- As Manila FAME marks its 70th edition this October, the trade show will give a modern twist to the icons of past editions to give it a fresh look.
Established throughout the years as the Philippines’ premier design and lifestyle event, Manila FAME, through its product development initiative will once again showcase new and innovative products from a collaboration between Filipino manufacturers and renowned Filipino designers. The Design Commune, the trade show’s central special setting will highlight more than a hundred new design-forward pieces from the furniture, fashion, home décor, and lifestyle sectors.
With several new trends looking towards the future of design and fashion, the Design Commune’s current theme takes exception by looking back at the time-honored traditions of Philippine design and material culture while creating new products suitable to the modern lifestyle.
“Heritage Reimagined” looks back at the archives of the exhibitors, a goldmine of talents and ideas under the tutelage of Manila FAME to incorporate timeless trends into modern interpretations for the next generation. Under the fresh and upbeat creative direction of Vince Uy, a team of designers from the home, lighting, furniture and fashion sectors will tackle the challenge head on to develop a bevy of designs and product concepts that take heavy influence from the treasure trove of cultural iconography and product designs that Manila FAME and its exhibitors have amassed and have been immersed in throughout the decades.
Here are some of the pieces redesigned to capture the attention of modern buyers:
The weaving pattern used in the vintage wooden chairs popularized in the 1980’s was given a new fashion twist in this Solihiya bag by Island Girl PH.
The traditional banig is imagined to be more than just a sleeping mat—these colorful wedges by LARA are bound to become a sleeper hit in the fashion scene.
Formerly used for costumes and traditional clothing, these iconic Filipino textiles are now given new life in ready-to-wear designer clothes by Wear Your Culture.
The staple and sophisticated round hand purse has a new groove—Beatriz Accessories specializes in adding quirk and color to everyday fashion pieces.
These are just some of the pieces produced from the collaboration of exporters and design luminaries through the Design Commune. Visit the show on October 17-19, 2019 at the World Trade Training Center Metro Manila for more exciting products.
For this year, the Asia’s best design destination will likewise feature a roster of other exciting offerings. The show will have a Green Conference that focus on sustainable solutions, an Artisans Village that highlights regional specialty products and a Fashion E-Tailer segment which features online retailers of rising fashion brands.
Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). It is made possible through a funding support from the congressional initiative of Former Senator Loren Legarda who now serves as the Congresswoman of the lone district of Antique.
As a melting pot of Filipino creativity, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. It serves as a cultivating ground and springboard for innovative, top-of-the-line Philippine products and designers to break through key international markets. Visit www.manilafame.com for more information.
Manila, Philippines — The freshest and most innovative products from the Philippines’ esteemed designers and artisans took centerstage once again at the 69th edition of Manila FAME, which runs from April 25 to 27 at the World Trade Center Metro Manila, Pasay City.
The recently held KATHA Awards puts a spotlight on sustainable products made by Philippine designers out of local indigenous materials for different sectors: furniture, lamps and lighting, home décor, fashion and seasonal décor.
“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that capture the spirit of Filipino creativity and ingenuity,” said CITEM Executive Director Pauline Suaco-Juan.
“This recognition inspires and encourage local companies to elevate the standards of Philippine design and craftsmanship, creating better export products through the skillful use and exploration of the country’s natural resources,” she added.
The country’s premier home and lifestyle event also gave an award for the company that has the best booth display and had a special citation for eco-design award to recognize innovative sustainable products.
According to Suaco-Juan, this edition’s Katha Award also allowed their judges as well as the buyers and visitors to pick a product through their Judges’ Pick Special Citation and People’s Choice Award.
Here are the winners of the KATHA Awards April 2019:
The Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15), and product innovation (35%). The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).
Most of the awards were chosen based on the selection of the judges while the People’s Choice Award was given to the exhibitor who collected the most number of votes from the Manila FAME App.
Katha Awards judges include Arch. Royce Nicdao (WTA Designs), Nix Alanon (Phoenix Home), Jen So Hu – See (Sohu Designs), Idr. Rossy yabut-Rojales (Heim Interiors), Arch. J. Anton Mendoza (J. Antonio Mendoza Design Consultants), Angel Guerrero (Adobo Magazine), Arch. Tobias Guggenheimer (Sofa Design Institute), Sky Gavin (WhenInManila), Lulu Tan-Gan (Tan-Gan), IDR. Ivy Almario (Atelier Almario) and esteemed fashion designers fashion designer Rajo Laurel and John Herrera.
Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embody the innovative design and material manipulation.
Running from April 25 to 27, Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
For more information about the show, visit www.manilafame.com
Since its inception in 1990, the Manila FAME Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME exhibitors whose products embody the innovative design and material manipulation.
KATHA Awards puts a spotlight on sustainable products made by Philippine designers and artisans out of local indigenous materials for different sectors: furniture, lamps and lighting, home décor, fashion and seasonal décor.
