- The preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, April 25 at the World Trade Center Metro Manila in Pasay City and will run until Saturday, April 27, 2019.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 300 exhibitors. Industries featured are furniture and furnishings, home accents, gift items, festive season décor, fashion accessories and wearables, handwoven and converted items, interior and architectural components, and visual arts.
The exhibitors this edition are a diverse mix of industry veterans and upcoming, aspiring enterprises. There will also be 36 foreign exhibitors in this edition coming from Southeast Asia (Indonesia, Cambodia, Timor Leste), China and India.
The show is expecting thousands of local and international trade buyers as over 900 buyers already signified their attendance. This presents an increase of 27% from last year’s buyer count, with the pre-registration rate normally accounting for just 30% of the actual buyer attendance. More are anticipated to come at the actual trade fair with the United States, Japan, Australia, United Arab Emirates, and France as the top visiting countries this edition.
What’s Fresh at the Manila FAME April 2019 edition
For the first time, the Manila FAME tapped some of the country’s rising online fashion entrepreneurs and designers to showcase the latest trends in both couture and ready-to-wear (RTW) fashion. The show gathered 22 online businesses in the Fashion E-Tailer special setting not only to entice the young and tech-savvy fashion enthusiasts but to level up its online promotion initiative.
Heritage Reimagined takes centerstage this April
To commemorate over 30 years of cultural inheritance and to prepare the groundwork for the 70th staging this October, the trade show took on a nostalgic theme this April. Manila FAME will present the most iconic and forward-looking pieces from the past and infuse them with the vision of the new to create an exciting collection that honors a legacy of design excellence.
“We looked at the best products from the past and gave it a modern flair through our new breed of designers that were very keen to help us this edition,” said CITEM Executive Director Pauline Suaco-Juan.
To follow through with this endeavor, CITEM invited design, fashion, editorial and entrepreneurial luminaries within the creative community to sit as consultants and product developers for the Design Commune. The team is expected to lend a fresh perspective to Manila FAME.
The Design Commune special setting is now on its fourth run in Manila FAME. Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
The product development designers who are involved in this edition are Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These designers have established formidable names in the design and lifestyle sectors and now they are giving back to their community by helping MSMEs go further in the international market.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Registration is still open for the 63rd show edition of Manila FAME, the country’s premier design and lifestyle event, slated at the World Trade Center in Pasay City on April 21-24.
For this show edition, Manila FAME returns to the April sourcing circuit to bring the global trade buyers to the optimal buying circle. As it shifts gears and evolves into its Boutique Show Edition, the trade event will stage a more sophisticated and more exclusive show that will cater to the strict buying standards of select local and international trade buyers.
Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship of Philippine products organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI).
With its commitment to promote the business of Philippines micro, small and medium enterprises (MSMEs), Manila FAME offers special product development and coaching programs that assist and nurture local companies, entrepreneurs, design talents and industry practitioners in business improvement and export marketing. It is an excellent sourcing and networking platform for MSMEs looking for business opportunity in both domestic and export markets.
The trade show runs a buyer incentive program that ensures the arrival of overseas trade buyers and visitors composed of a wide range of renowned and influential retail chains and professionals across the globe such as ADEO Group; BENELIC Co., Ltd.; Comercio de Artigos de Moda Salsa, Ltda.; Crate & Barrel; El Corte Inglés; Elizabeth McAlpin, Inc.; Galeries Lafayette; GARANT Group; Haans Lifestyle; Kika Style, Inc.; La Maison d’Ivoire; LuLu Group International; Napa Home and Garden; ŐZARTAŞ AVIZE; Ralph Lauren; Royal Palace Group; Target Corporation and Williams-Sonoma. The show also attracts architects, interior designers, real estate developers and the specifiers from the hospitality sector.
Manila FAME is open to manufacturers, suppliers, independent designers of home accents (baskets and storage, lamp and lighting, and garden accessories), gift items (cards and stationeries, gift boxes, and toys), holiday décor (Christmas ornaments and hangings and figurines), fashion accessories (fine and costume jewelry and footwear), furniture, and arts and crafts.
To participate in the Manila FAME: The Boutique Show Edition, interested parties may log in to www.manilafame.com to accomplish the online application form or call 831-2201 loc. 242 for more details.
One of the most celebrated holidays in the world, Christmas is iconic for its bright décor and tradition of gift giving. The Philippines is one of the best destinations for this holiday celebrating it as early as September into the late weeks of January. It is this fascination for Christmas that inspires many companies from the Holiday décor and Gift industry to create memorable collections for the season.
Gifted with natural creativity and craftsmanship, top Philippine Holiday Décor and Gifts exporters unveiled their latest collections during the October edition of Manila FAME 2012.
Here are some products featured from select Manila FAME Exhibitors which are perfect for the holidays.
Gifts and decorations help make Christmas extra special. Choose the perfect mix of tree ornaments, Christmas decorations and gift items to brighten any holiday. Manila FAME is an excellent source for products with design and quality craftsmanship.
An even more exciting edition of Manila FAME is coming 14 – 17 March 2013 at the SMX Convention Center, Pasay City. Online registration is now open. Interested buyers may contact CITEM for more information about world class Philippine exporters.