Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Now on its 68th edition, the country’s premiere trade platform for exports and design, Manila FAME, will gather the country’s best micro, small and medium enterprises (MSMEs) on October 19-21, at the World Trade Center Metro Manila, Pasay City, Philippines.
Limitless possibilities abound in Manila FAME 2018
The bi-annual trade show will continue to stand as a blank canvas for the country’s skillful artisans, providing a platform that nurtures creative freedom among entrepreneurs. It showcases the distinct design imprint of the Philippines to the global audiences.
For its October 2018 edition, Manila FAME will anchor on the shades of off white and ivory, the palest pinks and skin-toned hues. These soft colors are basic, discreet, timeless and classic. The perfect base that leaves plenty of freedom to add more.
“To emphasize the teeming ingenuity of local designers and entrepreneurs, Manila FAME serves as a springboard where they can explore their imagination. This will help us take Filipino craftsmanship to the next level,” said Paulina Suaco-Juan, the newly appointed CITEM Executive Director.
Manila FAME will put together exporters, designers and retail brands from all over the country under one roof to highlight Filipino artistry in the global marketplace. It will gather the best products from homegrown MSMEs in the home, furniture, lighting, holiday and gifts, fashion, visual arts and “food as gifts” sectors.
Organized by the Center for International Trade Expositions and Mission (CITEM), the export promotions arm of the Department of Trade and Industry, Manila FAME aims to strengthen the country’s position as a viable source of high-quality, and design-forward home décor and houseware products.
Design forward special features to behold in Manila FAME
The upcoming edition of Manila FAME will feature the third edition of Design Commune. This special setting was conceptualized to establish a steady designer-manufacturer relationship where designers understand the skills of manufacturers, and manufacturers recognize the significance of product design and development.
This collaboration will conceive a constant output of well-designed products, creating an extensive showcase that meets the buyers’ expectation of a sourcing destination. The products to be developed will be segmented towards various markets including Europe, U.S. and Japan.
The main special setting will be designed by award-winning artist Tes Pasola who previously worked as a co-curator in the Product Design Consultancy Program during the April 2018 Edition of Manila FAME. During the same period, she was commissioned to make paper art collages for the Grand Hyatt Hotel in Manila. She is part of Movement 8, a group of the country’s finest and choicest designers that seeks to establish the Philippines as a serious player in the international high-end consumer market.
A staple of Manila FAME, the Artisan Village is a venue for masterfully made handcrafted pieces designed by Filipino MSMEs to be introduced in the international market. As part of CITEM’s commitment to promote the participation of local communities in Manila FAME, handicrafts from Antique, Bohol, Cagayan de Oro, Cebu, Negros Occidental and Negros Oriental, and Marawi will be displayed to showcase the artistic capabilities and product selection of local artisans.
Taking after the youthful energy of today’s generation, the Bamboo Extreme program pushes the use of bamboo as a raw material for high-end lifestyle pieces. It seeks to provoke and renew interest in the local resource, veering away from bamboo’s reputation as a “poor man’s material.” Spearheaded by the Design Center of the Philippines, the program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration and experimentation through the application of bamboo into product collections that capture the millennials’ way of life.
Home and Wellness Pavilion
Another returning special feature for this edition is the Home and Wellness Pavilion. This special area will showcase a wide range of gourmet gifts, health & wellness products and services, and other fiber based goods manufactured by select grassroot communities supported by the Department of Agriculture-Agribusiness Marketing Service (DA-AMAS).
To continue the tradition of giving recognition to design-forward local enterprises, Manila FAME will also hold the annual KATHA Awards, the hallmark of product design excellence and innovation. It will distinguish the most innovative local fashion and lifestyle industries among the Manila FAME exhibitors who continue to develop and redefine the prestige of Philippine design.
Interested buyers and exhibitors can check out the official Manila FAME website at http://www.manilafame.com/Registration/Trade-Buyer for more details. You can also follow Manila FAME on Facebook, Instagram and Twitter for the latest updates.
