Tagged: dti

Manila FAME gears up for 2019

  • 68th Manila FAME received positive outlook under new direction
  • Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting - Manila FAME October 2018.JPGDesign Commune Special Setting at the 68th edition of Manila FAME

The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.

The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.

In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.

Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.

Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.

“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.

“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.

Digital-strong CITEM to be expected

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Touchpoint, a digital platform of engaging stories about Filipino design excellence.

Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.

Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.

Manila FAME continuing the tradition of design-excellence

The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.

This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.

The show also recognized eight outstanding and innovative companies through the annual Katha Awards.

Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.

Manila FAME is opening its doors to international exhibitors, for details and inquiries email manilafame@citem.com.ph. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.

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Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

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Manila FAME 68th Edition Highlights Maranao Aesthetics

Premiere Lifestyle Show Featured Marawi City Rebuilding Efforts

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Folded&Hung booth at the 68th edition of Manila FAME

Manila FAME, the country’s leading design and lifestyle event, presented the artisanship of Maranao evacuees in Marawi City during its 68th edition at the World Trade Center Metro Manila, Pasay City, Philippines last October 19-21.

“To show our solidarity with the victims of the Marawi siege, CITEM has put forward their creative designs in the 68th edition of Manila FAME,” said CITEM Executive Director Pauline Suaco-Juan on the agency’s advocacy to help in the rebuilding efforts in Marawi City.

In coordination with DTI Undersecretary for Special Concerns Abdulgani Macatoman, the Department of Trade and Industry invited three (3) MSMEs from Marawi City to join and showcase their products in the country’s premiere design and lifestyle show. These were: Monisah Pearl and Jewelry, Zia-zul Jewelry Shop and Maranao Souvenir Shop. Maranao Souvenir Shop was in Basak Malutlut, Marawi City, Lanao del Sur, known as the ground zero of the 2017 Battle of Marawi.

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Marawi products displayed at the recently concluded Manila FAME October 2018

“Most of their products are sourced from Tugaya, where artisans in Lanao del Sur used to live. When I found out that they no longer have a stable source of income, the Special Concerns Group of the Department of Trade and Industry (DTI) invited them to join Manila FAME to promote their products,” shared DTI Usec. Abdulgani Macatoman.

Sarimanok Collection

Sarimanok T-Shirt Design

The aftermath of the Marawi Siege had lasting effects to the residents, having their livelihood affected by the conflict. Thankfully, other advocates worked alongside DTI and reached out to the Maranaos to provide financial and livelihood assistance.

Led by DTI through Usec. Macatoman and in partnership with noted peace and human rights advocate, Amina Rasul-Bernardo of the Philippines Center on Islam and Democracy (PCID), the Sarimanok Collection was launched by local apparel retailer, Folded&Hung. Aside from serving as the president and founder of PCID, Rasul-Bernardo is also a trustee of Magbassa Kita Foundation, Inc. (MKFI), which focuses on adult literacy.

Symbolizing new life and hope for the displaced residents of Marawi, the Sarimanok collection highlighted the hand-sewing techniques and designs of the Maranaos and incorporated these to the designs of the mainstream fashion brand.

Proceeds of the Sarimanok collection will benefit the Literacy for Peace and Development (LIPAD) project for Marawi by MKFI.

“As one of the primary enforcers of Task Force Bangon Marawi, DTI tapped the Tugaya Artisans to teach the displaced residents of Marawi City different handicrafts such as weaving, embroidery and more to further improve the livelihood of our evacuees,” Usec. Macatoman added.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of DTI, organized the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. More than a platform for trade, Manila FAME is also a launching pad for new Filipino products and believes in the advocacy of helping talented Filipinos rise in the face of adversity.

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Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.

Manila FAME unites regional artisans to showcase

Artisans Village spotlights the Craft of the Islands, features products from Albay, Antique, Cebu, Bohol, Northern Mindanao, Marawi City, Negros Occidental and Oriental

Red jewelry boxes.jpgJewelry boxes made from red stone marble by Negros Oriental Arts and Heritage.

As the Philippines’ premier design and lifestyle event, Manila FAME serves as a platform that converges the country’s emerging artisans and design talents to showcase the distinct Filipino craftsmanship in the global market.

For its 68th edition, Manila FAME featured handcrafted products from over 60 micro, small and medium enterprises (MSMEs) in a special setting dedicated to homegrown products from different Philippine regions. The Artisans Village served as a testament that creativity is a native trait among Filipinos as it made its foray into the World Trade Center Metro Manila in Pasay City last October 19-21.

Under the Artisans Village are local designers and entrepreneurs that hailed from seven different provinces namely Cebu, Antique, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, as well as the city of Marawi. Exhibiting near the setting are also the delegations from Isabela and Palawan.

Manila FAME is organized by the Department of Trade and Industry, through the Center for International Trade Expositions and Mission (DTI-CITEM).

“Through the Artisans Village, trade buyers and visitors got to experience the Philippines’ distinct character and rich roster of traditions and talents from Luzon, Visayas and Mindanao,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

Through their product exhibits, the skills showcased under the Artisans Village are weaving, wood carving, marquetry, sculpting, metal forging and other various forms of traditional crafts.

