Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
HallONE, the year-round sourcing facility and creative space of the Center for International Trade Expositions and Mission (CITEM), proved coco coir as a unique, sustainable, versatile, and marketable manufacturing material by generating more than PhP 20 million potential export orders of coco coir products at the recently concluded 63rd edition of Manila FAME last April 21-24, 2016 held at the World Trade Center, Pasay City.
Uplifting the humble fiber from its traditional use in horticulture and soil management, HallONE showcased newly developed and innovative coco coir products for the home, fashion, lifestyle, and seasonal décor, drawing remarkable interest from its local and foreign buying companies and receiving a total of 213 inquiries during the Manila FAME event. The HallONE exhibit featured resort footwear, ladies’ shoes, Christmas ornaments and table tops, mats, carpets, mattresses, hanging and table lamps, vases, magazine organizers, storages, pet products, side by side with its traditional applications in the country.
In cooperation with the regional offices of the country’s Department of Trade and Industry (DTI), the Philippine Textile Research Institute (PTRI), and the Design Center of the Philippines (DCP), the newly developed coco coir products were designed and produced by the Philippine exporters and manufacturers from the home, fashion, lifestyle, and agri-industry sectors based in the provinces of Laguna, Quezon, and Bicol. These include Pilipinas Ecofiber Corporation, Coco Technologies Corporation, R. Cabrera’s Gifts and Collections, Charles and Clara’s Footwear, Ai-she Footwear, Jhaz Footwear, Sarilikha Handicrafts, Yarnyaa Handicrafts, Likhang Liliw Footwear Cooperative, Rolyolikha Atbp. Handicrafts, KAP-WESL Multipurpose Corporation, Martha’s Handicrafts, and Sowerscrafts Enterprises.
Miniature animal ornaments with strings and sticks, and animal-inspired Christmas trees made from coco fiber and coco peat were among the fast-selling products during the show, along with the ladies’ sandals, men’s slippers, beehive and nipa hut-inspired hanging lamps, cat houses and toys, and doormats as secondary favorites by foreign and local retailers and wholesalers.
“The products are very interesting and cute. The use of coco coir as raw material is something new to us buyers,” said Margie Adrada, a Filipina based in Seattle, who owns five Dekorasyon retail stores in the US, and never fails to visit every Manila FAME for product sourcing.
Initial orders from the US, Belgium, the Netherlands, and Japan were also placed through HallONE, while some serious orders are under negotiations with possible factory visits from Russia and Norway.
“It’s very surprising that the coco coir products would get this much attention and interest from foreign buyers and even from the local community. This is our first time to participate in this event, and we’re extremely happy with the outcome,” said Ramonito Bernales of Martha’s Handicrafts.
Besides the exhibit, HallONE’s Material Showcase, in partnership with the Philippine Fiber Industry Development Authority (PhilFIDA), the Philippine Coconut Authority (PhilCOA), and Timbermate-HMT Industries Corporation, also attracted buyers who checked and studied the featured raw materials available in the Philippines. The guests found the information from the books, magazines, and the online material database prepared during the exhibit very helpful especially with regard to each of its biological origins, production characteristics, supplier information, and relevant application and manipulation techniques.
“It’s an excellent showcase! Exhibiting the materials that can be found in the Philippines is a very good idea. I’m very happy that I was able to see and feel each of the local raw materials that are being utilized in this event,” Charles Ting, a CEO of a company who manufactures wall coverings from Taiwan, exclaimed.
HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.
Nina Santamaria, interior designer and principal of the Grupo Santamaria design firm, is joining Manila FAME for the first time this April as a product specialist of the holiday décor and fashion sectors for the event’s boutique edition.
Currently, Nina is exploring organic forms and textures, metallic colors, and holiday hues to develop fresh and unique product designs for several manufacturers from different parts of the country, such as Quezon City, Laguna, Davao, and Pampanga.
Nina is also collaborating with Philippine designers Ito Kish and Stanley Ruiz for Manila FAME April 2016’s Spring Forward special setting, which will feature the three designers’ creations and some of the finest seasonal indoor and outdoor products of certain Philippine manufacturers. With the creative genius of these three designers, trade buyers and visitors can expect product collections that are classic and traditional yet with a dramatic twist—fresher designs, shades, colors, and materials.
As a product specialist for holiday décor and fashion sectors come Manila FAME April 2016 show, Nina feels pressured but at the same time thrilled about her assignment. “It’s very challenging yet also very exciting because I get the chance to work right there at the heart of where the action is—in the factories where the ideas are being developed and the materials are being explored, tried, and tested. Even if the work is a little behind-the-scene, I feel that it is such an important responsibility,” she said.
Nina’s early years played a big part in her career as an interior designer. At the age of seven, she was acquainted with art through learning from Philippine National Artist Jose T. Joya. As a small child, Nina also enjoyed playing with building blocks, playing house, working on coloring books, and reading her mother’s Better Homes and Gardens magazine collections. She was naturally curious about beautiful places and spaces as well. Growing up with these influences, she chose a career in interior design. In 1999, she started designing after getting her license as an interior designer, and after a few years, she founded her own design firm, the Grupo Santamaria. The company has been operating for 10 years now, providing interior design for commercial, residential, institutional, and offices spaces, as well as events. Nina’s experience in designing various retail spaces—from bag and shoe retail stores to cafés and art galleries—helps her create designs for Manila FAME exhibitors.
To Nina, travel has always been a source of inspiration when coming up with designs. The places she visits open her eyes to different materials, cultures, and ways of life. “Travel is important; research is important. Even if you don’t travel physically, it’s good to travel through reading or surfing the internet, or just talking to people—getting to know their experiences. These things make up the fabric of how you approach holiday design,” she said. Nina is also inspired by the works of craftsmen and other designers in architecture and interior design.
Nina already knew about Manila FAME even before she was asked to become a product specialist for the trade show. In fact, she is a regular Manila FAME visitor who goes with her staff every year to look into the new collections of designers, both experienced and new. “[I love] the creative buzz of all the exhibitors and also the interest of the Filipinos—the growing interest of the Filipinos in attending and supporting these exhibitions. It’s great to see students lining up at Manila FAME; it’s great to see visitors from all walks of life: senior citizens, students, mommies, housewives. It’s not just limited to interior designers or architects or buyers,” she said.
Nina also offers some valuable pieces of advice to those who want to become designers as well. “Humility is always a good advice to other people, especially those who are starting out, because you can’t really buy or speed up expertise, experience, or knowledge in mastery of your craft. Whether you’re a furniture designer or a bag designer or a shoe designer or lighting designer, you have to keep on learning and you have to acknowledge that there are years of experience ahead that you have to go through in order for you to really master your craft. But with perseverance, you can really excel. And you have to be open to the criticism of others, but also stay true to your mission. And if you do that, you will come out as unique and strong. And remember always that you’re also representing your country and you’re doing a service to your country because it is an international exhibition. With all of that in mind, you will really feel humble and yet you’re one fish in a big sea of designers,” she said.
The April 2016 show edition of Manila FAME, the Philippines’ premier design and lifestyle event, will be held on April 21-24 at the World Trade Center Metro Manila, Pasay City, Philippines. The event is organized by the Center of International Trade Expositions and Missions (CITEM), the export promotions agency of the Philippine Department of Trade and Industry (DTI). For more information, visit www.manilafame.com.
An extraordinary Luxe Escape dream destination holiday awaits one lucky overseas trade buyer of Manila FAME’s April 2016 show edition.
At Manila FAME, foreign trade buyers get to source artisanal, green crafts, and luxe products for the home, holiday, and fashion sectors. Buyers are assured of full assistance by Manila FAME organizers, from online pre-registration to pre-arranged business meetings with on-site exhibitors, after-show transactions, and year-round sourcing of the finest of Philippine products, thus, ensuring a satisfying buying experience.
