HallONE, the year-round sourcing facility and creative space of the Center for International Trade Expositions and Mission (CITEM), proved coco coir as a unique, sustainable, versatile, and marketable manufacturing material by generating more than PhP 20 million potential export orders of coco coir products at the recently concluded 63rd edition of Manila FAME last April 21-24, 2016 held at the World Trade Center, Pasay City.
Uplifting the humble fiber from its traditional use in horticulture and soil management, HallONE showcased newly developed and innovative coco coir products for the home, fashion, lifestyle, and seasonal décor, drawing remarkable interest from its local and foreign buying companies and receiving a total of 213 inquiries during the Manila FAME event. The HallONE exhibit featured resort footwear, ladies’ shoes, Christmas ornaments and table tops, mats, carpets, mattresses, hanging and table lamps, vases, magazine organizers, storages, pet products, side by side with its traditional applications in the country.
In cooperation with the regional offices of the country’s Department of Trade and Industry (DTI), the Philippine Textile Research Institute (PTRI), and the Design Center of the Philippines (DCP), the newly developed coco coir products were designed and produced by the Philippine exporters and manufacturers from the home, fashion, lifestyle, and agri-industry sectors based in the provinces of Laguna, Quezon, and Bicol. These include Pilipinas Ecofiber Corporation, Coco Technologies Corporation, R. Cabrera’s Gifts and Collections, Charles and Clara’s Footwear, Ai-she Footwear, Jhaz Footwear, Sarilikha Handicrafts, Yarnyaa Handicrafts, Likhang Liliw Footwear Cooperative, Rolyolikha Atbp. Handicrafts, KAP-WESL Multipurpose Corporation, Martha’s Handicrafts, and Sowerscrafts Enterprises.
Miniature animal ornaments with strings and sticks, and animal-inspired Christmas trees made from coco fiber and coco peat were among the fast-selling products during the show, along with the ladies’ sandals, men’s slippers, beehive and nipa hut-inspired hanging lamps, cat houses and toys, and doormats as secondary favorites by foreign and local retailers and wholesalers.
“The products are very interesting and cute. The use of coco coir as raw material is something new to us buyers,” said Margie Adrada, a Filipina based in Seattle, who owns five Dekorasyon retail stores in the US, and never fails to visit every Manila FAME for product sourcing.
Initial orders from the US, Belgium, the Netherlands, and Japan were also placed through HallONE, while some serious orders are under negotiations with possible factory visits from Russia and Norway.
“It’s very surprising that the coco coir products would get this much attention and interest from foreign buyers and even from the local community. This is our first time to participate in this event, and we’re extremely happy with the outcome,” said Ramonito Bernales of Martha’s Handicrafts.
Besides the exhibit, HallONE’s Material Showcase, in partnership with the Philippine Fiber Industry Development Authority (PhilFIDA), the Philippine Coconut Authority (PhilCOA), and Timbermate-HMT Industries Corporation, also attracted buyers who checked and studied the featured raw materials available in the Philippines. The guests found the information from the books, magazines, and the online material database prepared during the exhibit very helpful especially with regard to each of its biological origins, production characteristics, supplier information, and relevant application and manipulation techniques.
“It’s an excellent showcase! Exhibiting the materials that can be found in the Philippines is a very good idea. I’m very happy that I was able to see and feel each of the local raw materials that are being utilized in this event,” Charles Ting, a CEO of a company who manufactures wall coverings from Taiwan, exclaimed.
HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.
The country’s premier international lifestyle trade show opens on Thursday (Oct. 15) with highly visible participation of exporters from India, Indonesia, Hong Kong, Malaysia and Taiwan, highlighting the event’s global character and the Philippines’ emerging image as a design creativity hub.
“The exhibits at this forthcoming October edition 2015 of Manila FAME will bring to the fore both the similarities and differences among the lifestyle export products of Asia’s constituent economies,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM), the event’s organizer and the export promotions arm of the Department of Trade and Industry (DTI).
