Tagged: Manila FAME International

Message from the Project Director: Unique by Design


james-booth-photoManila FAME-the Design and Lifestyle Event of Asia is ‘not just another Trade Show. It is indeed unique. And it is DESIGN PHILIPPINES that defines it and makes it unique. You will only see product that is Designed, Developed and Manufactured in the Philippines.

From its beginnings  DESIGN PHILIPPINES  has been about looking inwardly as well as outwardly. Inward from the point of view of nurturing, protecting and evolving ‘The Art of the Craftsman’ which is the very ‘Soul of the Philippines’. Outwardly – from a very worldly point of view. A vantage point that has carefully and thoughtfully considered and utilized natural and indigenous materials; a vantage point that has established leadership in the Global Community of Design. In so doing, ‘DESIGN PHILIPPINES as a movement’ has taken shape and now speaks with recognized authority in the world of Design.

This Movement includes Designer Brands such as NATORI, Kenneth Cobonpue, DEDON, and Vito Selma – successful international brands that not only have their ‘origins’ but their manufacturing base in the Philippines.  Others such as Ralph Lauren, Barbara Barry and McGuire have travelled to the Philippines specifically to manufacture collections within their brands. As well, countless retailers and wholesalers have come to the Philippines for the design and manufacture of their own Private Brands and/or Private Labels. It is this same manufacturing base that forms the core of Manila FAME – the Design and Lifestyle event of Asia.

The 57th edition of Manila FAME on  14-17 March 2013, once again puts DESIGN front and center. A group of nine designers in collaboration with nine world-class manufacturers under the creative direction of Budji Layug and Kenneth Cobonpue will be featured. The main feature of the show – The Millennial Home – will explore today’s new consumer – The Millennials – exploring how they live and the product that connects with them. Take a look at the sketchbook below – a glimpse of what to expect from three new designers being featured in this edition of Manila FAME:



See new and exciting show features at the 57th edition of Manila FAME on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines.

Message from the Project Director: Millennials and Sustainability


james-booth-photoSustainability is not just a “buzz word” for the Millennial. From a very early age – kindergarten in fact – the Millennial has been taught to recycle. They celebrated earth day in school and were taught about Global Warming from early on. They are very much involved in “cause marketing” that deals with endangered species, overflowing landfills and the large plastic waste that’s floating in the middle of the Pacific Ocean. Millennials are an eco-friendly generation that are socially conscious and globally aware. Connected 24/7 through social networking channels across countries and cultures, they are committed to making the world a better place and intent on buying product that supports sustainable manufacturing and fair trade principles.

During the 57th edition of Manila FAME we will host a “Sustainability Forum.” A guest panel of professionals from various sectors of the industry will discuss the importance of sustainability from several different points of view. As well, the concept of Sustainability will be apparent in the show’s centerpiece presentation – The Millennial Home.Design Philippines has always been a leader in promoting Sustainability. The use of sustainable materials as well as environmentally sound practices of manufacturing are deeply embedded within the philosophy of “Design Philippines.”

Don’t miss the 57th edition of Manila FAME – The Design and Lifestyle Event of Asia. You will be able to connect with an assortment of incredible sustainable materials such as: rattan, buri, tinalak, bamboo, niyog, abaca, and nito. Come to the Philippines and see these fantastic indigenous and sustainable materials and how the designers render them into product that is unsurpassed in quality and value in the world. Your investment in time and travel will be well worth it!

Don’t miss Manila FAME on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines. Come see! Come sigh! Come Buy!

James R. Booth

Project Director

Manila FAME

Message from the project director: The Millennial Challenge

Knowing one’s consumer has always been the key to success in business. Never has been this been truer than it is today.

Today every industry is faced with the coming to terms with how to connect with the new consumer – The Millennial. Millennials are digital natives; entrepreneurial, collaborative, social, confident and diverse – they are dedicated, driven and work hard to succeed. They are the keen minds behind the innovative designs of today. They have given us Facebook, Pinterest, Youtube, Yelp and apps too many to count. They are socially conscious and globally aware – connected 24/7 thru social networking channels across countries and cultures. Online and offline they are committed to making the world a better place. Aged 18-40 their spending power is here and in their lifetime they will spend $10 trillion US Dollars.

The 57th edition of Manila FAME – The Design and Lifestyle Event of Asia – will explore all aspects of the millennial consumer and how to connect to their spending power. The show will be all about product design that connects to and with the millennial psyche. About how the Philippines as an industry has kept the art of the craftsman alive and thoughtfully and carefully evolved that art with respect for the heritage of each craftsman into “Design Philippines” – a psyche unto itself that paves the way to connection with the new consumer and meets the millennial challenge!

James R. Booth

Project Director

Manila FAME

Manila FAME Oct 2012 Design Houses in Review

Manila FAME October 2012 introduced a new feature called Design Houses that feature a wealth of materials available in the country for product development. It also paired off up-and-coming designers with select exhibitors, giving them the opportunity to create settings that highlight Philippine artisanship and their individual creative talent.

Design houses-01

cover house

The 10 Designers of Manila FAME’s Design Houses
(L-R first row) Milo Naval, Olivia d’Aboville, Ito Kish, Wataru Sakuma, and Amina Aranaz
(L-R second row) Daniel Latorre Cruz, Vito Selma, Stanley Ruiz, Robert Alejandro, and Inigo Elizalde

Read through their inspirations in this collective look back at their visions for Manila FAME October 2012. Get to know their backgrounds from FAME Speak’s Mondays by Design entries.

DH Robert Alejandro





DH Group


DH Ruiz



The designers successfully translated “The Art of the Craftsman = The Soul of the Philippines” into designs that incorporated their own unique tastes, backgrounds and individual style. Each designer had a Design House which served as the entrance and exit to the show area. The Design Houses were done to create immediate impact and leave a lasting impression of the Philippines as a leader in craftsmanship and design excellence. These entry points acted as portals to view the variety of product designs, skills and materials found in the Philippines. Several visitors from the USA mentioned that the Design House products were “wonderfully inventive and original.”
Columnist, TV host and socialite Tessa Prieto-Valdes describes the Design Houses in her Philippine Daily Inquirer article, “Taking design to the ultimate level, these designers cleverly combined the country’s indigenous materials with their individual sensibilities.”


Manila FAME’s 57th edition is fast approaching and online registration is now open. Visit www.manilafame.com and reserve your spot at the Design and Lifestyle Event.

FAME and a promising 57th edition

On behalf of the people who have worked tirelessly for this show to be a success, I would like to thank everyone who supported and experienced Manila FAME. Expect a bigger display of unique and globally competitive products at the 57th edition of Asia’s Design and Lifestyle Event on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines.

And in case you’ve missed it, here’s the recap of the 56th edition of Manila FAME last 17-20 October 2012: Manila FAME by FRAME!