On top of these benefits, Manila FAME—through its Luxe Escape raffle promo—offers overseas trade buyers a chance to win a dream vacation in an exquisite tropical island paradise in Donsol, Sorsogon province, the southernmost part of the Bicol Peninsula in Luzon. The province is home to the planet’s largest fish: the magnificent and gentle “butanding” or whale sharks.
The captivating Sorsogon holiday experience includes round-trip flight arrangements and accommodation—a four-day/three-night stay at a luxurious and distinctly Filipino island resort hotel.
Sorsogon offers a wide range of exciting and meaningful activities, which the Luxe Escape winner can take pleasure in. These include the opportunity to go swimming with the “butanding” in Donsol; go sunset cruising and firefly-watching in Donsol River; and get a glimpse of the past by visiting Barcelona’s St. Joseph Church and Juban’s Spanish stone houses dating back to the Spanish colonial era. The winner can also take a relaxing dip into Irosin’s natural hot and cold springs, and trek up to the summit of Mt. Bulusan and marvel at the breathtaking view of the Pacific Ocean and West Philippines Sea. In this dream vacation, they can discover Tikling and Calintaan Islands’ pink sandy coasts and Bacon district’s pristine beaches, and take a plunge into the Manta Bowl dive site, the Philippines’ Manta Ray Capital, which is also rich in rare marine life. The possibilities for exploring other eco-tourism sites such as rainforests, caves, waterfalls, and lakes are endless, and the winner gets to indulge in the scrumptious seafood and local delicacies of the province.
The Luxe Escape raffle promo is open to all Manila FAME April 2016 Overseas Trade Buyers who are at least 21 years old and not based in the Philippines. To register for Manila FAME and know more about the Luxe Escape raffle promo, log on to www.manilafame.com/en/index.php?idpg=luxe-promo.
The April 2016 show edition of Manila FAME, the country’s premier design and lifestyle event, will be held on April 21-24, 2016 at the World Trade Center, Metro Manila, Philippines. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Serpent,” a wearable objet d’art by Philippine designer and entrepreneur Milagros “Mila” Imson was selected as one of the winners at the ASEAN Jewelry Design Competition 2015 held last September in Bangkok, Thailand. The jewelry set, handcrafted from silver and embellished with carved lapis lazuli blooms, presents a remarkable, modernized display of delicate jewelry metalwork that is distinctive in its asymmetry and intricacy.
Mila Imson, owner of the Kit Silver Jewelry company which manufactured the prize-winning “Serpent”, was awarded with an opportunity to showcase her creation at the 56th Bangkok Gems and Jewelry Fair on 10-14 September. She was also presented with a trophy as well as a study visit to the prestigious jewelry firm John Hardy in Bali, Indonesia.
Organized by the ASEAN Intellectual Property Offices in collaboration with the European Union, the ASEAN Jewelry Design Competition is part of the ASEAN Project on the Protection of Intellectual Property Rights conceived to motivate creativity, excellence, and research in high-class, top-quality fashion jewelry, and to uphold original, innovative design as a significant marketing instrument among the ASEAN business community.
Participants to the competition include jewelry designers, artists, professionals in the fashion industry, students, and apprentices from ASEAN member-countries Brunei Darussalam, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam.
From the hundreds of entries sent for the contest, five (5) designs were selected to be the national finalists by the Philippine panel of judges comprised of jeweler Mr. Hans Brumman, fashion icon Ms. Lulu Tan-Gan, Design Center of the Philippines Executive Director Myrna Sunico, and Architect Daisy Palattao of De La Salle University – Dasmariñas’ Innovation and Technology Support Office (ITSO).
From these five jewelry designs that qualified for the regional stage, Mila Imson’s “Serpent” was named by the ASEAN regional judges as the winner from the Philippines alongside the winners from other member-countries. The regional judges are composed of experts in the jewelry, design, and fashion industry from Indonesia, Malaysia, the Philippines, Spain, and Thailand.
