- Manila FAME’s 70 editions of design excellence has captured the discerning taste of the international lifestyle market.
As one of the longest running trade shows in Asia, Manila FAME in its 35 years of service to the Philippine exports industry has earned its reputation as a premiere destination for design and lifestyle products.
“Though not familiar to many, Manila FAME is already one of the best-kept secret sourcing hubs of big global names in the industry. With its decades of experience, Manila FAME has witnessed many locally-manufactured products to be featured and sold in major boutiques and retail outlets all around the globe,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).
International brands source some of their products in Manila FAME.
Some of the major companies are the Gordon Companies, Inc.; Williams Sonoma; Crate and Barrel; Pottery Barn; TJX – USA; In-Sattva Ventures, Inc.; Nan Inc.; and Silk Road Bazaar from the USA. Manila FAME also caters to brands in Asian countries such as Japan and Singapore. Some of them are the Conde House Co. Ltd., Casselini, Craft Hiro Co. Ltd., Nonaka Co. Ltd. and Abiste Corporation from Japan while Shangri-La Singapore, Miaja Design Group and Super Donut Studio are from Singapore.
Canada’s Craft Talk and Cambio & Co. and United Kingdoms’ Harrods, N. Studio Ltd., Suki Cheema Studio Ltd., and Land Union likewise buy from the Manila FAME. The show also welcomes buyers from Ancora Designs, Issara Designs Australia, Kalahari Fair Trade and Darlin Aust PTY. Ltd. from Australia and Al Abbas Group, CDA Exports, Javaherian Group, Leader LLC, Deco Vision Company and Fakih Group of Companies from the United Arab Emirates.
“I have attended almost 18 Manila FAME’s, and, in each visit, I am seeing products that are upgrading every time. Every year, the show is giving more and more emphasis on eco-friendly products. Philippine arts and crafts are a current trend in the UAE because based on all the hotels and restaurants, a lot of architects and designers are now promoting Philippine designs and models, shared Fakih N.P., Managing Director of the Fakih Group of Companies, a buyer from UAE.
“Your designers are really unique. Congratulations for putting up a good show with excellent product categories. Global designs can take inspiration from the Manila FAME, he added.
First-time buyer Lindsey Van from the Navy Exchange Stores based in the Island of Guam also visited the Philippines and the Manila FAME for the first time to source products for a pop-up concept shop they are planning for their customers who travel around the world.
“I think your products are really phenomenal. We are very excited about your unique collection of products and I think the organizers have done a really good job of curating them from all over the Philippines to cover multiple categories of business,” Van explained.
“I’ve shopped for fashion apparel, accessories, home decor, home goods, and furniture. I really enjoyed the wide variety and elevated level of products that your country offers. This is a great first-time experience for me,” she ended.
The Manila FAME is slated on October 17-19, 2019, at the World Trade Center Metro Manila. It will gather more than 300 exporters and manufacturers of home and lifestyle products. Exciting features such as the Design Commune’s Heritage Reimagined, Artisans Village, Eco-Lifestyle and the Fashion E-Tailer special setting are just some of the highlights to look forward to in the upcoming show.
The Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). The Manila FAME also received a funding support from the congressional initiative of Former Senator now Deputy Speaker Loren Legarda who serves as the Congresswoman of the lone district of Antique.
Recognized as the home of Filipino creatives and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets. Visit www.manilafame.com for more information.
- As Manila FAME marks its 70th edition this October, the trade show will give a modern twist to the icons of past editions to give it a fresh look.
Established throughout the years as the Philippines’ premier design and lifestyle event, Manila FAME, through its product development initiative will once again showcase new and innovative products from a collaboration between Filipino manufacturers and renowned Filipino designers. The Design Commune, the trade show’s central special setting will highlight more than a hundred new design-forward pieces from the furniture, fashion, home décor, and lifestyle sectors.
With several new trends looking towards the future of design and fashion, the Design Commune’s current theme takes exception by looking back at the time-honored traditions of Philippine design and material culture while creating new products suitable to the modern lifestyle.
