Women artisans of Resilience One Butterfly Enterprise, one of the GREAT Women beneficiaries of Manila FAME April 2018
Women micro entrepreneurs will receive additional capability support as they prepare to showcase their products in the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Pasay City.
In time for the national women’s month, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions and the Design Center of the Philippines, partnered with the Gender Responsive Economic Actions for Transformation of Women Project 2 (GREAT Women Project 2) to develop the export capabilities of 30 female-led companies.
Women micro-entrepreneurs under the program will undergo a series of need-based capability building and training sessions, as well as product development and management mentoring from CITEM and Design Center.
GREAT Women Project 2 is a development and enterprise platform launched by the Philippine Commission on Women in collaboration with the DTI Project Management Team and funded by the Canadian International Development Agency (CIDA).
The initiative highlights the importance of bolstering the capacity of women as entrepreneurs while providing them with support in developing new products to target specific markets and raise their businesses’ overall competitiveness. Additionally, it seeks to promote women’s economic leadership and empowerment as it develops women leaders through small enterprise development initiatives.
“Empowering women entrepreneurs and artisans will lead to the empowerment of the businesses ensuring that economic progress in developing countries like Philippines is linked to individual prosperity, gender equality, and shared opportunity,” said GREAT Women National Coordinator Marcelina Alcantara.
She added that the project provides women companies with a wider venue for national and international promotions, business-related trainings and workshops, and, most importantly, enhances their self-confidence, economic decision making, and social empowerment.
Manila FAME creative director Tony Gonzales will head the initiative and will work with design experts from Design Center. One collection between five to seven items will be worked on per company to be debuted at the upcoming Manila FAME show.
“It’s all about maximizing what the buyers can purchase from the Philippines. We’re working with these women micro-enterprises to expand their product selections and offer a wider range of items for the trade buyers this upcoming Manila FAME,” said DTI Undersecretary Nora K. Terrado.
“Working with the Design Center of the Philippines will provide these women with essential export capabilities in terms of design and quality, essentially supporting their sustainability and standing in the international market,” she added.
In addition, Design Center noted that the project goes beyond just product development. It looks to provide business opportunities to MSMEs when they join Manila FAME, while also highlighting the design capability of the Philippines as a supplying nation.
Sen. Bam Aquino with GREAT Women Project 2 officers at their special setting during the 66th edition of Manila FAME
Under Gonzales’ creative guidance, the GREAT Women Project 2 will adopt the Manila FAME’s direction in incorporating Philippine aesthetics with mainstream design trends as a means of raising the marketability of the companies to international buyers.
The Manila FAME April 2018 show will mark GREAT Women Project 2’s third participation at the Philippines’ premier lifestyle and design event.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/
Supporting the Philippines’ position as a sourcing hub for creative and design-forward home and fashion products, Manila FAME 2015, organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), features anew selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market in its 61st edition on March 13-16, 2015 at the SMX Convention Center in Pasay City.
CITEM founded Manila FAME initially as an event that only showcased locally made products. Through the years, it grew to the level of producing not only an event, but stories – stories of exporters and manufacturers, nurtured and developed by CITEM through its various programs such as Design Philippines, Red Box and Manila Wear. These stories continued to grow in numbers, continuously translated into products which promoted the perfect combination of innovativeness, technology and soul.
“Besides strengthening and developing skills and competencies of homegrown artists from different sectors, Manila FAME assists local exporters and manufacturers in establishing partnerships, generating export opportunities, and finally penetrating the world’s lucrative business markets,” said CITEM Executive Director Rosvi C. Gaetos.
Design Philippines, the industry brand for furniture and home furnishings, is curated by a Creative Team composed of seasoned designers from various sectors, brought Manila FAME to a higher level by taking exhibitors who embraced the brand building initiatives of CITEM, to participate in international trade fairs such as Salone in Milan, Italy, Maison ‘d Objet in Paris, France and Anuga in Cologne, Germany.
Red Box is a program which develops aspiring designers to penetrate the market. One such story is a group of designers who named themselves Epoch, began as young, unknown designers of functional items for companies 4 years ago and are now successful manufacturers themselves. Their story, The Return of the Epoch, will be featured in a special setting aptly called “ The Light & Shadow” lighting installation. Appropriately timed with the UN General Assembly proclamation of 2015 as the International Year of Light and Light-based Technologies (IYL 2015), it presents the collaboration of designers Stanley Ruiz, Wataru Sakuma, and Jinggoy Buensuceso with select companies to feature the growing sector of lamps and lighting.
Sure to draw fashion enthusiasts is Manila Wear, which will unveil Luxe fashion collections derived from a group of fashion designers who uses indigenous materials to create bespoke items. Manila Wear is a branding initiative which aims to position the Philippine fashion industry in the market.
Still aimed at promoting local exports in the world market, the Manila FAME International Hall brings together under one roof exhibitors from different countries, tapping the international as well as the local markets. It provides a fresh sourcing venue for trade buyers from around the world who come regularly to Manila FAME.
Fortifying CITEM’s commitment in upholding the global competitiveness of Philippine products, on the other hand, is the One Town, One Product (OTOP) program of the Bureau of Domestic Trade (BDT) of DTI, a priority project of the government to promote entrepreneurship and job creation in the country’s various regions. This edition, OTOP manufacturers will team up with designers to showcase latest collections from different regions.
Katha Awards, the hallmark of Philippine design excellence, will open the 61st edition of Manila FAME through the recognition of companies whose product designs and innovation combine the ideals of form and function. Katha Awards has sought to inspire and challenge Philippine exporters and designers to innovate and develop designs and products competitive and comparative to its counterparts in the world market.
For more information on Manila FAME, interested parties can visit http://www.manilafame.com or email firstname.lastname@example.org.