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Local craftsmen take center stage in international exhibition Manila FAME

Artisans from Albay, Cagayan Valley, Laguna, and Davao are ready to meet big retail firms at the Philippines’ premier trade fair in April

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Handcrafted furniture, home décor, and accessories from different Philippine regions get a design update through the Partner Province Program of CITEM in collaboration with internationally acclaimed designer PJ Arañador.

With support from PJ Arañador, lifestyle designer, local manufacturers from Cagayan Valley, Laguna, Albay, and Davao are getting ready to exhibit their finest furniture, home décor, and accessories at The Artisans Village in the boutique edition of Manila FAME this April.

The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.

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The new products will be showcased at The Artisans Village, one of the highlights of the Manila FAME April 2016 Boutique Edition, to be held on April 21-24, 2016, at the World Trade Center Metro Manila, Pasay City.

Arañador leads The Artisans Village as the program’s creative director. He is the owner of the PJ Aranador Design Studio One; the Nautilus Boutique in Boracay; WAWA, Iloilo’s First Heritage Restaurant; and Escuela de Artesanias de las Filipinas, a crafts school. His creations are sold across Asia, Africa, North and South America, Europe, Australia, the Caribbean, and Middle East. Arañador is an international environmental design activist and a consultant for Go Green Philippines, an environmental program that aims to revitalize the Philippine ecosystem and uphold the country’s fashion accessories industry. He is a leading social design entrepreneur in the Philippines, helping the poor in many rural communities through crafts production. He also advocates trade fair, ethical livelihood, preservation and advancement of indigenous materials, and innovative use of traditional techniques with green technology. He has been an exhibit curator for fairs in Colombia, Peru, and India.

PJ Arañador with Alex Cueva and Arlene Cueva of Disenio De Craftico in Albay

PJ Arañador with Alex Cueva and Arlene Cueva of Disenio De Craftico in Albay

Arañador is conducting visits to Cagayan Valley, Laguna, Albay, and Davao to hold product development and one-on-one prototype checking sessions, with the assistance of seasoned design and product development specialist Imelda Datul, and rising designer Rachelle Dagñalan.

In addition, Arañador is coaching the exhibitors on the ins and outs of the export business, covering topics such as identifying the target market; selecting the right colors for products; determining the proper pricing and costing; marketing the products offline and online; executing product displays; and handling operations, income, and billing. As a mentor, Arañador not only focuses on the technical side of business, but reminds the exhibitors to be vigilant against frauds as well.

With 25 years of professional experience in designing and exposure to products and designs around the world, Arañador believes that one of the factors that sets Philippine products apart from those of other countries is the resourcefulness or ingenuity of the Filipinos. “While the technology may not be as advanced, with so much less, we become very creative. And I think that’s a good position because crafts are after all made by hand. That’s when the soul of the products reflects more,” he said.


Manila FAME, the country’s premier design and lifestyle trade show, will be held on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on The Artisans Village and Manila FAME, please log on to www.manilafame.com.

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DTI-CITEM and UAP partnership connects PH MSMEs to over a million architects and builders worldwide

In photo, from left: (Standing) Norman P. Bagulbagul, Officer-in-Charge, Exhibition Design Division, CITEM; Ms. Katrina Pineda, Officer-in-Charge, Buyer Marketing Services, CITEM; Arch. Catherine Carunungan, Director, NATCON 2016; Arch. Roger Ong, Executive Director, Commision on Convention, Assemblies, and Exhibition; and Arch. Richard Garcia, Director, CONEX 2016. (Seated) Ms. Rosvi C. Gaetos, Executive Director, CITEM; and, Arch. Maria Benita Regala, National President, United Architects of the Philippines.

In photo, from left: (Standing) Mr. Norman P. Bagulbagul, Officer-in-Charge, Exhibition Design Division, CITEM; Ms. Katrina Pineda, Officer-in-Charge, Buyer Marketing Services, CITEM; Arch. Catherine Carunungan, Director, NATCON 2016; Arch. Roger Ong, Executive Director, Commision on Convention, Assemblies, and Exhibition; and Arch. Richard Garcia, Director, CONEX 2016. (Seated) Ms. Rosvi C. Gaetos, Executive Director, CITEM; and, Arch. Maria Benita Regala, National President, United Architects of the Philippines.