Artisans from Albay, Cagayan Valley, Laguna, and Davao are ready to meet big retail firms at the Philippines’ premier trade fair in April
With support from PJ Arañador, lifestyle designer, local manufacturers from Cagayan Valley, Laguna, Albay, and Davao are getting ready to exhibit their finest furniture, home décor, and accessories at The Artisans Village in the boutique edition of Manila FAME this April.
The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.
Arañador leads The Artisans Village as the program’s creative director. He is the owner of the PJ Aranador Design Studio One; the Nautilus Boutique in Boracay; WAWA, Iloilo’s First Heritage Restaurant; and Escuela de Artesanias de las Filipinas, a crafts school. His creations are sold across Asia, Africa, North and South America, Europe, Australia, the Caribbean, and Middle East. Arañador is an international environmental design activist and a consultant for Go Green Philippines, an environmental program that aims to revitalize the Philippine ecosystem and uphold the country’s fashion accessories industry. He is a leading social design entrepreneur in the Philippines, helping the poor in many rural communities through crafts production. He also advocates trade fair, ethical livelihood, preservation and advancement of indigenous materials, and innovative use of traditional techniques with green technology. He has been an exhibit curator for fairs in Colombia, Peru, and India.
Arañador is conducting visits to Cagayan Valley, Laguna, Albay, and Davao to hold product development and one-on-one prototype checking sessions, with the assistance of seasoned design and product development specialist Imelda Datul, and rising designer Rachelle Dagñalan.
In addition, Arañador is coaching the exhibitors on the ins and outs of the export business, covering topics such as identifying the target market; selecting the right colors for products; determining the proper pricing and costing; marketing the products offline and online; executing product displays; and handling operations, income, and billing. As a mentor, Arañador not only focuses on the technical side of business, but reminds the exhibitors to be vigilant against frauds as well.
With 25 years of professional experience in designing and exposure to products and designs around the world, Arañador believes that one of the factors that sets Philippine products apart from those of other countries is the resourcefulness or ingenuity of the Filipinos. “While the technology may not be as advanced, with so much less, we become very creative. And I think that’s a good position because crafts are after all made by hand. That’s when the soul of the products reflects more,” he said.
Manila FAME, the country’s premier design and lifestyle trade show, will be held on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on The Artisans Village and Manila FAME, please log on to www.manilafame.com.
Out of the 400 exhibitors that showcase their products at the 62nd Manila FAME Design & Lifestyle Event, six (6) companies were chosen for their innovative and design-forward products by a panel of respected designers and artists.
The Loopy Chair by Industria Edition was named the Best Product Design for Furniture. Industria, a company based in Pampanga, specializes in the manipulation of steel into visually stunning furniture. The Twist, which won the Best Design for Home Décor, is a playful home piece crafted from wood by veteran furniture maker Vito Selma. Alchemista, Inc. won the Best Product Design Fashion for its Roma Collection of Ring Stands designed by Georgina Teng.
Crafted by Marmol Stone Work and designed by Janina Firmalo-Herrera, the Marble Tray was chosen as Best Product Design for Holiday Décor and Gifts. P&B Valises et Compagnie, Inc. took the Best Booth Display citation, while MASAECO was given the Special Citation for Best Eco-Design for its Gold Paper Bowls designed by Jinggoy Buensuceso.
Katha Awards gives distinction to ingenious designs and encourages exporters to raise their design standards for Philippine export products and pursue a skillful exploration of new materials/processes.
Since its inception in the early 80s, Katha Awards has been distinguished as a hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters and designers to constantly create and develop original designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements relevant in the global market.
The prestigious award is one of the highlights of Manila FAME, a bi-annual design-driven event organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI). Manila FAME features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.
Visit www.manilafame.com for more information.
Manila Gusto Gallery: In Pursuit of Pleasure
With 33 years as Asia’s barometer for the global home, fashion and craft trade, Manila FAME, The Design and Lifestyle Event, opens this 15-18 October 2015 with a breathtaking collection from German designer Detlef Klatt that celebrates the good life as interpreted through the expert hands of 21 Philippine exporters in collaboration with the country’s most talented artisans and craftsmen. The entire collection will be curated and presented in Manila Gusto Gallery: In Pursuit of Pleasure, a special event feature located at the ground floor of the SMX Convention Center, Mall of Asia Complex, Pasay City.