The Manila FAME was recently held last April 25 to 27 at the World Trade Center Metro Manila. It is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).
- The preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, April 25 at the World Trade Center Metro Manila in Pasay City and will run until Saturday, April 27, 2019.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 300 exhibitors. Industries featured are furniture and furnishings, home accents, gift items, festive season décor, fashion accessories and wearables, handwoven and converted items, interior and architectural components, and visual arts.
The exhibitors this edition are a diverse mix of industry veterans and upcoming, aspiring enterprises. There will also be 36 foreign exhibitors in this edition coming from Southeast Asia (Indonesia, Cambodia, Timor Leste), China and India.
The show is expecting thousands of local and international trade buyers as over 900 buyers already signified their attendance. This presents an increase of 27% from last year’s buyer count, with the pre-registration rate normally accounting for just 30% of the actual buyer attendance. More are anticipated to come at the actual trade fair with the United States, Japan, Australia, United Arab Emirates, and France as the top visiting countries this edition.
What’s Fresh at the Manila FAME April 2019 edition
For the first time, the Manila FAME tapped some of the country’s rising online fashion entrepreneurs and designers to showcase the latest trends in both couture and ready-to-wear (RTW) fashion. The show gathered 22 online businesses in the Fashion E-Tailer special setting not only to entice the young and tech-savvy fashion enthusiasts but to level up its online promotion initiative.
Heritage Reimagined takes centerstage this April
To commemorate over 30 years of cultural inheritance and to prepare the groundwork for the 70th staging this October, the trade show took on a nostalgic theme this April. Manila FAME will present the most iconic and forward-looking pieces from the past and infuse them with the vision of the new to create an exciting collection that honors a legacy of design excellence.
“We looked at the best products from the past and gave it a modern flair through our new breed of designers that were very keen to help us this edition,” said CITEM Executive Director Pauline Suaco-Juan.
To follow through with this endeavor, CITEM invited design, fashion, editorial and entrepreneurial luminaries within the creative community to sit as consultants and product developers for the Design Commune. The team is expected to lend a fresh perspective to Manila FAME.
The Design Commune special setting is now on its fourth run in Manila FAME. Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
The product development designers who are involved in this edition are Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These designers have established formidable names in the design and lifestyle sectors and now they are giving back to their community by helping MSMEs go further in the international market.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
HallONE, the year-round sourcing facility and creative space of the Center for International Trade Expositions and Mission (CITEM), proved coco coir as a unique, sustainable, versatile, and marketable manufacturing material by generating more than PhP 20 million potential export orders of coco coir products at the recently concluded 63rd edition of Manila FAME last April 21-24, 2016 held at the World Trade Center, Pasay City.
Uplifting the humble fiber from its traditional use in horticulture and soil management, HallONE showcased newly developed and innovative coco coir products for the home, fashion, lifestyle, and seasonal décor, drawing remarkable interest from its local and foreign buying companies and receiving a total of 213 inquiries during the Manila FAME event. The HallONE exhibit featured resort footwear, ladies’ shoes, Christmas ornaments and table tops, mats, carpets, mattresses, hanging and table lamps, vases, magazine organizers, storages, pet products, side by side with its traditional applications in the country.
In cooperation with the regional offices of the country’s Department of Trade and Industry (DTI), the Philippine Textile Research Institute (PTRI), and the Design Center of the Philippines (DCP), the newly developed coco coir products were designed and produced by the Philippine exporters and manufacturers from the home, fashion, lifestyle, and agri-industry sectors based in the provinces of Laguna, Quezon, and Bicol. These include Pilipinas Ecofiber Corporation, Coco Technologies Corporation, R. Cabrera’s Gifts and Collections, Charles and Clara’s Footwear, Ai-she Footwear, Jhaz Footwear, Sarilikha Handicrafts, Yarnyaa Handicrafts, Likhang Liliw Footwear Cooperative, Rolyolikha Atbp. Handicrafts, KAP-WESL Multipurpose Corporation, Martha’s Handicrafts, and Sowerscrafts Enterprises.
Miniature animal ornaments with strings and sticks, and animal-inspired Christmas trees made from coco fiber and coco peat were among the fast-selling products during the show, along with the ladies’ sandals, men’s slippers, beehive and nipa hut-inspired hanging lamps, cat houses and toys, and doormats as secondary favorites by foreign and local retailers and wholesalers.
“The products are very interesting and cute. The use of coco coir as raw material is something new to us buyers,” said Margie Adrada, a Filipina based in Seattle, who owns five Dekorasyon retail stores in the US, and never fails to visit every Manila FAME for product sourcing.
Initial orders from the US, Belgium, the Netherlands, and Japan were also placed through HallONE, while some serious orders are under negotiations with possible factory visits from Russia and Norway.