“It is here (Manila FAME) where we may see Asia’s collective strength as a regional trade bloc, and assess the actual global competitiveness of Philippine lifestyle exports vis-à-vis those of our fellow Asians, especially in terms of universal appeal and market acceptance,” Gaetos said of the estimated 5,000 international trade visitors and buyers expected to swarm the event at the SMX Convention Center, Mall of Asia, during its 4-day run up to Oct. 18.
The foreign exporters will have their products exhibited at the Manila FAME’s International Hall, where their fashion items, furniture and furnishings, home décor, gifts and premium will be arrayed with those of the Philippines in other special settings, all occupying the entire 17,156-sqm exhibit space of the SMX.
The special settings for the Philippine export exhibits are the Artisan Villages for artisanal crafts, The Manila Gusto Gallery: In Pursuit of Pleasure for a rare blend of the classic and the modern in houseware design, the Light & Shadow for the industry’s new lighting interpretations for 2015 as the International Year of Light and Light-based Technologies as proclaimed by the United Nations, the Red Box program for the design collections of today’s generation of budding professionals and manufacturers, the Manila Wear for tropical fashion expressions, the NeoTextiles Philippines for the country’s commercially viable and globally competitive fabrics, and the OTOP (one town, one product) Marketplace for regional entrepreneurial development as manifested by community-based but export-quality products.
All in all, over 400 exhibitors from the top ranks of the country’s lifestyle export industry have been tapped by CITEM for the 62nd Manila FAME, which is seen to yield spot sales of up to P73 million for domestic consumption and $26.5 million for foreign, a big leap from the year-ago level of P45.13 million domestic, and $13.38 million export.
The previous Manila FAME October edition drew more than 300 exhibitors and over 3,000 foreign and local trade visitors and buyers as against this year’s target of 450 and 5,000.
To address them at the welcome reception as guest of honor is DTI Secretary Gregory Domingo, who will open the show and present the winners of the Katha Awards, a special distinction conferred on exporters and designers for exceptional product quality and design in various export categories.
Invited to join Domingo at the ceremonies, according to Gaetos, are Governors Joey Salceda of Albay and Ramil Hernandez of Laguna to represent the local government units in the Artisan Villages exhibition, and DTI Undersecretary Zenaida Maglaya, Agriculture Undersecretary Emerson Palad, Philippine Fiber Industry Development Authority Officer-in-Charge Dr. Clarito Barron, and DTI regional directors in Cagayan Valley, Southern Tagalog, Bicol and Davao, and provincial directors in Laguna and Albay.
Assisting CITEM in organizing Manila FAME are business support and trade promotion organizations such as the Foreign Trade Service Corps, DTI regional and provincial offices, Philippine embassies, local government units, Foreign Buyers Association of the Philippines, Bureau of Domestic Trade, Export Marketing Bureau, and the Department of Agriculture – Agribusiness and Marketing Assistance Service.
Manila FAME is the Philippines’ biggest international trade fair for exports from various industry sectors and communities. It is one of the longest-running trade shows in Asia Pacific and the only event approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
For more information, please log on to www.manilafame.com.
October 15-18 at SMX Convention Center
Manila FAME, the country’s most anticipated bi-annual design and lifestyle event, sets in motion another edition of bringing creative and design-forward home and fashion products to the global market.
The second longest-running trade show in the Asia-Pacific, Manila FAME expands its role in presenting the portraiture of Philippine ingenuity through two new event highlights: The Artisan Village and the ARTBLOCK.
Featuring the arts and crafts of Albay, Cagayan Valley, Laguna, Davao Region, and the natural fibers of the Philippines, The Artisan Village upholds the genius loci of each community, town, or city — the moving spirit behind the country’s skilled artisans and master craftsmen whose hands work with exceptional ease and expertise in weaving, wood carving, metal forging, marquetry, and in so many other forms of traditional crafts.
The Artisan Village essays the quest for craft promotion and revivalism to inspire local government units to embrace the concept and thereby establish centers of craft excellence in their communities.
ARTBLOCK brings together leading Philippine galleries for a special showcase of contemporary art, highlighting the exceptional talent of Filipino artists, carefully selected from the roster of each participating gallery.
ARTBLOCK in the Manila FAME aims to develop cultural exchanges with other art markets such as Singapore, Malaysia, Hong Kong and Basel, and set the stage for Philippine Art in the global lifestyle circuit.
