Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Women artisans of Resilience One Butterfly Enterprise, one of the GREAT Women beneficiaries of Manila FAME April 2018
Women micro entrepreneurs will receive additional capability support as they prepare to showcase their products in the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Pasay City.
In time for the national women’s month, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions and the Design Center of the Philippines, partnered with the Gender Responsive Economic Actions for Transformation of Women Project 2 (GREAT Women Project 2) to develop the export capabilities of 30 female-led companies.
Women micro-entrepreneurs under the program will undergo a series of need-based capability building and training sessions, as well as product development and management mentoring from CITEM and Design Center.
GREAT Women Project 2 is a development and enterprise platform launched by the Philippine Commission on Women in collaboration with the DTI Project Management Team and funded by the Canadian International Development Agency (CIDA).
The initiative highlights the importance of bolstering the capacity of women as entrepreneurs while providing them with support in developing new products to target specific markets and raise their businesses’ overall competitiveness. Additionally, it seeks to promote women’s economic leadership and empowerment as it develops women leaders through small enterprise development initiatives.
“Empowering women entrepreneurs and artisans will lead to the empowerment of the businesses ensuring that economic progress in developing countries like Philippines is linked to individual prosperity, gender equality, and shared opportunity,” said GREAT Women National Coordinator Marcelina Alcantara.
She added that the project provides women companies with a wider venue for national and international promotions, business-related trainings and workshops, and, most importantly, enhances their self-confidence, economic decision making, and social empowerment.
Manila FAME creative director Tony Gonzales will head the initiative and will work with design experts from Design Center. One collection between five to seven items will be worked on per company to be debuted at the upcoming Manila FAME show.
“It’s all about maximizing what the buyers can purchase from the Philippines. We’re working with these women micro-enterprises to expand their product selections and offer a wider range of items for the trade buyers this upcoming Manila FAME,” said DTI Undersecretary Nora K. Terrado.
“Working with the Design Center of the Philippines will provide these women with essential export capabilities in terms of design and quality, essentially supporting their sustainability and standing in the international market,” she added.
In addition, Design Center noted that the project goes beyond just product development. It looks to provide business opportunities to MSMEs when they join Manila FAME, while also highlighting the design capability of the Philippines as a supplying nation.
Sen. Bam Aquino with GREAT Women Project 2 officers at their special setting during the 66th edition of Manila FAME
Under Gonzales’ creative guidance, the GREAT Women Project 2 will adopt the Manila FAME’s direction in incorporating Philippine aesthetics with mainstream design trends as a means of raising the marketability of the companies to international buyers.
The Manila FAME April 2018 show will mark GREAT Women Project 2’s third participation at the Philippines’ premier lifestyle and design event.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/
With the success of the Cycle 1 of the RED BOX design program, the Center for International Trade Expositions and Missions (CITEM) has managed to highlight the promising brilliance of the young Filipino design talents at the Manila FAME October 2015 edition and in select trade shows in London, Milan, and New York. Due to the heightening interest among designers, CITEM has announced the extension of the submission of entries for Cycle 2 to 16 September 2016.
The RED BOX design program is a platform to discover and train young designers to become the next generation of movers and shakers in the home and fashion industries. The application is open to Filipino product designers aged 21 to 30 years old who have not yet received major home- or fashion-related awards.
Since 2014, RED BOX Cycle 1 Grand Winners for the Home and Fashion Sectors, Thian Rodriguez, Micki Olaguer, Kit Blancas, and Jim Torres, together with 10 other finalists, underwent an in-depth immersion in their respective industries. The program includes attendance to seminars and workshops on design and business; exposure to craft techniques through regional factory visits; first-hand learning experience from world-renowned design icons such as Kenneth Cobonpue and Josie Natori; and, development of product collections in close collaboration with manufacturers.
Their training came with an extraordinary opportunity to be mentored by the country’s designers of premier caliber – Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.
“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” CITEM Executive Director Rosvi C. Gaetos states.
RED BOX Cycle 2 aspires to send more promising designers to international trade fairs such as International Fashion Showcase in the United Kingdom, Salone Internazionale del Mobile in Italy, and International Contemporary Furniture Fair in the United States of America next year.
CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the Department of Trade and Industry, mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.
Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 16 September 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.
Light up your home with these locally made lamps.
The recent Manila FAME delivered some eye-catching lighting pieces that attracted trade buyers and guests from all over the world.
Venzon Lighting’s newest star collection, the Cherry Blossom Pendant Lamps, marries natural materials, such as translucent capiz shells, with branches fashioned from aluminum.
Whether clustered at an entrance foyer to welcome guests, or lined above a rectangular dining table, the Cherry Blossom Lamp designed by Cris Venzon creates an organic elegance and warmth to any room in the house.
Venzon Lighting has collaborated with many industrial and interior designers like Stanley Ruiz, one of the Rising Asian Talents at the March 2016 Singaporean edition of MAISON&OBJET, and Jim Torres, Red Box Talents Grand Winner for home accents category in October 2015 Manila FAME, to produce every season new lighting designs that are engineered for precision manufacturing.
The contemporary-industrial Urban Pendant Lamp is designed by SCHEMA’s Celia Gamboa Jiao, who has mastered the art of metal weaving, allowing her to create innovative and modern pieces that give character to various spaces.
At SCHEMA, lamps, furniture, and home accents are not manufactured by machine, but handcrafted by artisans in their workshop, and as such, every piece is unique.
Made from galvanized iron wire in powder-finish, the versatile Urban Pendant Lamp complements an industrial- or urban-themed environment and provides a modern addition to a traditional-style home.
Native Crafts and Arts Industries, Inc. uses natural materials – bamboo and rattan peel – to create the Decima Pendant Lamp, which was featured in designer Ito Kish’s curated landscape Spring Forward, one of the highlights of last April’s Manila FAME. The piece was designed by Napoleon Chan and Bernice Chan-Juan, with nature and simple elegance in mind.
A veteran in the industry, Native Crafts and Arts Industries, Inc. has been making and exporting eco-friendly handicrafts for over 40 years to countries including the U.S., the U.K., France, Germany, Japan, Australia, Sweden, and Switzerland.
Manila FAME, the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).
Philippine and international SMEs manufacturing home, holiday, and fashion products are encouraged to join Manila FAME in its 64th edition to be held in October 20-22, 2016. For more information, log on to www.manilafame.com.
Artisans from Albay, Cagayan Valley, Laguna, and Davao are ready to meet big retail firms at the Philippines’ premier trade fair in April
With support from PJ Arañador, lifestyle designer, local manufacturers from Cagayan Valley, Laguna, Albay, and Davao are getting ready to exhibit their finest furniture, home décor, and accessories at The Artisans Village in the boutique edition of Manila FAME this April.
The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.
Arañador leads The Artisans Village as the program’s creative director. He is the owner of the PJ Aranador Design Studio One; the Nautilus Boutique in Boracay; WAWA, Iloilo’s First Heritage Restaurant; and Escuela de Artesanias de las Filipinas, a crafts school. His creations are sold across Asia, Africa, North and South America, Europe, Australia, the Caribbean, and Middle East. Arañador is an international environmental design activist and a consultant for Go Green Philippines, an environmental program that aims to revitalize the Philippine ecosystem and uphold the country’s fashion accessories industry. He is a leading social design entrepreneur in the Philippines, helping the poor in many rural communities through crafts production. He also advocates trade fair, ethical livelihood, preservation and advancement of indigenous materials, and innovative use of traditional techniques with green technology. He has been an exhibit curator for fairs in Colombia, Peru, and India.
Arañador is conducting visits to Cagayan Valley, Laguna, Albay, and Davao to hold product development and one-on-one prototype checking sessions, with the assistance of seasoned design and product development specialist Imelda Datul, and rising designer Rachelle Dagñalan.
In addition, Arañador is coaching the exhibitors on the ins and outs of the export business, covering topics such as identifying the target market; selecting the right colors for products; determining the proper pricing and costing; marketing the products offline and online; executing product displays; and handling operations, income, and billing. As a mentor, Arañador not only focuses on the technical side of business, but reminds the exhibitors to be vigilant against frauds as well.
