- The preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, April 25 at the World Trade Center Metro Manila in Pasay City and will run until Saturday, April 27, 2019.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 300 exhibitors. Industries featured are furniture and furnishings, home accents, gift items, festive season décor, fashion accessories and wearables, handwoven and converted items, interior and architectural components, and visual arts.
The exhibitors this edition are a diverse mix of industry veterans and upcoming, aspiring enterprises. There will also be 36 foreign exhibitors in this edition coming from Southeast Asia (Indonesia, Cambodia, Timor Leste), China and India.
The show is expecting thousands of local and international trade buyers as over 900 buyers already signified their attendance. This presents an increase of 27% from last year’s buyer count, with the pre-registration rate normally accounting for just 30% of the actual buyer attendance. More are anticipated to come at the actual trade fair with the United States, Japan, Australia, United Arab Emirates, and France as the top visiting countries this edition.
What’s Fresh at the Manila FAME April 2019 edition
For the first time, the Manila FAME tapped some of the country’s rising online fashion entrepreneurs and designers to showcase the latest trends in both couture and ready-to-wear (RTW) fashion. The show gathered 22 online businesses in the Fashion E-Tailer special setting not only to entice the young and tech-savvy fashion enthusiasts but to level up its online promotion initiative.
Heritage Reimagined takes centerstage this April
To commemorate over 30 years of cultural inheritance and to prepare the groundwork for the 70th staging this October, the trade show took on a nostalgic theme this April. Manila FAME will present the most iconic and forward-looking pieces from the past and infuse them with the vision of the new to create an exciting collection that honors a legacy of design excellence.
“We looked at the best products from the past and gave it a modern flair through our new breed of designers that were very keen to help us this edition,” said CITEM Executive Director Pauline Suaco-Juan.
To follow through with this endeavor, CITEM invited design, fashion, editorial and entrepreneurial luminaries within the creative community to sit as consultants and product developers for the Design Commune. The team is expected to lend a fresh perspective to Manila FAME.
The Design Commune special setting is now on its fourth run in Manila FAME. Leading the thematic showcase of ‘Heritage Reimagined’ is creative director Vince Uy. For this April, it will feature products from 115 Philippine brands and manufacturers that have undergone product development and curation to meet the aesthetics and demands of the international market.
The product development designers who are involved in this edition are Stanley Ruiz for home and lighting; Nix Alañon for furniture and lighting; André Chang for fashion; and PJ Arañador and Maco Custodio for the home and fashion sectors of the Artisans Village.
These designers have established formidable names in the design and lifestyle sectors and now they are giving back to their community by helping MSMEs go further in the international market.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Women artisans of Resilience One Butterfly Enterprise, one of the GREAT Women beneficiaries of Manila FAME April 2018
Women micro entrepreneurs will receive additional capability support as they prepare to showcase their products in the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Pasay City.
In time for the national women’s month, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions and the Design Center of the Philippines, partnered with the Gender Responsive Economic Actions for Transformation of Women Project 2 (GREAT Women Project 2) to develop the export capabilities of 30 female-led companies.
Women micro-entrepreneurs under the program will undergo a series of need-based capability building and training sessions, as well as product development and management mentoring from CITEM and Design Center.
GREAT Women Project 2 is a development and enterprise platform launched by the Philippine Commission on Women in collaboration with the DTI Project Management Team and funded by the Canadian International Development Agency (CIDA).
The initiative highlights the importance of bolstering the capacity of women as entrepreneurs while providing them with support in developing new products to target specific markets and raise their businesses’ overall competitiveness. Additionally, it seeks to promote women’s economic leadership and empowerment as it develops women leaders through small enterprise development initiatives.
“Empowering women entrepreneurs and artisans will lead to the empowerment of the businesses ensuring that economic progress in developing countries like Philippines is linked to individual prosperity, gender equality, and shared opportunity,” said GREAT Women National Coordinator Marcelina Alcantara.
She added that the project provides women companies with a wider venue for national and international promotions, business-related trainings and workshops, and, most importantly, enhances their self-confidence, economic decision making, and social empowerment.
Manila FAME creative director Tony Gonzales will head the initiative and will work with design experts from Design Center. One collection between five to seven items will be worked on per company to be debuted at the upcoming Manila FAME show.
“It’s all about maximizing what the buyers can purchase from the Philippines. We’re working with these women micro-enterprises to expand their product selections and offer a wider range of items for the trade buyers this upcoming Manila FAME,” said DTI Undersecretary Nora K. Terrado.
“Working with the Design Center of the Philippines will provide these women with essential export capabilities in terms of design and quality, essentially supporting their sustainability and standing in the international market,” she added.
In addition, Design Center noted that the project goes beyond just product development. It looks to provide business opportunities to MSMEs when they join Manila FAME, while also highlighting the design capability of the Philippines as a supplying nation.
Sen. Bam Aquino with GREAT Women Project 2 officers at their special setting during the 66th edition of Manila FAME
Under Gonzales’ creative guidance, the GREAT Women Project 2 will adopt the Manila FAME’s direction in incorporating Philippine aesthetics with mainstream design trends as a means of raising the marketability of the companies to international buyers.
The Manila FAME April 2018 show will mark GREAT Women Project 2’s third participation at the Philippines’ premier lifestyle and design event.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/
With the success of the Cycle 1 of the RED BOX design program, the Center for International Trade Expositions and Missions (CITEM) has managed to highlight the promising brilliance of the young Filipino design talents at the Manila FAME October 2015 edition and in select trade shows in London, Milan, and New York. Due to the heightening interest among designers, CITEM has announced the extension of the submission of entries for Cycle 2 to 16 September 2016.
