The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products
Five venues to accommodate more exhibitors
The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in five large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.
The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace. Intramuros will host the second component of Design Week Philippines called Creative Environment.
Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.
In addition to the special DWP events to be held at HallONE, more activities initiated by Design Center of the Philippines (DCP) will take place in Manila’s historic center, Intramuros. DCP is CITEM’s supporting agency.
Extended exhibit hours to let in more trade buyers and visitors
Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.
New special showcases and daily events to update trade buyers and visitors on what’s hot
Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.
Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.
Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.
“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.
The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.
Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.
Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.
Giga Natural Products Specialist Corporation (GIGA) started as a garage business established in 1999 by husband-and-wife tandem Marcos Jose “Peping” and Rowena Joyce “Joy” de Villa. With an initial capital of Php30,000, the pair developed a variety of products which soon became a hit to consumers from here and abroad.
Before GIGA, the couple was into selling ladies’ ready-to-wear clothing and accessories from 1986 to 1999. This grew to be a lucrative effort for some time until they decided to close the business and embark on a new industry line. Thus, the establishment of GIGA (which stands for “God is good always”): an enterprise that manufactures natural personal care products made from plant-based and locally sourced ingredients.
Since its inception, GIGA has developed a variety of natural products such as soaps, scalp conditioners, massage oils and rub cream, baby soaps, body sprays, and dog shampoo bars which generated a generous amount of revenue at the company’s participation in the recently concluded 63rd Manila FAME at the World Trade Center last April.
The company’s best-selling product, the Massage Rub Cream, was a hit among local and foreign trade buyers visiting the company booths at the Department of Agriculture (DA) Pavilion, which was supported by the DA-Agribusiness Marketing Service (AMAS).
Using virgin coconut oil as base, the company boasts of a wide array of plant-based natural ingredients used in its products such as peppermint, tea tree, lemongrass, ginger oil, virgin coconut oil, beeswax, and seaweed.
“Our products are composed of 99.5 percent natural ingredients which make them really effective. We do not advertise in TVs or in magazines. The effectivity of our products speaks for themselves,” said Jocelyn Bacay, sales coordinator of GIGA.
The company’s partnership with DA and the Center for International Trade Expositions and Missions (CITEM) gave GIGA an opportunity to touch base with its regular local and foreign clients as well as introduce its new products at Manila FAME.
“I am amazed by the comments made by our regular buyers; those who already used our products. I am also overjoyed to introduce them to the first-timers. As a sales staffer in GIGA, meeting these people makes me so proud!” exclaimed Bacay.
From being a single proprietorship company, GIGA has already expanded and built its presence in the local and international market. The company has established several retail outlets in select supermarkets and contracted a number of resellers nationwide, including the locally based online shops Lazada and Cudsly.
GIGA also has arrangements with foreign distributors in Singapore, Hong Kong, and Malaysia and is seeking distribution to countries particularly in the Middle East.
“The company stood strong not just because of its products. It’s also about the people behind GIGA, who are Bible-believing Christians who have a heart in managing their staff,” added Bacay.
Bacay shared that she is a survivor of the super typhoon Yolanda that hit the country back in 2013. A month after the disaster, she moved to Manila and found refuge at GIGA, where her career as a sales coordinator blossomed.
“I started at a low salary. But after three months, my superiors noticed my performance. They let me visit the different branches of the company and appointed me as an assistant in their office. Now, I am here and I am thankful that they are giving me their full trust. I am truly blessed to be part of GIGA!” said Bacay, who solely manned GIGA’s booth at the DA Pavilion in Manila FAME.
GIGA won an auspicious award at the 35th Agora Awards for the Outstanding Achievement in Entrepreneurship in the small-scale business category held at Manila in 2014.
The Rainiers Research and Development Institute (RRDI) started as a backyard business of husband-and-wife team, Dr. Rainier Villanueva and nurse-wife Victoria, who formulated their own herbal shampoo made from lawat leaves: the Lauat Hair Treatment Shampoo.
A neurosurgeon, pharmacist, and medical technologist all rolled into one, Dr. Villanueva was drawn to the idea of marrying the traditional herbal treatment with modern medical practice. He conducted intensive researches and experiments to process the raw ingredients and turn them into a more convenient form meant for daily usage.
The shampoo is composed mainly of the leaves acquired from the lawat plant which is indigenous in the Visayan region, particularly in the island of Masbate. RRDI sources the raw ingredients used in its products directly from the province which, in return, provides livelihood to the locals.
Dr. Villanueva developed the fascination with the all-natural, traditional body treatments in his home province of Masbate. “In the early days, people in Masbate used lawat leaves to treat their hair and scalp problems such as dandruff and hair fall. These leaves are crushed and turned into a gelatinous form and applied directly into the scalp,” explains Victoria “Vicky” Villanueva, executive vice-president of RRDI.
Through word-of-mouth advertising, the Lauat Hair Treatment Shampoo became widely known not only locally but also internationally. From the shelves of local supermarkets, the shampoo eventually reached retail shops in foreign shores and even clinched a prestigious award in the 27th Salon International Des Inventions in Geneva, Switzerland way back in 1999.
Lauat Hair Treatment Shampoo is notably the first non-medical product distributed by Zuellig Pharma, a Swiss pharmaceutical company based in the Philippines. This helped build the company’s strong branding presence in the market. It is now being exported abroad, to countries such as the US, Norway, Germany, Australia, Ghana, Saudi Arabia, Korea, and Malaysia where there is a captive market.