With 25 years of professional experience in designing and exposure to products and designs around the world, Arañador believes that one of the factors that sets Philippine products apart from those of other countries is the resourcefulness or ingenuity of the Filipinos. “While the technology may not be as advanced, with so much less, we become very creative. And I think that’s a good position because crafts are after all made by hand. That’s when the soul of the products reflects more,” he said.
Manila FAME, the country’s premier design and lifestyle trade show, will be held on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on The Artisans Village and Manila FAME, please log on to www.manilafame.com.
Registration is still open for the 63rd show edition of Manila FAME, the country’s premier design and lifestyle event, slated at the World Trade Center in Pasay City on April 21-24.
For this show edition, Manila FAME returns to the April sourcing circuit to bring the global trade buyers to the optimal buying circle. As it shifts gears and evolves into its Boutique Show Edition, the trade event will stage a more sophisticated and more exclusive show that will cater to the strict buying standards of select local and international trade buyers.
Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship of Philippine products organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI).
With its commitment to promote the business of Philippines micro, small and medium enterprises (MSMEs), Manila FAME offers special product development and coaching programs that assist and nurture local companies, entrepreneurs, design talents and industry practitioners in business improvement and export marketing. It is an excellent sourcing and networking platform for MSMEs looking for business opportunity in both domestic and export markets.
The trade show runs a buyer incentive program that ensures the arrival of overseas trade buyers and visitors composed of a wide range of renowned and influential retail chains and professionals across the globe such as ADEO Group; BENELIC Co., Ltd.; Comercio de Artigos de Moda Salsa, Ltda.; Crate & Barrel; El Corte Inglés; Elizabeth McAlpin, Inc.; Galeries Lafayette; GARANT Group; Haans Lifestyle; Kika Style, Inc.; La Maison d’Ivoire; LuLu Group International; Napa Home and Garden; ŐZARTAŞ AVIZE; Ralph Lauren; Royal Palace Group; Target Corporation and Williams-Sonoma. The show also attracts architects, interior designers, real estate developers and the specifiers from the hospitality sector.
Manila FAME is open to manufacturers, suppliers, independent designers of home accents (baskets and storage, lamp and lighting, and garden accessories), gift items (cards and stationeries, gift boxes, and toys), holiday décor (Christmas ornaments and hangings and figurines), fashion accessories (fine and costume jewelry and footwear), furniture, and arts and crafts.
To participate in the Manila FAME: The Boutique Show Edition, interested parties may log in to www.manilafame.com to accomplish the online application form or call 831-2201 loc. 242 for more details.
Out of the 400 exhibitors that showcase their products at the 62nd Manila FAME Design & Lifestyle Event, six (6) companies were chosen for their innovative and design-forward products by a panel of respected designers and artists.
The Loopy Chair by Industria Edition was named the Best Product Design for Furniture. Industria, a company based in Pampanga, specializes in the manipulation of steel into visually stunning furniture. The Twist, which won the Best Design for Home Décor, is a playful home piece crafted from wood by veteran furniture maker Vito Selma. Alchemista, Inc. won the Best Product Design Fashion for its Roma Collection of Ring Stands designed by Georgina Teng.
Crafted by Marmol Stone Work and designed by Janina Firmalo-Herrera, the Marble Tray was chosen as Best Product Design for Holiday Décor and Gifts. P&B Valises et Compagnie, Inc. took the Best Booth Display citation, while MASAECO was given the Special Citation for Best Eco-Design for its Gold Paper Bowls designed by Jinggoy Buensuceso.
Katha Awards gives distinction to ingenious designs and encourages exporters to raise their design standards for Philippine export products and pursue a skillful exploration of new materials/processes.
Since its inception in the early 80s, Katha Awards has been distinguished as a hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters and designers to constantly create and develop original designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements relevant in the global market.
The prestigious award is one of the highlights of Manila FAME, a bi-annual design-driven event organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI). Manila FAME features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.
Visit www.manilafame.com for more information.