Kit Silver Jewelry: leading the ranks in design excellence
Mila Imson’s company Kit Silver Jewelry was founded in 1980 in Meycauayan, Bulacan. Designing and manufacturing primarily gold accessories, the company expanded by adding silver and brass to its line of products and quickly acquired a bigger market. From selling in local bazaars, Kit Silver Jewelry has grown into an authoritative name in the industry of jewelry design and manufacture, exporting high-quality customized jewelry and accessories overseas to countries including France, Italy, Russia, and the United Arab Emirates.
Despite its impressive and still growing list of stable clients abroad, Kit Silver Jewelry regularly exhibits at the bi-annual trade show Manila FAME to showcase new product designs, meet new buyers, open new and promising business networks and opportunities, and discover new design inspirations. In the recently concluded 62nd Manila FAME, Kit Silver Jewelry unveiled a vivid collection of fashion accessories abounding with a sense of luxury and grace that interplays with the organic beauty of nature, which is always an infinite source of inspiration for Mila Imson.
The 62nd Manila FAME, which ran from 15-18 October, featured fashion apparel and accessories, furniture, home decor and home furnishings, holiday gifts and décor, lamps and lighting crafted by Philippine SMEs for global export. To know more about the 62nd Manila FAME and the upcoming edition on April 2016, visit www.manilafame.com.
Manila Wear will unveil its Bridal Wear collection at the 62nd edition of Manila FAME on October 15-18 at the SMX Convention Center, Pasay City.
On its 8th edition, Manila Wear will showcase a collection of finely crafted bridal wear to promote the Philippine traditional craftwork such as handloom, weaving, beadwork, among others in designers’ pieces that are both ethereal and feminine. Manila Wear’s collective designers are set to capture what the local fashion is all about: Filipino and global at the same time.
“Bridal wear has become a staple merchandise for the local fashion industry. A country with a rich wedding tradition, the Philippines records a daily average of 2,000 nuptials, generating a positive shift in the country’s wedding business,” said Center for International Trade Expositions and Missions (CITEM), Executive Director Rosvi Gaetos.
The Bridal setting features a Blush motif that will set out a palette of an all-white and barely-there shades. It is a collection of timeless and romantic bridal wears, accenting classic lines and pleating with hints of Victorian-bold construction, feminine cuts meant to show-off figures, elaborate beadwork, lacey insets and panels, soft and tactile constructions, intricately embroidered, and ornate patterns in voluminous silhouettes.
Under the central theme Blush, the Iconoclash (the clash of icons) is a bridal wear exhibition that mirrors the different generations’ design principles, inspiration, and aesthetics. It is where masters of the romantic trends of the past meet the iconoclastic design principles of the young. Iconoclash will feature the creative works of the The Millennials (Happy Andrada and Joel Escober), The Breakthroughs (Jaggy Glarino, John Herrera, and Tony Evan), and The Masters (Rhette Eala, Randy Ortiz, Rajo Laurel, and JC Buendia).
“The Philippines has a large wedding industry. It’s a very good idea that Manila FAME is now having this Bridal setting, as this would bring the local bridal industry to the next level,” said fashion design master JC Buendia.
Manila Wear’s individual booths will house seasoned designers and the new generation of fashion talents who will present a fresh take on contemporary trends in the local and the global market.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. It continues to inspire with a strong statement on what is design-forward, popular, artisanal, and soulful.
Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
Culmination of a one-year design dev’t prog
From over 140 aspiring designers, the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), introduces its 14 finalists in the Red Box Design Talents, a platform to discover and nurture young designers that aims to produce breakthrough Philippine design talents by 2017.
“To strengthen the Philippine’s reputation as ‘Asia’s Design Destination,’ we should continue nurturing and inspiring young designers to make great strides in showcasing their design ingenuity,” said Rosvi Gaetos, executive director of CITEM.
