Manila Gusto Gallery: In Pursuit of Pleasure
With 33 years as Asia’s barometer for the global home, fashion and craft trade, Manila FAME, The Design and Lifestyle Event, opens this 15-18 October 2015 with a breathtaking collection from German designer Detlef Klatt that celebrates the good life as interpreted through the expert hands of 21 Philippine exporters in collaboration with the country’s most talented artisans and craftsmen. The entire collection will be curated and presented in Manila Gusto Gallery: In Pursuit of Pleasure, a special event feature located at the ground floor of the SMX Convention Center, Mall of Asia Complex, Pasay City.
Inspired by the ethos of “gusto” which translates into hearty or keen enjoyment, Manila Gusto Gallery: In Pursuit of Pleasure is an exuberant collection of dinnerware, home accents, and holiday décor, complemented by select artisanal food products. The collection promises a neo-baroque experience in living with its decorative embellishments and luxurious attention to details. It is a bold expression of a life well-lived as translated in a setting in black and white, and infused with touches of gold.
The Manila Gusto Gallery is a combined concept store and coffee shop. It speaks of harmony and significant connections despite differences. It encourages consumers to create a symphony of synergies among contrasting elements. The bar serves as a venue to mingle and share heart-to-heart conversations with friends over a cup of coffee; the gallery presents functional and decorative items that embody all things that make life more pleasurable; and the concept store encourages consumers to take home pieces that reflect their heart’s desires, and remind them of the grandeur of life and its decadences.
Product designs, especially developed by Detlef Klatt for the companies participating in the special setting, vary in style to highlight each company’s capability and strength. The products may diverge into extreme, mellow, sophisticated, natural among others, depending on the resources and identity of the company-participant. Despite the different product categories, the classical elements in the setting bind them for cohesion, according to Klatt.
Klatt also speaks of the longevity and high appraisal for products sporting a classical theme. “Products with classical looks are seen as timeless, and people appreciate them as high-value,” Klatt explains. He also notes that there is a big demand for these products, but there is an inadequacy in quality suppliers worldwide. Klatt sees this as an opportunity for the Philippine export industry.
Klatt also remarks that a classical theme will be easily understood by Filipino craftsmen because of the Spanish influence embedded in the Philippine culture. “It is normal to Filipinos because you see it your churches, in the curves and carved details in your furniture,” he says.
The 21 local companies sharing their collection for the Manila Gusto Gallery: In Pursuit of Pleasure are Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, Dekokraft, Femeen Crafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, MCCA, Marykel, Navidad Crafts Export Corporation, Obra Nicolas, P&B Valises, Peter and Paul, and Philippines Treasures, Prado, and Sarilinlikha Novelties / Abaca Art Atelier of Manila.
The Manila Gusto Gallery: In Pursuit of Pleasure is an enticement, a visual and tactile invitation to be bold, to live a life full of passion, to seize life’s precious moments, and to create significant connections.
Over 400 Philippine small and medium enterprises are ready to transact business and close export deals with more than 5,000 foreign and local wholesale and retail buyers and visitors for home, fashion, and lifestyle products in the upcoming October 2015 Manila FAME exhibition.
The participating SMEs in Manila FAME have been rigorously improving their products—diversifying and ensuring the quality of their output to secure a top spot in the highly competitive global market. With the devaluation of China’s currency creating an economic boost that spans the Asia-Pacific region, these SMEs which are highly involved in the export industry are expecting a growth trend that will continue over the coming months.
SMEs play a significant role in the economy, accounting for 99.6 percent of the country’s businesses and employing around 70 percent of the Philippine workforce. Empowering and supporting SMEs by providing them various platforms for brand-building and global export is therefore imperative to the growth of the economy.
The Manila FAME exhibition will show on 15-18 October the outcome of several continuous development platforms designed to help SMEs create a niche in the international market.
The Artisan Village, NeoTextiles Philippines, and OTOP Marketplace will showcase the heritage crafts of Albay, Laguna, Cagayan Valley, Davao Region; various natural fiber products; fabrics handwoven by indigenous groups from southern Philippines; and home and fashion merchandise made using traditional materials and techniques. These special platforms for grassroots organizations and craft communities in the rural areas aspire to nurture the traditional arts and crafts industry in the provinces and to help these groups to sustain livelihood by updating their merchandise, establishing a brand, and preparing them for business transactions with global companies.
The Light & Shadow, Red Box, and Manila Wear will present newly crafted lighting, fashion accessories and apparel, and furniture crafted by emerging Philippine talents who will be the future of design. These programs gather young, promising designers from all parts of the country and urge them to expand their capabilities, master their skills, and create innovate products that reflect their unique design sensibilities.
The Manila Gusto Gallery: In Pursuit of Pleasure will exhibit the new products of 21 Philippine export companies manufacturing dinnerware and table accessories. These products have been developed for the international market through the assistance of German consultant Detlef Klatt who will also curate the exhibit. The companies participating in this platform are established firms with years of experience in the export industry and stable clients from abroad.
The Manila FAME Design & Lifestyle Event is scheduled on 15-18 October 2015, 9:00 AM to 6:00 PM, at the SMX Convention Center, Pasay City, Philippines. It is organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Philippine Department of Trade and Industry.