The Department of Trade and Industry and its export promotions arm, the Center for International Trade Expositions and Missions (CITEM), believe that the next generation of designers will help sustain the competitiveness of Philippine industries. Through Red Box, an ongoing program, young designers are continuously nurtured and honed by providing a platform to explore design ideas, work directly with exporters, interact with a global buyer audience and present their collections in Manila FAME, the country’s premiere design and lifestyle event.
For the upcoming Manila FAME on 13 – 16 March 2015 at the SMX Convention Center, Mall of Asia Complex, Pasay City, the design journey continues for Rachelle Dagñalan, Gabriel Lichauco, Lilianna Manahan and Joseph Rastrullo.
“DTI and CITEM are committed to incubate promising talents. We believe in creative capital of Philippine designers and are proud to be working with them for Manila FAME and other brand-building programs of the agency. With a potent promotions platform and mentorship program, we can bring Philippine design to the next level,” said CITEM Executive Director Rosvi Gaetos.
For the March edition, the Red Box talents are given a design challenge: Use the show window concept to capture unique design aesthetic and language. Blurring the boundaries between design and art, each show window will provide a glimpse of the designers’ minds and their collaboration with their partner manufacturers. Manila FAME Creative Director Budji Layug oversees this creative process.
A proud native of Albay, Rachelle Dagñalan takes us on a personal journey as she digs deep into her roots and uses her intimate knowledge of the province to work alongside local artisans, designers and manufacturers in partnership with the local government of Albay. Her setting will feature a fresh approach on the province’s abundant raw materials and traditional crafts.
Gabriel Lichauco takes inspiration from the controversial postmodernism movement by fusing patterns, colors and materials in his entire structure-object installation. Four different artisanal techniques are highlighted in a singular surface – lahar lamination, marquetry, carving and hand veneering – providing a didactic approach to his design.
Lilianna Manahan turns surreal by staging a safari-inspired setting infusing her capsule collection for the home. With a touch of whim, she explores the material language of the Philippines to express her craft. The setting will also showcase a special collaboration with fashion designer Lulu Tan-Gan.
The final Red Box talent is Joseph Rastrullo. Exploring material transparency and translucency, he focuses on the subject of his exploration through different ways of manipulating material such as glass and acrylic, playing and exploring on forms and textures.
Red Box is a design development program aimed at harnessing talent and creating the next generation of Philippine designers. It introduces and nurtures emerging talents from various disciplines of design, with potentials to become the new corps of young designers and artists.
While developing Philippine talents, Red Box also simultaneously assists the country’s small and medium enterprises (SMEs) in their product development.
Manila FAME is the second longest-running trade show in the Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
Giving life to the three stories of Soulcrafts, Luxe and Gen C underlining the recently concluded 60th edition of Manila FAME was the Design Philippines Scenography, designed under the creative direction of Budji Layug.
The showcase featured the latest designs from a collection crafted by designers Stanley Ruiz and Eric Paras with special participation of select brands of Design Philippines and Manila Wear with strong potential to become the next wave of design-driven companies.
The Center for International Trade Expositions & Missions (CITEM) teamed up with these two notable senior designers, Eric Paras handled the Home Accents collection and Stanley Ruiz for the Furniture collections of Design Philippines. With Luxe, Gen C and Soulcraft as its cohesive storyline, these merchandise stories gave direction and consistency and provided the companies the rare opportunity to position themselves in the market.
“Brand stories will be the future especially for an industry that is having a slump and is unceasingly affected by commercialism. I strongly believe that the Filipino export companies, specifically in the furniture and furnishing industry, have the competitive edge in the global market. We are well known with our ingenuity and adaptability to global culture and designs,” said Paras.
“These local companies are distinct in terms of capabilities, and we should capitalize on that,” Ruiz added.
Both designers worked relentlessly with 21 companies to highlight its respective strength and expertise in the production scenario and doubly ensure that it is properly translated into visual merchandising. These companies are A. Garcia Crafts, Asia Ceramics Corporation, Bon Ace Fashion Tools, Inc., Catalina Embroideries, Inc., Celestial Arts, Inc., Chanalli, Inc., Craft Mill Inc., DOMICILLO by Peter and Paul, Inc., Enpekei International,Inc., Industria Home Vico Manufacturing Corp., JB Woodcraft, Inc., Lampara Trends, Inc., Lightworks Resources, Inc., Masa Ecological Development, Inc. (MASAECO), Nature’s Legacy Eximport, Inc., Padi Outdoor,P&B Valises et Compagnie, Inc., S.C. Vizcarra Inc., South Sea Veneer, That One Piece Enterprise, and Venzon Lighting Manufacturing, with the special participation of existing Design Philippines brands KISH, MCCA Industrial Corp., and Schema by Kalikasan Crafts.
“Design Philippines is a brand- and market-driven goal; and has a long-term impact on the export competitiveness of both the industry and the participating companies. The program aims to position Design Philippines as the highest expression of CITEM’s mission as the purveyor of design, craftsmanship, value and hope,” said Rosvi Gaetos, CITEM executive director.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
Manila FAME, Asia’s premier design and lifestyle event, ran from October 16-19, 2014 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.
Design Talks October 2014 ran from October 16-19, 2014 where experts in the design, marketing and business industry come together to share their insights, works and inspiration. Hosted by Patricia Hizon, sportscaster and TV host, Design Talks was held on the second floor of the SMX Convention Center.
The third day, with the theme ‘Building Asia,’ featured local and international architects and designers as they shared their perspectives on architectural design and planning trends in Asia.
Johnny Chiu, founding partner of JC Architecture and one of Taiwan’s top architects, was the first speaker of the day. He shared his notable projects with the audience including the National Taipei University Library. Johnny’s design philosophy is not to focus on oneself but learn to collaborate, discuss ideas, argue and create a brand. Simple objeccts also hold a lot of insightful inspirations.
Liza Morales-Crespo, principal of Liza Crespo Ecotecture, was next as she discusses sustainable design for the 21st century that uses natural materials to reduce energy use, CO2 emissions, water use and solid wastes. She also presented her works that range from residences, office buildings to master plan developments.
The third speaker of the day was Emmanuel Miñana, the first Filipino architect to be shortlisted in the prestigious World Architecture Festival held recently in Singapore. He discussed the combination of space, materials and technology that equate to lifestyle. According to him, design is a creative process.
Design Week Philippines is the Philippines’ celebration of design and creativity held every third week of March and October.
The 60th Manila FAME, which recently ran from October 16-19, 2014, featured several event highlights, one of them being the ‘Be Our Guest’ showcase put together by German product specialist Detlef Klatt in collaboration with 17 manufacturers.
Walking around the SMX Convention Center during the 60th Manila FAME, you can’t help but praise the craftsmanship of the Filipinos. You see the product of exhibitors working hard day and night to come up with innovative designs.
With her kind personality and eye-catching showcase, one of the exhibitors that caught the eyes of various buyers was Kit Silver Jewelry and its owner and designer, Milagros Imson. The handcrafted jewelry and accessories line was founded back in 1980 in Meycauayan, Bulacan. They started out producing mainly gold jewelry and soon expanded to silver and brass, with the latter capturing the larger market resulting in a more successful business.
Starting out locally in bazaars, they have made their way to becoming a big time exporter in the industry with well-known buyers coming mainly from Dubai and Paris. Recognized for its intricate craftsmanship, Kit Silver Jewelry won the Katha Award for Best Product Design in Jewelry for their Feather Agate by Lafina Moda back in 2012.
Milagros Imson gets her inspiration from nature, particularly from the bark of trees, using junk pieces and transforming them into fine jewelry. She showed one particular impressive purse with a handle made out of the metal at the back of a refrigerator.
This 60th Manila FAME, she showcases the “Balabal,” a piece that definitely was the most attention-catching with several personalities purchasing and inquiring details about it.
Kit Silver Jewelry can be found at Booth K2-K3 on the second floor here at the 60th edition of Asia’s premier design and lifestyle event opened till the 19th of October here at the SMX Convention Center, Pasay City.