Inspired by the ethos of “gusto” which translates into hearty or keen enjoyment, Manila Gusto Gallery: In Pursuit of Pleasure is an exuberant collection of dinnerware, home accents, and holiday décor, complemented by select artisanal food products. The collection promises a neo-baroque experience in living with its decorative embellishments and luxurious attention to details. It is a bold expression of a life well-lived as translated in a setting in black and white, and infused with touches of gold.
The Manila Gusto Gallery is a combined concept store and coffee shop. It speaks of harmony and significant connections despite differences. It encourages consumers to create a symphony of synergies among contrasting elements. The bar serves as a venue to mingle and share heart-to-heart conversations with friends over a cup of coffee; the gallery presents functional and decorative items that embody all things that make life more pleasurable; and the concept store encourages consumers to take home pieces that reflect their heart’s desires, and remind them of the grandeur of life and its decadences.
Product designs, especially developed by Detlef Klatt for the companies participating in the special setting, vary in style to highlight each company’s capability and strength. The products may diverge into extreme, mellow, sophisticated, natural among others, depending on the resources and identity of the company-participant. Despite the different product categories, the classical elements in the setting bind them for cohesion, according to Klatt.
Klatt also speaks of the longevity and high appraisal for products sporting a classical theme. “Products with classical looks are seen as timeless, and people appreciate them as high-value,” Klatt explains. He also notes that there is a big demand for these products, but there is an inadequacy in quality suppliers worldwide. Klatt sees this as an opportunity for the Philippine export industry.
Klatt also remarks that a classical theme will be easily understood by Filipino craftsmen because of the Spanish influence embedded in the Philippine culture. “It is normal to Filipinos because you see it your churches, in the curves and carved details in your furniture,” he says.
The 21 local companies sharing their collection for the Manila Gusto Gallery: In Pursuit of Pleasure are Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, Dekokraft, Femeen Crafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, MCCA, Marykel, Navidad Crafts Export Corporation, Obra Nicolas, P&B Valises, Peter and Paul, and Philippines Treasures, Prado, and Sarilinlikha Novelties / Abaca Art Atelier of Manila.
The Manila Gusto Gallery: In Pursuit of Pleasure is an enticement, a visual and tactile invitation to be bold, to live a life full of passion, to seize life’s precious moments, and to create significant connections.
The country’s premier international lifestyle trade show opens on Thursday (Oct. 15) with highly visible participation of exporters from India, Indonesia, Hong Kong, Malaysia and Taiwan, highlighting the event’s global character and the Philippines’ emerging image as a design creativity hub.
“The exhibits at this forthcoming October edition 2015 of Manila FAME will bring to the fore both the similarities and differences among the lifestyle export products of Asia’s constituent economies,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM), the event’s organizer and the export promotions arm of the Department of Trade and Industry (DTI).
“It is here (Manila FAME) where we may see Asia’s collective strength as a regional trade bloc, and assess the actual global competitiveness of Philippine lifestyle exports vis-à-vis those of our fellow Asians, especially in terms of universal appeal and market acceptance,” Gaetos said of the estimated 5,000 international trade visitors and buyers expected to swarm the event at the SMX Convention Center, Mall of Asia, during its 4-day run up to Oct. 18.
The foreign exporters will have their products exhibited at the Manila FAME’s International Hall, where their fashion items, furniture and furnishings, home décor, gifts and premium will be arrayed with those of the Philippines in other special settings, all occupying the entire 17,156-sqm exhibit space of the SMX.
The special settings for the Philippine export exhibits are the Artisan Villages for artisanal crafts, The Manila Gusto Gallery: In Pursuit of Pleasure for a rare blend of the classic and the modern in houseware design, the Light & Shadow for the industry’s new lighting interpretations for 2015 as the International Year of Light and Light-based Technologies as proclaimed by the United Nations, the Red Box program for the design collections of today’s generation of budding professionals and manufacturers, the Manila Wear for tropical fashion expressions, the NeoTextiles Philippines for the country’s commercially viable and globally competitive fabrics, and the OTOP (one town, one product) Marketplace for regional entrepreneurial development as manifested by community-based but export-quality products.