From its humble beginnings as a simple husband-and-wife business endeavor in 1989, RRDI grew to be one of the pioneers and recognized Philippine companies in the field of herbal and natural products such as shampoos, conditioners, soaps, deodorants, and other herbal treatments. The company has then developed more personal care products made from all-natural ingredients like lawat, gugo, akapulco, virgin coconut oil, carrot, calamansi, and tawas.
These all-natural RRDI products were a hit among local and foreign trade buyers and visitors who trooped to the World Trade Center for the 63rd Manila FAME, a trade show which showcases finely crafted products covering the home, holiday and gifts, and fashion sectors crafted in the Philippines for the global market.
RRDI’s participation in the recently concluded Manila FAME has allowed the company to expand its market reach even more. RRDI is one of the select companies that was part of the Department of Agriculture (DA) Pavilion, which showcased a wide range of food gifts, body care and wellness products, manufactured by local communities supported by the DA-Agribusiness Marketing Service (AMAS).
“Manila FAME is a good trade show for people to visit and experience. We have been participating in Manila FAME way back, even during the time of Mina Gabor (founder of CITEM). It is really an ideal place to showcase one’s products. By being here, you can see that the Philippines has such beautiful products!”says Villanueva.
The company’s partnership with DA and the Center for International Trade Expositions and Missions (CITEM), organizer of Manila FAME, gave Manila FAME trade buyers and visitors a welcome opportunity to get to know up close RRDI’s product lineup of carefully formulated herbal products.
From a simple backyard business, RRDI has become a full-fledged manufacturing company that positions itself as a one-stop service provider in the areas of R&D, raw material sourcing, product development, toll manufacturing/private labeling, product testing, and packaging development.
“If you want posterity and a continuation of your legacy, you have to have your own brand,” concludes Villanueva, who shares that RRDI also has a CSR program that involves sending several underprivileged youth to school and granting them part-time employment.
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), and the United Architects of the Philippines (UAP) forge a partnership that aims to fortify the foothold of Philippine design and architectural enterprises in the global scene.
“We recognize the magnitude of this partnership as it establishes new networks for Philippine MSMEs with major players in the industry. It will open new platforms to showcase products and new opportunities to demonstrate the local arts and crafts of artisans and designers not only to the 24,000 members of UAP but also to the leading architects and builders worldwide who are connected to UAP through significant organizations such as UIA (Union Internationales des Architectes, or International Union of Architects) and ARCASIA (Architects Regional Council),” said CITEM Executive Director Rosvi C. Gaetos. UIA represents more than one million architects in 124 countries all over the world while ARCASIA is an association of 17 national institutes for architects in the Philippines, Bangladesh, Bhutan, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Mongolia, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, and Vietnam.
Through this reach of UAP to numerous architectural organizations and events, the collaboration between CITEM and UAP will strengthen the presence of Manila FAME and Philippine MSMEs abroad, connecting the trade show and its participating manufacturers, exporters, designers, artisans, and entrepreneurs to key individuals in the construction and building industry, various related sectors, and numerous architects and builders associations in the world who are constantly searching for top quality, eco-friendly, and innovative products and services in the market.
CITEM, on the other hand, is the owner and organizer of Manila FAME, the Philippines’ premier bi-annual showcase of design and craftsmanship. The exhibition features unique, innovative, and sustainable furniture, home furnishings, holiday gifts and décor, as well as fashion accessories, all designed and crafted by Philippine artisans for the highly discerning global audience. A show attended by industry decision-makers, Manila FAME brings thousands of local and international trade buyers and visitors, including owners, managers, and purchasing directors of global lifestyle retail companies to source from the best export manufacturers in the Philippines.
Manila FAME is also attended by seasoned and rising design talents, both from the local scene and abroad, looking for the latest trends in design, materials, and production, and most especially, for stirring, one-of-a-kind, design concepts.
“Creative inspiration is vital to all architects. UAP’s collaboration with CITEM and Manila FAME will provide the NATCON-CONEX delegates an invaluable source of inspiration and innovative ideas,” said UAP National President Architect Ma. Benita O. Regala.
Over 2,400 Filipino and foreign architects are expected to attend NATCON-CONEX 2016, all of whom will be granted access to Manila FAME. Similarly, top buyers and VIP guests of Manila FAME will also be welcome at the NATCON-CONEX 2016.
CITEM is the organizer of Manila FAME, the Philippines’ premier design and lifestyle event. A bi-annual trade show, it features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market. Manila FAME will run from April 21-24, 2016, at the World Trade Center, Pasay City, Philippines.
The country’s leading building and construction exhibition, the UAP CONEX unites all construction industry sectors and demonstrates state of the art products, technologies, equipment and materials in the market. CONEX will be held on April 21-23, 2016, at the SMX Convention Center, Pasay City, Philippines.
For more information, visit www. manilafame.com
Manila FAME expands its platform for design and craftsmanship with the inclusion of an International Hall at its 60th edition slated at the SMX Convention Center, Mall of Asia Complex in Pasay City on October 16-19.
The International Hall will feature exhibitors from Asia and the Pacific; and will carry furniture, furnishings, home décor, gifts and premiums, and fashion items.
Participating countries are Australia, India, Indonesia, Malaysia, Pakistan, South Korea, and Taiwan.
“The growing number of international exhibitors expands the product offerings of Manila FAME to cater to both our local and foreign buyers who come twice a year to the show to source for finely crafted products,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).
Organized by CITEM, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, eco-sustainability, and artisanship in Philippine products. It showcases finely selected products such as furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.