- Manila FAME’s 70 editions of design excellence has captured the discerning taste of the international lifestyle market.
As one of the longest running trade shows in Asia, Manila FAME in its 35 years of service to the Philippine exports industry has earned its reputation as a premiere destination for design and lifestyle products.
“Though not familiar to many, Manila FAME is already one of the best-kept secret sourcing hubs of big global names in the industry. With its decades of experience, Manila FAME has witnessed many locally-manufactured products to be featured and sold in major boutiques and retail outlets all around the globe,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).
International brands source some of their products in Manila FAME.
Some of the major companies are the Gordon Companies, Inc.; Williams Sonoma; Crate and Barrel; Pottery Barn; TJX – USA; In-Sattva Ventures, Inc.; Nan Inc.; and Silk Road Bazaar from the USA. Manila FAME also caters to brands in Asian countries such as Japan and Singapore. Some of them are the Conde House Co. Ltd., Casselini, Craft Hiro Co. Ltd., Nonaka Co. Ltd. and Abiste Corporation from Japan while Shangri-La Singapore, Miaja Design Group and Super Donut Studio are from Singapore.
Canada’s Craft Talk and Cambio & Co. and United Kingdoms’ Harrods, N. Studio Ltd., Suki Cheema Studio Ltd., and Land Union likewise buy from the Manila FAME. The show also welcomes buyers from Ancora Designs, Issara Designs Australia, Kalahari Fair Trade and Darlin Aust PTY. Ltd. from Australia and Al Abbas Group, CDA Exports, Javaherian Group, Leader LLC, Deco Vision Company and Fakih Group of Companies from the United Arab Emirates.
“I have attended almost 18 Manila FAME’s, and, in each visit, I am seeing products that are upgrading every time. Every year, the show is giving more and more emphasis on eco-friendly products. Philippine arts and crafts are a current trend in the UAE because based on all the hotels and restaurants, a lot of architects and designers are now promoting Philippine designs and models, shared Fakih N.P., Managing Director of the Fakih Group of Companies, a buyer from UAE.
“Your designers are really unique. Congratulations for putting up a good show with excellent product categories. Global designs can take inspiration from the Manila FAME, he added.
First-time buyer Lindsey Van from the Navy Exchange Stores based in the Island of Guam also visited the Philippines and the Manila FAME for the first time to source products for a pop-up concept shop they are planning for their customers who travel around the world.
“I think your products are really phenomenal. We are very excited about your unique collection of products and I think the organizers have done a really good job of curating them from all over the Philippines to cover multiple categories of business,” Van explained.
“I’ve shopped for fashion apparel, accessories, home decor, home goods, and furniture. I really enjoyed the wide variety and elevated level of products that your country offers. This is a great first-time experience for me,” she ended.
The Manila FAME is slated on October 17-19, 2019, at the World Trade Center Metro Manila. It will gather more than 300 exporters and manufacturers of home and lifestyle products. Exciting features such as the Design Commune’s Heritage Reimagined, Artisans Village, Eco-Lifestyle and the Fashion E-Tailer special setting are just some of the highlights to look forward to in the upcoming show.
The Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). The Manila FAME also received a funding support from the congressional initiative of Former Senator now Deputy Speaker Loren Legarda who serves as the Congresswoman of the lone district of Antique.
Recognized as the home of Filipino creatives and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets. Visit www.manilafame.com for more information.
The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.
Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.
A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”
The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”
New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.
The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.
For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.
Visitors will witness a different Design Philippines as it reinvents and broadens its sphere at the 61st edition of Manila FAME, the design and lifestyle event of the Center for International Trade Expositions and Missions (CITEM), slated at the SMX Convention Center in Pasay City on March 13-16, 2015.
The Design Philippines Scenography puts together the latest collections from exhibitors and synthesizes them in one bold curatorial presentation to capture the latest trend in the lifestyle retail concept. Design Philippines Scenography’s grand ambition is to boost desires and ideas as catalysts for the next season’s merchandise collection. This scenography is curated by Manila FAME’s creative director, Budji Layug.
In the same way that concept stores revolutionized the idea of retail stores by focusing on providing a consistent and carefully selected array of merchandise across a variety of product categories, this scenography applied the concept of the apartment store – a concept in space planning where individually designed interiors center around the people occupying space – in showcasing select homegrown brands from Home, Fashion, and One Town One Product (OTOP) companies.
The focus is strong on furniture, art and design that maintain or appreciate in value such that when warm rugs blend with the furniture so pronounced, it brings to mind a design universe. It is differentiated from department stores or single brand corners that an apartment store virtually has the fingerprints of the designer all over the place where a guest can imagine using the product and can buy anything he sees. It provides greater drama and merchandising charm with less reliance on in-store inventory.
“Whether contemporary design, rare vintage complements, art in private homes or even commercial spaces are applied, the purpose is the same: to create viable charismatic spaces that address the life lived within. Or simply put, creating the impression of a real home,” said Rosvi Gaetos, the Executive Director of CITEM.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
October is coming and you know what that means. With only three months left before the October 2014 showcase, the days are going by quite quickly as the 60th edition of Manila FAME: Asia’s Design and Lifestyle Event approaches. Known to be the 2nd longest running trade show in the Asia-Pacific, Manila FAME is organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Philippine Department of Trade and Industry (DTI). It continues to be the primary sourcing venue for buyers such as Galerie Lafayette, Crate & Barrel, Pottery Barn, Neiman Marcus and Williams Sonoma, to name a few.
An event filled to the brim with craftsmanship, design, art and culture, Manila FAME will feature an extensive range of furniture and furnishings, fashion objects, gifts and décor for the upcoming holiday season and arts and crafts skillfully handcrafted by our very own local designers. After a successful event back in March 2014, this celebration of Philippine design is set to happen once again on October 16-19, 2014 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.
The 60th Manila FAME will revolve around the three segments entitled Soulcrafts, Luxe and Gen C.
DESIGN FOR EXPORTS EXCELLENCE. In the recently concluded 59th edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers through the Katha Awards, considered as the most prestigious award in the Philippine design scene. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products and to pursue a skillful exploration of new materials/processes. The Katha Awardees for March 2014 are The Gilded Expression for the crocheted hand bag with real twig (Best Product Design Award for Fashion); Navidad Crafts Export Corp. for the bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); MCAA Industrial Corp. for the Angler lamp (Best Product Design for Houseware and Furnishings); and Industria Home for the Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Floreia CVD Ventures, Inc. for the Poi necklace. In photo are (from left to right): event host Daphne Oseña-Paez; Nini Ledesma of Navidad Crafts Export Corp., Jude Tiotuico of Industria Home; CITEM Executive Director Rosvi Gaetos; Carlo Delantar of Floreia CVD Ventures, Inc.; Trade Undersecretary Ponciano Manalo, Jr.; Trade Undersecretary Nora Terrado; Rowena Domingo, wife of DTI Secretary Gregory Domingo; Ann Pamintuan of The Gilded Expression, and Angeles Havitan of MCCA Industrial Corporation.
The Philippine design community, composed of seasoned artisans, creative entrepreneurs, and emerging design specialists, showcased once again their unique and innovative creations in the 59th edition of Manila FAME, the country’s premiere design and lifestyle event, held on the second level of the SMX Convention Center, Mall of Asia Complex, on March 14-17, 2014.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME featured a wide range of handcrafted products including home furniture and furnishings, fashion apparel and accessories, holiday décor and gifts, as well as arts and crafts products made by the skilled hands of local designers.
Drawing crowds from day one was Craftspots, set within the Weaves of the Philippines setting, where live demonstrations of traditional weaving, juxtaposed with contemporary display installations, gave Manila FAME visitors an insight into the cultural narrative of the country’s weaving heritage. The special installations showcased the Piña of Aklan, Abel of Ilocos Sur, T’nalak of the T’boli, and the Tikog mat of Samar. Installation artist Patty Eustaquio, interior design duo Vernice Songco and Marga Espiritu, accessories designer Natalya Lagdameo, and interior designer Rossy Yabut-Rojales collaborated with local manufacturers and weaving communities to give the country’s traditional weaves a contemporary spin.
Inside the exhibition hall, the Red Box Scenography attracted visitors, where a collective of local designers on the rise displayed export-quality products developed in collaboration with local manufacturers and exporters under the mentorship of Manila FAME Creative Director Budji Layug. Previously focused only on the home category, this year’s Red Box has expanded to designers representing the fashion, holiday décor and gifts, as well as the One Town One Product (OTOP) Marketplace sectors.
CITEM, in partnership with the Bureau of Domestic Trade (BDT), presented design-forward arts and crafts products from select towns in the country, including the Yolanda-ravaged towns of the provinces of Leyte and Samar, under the OTOP Marketplace. Locally sourced materials used for these special products included water hyacinth, bamboo, burnt wood, coconut, and a variety of natural fibers.
In the fashion scene, indigenous materials transformed into eye-catching apparel and fashion accessories were the highlights of Manila Wear, a branding initiative that aims to position the Philippine fashion industry in the tropical wear market segment, and push Philippine design and its unique sensibility that is better than the rest of Asia.
Manila FAME also recognized exporters and designers through the prestigious Katha Awards. The Katha Awards, considered as the most prestigious award in the Philippine design scene, is a significant platform where Philippine product design innovation is recognized. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products as well as to pursue a skillful exploration of new materials/processes.
The Katha Awardees for March 2014 are the following: Ann Pamintuan of The Gilded Expression for her real twig handbag (Best Product Design Award for Fashion); Roberto Borromeo of Navidad Crafts Export Corp. for his bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); Miguel Aguas of MCAA Industrial Corp. for his Angler lamp (Best Product Design for Houseware and Furnishings); and Jude Tiotuico of Industria for his Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Marivic Licardo of Floreia CVD Ventures, Inc. for her Poi necklace.
“Manila FAME will always come out with something new. The companies participate twice a year to come out with something new. Buyers come here for something new. But what’s sexy, in Budji’s words, about the 59th Manila FAME is the excitement provoked by the range and expansiveness of design ideas and materials presented,” said CITEM Executive Director Rosvi Gaetos.
Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry.
Indigenous, design-savvy arts and crafts products will take the spotlight in the One Town, One Product (OTOP) Marketplace, one of the show features of the 59th Manila FAME slated at the SMX Convention Center, Mall of Asia Complex on March 14-17.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
A project of the DTI-Bureau of Domestic Trade (DTI-BDT), OTOP Marketplace topbills the 25 “Rising Stars” of the regions, whose products are created by local communities, highlighting tradition, culture, and craftsmanship while emphasizing sustainability and generating livelihood. It showcases local arts and crafts products from select regions in the Philippines.
Last year’s OTOP Marketplace featured design-forward products made from locally sourced raw materials such as water hyacinth, bamboo, burnt wood, coconut, and tikog, among a variety of natural fibers. More promising products are in the offing in the 59th show edition of Manila FAME, which was curated by Manila FAME Creative Director Budji Layug.
Six young and emerging design talents from the Red Box program were tapped to work with the participating OTOP Marketplace companies to beef up their product development endeavors. They are Leah Sanchez, Vernice Songco, Marga Espiritu, Bong and Rossy Rojales, and Rachelle Dagñalan.
Manila FAME is the second longest-running trade show in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry, the association of trade show organizers, fairground owners, national and international associations of the exhibition industry and its partners.