The RED BOX design program is a platform to discover and train young designers to become the next generation of movers and shakers in the home and fashion industries. The application is open to Filipino product designers aged 21 to 30 years old who have not yet received major home- or fashion-related awards.
Since 2014, RED BOX Cycle 1 Grand Winners for the Home and Fashion Sectors, Thian Rodriguez, Micki Olaguer, Kit Blancas, and Jim Torres, together with 10 other finalists, underwent an in-depth immersion in their respective industries. The program includes attendance to seminars and workshops on design and business; exposure to craft techniques through regional factory visits; first-hand learning experience from world-renowned design icons such as Kenneth Cobonpue and Josie Natori; and, development of product collections in close collaboration with manufacturers.
Their training came with an extraordinary opportunity to be mentored by the country’s designers of premier caliber – Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.
“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” CITEM Executive Director Rosvi C. Gaetos states.
RED BOX Cycle 2 aspires to send more promising designers to international trade fairs such as International Fashion Showcase in the United Kingdom, Salone Internazionale del Mobile in Italy, and International Contemporary Furniture Fair in the United States of America next year.
CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the Department of Trade and Industry, mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.
Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 16 September 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.
Registration is still open for the 63rd show edition of Manila FAME, the country’s premier design and lifestyle event, slated at the World Trade Center in Pasay City on April 21-24.
For this show edition, Manila FAME returns to the April sourcing circuit to bring the global trade buyers to the optimal buying circle. As it shifts gears and evolves into its Boutique Show Edition, the trade event will stage a more sophisticated and more exclusive show that will cater to the strict buying standards of select local and international trade buyers.
Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship of Philippine products organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI).
With its commitment to promote the business of Philippines micro, small and medium enterprises (MSMEs), Manila FAME offers special product development and coaching programs that assist and nurture local companies, entrepreneurs, design talents and industry practitioners in business improvement and export marketing. It is an excellent sourcing and networking platform for MSMEs looking for business opportunity in both domestic and export markets.
The trade show runs a buyer incentive program that ensures the arrival of overseas trade buyers and visitors composed of a wide range of renowned and influential retail chains and professionals across the globe such as ADEO Group; BENELIC Co., Ltd.; Comercio de Artigos de Moda Salsa, Ltda.; Crate & Barrel; El Corte Inglés; Elizabeth McAlpin, Inc.; Galeries Lafayette; GARANT Group; Haans Lifestyle; Kika Style, Inc.; La Maison d’Ivoire; LuLu Group International; Napa Home and Garden; ŐZARTAŞ AVIZE; Ralph Lauren; Royal Palace Group; Target Corporation and Williams-Sonoma. The show also attracts architects, interior designers, real estate developers and the specifiers from the hospitality sector.
Manila FAME is open to manufacturers, suppliers, independent designers of home accents (baskets and storage, lamp and lighting, and garden accessories), gift items (cards and stationeries, gift boxes, and toys), holiday décor (Christmas ornaments and hangings and figurines), fashion accessories (fine and costume jewelry and footwear), furniture, and arts and crafts.
To participate in the Manila FAME: The Boutique Show Edition, interested parties may log in to www.manilafame.com to accomplish the online application form or call 831-2201 loc. 242 for more details.
Over the years the Philippines has shown that is has the undeniable talent and artisanship to match, and even surpass, the movers and shakers in the global fashion industry. Designers and designs alike shine in the international fashion stage, each representing the multi-faceted Philippine fashion that, at its core, culls inspiration from its diverse culture, age-old tradition, and exquisite craftsmanship, translating them into designs that are relevant today.
At Fashion Access 2013, Fashion Philippines brings together some of the best in the industry, showing off Philippine fashion through contemporary design sensibilities, high-level artisanship, and Philippine style.
In this first foray to Fashion Access, Fashion Philippines is set to showcase fashion items that highlight the country’s artisanal skills, providing a glimpse of the Philippines inimitable design talent in apparel, fashion wearables, and jewelry. Taking Fashion Philippines to one of the premier international fairs in the world serves to sustain the Philippines as a destination for quality and expertly designed and crafted products, all the while making it known that the Philippine fashion is a thriving, creative, and driven industry.
The Philippine participation also features designs from Manila Wear, a uniquely Filipino brand for fashion apparel and accessories crafted from the country’s local resources with a sensibility akin to a tropical/resort feel. Featured designers include Adante Leyesa, Amina Aranaz, Anne Saguil, Arnel Papa, Ken Samudio, and Dennis Lustico.
Fashion Philippines will also feature designs from Almar Shell Industries; Armyths International Fashion Design; Bon-Ace Fashion Tools, Inc.; Crystal Seas Handwoven and Handcrafted Products; Imperial Nova Corp.; Itica Inc.; J.E.R. Shellcraft; Kilus Foundation Multi-Purpose Cooperative; Kitsilver; Larone Crafts, Inc.; MelRose O; Nooks Manufacturing International Coorporation; Omaque Arts and Crafts; Orient Meadow Export Corp.; PLV Trading; and Raw Earth Collections by Silnag.
See Fashion Philippines and Manila Wear at Fashion Access, 25 – 27 September 2013 at the Hong Kong Convention and Exhibition Center.
Also, don’t forget to SAVE THE DATE for Manila FAME and find more of Philippine fashion, 17 – 20 October 2013 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila, Philippines.