exposure which, in turn, would benefit the weaving communities in Zamboanga and Basilan. The multi-purpose cooperative also promotes its Yakan products through social media outlets like Facebook and Instagram.
“We are extremely grateful to the Bureau of Domestic Trade Promotion for allowing us to join Manila FAME where we can promote and sell our products as well as help the small entrepreneurs…the weavers back in Basilan,” said Ilul.
The OTOP program of the Department of Trade and Industry’s Bureau of Domestic Trade Promotion (DTI-BDTP) is a priority program of the government that aims to promote entrepreneurship and job creation in the country’s various regions.
Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship in Philippine products. Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the DTI, it features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.
For the 63rd show edition, Manila FAME returned to its April season to bring the global trade buyers to the optimal buying cycle. It was envisioned to be a specialized one-stop source of high-concept products and an exclusive platform for business matching between choice exporters and buyers.
Chilean designer Nelson Sepulveda takes part in DCP workshop at Manila FAME
Renowned Chilean designer and stylist Nelson Sepulveda (left) actively participates in a design workshop on palm frond weaving held recently at the lobby of the World Trade Center during the 63rd Manila FAME. Organized by the Design Center of the Philippines (DCP), the workshop was led by young industrial designers on materials, who also organized workshops on handmade paper filigree making, paper lamp making, and lamination of raw materials. DCP also presented pop-up settings on paper lamps, architectural baskets, and the Philippine bamboo as well as a raw materials gallery featuring bamboo and coco coir. Sepulveda is currently in the country to develop product designs for Philippine handicrafts, as part of his commitment to stage a special setting in the forthcoming Manila FAME October 2016 show edition, in close coordination with international trend consulting company Edelkoort Etc.
The DA Pavilion at Manila FAME showcases gourmet gifts and health & wellness items
The Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS) partnered with the Center for International Trade Expositions and Missions (CITEM) in setting up the DA Pavilion in the 63rd edition of Manila FAME at the World Trade Center in Pasay City. DA-AMAS and CITEM organized the participation of the food as gifts as well as the body and wellness sectors in the trade show through a well-coordinated presentation of Gourmet Gifts and Health & Wellness items. The products featured in the pavilion were manufactured by select grassroot communities supported by DA-AMAS.
GIGA’s natural products featured at the DA Pavilion
GIGA Natural Products Specialist Corporation, a manufacturer and retailer of natural products, recently participated in the 63rd Manila FAME as one of the select MSMEs in the DA Pavilion. Manila FAME visitors raved about the company’s all-natural set of personal care products such as tea tree oil soaps, shampoo bars, virgin coconut oil soaps, body sprays, scalp conditioners, massage oils, baby soaps, and dog shampoo bars. GIGA seeks to expand its client base through active participation in both local and international trade shows. In photo: GIGA Sales Coordinator Jocelyn Bacay holding a sample of a tea tree oil soap, one of the company’s best-selling products in Manila FAME.
Yakan weaving products a hit at Manila FAME
Visitors to the 63rd Manila FAME flock to the booth of the Yakan Weavers Albarakkattu Multi-Purpose Cooperative, represented by member Angie Ilul (third from left). Featured in this One Town, One Product (OTOP) booth were a variety of Yakan products such as intricately woven table runners, place mats, shawls, slippers, espadrilles, purses, and travel kits. Ilul, a weaver-turned-entrepreneur, said that the cooperative’s participation in the Manila FAME April 2016 edition helped promote Yakan products in both the local and international markets, which would greatly benefit the Yakan weavers in Basilan. The Yakans are exquisitely known for the vibrancy of color in their cloth and their exceptional weaving techniques. The OTOP program of the Bureau of Domestic Trade Promotion (BDTP) of the Department of Trade and Industry (DTI) is a priority program of the government that aims to promote entrepreneurship and job creation in the country’s various regions.
Silya, Elektrika atbp. promotes sustainable design
A family-run business based in Nueva Vizcaya, Silya, Elektrika atbp. designs and handcrafts products made from reclaimed wood and other materials and turns them into one-of-a-kind conversational pieces. In the 63rd edition of Manila FAME, the company’s well-designed and unique creations – from stools and benches to torch lights and wall arts — were a sure hit among OTOP visitors. Silya, Elektrika atbp. provides a distinct form in each product design, plans to open a shop in Manila soon for environment-conscious shoppers who are into sustainable design. In photo: Silya, Elektrika atbp. Manager Gariel Peros and Industrial Designer Manolet Africa showcasing their products at their OTOP booth.
Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.
From carving to weaving to shell inlay to leather embossing to upcycling, visitors of the 60th Manila FAME on October 16-19 will witness the unfolding of the Philippines’ rich and colorful craft heritage through a showcase of hometown handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans.
This edition of Manila FAME, the country’s premier design and lifestyle event, will highlight the country’s cultural narrative at the One Town, One Product (OTOP) Marketplace, a priority program of the Bureau of Domestic Trade (BDT), in partnership with the Center for International Trade Expositions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI).
“True to CITEM’s commitment of promoting the global competitiveness of Philippine products, this edition intends to emphasize the local communities’ age-old techniques and their use of homegrown materials to craft items that narrate the vibrant stories of history, heritage, and talent of the Filipino craftsman,” said CITEM Executive Director Rosvi Gaetos.
Various towns, provinces, and regions will take pride in their distinctive products at the OTOP Marketplace, transforming the abundant natural resources available to them into masterpieces of Philippine craft. Local artisans from the Cordillera Administrative Region (CAR), South Luzon, Eastern Visayas, and Southern and Central Mindanao,will unveil their exquisite techniques and styles to unearth distinctive woodwork. Craftsmen from Ilocos, MIMAROPA, Bicol, Central and Eastern Visayas, and Davao tell their stories through weaving cotton, palm, pandan, and ticog (a type of local wild grass), celebrating the country’s rich culture and traditions. The art of upcycling waste materials such as coconut shells, leaves, or newspapers by Bohol, Cagayan Valley, and National Capital Region (NCR) speaks not only the talents of the individual local artisans but also their genuine appreciation for nature and their natural environment.
“Ultimately, CITEM strives to generate a pool of market-ready manufacturers that create innovative and market-driven products made from locally sourced raw materials in order to bring livelihood to their local communities,” Gaetos added.
CITEM, the export promotions arm of the DTI, organizes the Manila FAME, which nurtures and promotes upcoming designers and manufacturers. The bi-annual event is a global platform for the country’s small and medium enterprises (SMEs), which features export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME, slated at the SMX Convention Center, Mall of Asia Complex in Pasay, is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.