Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.
Design Philippines successfully established its presence at the recently concluded Euroluce at the Salone Internazionale del Mobile 2013. The participation was the first ever for the Philippines with top designers Antonio “Budji” Layug and Kenneth Cobonpue leading the contigency of six companies that included Cobonpue’s HIVE, Industria, Mayumi by CSM Philippines, Schema by Kalikasan Crafts, Tadeco Home by Tadeco Inc., and Triboa Bay Living by Vivere Lifestyles Co.
The participation showcased the best of the Philippines creative industry, presenting sustainable design sensibilities through the use of indigenous materials. Top-of-the-line lighting concepts featured were a merge of the traditional and the modern, paying due deference to the craftsmanship roots of Philippine design and highlighting the continuous evolution of the Art of the Craftsman to a more global movement that ultimately culminates into Design Philippines.
The success of Design Philippines at Euroluce can be spelled in the great number of buyer response by way of generated sales during the course of the five-day event. Buyers from Europe, North and South America, Asia, and Australia crowded the Philippine booth, a tell-tale sign that Design Philippines is doing its job in reaching more buyers in a bigger, global scale. Among the key buyers who were keen on Philippine-crafted products were top companies of Forestier and Roche Bobois (France), Pamalux (Austria), Alessi (Italy), Leone Design (Australia), Philips (The Netherlands), and Zaneen and Julien Armand (Canada).
As far as media interest goes, the Philippines participation was a success with Design Philippines generating quite the positive buzz and catching the interests of publications such as Interni and Marie Claire Maison. The participation also paved a partnership with the Italian Architects Association agreeing to present an Italian design showcase in Manila FAME’s March 2014 show next year.
With the momentum from Euroluce 2013, plans of bring Design Philippines to Maison et Objet, Europe’s largest design exhibition, are being set in motion, so expect to see more of Philippine design and craftsmanship making connections in the European market.
Don’t forget to save the dates of the upcoming Manila FAME, 17 – 20 October 2013 at the SMX Convention Center, Mall of Asia Complex, Metro Manila, Philippines.
It is undeniable that Philippine design is on the upsurge. With the abundant potential in creativity, craftsmanship, and design in the Philippines, it is no wonder that the world has taken notice and is seeking more. To its advantage, the Philippines is plentiful in natural resources and indigenous materials used in many forms of craftsmanship. Deeply rooted in tradition, craftsmanship has paved the way to today’s Philippine design, seamlessly merging heritage, modernity, ingenuity, and creativity. The talents in the country are certainly world-class with designers working side by side with craftsmen in creating products that carry the country’s distinct brand of Design Philippines.
Design Philippines is a movement on the rise. It represents the continuous evolution of the Art of the Craftsman through a more worldly perspective, translating yet preserving craftsmanship into contemporary designs that utilizes natural and indigenous materials. Moving towards bringing more of Philippine design and craftsmanship to the world, Design Philippines takes the Art of the Craftsman to iSaloni Euroluce, International Lighting Exhibition, on 9 – 14 April 2013 in Milan, Italy.
At Euroluce, the global benchmark for the lighting industry, Design Philippines presents 100% design and craftsmanship. The Center for International Trade Expositions and Missions (CITEM) brings together six of the country’s best manufacturers and taps renowned designers Antonio “Budji” Layug and Kenneth Cobonpue to lead the participation.
As Design Philippines sets out to represent the country in Euroluce through exquisitely designed and crafted export products, don’t forget to mark your calendars for the upcoming 58th edition of Manila FAME, Asia’s Design and Lifestyle Event, 17 – 20 October 2013 at the SMX Convention Center, Metro Manila, Philippines.
For more information on the Philippine participation at Euroluce, visit www.citem.com.ph/euroluce2013. The Philippine booth is located at Pavilion 13, H16 at the Milan Fairgrounds, Rho, Milan, Italy.