Under the creative supervision of German product specialist Detlef Klatt, The Manila Gusto Gallery: In Pursuit of Pleasure is more than just a neo-baroque-inspired special setting — it is an ornate, lavish, and exuberant collection that promises to awaken the senses with its fanciful mix of the modern and classic styles. The florid ornamentation and luxurious attention to detail is an enticement, a visual and tactile invitation to be bold, to seize life’s precious moments, and to create significant connections. Frolicking with black and white, and infused with layers of gold, the Manila Gusto Gallery celebrates a life in pursuit of pleasure, an ode to the life well lived. The 21 local companies sharing their collection for the Manila Gusto Gallery are: Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, Dekokraft, Fae Decorcrafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, MCCA, Marykel, Navidad Crafts Export Corporation, Obra Nicolas, P&B Valises, Peter and Paul, and Philippines Treasures, Prado, and Sarilinlikha Novelties.
On its 8th edition, Manila Wear features a Bridal Setting that will exhibit bridal apparels and wearables. Manila Wear also unveils a fresh take on contemporary trends by seasoned designers and the new generation of fashion talents in order to woo foreign buyers to their brands.
The country’s leading designers Rhett Eala, Randy Ortiz, Rajo Laurel, and JC Buendia will showcase timeless and romantic bridal gowns, along with millennial and breakthrough designers who will present a distinct collection of wedding dresses.
HYBRID, an art and design group composed of Jinggoy Buensuceso, Wataru Sakuma, and Stanley Ruiz collaborate on an installation that fuses light and time to form an enchanting 3D imprint mid-air that mimics the colors of the Aurora Borealis. This installation is made in celebration of United Nations’ proclamation of 2015 as the International Year of Light and Light-based Technologies to bring to life Filipino creativity and imagination through a unique interpretation of light.
CITEM strengthens its commitment to developing and nurturing globally competitive Philippine micro, small and medium-sized enterprises (MSMEs), exporters, designers, and manufacturers as Manila FAME serves as an MSME incubator.
The One Town, One Product (OTOP) program features select small and medium enterprises (SMEs) that make use of the country’s indigenous raw materials and local skills and talents. Upholding the global competitiveness of Philippine products, the OTOP program of the Bureau of Domestic Trade (BDT) of the DTI is a priority project of the government to promote entrepreneurship and job creation in the country’s various regions.
NeoTextiles Philippines continues with a vibrant showcase of textiles that marries the age-old weaving tradition of ethnic communities with modern and innovative 21st century techniques.
Red Box is a designer development program which aims to nurture the next generation of Philippine designers. Red Box works with emerging talents by matching them with local manufacturers to create fresh concepts that reflect their unique design sensibilities.
Red Box Design Talents is a platform to discover and nurture young designers. 14 finalists handpicked from over 140 aspirants by a high-caliber jury of design professionals under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan were thoroughly immersed in a unique design and development process and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
Designers Lilianna Manahan, Joseph Rastrullo, and Rachelle Dagñalan, who have been part of the Red Box Program since 2013 and are continuing their design journey as the country’s next generation of designers.
For the October 2015 edition, the three designers are given the freedom to create and curate individual spaces reflective of their design aesthetic. The showcase provides a glimpse into their growth as designers, individually and collectively.
International Exhibitors Pavilions
The International Hall houses companies from India, Indonesia, Hong Kong, Korea, Malaysia, and Taiwan carrying fashion items, furniture and furnishings, home décor, gifts, and premiums. Taiwan will introduce 60 brands under its Taiwan Excellence brand. These participating countries recognize the huge potential of the Philippine consumer market and are ready to tap the vast opportunities offered by the country’s growing affluence.
Parallel Event: Design Week Philippines
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It has its roots from Proclamation No. 277 signed by President Benigno S. Aquino III on October 20, 2011, where he declares the third week of March and October of each year as Design Week Philippines. It has thus become a national agenda that nurtures the creativity and design capability of the Philippines to spur innovations directed towards ushering in of trade opportunities, and positioning the Philippines as Asia’s design destination.