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), and the United Architects of the Philippines (UAP) forge a partnership that aims to fortify the foothold of Philippine design and architectural enterprises in the global scene.

“We recognize the magnitude of this partnership as it establishes new networks for Philippine MSMEs with major players in the industry. It will open new platforms to showcase products and new opportunities to demonstrate the local arts and crafts of artisans and designers not only to the 24,000 members of UAP but also to the leading architects and builders worldwide who are connected to UAP through significant organizations such as UIA (Union Internationales des Architectes, or International Union of Architects) and ARCASIA (Architects Regional Council),” said CITEM Executive Director Rosvi C. Gaetos. UIA represents more than one million architects in 124 countries all over the world while ARCASIA  is an association of 17 national institutes for architects in the Philippines, Bangladesh, Bhutan, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Mongolia, Nepal, Pakistan, Singapore, Sri Lanka, Thailand, and Vietnam.

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Through this reach of UAP to numerous architectural organizations and events, the collaboration between CITEM and UAP will strengthen the presence of Manila FAME and Philippine MSMEs abroad, connecting the trade show and its participating manufacturers, exporters, designers, artisans, and entrepreneurs to key individuals in the construction and building industry, various related sectors, and numerous architects and builders associations in the world who are constantly searching for top quality, eco-friendly, and innovative products and services in the market.

CITEM, on the other hand, is the owner and organizer of Manila FAME, the Philippines’ premier bi-annual showcase of design and craftsmanship. The exhibition features unique, innovative, and sustainable furniture, home furnishings, holiday gifts and décor, as well as fashion accessories, all designed and crafted by Philippine artisans for the highly discerning global audience. A show attended by industry decision-makers, Manila FAME brings thousands of local and international trade buyers and visitors, including owners, managers, and purchasing directors of global lifestyle retail companies to source from the best export manufacturers in the Philippines.

Manila FAME is also attended by seasoned and rising design talents, both from the local scene and abroad, looking for the latest trends in design, materials, and production, and most especially, for stirring, one-of-a-kind, design concepts.

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“Creative inspiration is vital to all architects. UAP’s collaboration with CITEM and Manila FAME will provide the NATCON-CONEX delegates an invaluable source of inspiration and innovative ideas,” said UAP National President Architect Ma. Benita O. Regala.

Over 2,400 Filipino and foreign architects are expected to attend NATCON-CONEX 2016, all of whom will be granted access to Manila FAME. Similarly, top buyers and VIP guests of Manila FAME will also be welcome at the NATCON-CONEX 2016.


CITEM is the organizer of Manila FAME, the Philippines’ premier design and lifestyle event. A bi-annual trade show, it features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market. Manila FAME will run from April 21-24, 2016, at the World Trade Center, Pasay City, Philippines.

The country’s leading building and construction exhibition, the UAP CONEX unites all construction industry sectors and demonstrates state of the art products, technologies, equipment and materials in the market. CONEX will be held on April 21-23, 2016, at the SMX Convention Center, Pasay City, Philippines.

For more information, visit www. manilafame.com

Manila FAME gets bigger with International Hall

Manila FAME expands its platform for design and craftsmanship with the inclusion of an International Hall at its 60th edition slated at the SMX Convention Center, Mall of Asia Complex in Pasay City on October 16-19.

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The International Hall will feature exhibitors from Asia and the Pacific; and will carry furniture, furnishings, home décor, gifts and premiums, and fashion items.

Participating countries are Australia, India, Indonesia, Malaysia, Pakistan, South Korea, and Taiwan.

“The growing number of international exhibitors expands the product offerings of Manila FAME to cater to both our local and foreign buyers who come twice a year to the show to source for finely crafted products,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).

Organized by CITEM, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, eco-sustainability, and artisanship in Philippine products. It showcases finely selected products such as furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.

Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

For more details on International Hall and Manila FAME, please visit http://www.manilafame.com, or e-mail manilafame@citem.com.ph.