International product development specialist Detlef Klatt from Germany is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.
Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services.
The Design for Exports Program seeks to provide Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia.
“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos.
Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching.
As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.
“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.
Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.
Considered as a breakthrough in its pursuit to strengthen the Philippines’ positioning as Asia’s design trendsetter, Manila FAME partners with prominent international design brands Elle Decoration and DEDON to bring an exciting new concept of a branded Café dubbed as “Café Elle Deco + DEDON.”
DEDON is a worldwide outdoor furniture brand that constantly raises the bar for quality and design. A brainchild of former German football player Bobby Dekeyser, DEDON was the first furniture company to weave synthetic fiber into beautiful luxury outdoor products. Much like Manila FAME, DEDON has always been an embodiment of top quality and design excellence. Today, DEDON constantly reinvents their products and ships to more than 80 countries around the world.
Synonymous with the words quality, style and design, the Elle Decoration brand has always been a staple in the international design scene. Elle Decoration has been featuring world-class designers, design-forward interiors, and must-have furnishings for over two decades. Recently, the country’s leading magazine publisher Summit Media brought this international design brand to the Philippines.
This milestone of a partnership brings together a tripartite of design brands that fortifies Manila FAME’s mission to bring to the fore innovative and design-forward products that appeal to the international market. The Manila FAME + Elle Decoration + DEDON partnership expresses the country’s mission to showcase exceptional Filipino craftsmanship as well as highlight the country’s positioning as Design Philippines.
Curated by talented Philippine designer Jinggoy Buensuceso, Café Elle Deco + DEDON, together with concessionaire Coffee Bean and Tea Leaf, will co-host the opening ceremony of Manila FAME and the Katha Awards on 14 March 2013.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is all geared up to bring new and exciting show features in its upcoming edition.
See this groundbreaking partnership come to life! Visit Manila FAME on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines.