Tagged: home design

Four Ways Filipino Artisans Can Expand Their Market

Artisanship is natural to the innately creative Filipino, but without the right avenues to promote their products, they will remain as anonymous craftsmen instead of turning their art into sources of income that can reach markets all the way to the other side of the world. The talent and craftsmanship are already a given, but what artisans need are the right platforms to globally expand their market. So how can Pinoy craftsmen and artisans expand their market globally?

Master your craft

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Wooden Carved Heads With Or Without Glass Eyes by Chanalli

Albert Einstein once said, “Creativity is contagious.” Artisans are an exclusive community of thinkers, builders and creators who should meet other like minded people every once in a while to showcase their products and connect with potential clients. By mastering their craft, no matter how simple or complex they think it is, artisans can be known to a wider community and become the go to person for buyers and exporters.

Embrace technology

Eyes glued to their phones, fingers tied to keyboards and derriere planted to their desk, millennials are very well known for their amusement to technology and everything they can do with it. They no longer hold interest in traditional forms of art, and if they ever do, these crafts will stay only at the very bottom of their online cloud storage, never to be seen again. Many craft studios are now putting up websites and online shops in order to reach more people and gather more clients. Innovating your craft by selling them at trade shows in creative ways can attract the market to patronize their products. Embracing technology not only allows artisans to connect with their clients in other parts of the world, but also attract the younger audience to patronize their products.

Be original

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Resin Decorative Figurines by Art24, Inc.

A lot of artists specialize in oil painting, others in weaving and pottery, attest to the fact that each one of them is unique and deserves attention and publicity.  And with the right platform, artisans and entrepreneurs can reach out to the people they aim to cater to. Trade shows help artists sell their products to the international market, while still encouraging them to be true to their art, by encouraging them to exhibit products that are unique and innovative.

Build your connections

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Local trade shows allow Filipino artisans to meet clients and fellow craftsmen from all over the world. Manila FAME is poised to become a collective of creative enterprises representing the best of the Philippines’ home, fashion, holiday gifts, and visual arts sector, making it the perfect platform to sell your products and build a network.

Manila FAME is the second longest-running trade show in Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade organizers founded 90 years ago.

Take your craft to the next level and find new ideas, techniques and materials the world has never seen before. Catch Manila FAME on October 19-21, at the World Trade Center Metro Manila, Pasay City. The Center for International Trade expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is the proud organizer of the Manila FAME. Registration for interested exhibitors are still open. For more information, visit the official website at http://www.manilafame.com.

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60th Manila FAME features German home specialist

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International product development specialist Detlef Klatt from Germany is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.

Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.

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The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services.

The Design for Exports Program seeks to provide Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia.

“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos.

Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching.

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As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.

“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.

Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.