“Heritage Reimagined” looks back at the archives of the exhibitors, a goldmine of talents and ideas under the tutelage of Manila FAME to incorporate timeless trends into modern interpretations for the next generation. Under the fresh and upbeat creative direction of Vince Uy, a team of designers from the home, lighting, furniture and fashion sectors will tackle the challenge head on to develop a bevy of designs and product concepts that take heavy influence from the treasure trove of cultural iconography and product designs that Manila FAME and its exhibitors have amassed and have been immersed in throughout the decades.
Here are some of the pieces redesigned to capture the attention of modern buyers:
The weaving pattern used in the vintage wooden chairs popularized in the 1980’s was given a new fashion twist in this Solihiya bag by Island Girl PH.
The traditional banig is imagined to be more than just a sleeping mat—these colorful wedges by LARA are bound to become a sleeper hit in the fashion scene.
Formerly used for costumes and traditional clothing, these iconic Filipino textiles are now given new life in ready-to-wear designer clothes by Wear Your Culture.
The staple and sophisticated round hand purse has a new groove—Beatriz Accessories specializes in adding quirk and color to everyday fashion pieces.
These are just some of the pieces produced from the collaboration of exporters and design luminaries through the Design Commune. Visit the show on October 17-19, 2019 at the World Trade Training Center Metro Manila for more exciting products.
For this year, the Asia’s best design destination will likewise feature a roster of other exciting offerings. The show will have a Green Conference that focus on sustainable solutions, an Artisans Village that highlights regional specialty products and a Fashion E-Tailer segment which features online retailers of rising fashion brands.
Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). It is made possible through a funding support from the congressional initiative of Former Senator Loren Legarda who now serves as the Congresswoman of the lone district of Antique.
As a melting pot of Filipino creativity, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. It serves as a cultivating ground and springboard for innovative, top-of-the-line Philippine products and designers to break through key international markets. Visit www.manilafame.com for more information.
- The preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, April 25 at the World Trade Center Metro Manila in Pasay City and will run until Saturday, April 27, 2019.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 300 exhibitors. Industries featured are furniture and furnishings, home accents, gift items, festive season décor, fashion accessories and wearables, handwoven and converted items, interior and architectural components, and visual arts.
The exhibitors this edition are a diverse mix of industry veterans and upcoming, aspiring enterprises. There will also be 36 foreign exhibitors in this edition coming from Southeast Asia (Indonesia, Cambodia, Timor Leste), China and India.
The show is expecting thousands of local and international trade buyers as over 900 buyers already signified their attendance. This presents an increase of 27% from last year’s buyer count, with the pre-registration rate normally accounting for just 30% of the actual buyer attendance. More are anticipated to come at the actual trade fair with the United States, Japan, Australia, United Arab Emirates, and France as the top visiting countries this edition.
What’s Fresh at the Manila FAME April 2019 edition
For the first time, the Manila FAME tapped some of the country’s rising online fashion entrepreneurs and designers to showcase the latest trends in both couture and ready-to-wear (RTW) fashion. The show gathered 22 online businesses in the Fashion E-Tailer special setting not only to entice the young and tech-savvy fashion enthusiasts but to level up its online promotion initiative.
Heritage Reimagined takes centerstage this April
To commemorate over 30 years of cultural inheritance and to prepare the groundwork for the 70th staging this October, the trade show took on a nostalgic theme this April. Manila FAME will present the most iconic and forward-looking pieces from the past and infuse them with the vision of the new to create an exciting collection that honors a legacy of design excellence.
“We looked at the best products from the past and gave it a modern flair through our new breed of designers that were very keen to help us this edition,” said CITEM Executive Director Pauline Suaco-Juan.
To follow through with this endeavor, CITEM invited design, fashion, editorial and entrepreneurial luminaries within the creative community to sit as consultants and product developers for the Design Commune. The team is expected to lend a fresh perspective to Manila FAME.