Design Week Philippines has three components—Design Talks, Design Tours, and Creative Environment—that will be held inside and outside of the SMX Convention Center in the duration of the event.
Design Talks, the key thought platform on design and creativity, masters and industry movers from various creative industries will flesh out the key values of the maker culture in a three-module forum to provide insight towards the co-creation of a better future.
Design Tours journeys north of Manila to highlight Pampanga as more than just the culinary capital of the country. It will take Manila FAME VIBs (very important buyers) and special guests to Pampanga to witness age old living traditions.
Starting this edition, Design Week Philippines will be rolled-out to key cities in the Metro through Creative Environment to reach an even broader audience and bring together a diverse group of design enthusiasts that encourages dynamic meet-ups and exciting encounters with members of the creative class.
For the Creative Environment component, The Design Week Philippines partners with Animation Council of the Philippines, Inc. (ACPI) and SMX Aura for the celebration of Filipino Talent in the field of animation as they hold Animahenasyon 2015: 9th Philippine Animation Festival on 15-16 October 2015.
2680 F.B. Harrison Compound tenants The Henry Hotel, Atelier of Mr. Jojie Lloren, Artelano 11 and Avellana Art Gallery likewise opens their space exclusively for select Manila FAME guests and buyers on 16 October 2015 for “Conversations at 2680 F.B. Harrison Compound,” a curated event where design, art, architecture and fashion intersect.
The Asia Cosplay Meet Philippines, organized by the Norman Goss Training Services in cooperation with Asia Cosplay Meet main organizer Singapore Cosplay Club and in partnership with Intramuros Administration, is set to select a three-person cosplay team that will represent the country in the upcoming Asia Cosplay Meet 2015.
Hallmark of Philippine Design Excellence
Since its inception in the early 80s, Katha Awards has been distinguished as an important hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters and designers to constantly create and develop original designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements relevant in the global market.
The major categories of Katha Awards are Best Product Design (Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion), Best Booth Display, and an Eco-Design Award as a special citation. The four major product categories are Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME, held at the SMX Convention Center in Pasay City, features finely selected furniture and home furnishings, holiday gifts and décor, visual arts, health and wellness products, and fashion accessories designed and crafted in the Philippines for the global market.
The Center for International Trade Expositions and Missions (CITEM) is now accepting applications for space for the 62nd edition of Manila FAME, The Design and Lifestyle Event, scheduled on October 15-18, 2015, at the SMX Convention Center, Pasay City, Philippines.
Manila FAME: A prime venue for business matching and networking
The design and lifestyle event in the Asia-Pacific region, Manila FAME provides a dynamic business matching venue and a sourcing experience that is design-forward, inspirational, and meaningful. “Manila FAME is a good place to build an SME’s presence and a powerful platform for expanding customer base. It is where business owners learn more about the industry—where it is heading, which way to take their business,” said CITEM Executive Director Rosvi C. Gaetos. She also added that the trade show’s visitors and buyers are motivated and interested in the products that the country offers; many of them are eager to make transactions on the spot.
Top global retail chains for home and lifestyle products source at Manila FAME
The trade show’s buyer and visitor profile covers an impressive list of retail chains and a wide range of professionals that come from different parts of the globe. Companies sourcing at Manila FAME include ADEO Group, BENELIC Co. Ltd., Comercio de Artigos de Moda Salsa Ltda, Crate& Barrel, El Corte Inglés, Elizabeth McAlpin Inc., GARANT Group, Haans Lifestyle, Kika Style Inc., La Maison d’Ivoire, LuLu Group International, Napa Home and Garden, ŐZARTAŞ AVIZE, Ralph Lauren, Royal Palace Group, and Target Corporation.
CITEM is passionate about nurturing SMEs
CITEM initiates capability-building programs in business, production, and design that help Philippine SMEs to become at par with global brands. For the 62nd edition of Manila FAME, CITEM partnered with other government agencies and local government units, private entities, international and local experts, designers, industry players, and opinion makers, to assist SMEs in developing new top-quality products to showcase to the international market.