Under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan, the 14 finalists were immersed in a unique design and development process involving in-depth industry exposure and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
The Furniture and Home Accents finalists of Red Box learned the art of woodworking from Pampanga’s Betis Crafts Inc./ JB Woodcraft, Triboa Bay Living and South Sea Veneer. Ms. Leslie Bituin-Mendiola, owner of Betis Crafts, Inc., stressed the importance of knowing the target market in the design process, while Mr. Randy Viray, owner of Triboa Bay Living, explained the significance of discovering one’s identity as a designer, urging the talents to “live and breathe design.” At South Sea Veneer, they witnessed and learned about veneer cutting and application. The finalists also strengthens their metalwork skills at Venzon Lighting Manufacturing, Industria, and Prizmic & Brill.
“An artist creates for himself. A designer creates for another entity,” explains Mr. Jude Tiotuico of Industria of the difference between an artist and a designer. Mr. Matthew Brill of Prizmic & Brill emphasizes the importance of understanding the material and the designers to understand the production costs when collaborating with exporter-manufacturers.
The Furniture and Home Accents finalists acquired exposure to materials in Cebu from Bon Ace, Obra Cebuana, and Nature’s Legacy, and gained deeper understanding of the design process from Vito Selma, Kenneth Cobonpue, and Cebu Fil Veneer.
In Bohol, the finalists discovered how technology such as 3D printing can aid their prototyping process through the assistance of FabLab Bohol Team, composed of representatives from the Philippine Department of Trade and Industry (DTI) -Bohol, local designers, and volunteers from the Japan International Cooperation Agency (JICA).
Josie Natori, internationally acclaimed Filipino designer and CEO and founder of The Natori Company, opened her doors to the Fashion finalists for an opportunity to learn about the production of high-end fashion garments, allowing them a tour on a large garments production house to witness the intensive labor and the different stages of manufacturing process.
To broaden their perspective on tradition, a recurring theme in design, and its inspiring adaptation into contemporary works, the Fashion finalists proceeded to the Metropolitan Museum of Manila to witness a prestigious showcase of indigenous and contemporary designs of French and other international artists at the International Festival of Extra Ordinary Textiles (FITE).
The Fashion finalists learned Discharge Printing and Wrinkled Pleating in a two-day workshop on Fabric Treatments and Manipulation, under Lulu Tan-Gan and Ms. Vie Alvarez, a textile expert and instructor under the Fashion Design and Merchandising (FDM) Program at the College of De La Salle-College of Saint Benilde. They also attended a Trends Briefing and Workshop on Decorative Finishing for Fashion Accessories, led by Design Center of the Philippines Design Division Head Luis Manalang and Resource Person Marilyn Munio.
The Fashion designers learned the handmade footwear production from Ai-She Footwear. This involves processing of raw materials, pattern-making, cutting, and stitching; shaping and lasting; and finishing and packing. The finalists also participated in the bakya making of RTC Woodcraft.
Apart from the workshops, The Red Box Design Talents attended seminars on Elevating Filipino Artistry in Modern Fashion by JC Buendia, Integrating Filipino Aesthetics in Contemporary Design by Felipe De Leon, Jr., and Reinventing Filipino Craftsmanship by Rita Nazareno.
“A most striking quality of Philippine ethnicity or traditional cultures is their great creative diversity and richness,” De Leon stressed during his talk.
The pioneer batch of Red Box Design Talents will exhibit their collections developed in collaboration with local manufacturers at the October 2015 edition of Manila FAME slated October 15-18 at the SMX Convention Center, Mall of Asia Complex in Pasay City. The showcase is a culmination of a year-long design journey. At the same time, it is a glimpse into a work in progress. A panel of distinguished industry experts and stakeholders will determine the winning designers from each category.
The finalists under the Furniture and Home Accents sectors are Viktoria Laguyo, Mariel Lazo, Edward Sibunga, Kristel Blancas, Diana Ramirez, and Jim Torres.
For the Fashion Apparel and Fashion Accessories categories, the finalists are Leby Le Morìa, Thian Rodriguez, JM Rosario, Vince Tolentino, Jeffrey Manahan, Jelvin Mujar, Micki Olaguer, and Michille Sabulao.
Organized by CITEM, the export promotions arm of DTI, Manila FAME features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. It continues to inspire with a strong statement on what is design-forward, popular, artisanal, and soulful.