The Design Commune special setting is now on its fourth run in Manila FAME. Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
The product development designers who are involved in this edition are Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These designers have established formidable names in the design and lifestyle sectors and now they are giving back to their community by helping MSMEs go further in the international market.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
- Witness the rebirth of MA’I Lifestyle -the unified brand of the country’s handicraft industries in Manila FAME April 2019
Both a symbol of Filipino ingenuity and craftsmanship, Manila FAME and MA’I Lifestyle are working together to position the country as the best sourcing destination for quality products and innovative designs.
The brand story
The holiday décor, and the gifts and houseware sector, collectively known as the Gifts, Décor and Houseware (GDH) industry is aiming to increase its competitiveness and strengthen its position as a premium source of unique and high-quality products both for domestic and international markets. But representing a group consisting mainly of micro- small- and medium- scale enterprises (MSMEs) that are not capable of producing their own corporate image, presents a tough challenge. Thus, the unified brand initiative was conceptualized and paved the way for the MA’I Lifestyle brand.
The MA’I Lifestyle or GDH Philippines, Inc. is composed of five business support organizations in the handicraft industries such as the Association of Negros Producers (ANP), Home Accents of the Philippines, Inc. (HAPI), Mindanao Trade Exposition (MTE), Philippine Chamber of Handicraft Exporters and Artisans, Inc. (PCHEAI) and Philippine Lifestyle, Homestyle and Holiday Décor Association, Inc. (PhiLHHDA) and supported by the Philippine Department of Trade and Industry’s Board of Investments (DTI-BOI).
The brand name MA’I embodies Filipino craftsmanship. As far back as the 11th century, Chinese traders of the Sung Dynasty have referred to the Philippine islands and its inhabitants as MA’I. As barter and trade began to flourish between countries in Asia during the pre-colonial era, the people in our islands were among the most respected artisans in the region. This reputation defined the archipelago as a unique trading post in Asia where skills and creativity thrive.
After more than a thousand years, these skillsets and best practices that were handed down from generations to generations are still alive in the products of today.
Banking on the rich history of Philippine arts, crafts and barter, MA’I Lifestyle now represents the high-standard of quality, uniqueness of design, commitment to innovation and social responsibility.
The rebirth of MA’I Lifestyle
As the 69th edition of the Manila FAME highlights the design legacy of the show through its theme “Heritage Reimagined,” the MA’I Lifestyle will likewise relaunch its brand to promote and market Filipino handcrafted goods to the global market.
Some of the products under the MA’I Lifestyle brand will be displayed at the Design Commune Special Setting. Participating companies are Acento Collections, Craft Mill, CSM, G Designare, Natureline Enterprises, Prado Filipino Artisans, Shell Arts, Strong Faith, That One Piece, Island RKOC and Jacildo.
Mark your calendars for PH’s premiere design and lifestyle show
The Manila FAME is slated on 25-27 April 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. Show starts at 9am.
Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry. It is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.
The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship.
Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.
- DTI-CITEM appoints Vince Uy as the new Creative Director for its upcoming signature event, Manila FAME
MANILA, Philippines – Multihyphenate style savant Vince Uy is certainly no stranger when it comes to blending different fashion elements and color palettes and turning them into a cohesive eye-catching look. He is known for being a master of the color story and has worked alongside high caliber brands and the country’s A-list celebrities.
Aside from being a fashion stylist, he is also a recognized social media & design influencer, entrepreneur, content creator, former Uniqlo brand ambassador and, to round things off, the former executive creative director for Summit Media and Preview Magazine. This impressive roster of titles has made him particularly qualified for his new role as the Creative Director for the 69th edition of Manila FAME on April 25-27, 2019.
The theme for this upcoming edition is “Heritage Reimagined” which presents the unique task of reviving iconic design elements and reintroducing them through a fresh and modern perspective. Not one to shy away from a challenge, Uy leads the efforts to highlight the Philippines’ classic and traditional design sensibilities and reintroduce them with a 21st century filter.
“We were all inspired by different perspectives and different points of view,” Uy said. “What’s good to know is that we have a treasure trove of really good design.”
