Meycauayan-based Kit Silver Jewellery, which won an award at the Creative ASEAN Jewellery Design Competition 2015 in Bangkok, Thailand, returns to Manila FAME on April 21-24 at the World Trade Center in Pasay City.
Manila FAME is the country’s premier design and lifestyle trade show and the undisputed Design and Lifestyle Event of Asia, organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI). Themed “Iridescence,” which captures the color and vibrancy of Manila FAME, the April 2016 Manila FAME boutique edition will feature artisanal, green crafts, and luxe products for the home, holiday, and fashion sectors.
Kit Silver Jewellery’s Serpent was chosen as the regional winner among the Philippine finalists at the ASEAN competition last September. The Serpent was an intricate and intriguing fashion jewelry masterpiece made of pure Sterling silver with carved lapis lazuli blossoms, designed by the owner of Kit Silver Jewellery, Filipina designer and entrepreneur Milagros “Mila” Imson. Aside from a trophy, Mila was given the opportunity to exhibit her work at the 56th Bangkok Gems and Jewelry Fair in September 2015 and to pay a study visit to John Hardy, a renowned jewelry company in Bali, Indonesia.
Kit Silver Jewellery has been in business since 1980 and has been using traditional jewelry-making methods, cutting-edge designs, and various locally-sourced materials to produce accessories that cater to local and international markets with discerning taste.
The company first joined Manila FAME in 2012—the same year in which it won the Katha Award for Best Product Design in Jewelry for its Feather Agate by Lafina Moda. From then on, Kit Silver Jewellery became a regular exhibitor at Manila FAME. When asked why the company continues to exhibit at the trade show, Mila said, “Through Manila FAME, we have new opportunities to meet new clients locally and abroad. Also, through Manila FAME, we are promoting local products that are handmade and uniquely designed by Filipinos.”
Manila FAME has played a huge role in Kit Silver Jewellery’s participation at the ASEAN Jewelry Design Competition 2015, with CITEM serving as Mila’s mentors for designing, along with the Meycauayan Jewelry Industry Association, Inc. (MJIA). Through Manila FAME and MJIA, Mila also became an international trader, which has exposed her to various designs globally and helps her create designs tailored for European and Asian markets.
Since Kit Silver Jewellery’s success at the ASEAN Jewelry Design Competition last year, Mila has not only gained global recognition; she has gotten more opportunities to tie up with different designers overseas as well. Furthermore, the company’s products have increased in popularity, and more clients have started visiting its boutique.
With its return to Manila FAME this April, Kit Silver Jewellery will certainly captivate and inspire buyers and visitors once more as it exhibits its latest product collections. As in its previous products, it will be utilizing brass as the main metal, and will be using semi-precious stones as well. Moreover, it will be showcasing silver filigrees and tambourines, the company’s best sellers. It will also be showcasing export-quality bags with different materials and more innovative designs.
“We are expecting a new crowd this April 2016 edition of Manila FAME because of the new venue. And of course we’re anticipating more sales as well,” said Mila.
For more information on Manila FAME, log on to www.manilafame.com.
Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.