- Manila FAME’s 70 editions of design excellence has captured the discerning taste of the international lifestyle market.
As one of the longest running trade shows in Asia, Manila FAME in its 35 years of service to the Philippine exports industry has earned its reputation as a premiere destination for design and lifestyle products.
“Though not familiar to many, Manila FAME is already one of the best-kept secret sourcing hubs of big global names in the industry. With its decades of experience, Manila FAME has witnessed many locally-manufactured products to be featured and sold in major boutiques and retail outlets all around the globe,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).
International brands source some of their products in Manila FAME.
Some of the major companies are the Gordon Companies, Inc.; Williams Sonoma; Crate and Barrel; Pottery Barn; TJX – USA; In-Sattva Ventures, Inc.; Nan Inc.; and Silk Road Bazaar from the USA. Manila FAME also caters to brands in Asian countries such as Japan and Singapore. Some of them are the Conde House Co. Ltd., Casselini, Craft Hiro Co. Ltd., Nonaka Co. Ltd. and Abiste Corporation from Japan while Shangri-La Singapore, Miaja Design Group and Super Donut Studio are from Singapore.
Canada’s Craft Talk and Cambio & Co. and United Kingdoms’ Harrods, N. Studio Ltd., Suki Cheema Studio Ltd., and Land Union likewise buy from the Manila FAME. The show also welcomes buyers from Ancora Designs, Issara Designs Australia, Kalahari Fair Trade and Darlin Aust PTY. Ltd. from Australia and Al Abbas Group, CDA Exports, Javaherian Group, Leader LLC, Deco Vision Company and Fakih Group of Companies from the United Arab Emirates.
“I have attended almost 18 Manila FAME’s, and, in each visit, I am seeing products that are upgrading every time. Every year, the show is giving more and more emphasis on eco-friendly products. Philippine arts and crafts are a current trend in the UAE because based on all the hotels and restaurants, a lot of architects and designers are now promoting Philippine designs and models, shared Fakih N.P., Managing Director of the Fakih Group of Companies, a buyer from UAE.
“Your designers are really unique. Congratulations for putting up a good show with excellent product categories. Global designs can take inspiration from the Manila FAME, he added.
First-time buyer Lindsey Van from the Navy Exchange Stores based in the Island of Guam also visited the Philippines and the Manila FAME for the first time to source products for a pop-up concept shop they are planning for their customers who travel around the world.
“I think your products are really phenomenal. We are very excited about your unique collection of products and I think the organizers have done a really good job of curating them from all over the Philippines to cover multiple categories of business,” Van explained.
“I’ve shopped for fashion apparel, accessories, home decor, home goods, and furniture. I really enjoyed the wide variety and elevated level of products that your country offers. This is a great first-time experience for me,” she ended.
The Manila FAME is slated on October 17-19, 2019, at the World Trade Center Metro Manila. It will gather more than 300 exporters and manufacturers of home and lifestyle products. Exciting features such as the Design Commune’s Heritage Reimagined, Artisans Village, Eco-Lifestyle and the Fashion E-Tailer special setting are just some of the highlights to look forward to in the upcoming show.
The Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). The Manila FAME also received a funding support from the congressional initiative of Former Senator now Deputy Speaker Loren Legarda who serves as the Congresswoman of the lone district of Antique.
Recognized as the home of Filipino creatives and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets. Visit www.manilafame.com for more information.
Manila, Philippines – As the country’s premier design and lifestyle event, Manila FAME is set to open its doors once again to thousands of international and local buyers on 25-27 April at the World Trade Center Metro Manila, Pasay City.
The Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), hosted an exclusive media preview at the Artellano 11 to give a sneak peek of the 69th edition of Manila FAME.
According to DTI-CITEM Executive Director Pauline Suaco-Juan, this April edition will have ‘Heritage Reimagined’ as its theme featuring iconic and forward-looking collections under Manila FAME from its over 30 years run as it showcases more than 300 home and lifestyle brands.
“The recent nostalgia over past trends and the revival or reinvention of iconic design pieces are going back in style,” she noted. “It is through this resurgence of design sensibilities that we will redefine and showcase our heritage of Philippine design. Our goal is to highlight the most iconic styles and elements of past products and reintroduce them through modern interpretations.”
Manila FAME has positioned itself as the country’s best venue to discover Filipino design talents, raw materials, craftsmanship and service, and as a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.
Suaco-Juan said this April edition furthers the government’s mission to support local companies in introducing their products to the international market and effectively promote the Philippines as a premier sourcing destination for furniture, home and holiday décor, fashion, health and wellness and food as gifts sectors.
“This media preview is just a teaser of the exciting showcase and export products from more than 300 exhibitors this edition,” she said. “Join us as we take a look back at the cultural and design foundations that built and paved the way for our artists today and celebrate a legacy of Filipino design excellence.”
As seen from the media preview, here are five things that visitors and buyers should look forward to in the event:
In a bid to continually up its game, CITEM called on design, fashion, editorial and entrepreneurial forces within the creative community to sit as consultants for design commune this edition. Most of them are very new to this role therefore offering a fresh perspective to Manila FAME.
Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy under the Design Commune special setting in its fourth run in Manila FAME. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
Product development designers who were involved in this edition were Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These luminaries already made a mark in the design and lifestyle sector and now they are using their talents to help MSMEs go further in the international market.
Following the launch of Touchpoint last year, Manila FAME levels up its online promotion initiative with the introduction of Fashion E-Tailer special setting.
This edition will feature some of the country’s rising online fashion entrepreneurs and designer commercial brands showcasing the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts are set to be enamored by a collection of this season’s trendiest styles.
The online fashion brands to watch out for in the upcoming Manila FAME are; Nomadic Tendencies, Quiddity Leather Goods, AVA Online Group Inc., HaloHalo, Simple Sentiments PH, Baú l, Factory, Stride Collective, Toqa Fashion Studio, Tropik Beatnik, Viajecito, Annie and Lori, Anika, Randolf, Basic Movement, Coral Swimwear, Neon Island, Proudrace, and R-U-A.
The CREATE Lab is an exciting new feature designed to inspire and motivate creatives. From creating a personal logo, using stop-motion, to creative business processes, there is a lot of valuable things to learn from the CREATE Lab. It aims to provide participants with a sneak peek into the rich creative experience and networking opportunities that the next edition of CREATE Philippines will offer.
Great Women Project
The Gender Responsive Economic Actions for the Transformation of Women (GREAT Women Project) will feature arts and crafts from women entrepreneurs that have undergone product development workshops to enhance their business management competencies, skills, or innovate existing products and expand markets through Manila FAME.
Manufacturers from Antique, Marawi and Zamboanga and Albay will be presented this edition. Manila FAME’s Artisans Village will showcase products that highlight each province’s distinctive raw materials and production techniques. Live demonstrations of how these materials are crafted and fashioned into end products will also further elevate the event.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. The event is held bi-annually every April and October.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.