The Artisan Village, which is brought together through CITEM’s collaboration with the local government units of Albay and the provinces of Mindanao, the regional offices of the Department of Trade and Industry, regional manufacturers, and design specialists, is an exciting show feature that recreates the country’s heritage crafts and celebrates the skill of Philippine craftsmen. It will bring forward handmade products including abaca crafts, leather, jewelry and pearls, home products made of natural fiber, soap and other organic products from the madre de cacao plant, and traditional textiles.
With international and local design collaboration, Manila FAME brings back German designer and product consultant Detlef Klatt for a second edition of Tabletops 2.0. This time, Detlef combines his mastery of tabletops with a new collection for holiday décor dubbed as Celebrations. Homegrown companies like Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, MCCA, Obra Nicolas, P&B Valises, Peter and Paul, and Prado, will create dramatic pieces that enliven the dinner table, while holiday décor companies Dekokraft, Femeen Crafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, Navidad Crafts Export Corp., Philippine Treasures, and Sarilinlikha Novelties / Abaca Art Atelier of Manila will design decorations for the most important occasions.
Senior designers Jinggoy Buensuceso, Daniel Latorre-Cruz, Olivia d’Aboville, Stanley Ruiz, and Wataru Sakuma, collectively known as EPOCH, return to Manila FAME with a Light and Shadow installation that will surely be one of the show’s star attractions.
CITEM takes Philippine SMEs to the global market
CITEM is a prime mover in export marketing, spearheading official Philippine participation in overseas trade fairs and high-profile promotional activities for the home and lifestyle industry. Last May, CITEM successfully led a delegation of five furniture and home décor companies to the International Contemporary Furniture Fair (ICFF) that was held in New York, USA. BON-ACE, ITO KISH, KENNETHCOBONPUE, TADECO Home, Triboa Bay Living, and Vito Selma presented their collections to the ICFF guests who were eager to learn more about Philippine products and establish partnerships with the designers and manufacturers.
In August 15-19, CITEM will bring a group of Philippine home and lifestyle companies at the much anticipated NY NOW, which will be held in New York, USA. For 2016, CITEM is preparing a select group of local manufacturers to exhibit at Maison&Objet (Paris, France), which is slated on January, and at Ambiente (Frankfurt, Germany), in February. Other global trade fairs where CITEM brings Philippine brands are Fashion Philippines at International Fashion Showcase (London, UK) and Salone Internazionale del Mobile (Milan, Italy).
To learn more about exhibiting at Manila FAME, visit www.manilafame.com.
Manila FAME, the Philippines’ bi-annual design and lifestyle trade platform, is the only trade show in the country that is approved by the Union des Foires Internationales (UFI), the global organization for the leading trade show organizers, fairground owners, and major national and international associations of the exhibition industry. Manila FAME is owned and organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).
Philippine-made dinnerware and table accessories were presented at The Manila Gusto Gallery curated by German designer Detlef Klatt for the International Food Exhibition (IFEX) Philippines last May. In the October 2015 edition of Manila FAME, Detlef teams again with Philippine companies to create a new collection that will take center stage as Tabletops 2.0.
The design journey continues for Rachelle Dagñalan, Gabriel Lichauco, Lilianna Manahan and Joseph Rastrullo as they showcased the results of their design challenge at the recently concluded 61st Manila FAME
For this edition, the Red Box talents used the the show window concept to capture unique design aesthetic and language. Blurring the boundaries between design and art, each show window provided a glimpse of the designers’ minds and their collaboration with their partner manufacturers. Manila FAME Creative Director Budji Layug oversaw this creative process.
A proud native of Albay, Rachelle Dagñalan took us on a personal journey as she dug deep into her roots and used her intimate knowledge of the province to work alongside local artisans, designers and manufacturers in partnership with the Provincial Government of Albay PTCAO (Provincial Tourism & Cultural Affairs Office). Her setting featured a fresh approach on the province’s abundant raw materials and traditional crafts.
Gabriel Lichauco took inspiration from the controversial postmodernism movement by fusing patterns, colors and materials in his entire structure-object installation. Four different artisanal techniques were highlighted in a singular surface – lahar lamination, marquetry, carving and hand veneering – which provided a didactic approach to his design. South Sea Veneer Corporation, a furniture and wood veneer panels manufacturer based in Pampanga, worked with Gabby in this setting.
