Tagged: Executive Director Clayton Tugonon

Manila FAME spotlights union of export trade and cultural tourism

gala-of-weaves

On the 66th edition of Manila FAME, the country’s premier lifestyle and design event, the Department of Tourism (DOT) and the Department of Trade and Industry (DTI), through the Center for International Trade Exhibitions and Missions (CITEM), will launch a historical initiative that will strengthen and formalize the integration of export trade and cultural tourism.

This milestone will work towards positioning the country as a premier sourcing hub and tourist destination, and the development of the “Philippines-first” mindset among buyers and tourists. It will also market distinct regional products internationally to persuade tourists to visit the Philippines.

“Export trade and cultural tourism are symbiotic and interdependent. Through our products, we provide the world with a glimpse of the multi-layered cultural heritage of our country, which in turn will persuade more international travelers to visit and experience the country firsthand,” said CITEM Executive Director Clayton Tugonon.

“CITEM’s trade shows are the perfect platforms to launch this initiative as they have the means to reach international audiences and has first-hand experience in promoting the country through its products,” added Tugonon.

Under the partnership, Manila FAME will hold a neo-ethnic fashion and tapestry show that will showcase the versatility and timelessness of Philippine traditionally woven textiles. The garments, designed by the country’s most promising design talents, will incorporate contemporary aesthetics and cultural elements to create a collection that highlights the rich weaving traditions of the Philippines.

Manila FAME will be held on October 20-22 at the World Trade Center Metro Manila and the Philippine Trade and Training Center in Pasay City. IFEX, the country’s export-oriented food show, is slated on May 25-27, 2018.

Marriage of Export Trade and Tourism

A trend popularized by South Korea and Japan, their culture is readily incorporated to export trade. Korean pop culture or K-Pop have led to the 2.1 percent annual growth of the country’s tourism industry, averaging at $450 billion per year since 2014. The Korean Wave Phenomenon or Hallyu took on television, the big screen, food, fashion, and beauty products.

Cool Japan, the Japanese’s PR strategy, aims to propel the country’s small and medium-sized enterprises to global standing while attracting foreign businesses to invest and strengthen Japan’s cultural tourism. The strategy promotes the country’s animation (manga and anime), fashion, food, art, traditional crafts, and music in both local and international markets

Export-ready Filipino products can also support business tourism and cultural tourism and contribute to the development of the Philippines’ economic interests and build relationships with other countries.

The country’s total external trade in goods in July 2017 reached P611 billion, an increase of 2.2 percent from P597.6billion registered in July 2016. Woodcrafts and furniture was the fourth top export earner this July 2017 according to the Philippines Statistics Agency with P1.06 billion or 4.1 percent share of total exports.

The Philippines saw an influx in the tourism industry this year with a total of 2,882,737 tourists in the first half of 2017. Majority of the tourists (60.72 percent) came from Asia, with Korea (686,630 arrivals) as the top source followed by China (388,896 arrivals) and Japan (255,819 arrivals).

 “DOT and DTI are leading the Philippines’ top revenues. Together, we will pave the way in strengthening our country’s presence across the globe as we create a flourishing and reputable image for the Philippines and its products,” he added.

Through Manila FAME, CITEM promotes and markets products to local and international audiences. The bi-annual trade show stands as a business platform and a design and lifestyle event as it offers premium furniture, home décor, fashion, and holiday pieces from the country’s top emerging and established design talents.

More than 10,000 high-profile international and domestic trade buyers and tourists flock to the trade show every year to source for home and lifestyle items, and to feast their eyes on Filipino artisans’ work of art. A large percentage of these foreign business tourists forge short- and long-term business transactions with Filipino companies, taking the products back with them to their countries or resell them to other retailers.

The trade show is projected to earn over $843 million this year from its April and October exhibitions.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/

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Manila FAME October Show to Highlight PH Culture, Design Ingenuity

Manila FAME, the Philippines’ premier lifestyle and design event, is set to make waves again among international and local buyers as it returns on October 20-22 with a range of new show features and artisans in a showcase of the country’s rich cultural heritage and design ingenuity.

The 66th edition of Manila FAME will strip down to its roots to present a show built upon the intertwine of the country’s rich cultural heritage and design excellence and the promotion of Philippine products. Artisans from across the country will showcase their best products at the World Trade Center Metro Manila and the Philippine Trade and Training Center in Pasay City across the three-day event.

“For this edition of Manila FAME, we put focus on how our culture has influenced generations upon generations of Filipino artisans. Manila FAME has always stood as a canvas to which the best of Philippine lifestyle and design talents embellish their work to showcase the country’s vibrant and multi-layered cultural heritage,” said CITEM Executive Director Clayton Tugonon.

design-ingenuityLed by Paris-based design specialist Nelson Sepulveda, New Generation Weaves pays homage to Philippine indigenous and natural materials.

 

No less than eight show features will be included in the upcoming show. New Generation Weaves, a staple of Manila FAME for the past three editions, will return with Paris-based design specialist Nelson Sepulveda at the helm. Sepulveda will work with more than 30 small and medium enterprises to invoke harmony and balance through Philippine craftsmanship and the beauty of natural raw materials.

GREAT Women Project 2 will also return to highlight the works of women artisans across the country. The project was launched by the Philippine Commission on Women (PCW) in partnership with the DTI Project Management Team and is funded by the Canadian International Development Agency.

World-renowned designer Tony Gonzalez will also have his own curated setting that will marry the strengths of each Manila FAME participant to create a versatile collection made to match a variety of material requirements, techniques, and price points. Design Commune: Patterns and Palettes will be presented in four themes: Blues and Whites, Ethnic Nomads, Green Tinted, and Natural Black and White.

“Small and medium enterprises from across our country will join us in October to showcase the best artisanal products the Philippines has to offer,” Tugonon added. “Through Manila FAME, we will work towards supporting the success of our artisans and uplifting the Philippine brand internationally.”

 

 

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/