All in all, over 400 exhibitors from the top ranks of the country’s lifestyle export industry have been tapped by CITEM for the 62nd Manila FAME, which is seen to yield spot sales of up to P73 million for domestic consumption and $26.5 million for foreign, a big leap from the year-ago level of P45.13 million domestic, and $13.38 million export.
The previous Manila FAME October edition drew more than 300 exhibitors and over 3,000 foreign and local trade visitors and buyers as against this year’s target of 450 and 5,000.
To address them at the welcome reception as guest of honor is DTI Secretary Gregory Domingo, who will open the show and present the winners of the Katha Awards, a special distinction conferred on exporters and designers for exceptional product quality and design in various export categories.
Invited to join Domingo at the ceremonies, according to Gaetos, are Governors Joey Salceda of Albay and Ramil Hernandez of Laguna to represent the local government units in the Artisan Villages exhibition, and DTI Undersecretary Zenaida Maglaya, Agriculture Undersecretary Emerson Palad, Philippine Fiber Industry Development Authority Officer-in-Charge Dr. Clarito Barron, and DTI regional directors in Cagayan Valley, Southern Tagalog, Bicol and Davao, and provincial directors in Laguna and Albay.
Assisting CITEM in organizing Manila FAME are business support and trade promotion organizations such as the Foreign Trade Service Corps, DTI regional and provincial offices, Philippine embassies, local government units, Foreign Buyers Association of the Philippines, Bureau of Domestic Trade, Export Marketing Bureau, and the Department of Agriculture – Agribusiness and Marketing Assistance Service.
Manila FAME is the Philippines’ biggest international trade fair for exports from various industry sectors and communities. It is one of the longest-running trade shows in Asia Pacific and the only event approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
For more information, please log on to www.manilafame.com.
The Center for Trade Expositions and Missions (CITEM), with the local government of Albay, the provinces of Southern Mindanao (Region XI), Zamboanga Peninsula (Region IX), and their respective regional Department of Trade and Industry (DTI) units, are working on an extensive Partner Province program that encourages and inspires Philippine artisans to promote their heritage crafts through a more fun entrepreneurial strategy for the local and international markets.
The product collection developed through the program will be a unique show feature at the 62nd Manila FAME, scheduled on October 15-18, 2015, at the SMX Convention Center, Pasay City, Philippines. Dubbed as the Artisan Village, it aims to shine the spotlight on Philippine craftsmen and their significant contribution to the country’s rich culture as well as to the nation’s economic growth.
With full support from the provincial government, the craftsmen from Albay come from a strong community of weavers who create abaca handbags, houseware and home décor, furniture, carpets and rugs.
Participating artisans from Mindanao provinces are developing a diverse set of crafts including exotic leather, jewelry, pearls, mats from natural fiber, soap and other organic products from the madre de cacao plant, as well as exquisite textiles by the Yakan people.
CITEM, the owner and organizer of Manila FAME, understands that the worth of fine artisanal crafts is not only monetary but also social and cultural. They have a distinctive value woven together with the beliefs, traditions, and customs making up the fabric of a nation’s identity. “Our goal is to reach out to the local makers and equip them with up-to-date business knowledge so that they can maintain the relevance of their crafts to the community, recreate their art, sustain livelihood, and be at par with the top players in the industry,” said CITEM Executive Director Rosvi C. Gaetos.
With the help of the country’s young designers, whose innovative ideas will modernize the crafts of our local makers, the Artisan Village, along with the entire Manila FAME show, will offer a curatorial and meaningful exhibition that displays the fine work of Philippine artisans.
A signature event of CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is the country’s bi-annual design and lifestyle trade platform that is approved by Union des Foires Internationales (UFI), the global organization for the leading trade show organizers, fairground owners, and major national and international association of the exhibition industry.
Log on to www.manilafame.com for more information.