Joining him on this endeavor is a diverse team of Product Development Designers from the country’s top talents. This includes industrial designer Stanley Ruiz, interior designer Nix Alañon, fashion editor and brand consultant André Chang, lifestyle and industrial designer PJ Arañador and shoe and accessories designer Maco Custodio.
“When we were brainstorming and talking about which directions to take this year, we were all in unison and in agreement that we wanted to play with color,” explained Uy on how he and his team approached this year’s theme.
In line with the new direction, updated visuals were needed to properly represent the legacy of Manila FAME and the rich heritage of Filipino design.
“We wanted to communicate new ways of creating insights, whether it’s inspired by textile or geometric shapes,” said Uy when talking about the weave inspiration that he used in coming up with the new logo for Manila FAME.
Guided by this interpretation, Uy’s team of designers utilized a more minimalist and modernist approach towards Manila FAME’s product development initiative in collaboration with exhibitors from the country’s up and coming fashion and design brands. Visitors can find these collaborative pieces curated by Uy at the trade show’s following areas: Design Commune, Artisans Village and the Fashion E-Tailers Special Setting.
See Vince Uy’s vibrant vision brought to life on April 25-27, 2019, at the World Trade Center Metro Manila, Pasay City, Philippines.
Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
For more information about the show, visit www.manilafame.com
Manila, Philippines – As the country’s premier design and lifestyle event, Manila FAME is set to open its doors once again to thousands of international and local buyers on 25-27 April at the World Trade Center Metro Manila, Pasay City.
The Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), hosted an exclusive media preview at the Artellano 11 to give a sneak peek of the 69th edition of Manila FAME.
According to DTI-CITEM Executive Director Pauline Suaco-Juan, this April edition will have ‘Heritage Reimagined’ as its theme featuring iconic and forward-looking collections under Manila FAME from its over 30 years run as it showcases more than 300 home and lifestyle brands.
“The recent nostalgia over past trends and the revival or reinvention of iconic design pieces are going back in style,” she noted. “It is through this resurgence of design sensibilities that we will redefine and showcase our heritage of Philippine design. Our goal is to highlight the most iconic styles and elements of past products and reintroduce them through modern interpretations.”
Manila FAME has positioned itself as the country’s best venue to discover Filipino design talents, raw materials, craftsmanship and service, and as a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.
Suaco-Juan said this April edition furthers the government’s mission to support local companies in introducing their products to the international market and effectively promote the Philippines as a premier sourcing destination for furniture, home and holiday décor, fashion, health and wellness and food as gifts sectors.
“This media preview is just a teaser of the exciting showcase and export products from more than 300 exhibitors this edition,” she said. “Join us as we take a look back at the cultural and design foundations that built and paved the way for our artists today and celebrate a legacy of Filipino design excellence.”
As seen from the media preview, here are five things that visitors and buyers should look forward to in the event:
In a bid to continually up its game, CITEM called on design, fashion, editorial and entrepreneurial forces within the creative community to sit as consultants for design commune this edition. Most of them are very new to this role therefore offering a fresh perspective to Manila FAME.
Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy under the Design Commune special setting in its fourth run in Manila FAME. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
Product development designers who were involved in this edition were Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These luminaries already made a mark in the design and lifestyle sector and now they are using their talents to help MSMEs go further in the international market.
Following the launch of Touchpoint last year, Manila FAME levels up its online promotion initiative with the introduction of Fashion E-Tailer special setting.
This edition will feature some of the country’s rising online fashion entrepreneurs and designer commercial brands showcasing the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts are set to be enamored by a collection of this season’s trendiest styles.
The online fashion brands to watch out for in the upcoming Manila FAME are; Nomadic Tendencies, Quiddity Leather Goods, AVA Online Group Inc., HaloHalo, Simple Sentiments PH, Baú l, Factory, Stride Collective, Toqa Fashion Studio, Tropik Beatnik, Viajecito, Annie and Lori, Anika, Randolf, Basic Movement, Coral Swimwear, Neon Island, Proudrace, and R-U-A.