“It’s very surprising that the coco coir products would get this much attention and interest from foreign buyers and even from the local community. This is our first time to participate in this event, and we’re extremely happy with the outcome,” said Ramonito Bernales of Martha’s Handicrafts.
Besides the exhibit, HallONE’s Material Showcase, in partnership with the Philippine Fiber Industry Development Authority (PhilFIDA), the Philippine Coconut Authority (PhilCOA), and Timbermate-HMT Industries Corporation, also attracted buyers who checked and studied the featured raw materials available in the Philippines. The guests found the information from the books, magazines, and the online material database prepared during the exhibit very helpful especially with regard to each of its biological origins, production characteristics, supplier information, and relevant application and manipulation techniques.
“It’s an excellent showcase! Exhibiting the materials that can be found in the Philippines is a very good idea. I’m very happy that I was able to see and feel each of the local raw materials that are being utilized in this event,” Charles Ting, a CEO of a company who manufactures wall coverings from Taiwan, exclaimed.
HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.
Nina Santamaria, interior designer and principal of the Grupo Santamaria design firm, is joining Manila FAME for the first time this April as a product specialist of the holiday décor and fashion sectors for the event’s boutique edition.
Currently, Nina is exploring organic forms and textures, metallic colors, and holiday hues to develop fresh and unique product designs for several manufacturers from different parts of the country, such as Quezon City, Laguna, Davao, and Pampanga.
Nina is also collaborating with Philippine designers Ito Kish and Stanley Ruiz for Manila FAME April 2016’s Spring Forward special setting, which will feature the three designers’ creations and some of the finest seasonal indoor and outdoor products of certain Philippine manufacturers. With the creative genius of these three designers, trade buyers and visitors can expect product collections that are classic and traditional yet with a dramatic twist—fresher designs, shades, colors, and materials.
As a product specialist for holiday décor and fashion sectors come Manila FAME April 2016 show, Nina feels pressured but at the same time thrilled about her assignment. “It’s very challenging yet also very exciting because I get the chance to work right there at the heart of where the action is—in the factories where the ideas are being developed and the materials are being explored, tried, and tested. Even if the work is a little behind-the-scene, I feel that it is such an important responsibility,” she said.
Nina’s early years played a big part in her career as an interior designer. At the age of seven, she was acquainted with art through learning from Philippine National Artist Jose T. Joya. As a small child, Nina also enjoyed playing with building blocks, playing house, working on coloring books, and reading her mother’s Better Homes and Gardens magazine collections. She was naturally curious about beautiful places and spaces as well. Growing up with these influences, she chose a career in interior design. In 1999, she started designing after getting her license as an interior designer, and after a few years, she founded her own design firm, the Grupo Santamaria. The company has been operating for 10 years now, providing interior design for commercial, residential, institutional, and offices spaces, as well as events. Nina’s experience in designing various retail spaces—from bag and shoe retail stores to cafés and art galleries—helps her create designs for Manila FAME exhibitors.
To Nina, travel has always been a source of inspiration when coming up with designs. The places she visits open her eyes to different materials, cultures, and ways of life. “Travel is important; research is important. Even if you don’t travel physically, it’s good to travel through reading or surfing the internet, or just talking to people—getting to know their experiences. These things make up the fabric of how you approach holiday design,” she said. Nina is also inspired by the works of craftsmen and other designers in architecture and interior design.
Nina already knew about Manila FAME even before she was asked to become a product specialist for the trade show. In fact, she is a regular Manila FAME visitor who goes with her staff every year to look into the new collections of designers, both experienced and new. “[I love] the creative buzz of all the exhibitors and also the interest of the Filipinos—the growing interest of the Filipinos in attending and supporting these exhibitions. It’s great to see students lining up at Manila FAME; it’s great to see visitors from all walks of life: senior citizens, students, mommies, housewives. It’s not just limited to interior designers or architects or buyers,” she said.
Nina also offers some valuable pieces of advice to those who want to become designers as well. “Humility is always a good advice to other people, especially those who are starting out, because you can’t really buy or speed up expertise, experience, or knowledge in mastery of your craft. Whether you’re a furniture designer or a bag designer or a shoe designer or lighting designer, you have to keep on learning and you have to acknowledge that there are years of experience ahead that you have to go through in order for you to really master your craft. But with perseverance, you can really excel. And you have to be open to the criticism of others, but also stay true to your mission. And if you do that, you will come out as unique and strong. And remember always that you’re also representing your country and you’re doing a service to your country because it is an international exhibition. With all of that in mind, you will really feel humble and yet you’re one fish in a big sea of designers,” she said.
The April 2016 show edition of Manila FAME, the Philippines’ premier design and lifestyle event, will be held on April 21-24 at the World Trade Center Metro Manila, Pasay City, Philippines. The event is organized by the Center of International Trade Expositions and Missions (CITEM), the export promotions agency of the Philippine Department of Trade and Industry (DTI). For more information, visit www.manilafame.com.