In celebration of the Design Week Philippines (DWP), the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), staged an interesting series of events and design installations that spurred creativity and innovation in the 61st edition of Manila FAME, the country’s premier design and lifestyle event slated at the SMX Convention Center last March 13-16, 2015.
One of the features of DWP was CITEM’s collaboration with the Max’s Group of Companies. The idea of the Max’s Group of Companies to bring its brand to DWP came about with the company’s support of Philippine design and ingenuity.
This is the company’s first time to do a creative collaboration with CITEM in support of design and innovation. Its participation in the event created an opportunity for the Max’s Group of Companies to talk to new markets unfamiliar to the brand.
Carrying the campaign #SarapToDesign and call to action of “#SarapToDesign…anong i-de-design mo,” the Max’s Group of Companies collaborated with WeeWillDoodle, the Philippines’ premier doodle and illustration art group composed of fine young artists, which allowed the youth to challenge the limitations of creativity.
The idea was to put up blank spaces (3D Max’s logo and freedom wall) in the exhibition area where the group WeeWillDoodle and Manila FAME guests doodled and expressed their thoughts, making Max’s area highly interactive.
The campaign #SarapToDesign was aligned with the Max’s slogan “Sarap to the Bones.” It promoted the company’s goal not just to offer good food but to allow the brand to engage in activities relevant to the millenials. Likewise, the campaign encouraged guests and participants to create, collaborate, and engage through doodling and design.
After its successful collaboration with Manila FAME during the show’s 61st edition, Max’s Group of Companies’ Director and Vice President for Marketing Jim Fuentebella is open for another partnership with CITEM in the future.
“We would like to advance Max’s by partnering with the country’s emerging designers to showcase the Filipino craft in different hotels and restaurants owned by the company. Through Manila FAME and Design Week Philippines, we were able to meet a wide roster of talents who can work with us in developing our architectural and fixtures requirements,” said Fuentebella.
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. Proclamation No. 277, signed by President Benigno S. Aquino III on 20 October 2011, declares the third week of March and October of each year as Design Week Philippines.
Positioning the Philippines as Asia’s design destination, Design Week Philippines fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends. It has become a national agenda that nurtures the creativity and design capability of the Filipinos to usher in trade opportunities.
The Center for International Trade Expositions and Missions (CITEM) will be hosting an Export Coaching Program (Boost Camp: Training for Exporters) for small and medium-sized entrepreneurs in Manila and Cebu as part of its initiative to boost the Philippines’ export competitiveness.
The workshops will be held at the Traders Hotel, Manila on 13-15 August 2012 and Cebu Parklane International Hotel, Cebu on 28-30 August 2012.
The three-day intensive training program covers six areas of interest. Leading the discussions are industry experts Francis J. Kong , Benedicto L. Cid Jr., Delfin Bibat, Rodolfo Mallari, Teresita Dimaculangan, Francisco Lapid, Raju Mandhyan, and Reuel Virtucio.
Slots are limited! Reserve your spots on or before 8 August 2012 to join the Manila workshops and 22 August 2012 to join the Cebu workshops. Contact CITEM at +632 831-1265 or email firstname.lastname@example.org.
CHECK OUT THE SPEAKERS’ PROFILES
Francis J. Kong
Speaker, writer, broadcaster and entrepreneur, Francis J. Kong inspires excellence. Currently, Francis is President of the Success Options Publishing Company and FunWorks, Inc. He is also the founding member and director of Inspire Leaderhip Consultancy.
Author of 21 Steps to Start Your Own Business, Francis “Pax” Lapid is an experienced business consultant, entrepreneur and professor with a Doctorate at the Southeast Asia Interdisciplinary Development Institute (SAIDI). Currently, he is one of the mentors for Brother Bo Sanchez’s Truly Rich Club.
Benedicto L. Cid Jr.
Benedicto “Poch” Cid Jr., is an accomplished Senior Executive with extensive experience in managing multinational brands. Currently, Poch is the Chief Brand Adviser for Mansmith and Fielders.
Reuel Virtucio is an educator, trainor and management consultant with a masters in Business Management from the Asian Institute of Management. At present, Reuel Virtucio is an active NGO advocate in the fields of microfinance and small enterprise development. He is also working with GoNegosyo.
Former FOBAP and FOBAP Foundation President Rodolfo Mallari is a remarkable resource speaker on costings having facilitated numerous seminars at the Philippine Trade and Training Center. Currently, Rodolfo Mallari manages his own business, Triple R Acres that helps farmers convert to organic farming.
Foreign Buyers Association of the Philippines Executive Director Delfin Bibat is an excellent speaker on costings having spent several years in international trade and banking. Delfin’s extensive experience in dealing with exporters has helped FOBAP reach new heights and success under his direction.
Former Chairman of the Philippines India Business Council Raju Mandhyan is trained in empowering insights to inspire success in sales and negotiations. Currently, Raju Mandhyan is the incumbent President of the Association of Appreciative Inquiry Philippines and a sought after international speaker.
Teresita “Marites” Dimaculangan is a well-respected public accountant and educator. Currently Marites is the Managing Partner of Dimaculangan, Dimaculangan and Co., CPAs, and Dimaculangan Consulting, Inc.