The CREATE Lab is an exciting new feature designed to inspire and motivate creatives. From creating a personal logo, using stop-motion, to creative business processes, there is a lot of valuable things to learn from the CREATE Lab. It aims to provide participants with a sneak peek into the rich creative experience and networking opportunities that the next edition of CREATE Philippines will offer.
Great Women Project
The Gender Responsive Economic Actions for the Transformation of Women (GREAT Women Project) will feature arts and crafts from women entrepreneurs that have undergone product development workshops to enhance their business management competencies, skills, or innovate existing products and expand markets through Manila FAME.
Manufacturers from Antique, Marawi and Zamboanga and Albay will be presented this edition. Manila FAME’s Artisans Village will showcase products that highlight each province’s distinctive raw materials and production techniques. Live demonstrations of how these materials are crafted and fashioned into end products will also further elevate the event.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. The event is held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
- DTI-CITEM tapped stylist André Chang to lead the agency’s product development initiative for the fashion sector in the upcoming edition of Manila FAME.
If you are looking for OOTD inspirations that are more on the flamboyant and vibrant side, look no further than Manila-based stylist, André Chang. With his visually striking geometric outfits and colorful ensembles, he is sure to draw attention and double takes wherever he goes.
Apart from being a stylist, he also works as a product and brand consultant and has worked for numerous campaigns and fashion shows for brands like Uniqlo, Forever 21, Folded & Hung and SM Malls to name a few.
This year, he takes on a product designer role for the fashion sector of Manila FAME’s recurring product development initiative.
“I feel like working with local entrepreneurs is such an honor for me because I believe in Filipino talent,” said Chang. “There’s so much creativity, expression and ideas from local brands. To be part of that and to be able to collaborate with these people and these brands is a huge thing for me.”
The upcoming edition of Manila FAME will once again hold its product development program through the Design Commune. This initiative aims to connect the country’s top designers with the local community’s up-and-coming fashion and design brands. The program provides them with an opportunity to collaborate and create new pieces that blend the designer’s vision with the exhibitor’s medium and style. The Design Commune will feature and highlight the results of these partnerships at the upcoming trade show to be held at the World Trade Center Metro Manila, Pasay City, Philippines.
“There’s actually a lot to look forward to,” explained Chang about the April edition of Manila FAME. “To come in as a product designer and see all these brands come together under one roof and witness all the creative designs that they come up with every season, is like being a kid in a candy shop.”
Chang visited each of the fashion exhibitors to collaborate with them and get a better sense of their respective brand identities and who they are as artists. In every meeting, Chang sketched multiple designs inspired by the artistic elements from the exhibitor’s product lineup and his own interpretation of “Heritage Reimagined,” the theme for this year’s Manila FAME. The purpose of these meetings is to create tailor-fit products that seamlessly blend the existing styles and mediums of the exhibitors with the fresh design inputs from Chang.
The exhibitors take the sketches and begin working on the new designs to present at the trade show. These fashion exhibitors that Chang collaborated with come from all over the country, some of which include: renowned Albay-based bag and shoe designer Jelvin Mujar of EMBE Creations whose primary advocacy is to showcase the craftsmanship of the local artisans from his community; art reproduction gallery owner, Gigi Lim of Walls Gallery Quezon City; and Laguna-based shoe designers Corazon Coligado of Ai-She Footwear and Nephtali Moneda of Jhaz Footwear.
What’s New in Manila FAME
In addition to his product designer role for the Design Commune, Chang also served as a fashion consultant to 22 of the country’s rising fashion entrepreneurs and designer commercial brands to introduce the first ever E-Tailer Special Setting. This new initiative will bring the online fashion marketplace to the trade show floor and feature the latest trends in both couture and ready-to-wear fashion.
See André Chang’s designs come to life and all the other talented exhibitors at the Design Commune special setting on April 25-27, 2019, at the World Trade Center Metro Manila, Pasay City, Philippines.
Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
For more information, visit www.manilafame.com