Curiosity was the base of Lilianna Manahan’s design and turned the world of her imagination into reality by staging a safari-inspired setting which infused her capsule collection for the home. With a touch of whim, she explored the material language of the Philippines to express her craft. Featured in this setting are collaborations with Prizmic & Brill, Basket & Weaves and TAN-GAN.
Exploring material transparency and translucency, Joseph Rastrullo experimented on fibers, resin, iron, wood, and plastic, and the potential combination of these. In this setting, he focused on the subject of his exploration through different ways of manipulating material such as glass and acrylic, playing and exploring on forms and textures.
Red Box is a design development program aimed at harnessing talent and creating the next generation of Philippine designers. It introduces and nurtures emerging talents from various disciplines of design, with potentials to become the new corps of young designers and artists.
While developing Philippine talents, Red Box also simultaneously assists the country’s small and medium enterprises (SMEs) in their product development.
The 61st edition of Manila FAME ran from March 13-16, 2015 at the second level of the SMX Convention Center.
Supporting the Philippines’ position as a sourcing hub for creative and design-forward home and fashion products, Manila FAME 2015, organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), features anew selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market in its 61st edition on March 13-16, 2015 at the SMX Convention Center in Pasay City.
CITEM founded Manila FAME initially as an event that only showcased locally made products. Through the years, it grew to the level of producing not only an event, but stories – stories of exporters and manufacturers, nurtured and developed by CITEM through its various programs such as Design Philippines, Red Box and Manila Wear. These stories continued to grow in numbers, continuously translated into products which promoted the perfect combination of innovativeness, technology and soul.
“Besides strengthening and developing skills and competencies of homegrown artists from different sectors, Manila FAME assists local exporters and manufacturers in establishing partnerships, generating export opportunities, and finally penetrating the world’s lucrative business markets,” said CITEM Executive Director Rosvi C. Gaetos.
Design Philippines, the industry brand for furniture and home furnishings, is curated by a Creative Team composed of seasoned designers from various sectors, brought Manila FAME to a higher level by taking exhibitors who embraced the brand building initiatives of CITEM, to participate in international trade fairs such as Salone in Milan, Italy, Maison ‘d Objet in Paris, France and Anuga in Cologne, Germany.
Red Box is a program which develops aspiring designers to penetrate the market. One such story is a group of designers who named themselves Epoch, began as young, unknown designers of functional items for companies 4 years ago and are now successful manufacturers themselves. Their story, The Return of the Epoch, will be featured in a special setting aptly called “ The Light & Shadow” lighting installation. Appropriately timed with the UN General Assembly proclamation of 2015 as the International Year of Light and Light-based Technologies (IYL 2015), it presents the collaboration of designers Stanley Ruiz, Wataru Sakuma, and Jinggoy Buensuceso with select companies to feature the growing sector of lamps and lighting.
Sure to draw fashion enthusiasts is Manila Wear, which will unveil Luxe fashion collections derived from a group of fashion designers who uses indigenous materials to create bespoke items. Manila Wear is a branding initiative which aims to position the Philippine fashion industry in the market.
Still aimed at promoting local exports in the world market, the Manila FAME International Hall brings together under one roof exhibitors from different countries, tapping the international as well as the local markets. It provides a fresh sourcing venue for trade buyers from around the world who come regularly to Manila FAME.
Fortifying CITEM’s commitment in upholding the global competitiveness of Philippine products, on the other hand, is the One Town, One Product (OTOP) program of the Bureau of Domestic Trade (BDT) of DTI, a priority project of the government to promote entrepreneurship and job creation in the country’s various regions. This edition, OTOP manufacturers will team up with designers to showcase latest collections from different regions.
Katha Awards, the hallmark of Philippine design excellence, will open the 61st edition of Manila FAME through the recognition of companies whose product designs and innovation combine the ideals of form and function. Katha Awards has sought to inspire and challenge Philippine exporters and designers to innovate and develop designs and products competitive and comparative to its counterparts in the world market.
For more information on Manila FAME, interested parties can visit http://www.manilafame.com or email email@example.com.