Here are some of the exquisite product showcases from each province:

Luzon 

handcrafted soap

Handcrafted soap by Bath and Brew House from Albay.

Albay showcased handcrafted soaps of various colors and scents, round bags and placemats woven from waxed corn husk and plastic straws, and shoes made from crocheted abaca and wool.

Craftsmen from Isabela brought colorful velvet bags with leather straps, pillowcases, and chairs made from Narra wood. They also showcased their painted hanging lights as well as cups and other home products made from bamboo.

Palawan had carved wood and other hand-painted human and animal figures (locally known as Tinawtaw), masks, kitchen utensils, wall décor and shields. They also showcased woven bags and dream catchers made from abaca.

Visayas

As the country’s top exporting province in home and lifestyle, Cebu came to make a statement as they brought guitars made from different wood, such as Narra, Spruce, Yakal, etc. ; elegant handbags made from Capiz shells, decorative woven slippers, hanging decors made from sea shells, beaded bracelets, earrings and necklaces.

Antique featured woven placemats, baskets and bags made from repurposed Pandan leaves, which is locally known as Bariw.

Negros Oriental featured handcrafted jewelry boxes, furniture and kitchen utensils made from Capiz shells, jade, red stone and mother of pearl.

Meanwhile, artisans from Negros Occidental brought silk-made dresses and apparel, as well as flavorful food ingredients such as muscovado sugar, sea salt, and vinegar varieties

Bohol also brought cute animal-inspired pins and carved statuettes made from wood. The delegation from Bohol also offered woven lamps, bags and placemats made of abaca fiber, as well as jewelries decorated with beads, stones and painted wood.

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Wood-carved Tarsier Lamp by Sumabal Marketing from Bohol.

Mindanao

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Sarimanok design imprints on t-shirts by Folded & Hung.

Marawi City staged an exhibit in partnership with the Magbassa Kita Foundation, Inc. (MKFI) to showcase Folded & Hung’s “Sarimanok” collection designed by Maranaos.

The Sarimanok is a legendary bird of the Maranao people which originated from Mindanao, the biggest Southernmost island in the Philippines. It comes from the words “sari,” which means cloth or garment with assorted colors and “manok” which means chicken.

A share of profits from their exhibit goes directly to the people displaced during the Marawi siege that ended on October 23 last year.

The Maranaos also brought traditionally woven textiles, pearl jewelry, and home décor made of wood and brass metals.

Cagayan de Oro featured bags, paper made lamps and lightings, beaded earrings, wallets and baskets made from woven abaca.

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Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

DTI champions over 360 PH home and lifestyle firms through Manila FAME October 2018

Filipino ingenuity and design innovation win big at Katha Awards

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Tadeco Home Decor won the Best Booth Award in the 68th edition of Manila FAME.

Organized by the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), Manila FAME has once again championed the cause of Philippine home and lifestyle exporters as it opens its doors to hundreds of international and domestic buyers in its first day on October 19 at the World Trade Center Metro Manila, Pasay City.

In the opening ceremony, DTI Secretary Ramon Lopez recognized Manila FAME in elevating the standards of Philippine design and craftsmanship.

“Manila FAME serves not only as an export promotion but a value-adding platform for micro, small and medium enterprises (MSMEs),” said DTI Secretary Ramon Lopez.

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DTI Secretary Ramon Lopez delivers his keynote speech in the first day of the 68th edition of Manila FAME..

 “It continues to inspire and encourage MSME’s to creating better products through the skillful use and exploration of the country’s natural resources,” he added.

A total of 366 exhibitors have signed up for the event. Among the sectors under Manila FAME, the furniture and garments sectors has been identified as two of the twelve priority sectors of DTI for development and promotion.

Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embodied the innovative design and material manipulation.

Katha Awards upheld Filipino design ingenuity and product innovation

Manila FAME has ended its first day with the exciting announcement of the KATHA October 2018 winners.

“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that embolden the spirit of Filipino creativity,” said DTI-CITEM Pauline Suaco-Juan

Here are the winners of the KATHA October 2018:

Best Booth Design and Best Product for Furniture: Bench Bark by Tadeco Home Décor and designed by Nelson Sepulveda.

Eyes on the prize, a big winner in this edition of Manila FAME is Tadeco Home Décor after winning the Best Booth Design with their exemplary exhibition style and Best Product for Furniture for their bench made from abaca.

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Best Product for Lamps and Lightings: Ikat Lamp by Hacienda Crafts

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Best Product for Festive and Seasonal Decor: Pinoy Tree of Life by Touch of Craft, Inc.

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 Best Product for Fashion: Casa Portable by Zacarias 1925 under S.C. Vizcarra

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Best Product Home Décor: Flower Box by Native Crafts and Arts and designed by Tes Pasola.

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Special Citation for Eco-Design: Pipes by Red Slab Pottery and designed by Tes Pasola.

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People’s Choice Award: Kalabaw Rocker by Quick Stitch Embroidery/FUNNEST.

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Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15%), and product innovation (35%).

The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).

Meanwhile, the People’s Choice Award is given to the exhibitor who has the highest number of votes from buyers and visitors on the Manila FAME App.

The KATHA Awards winners were chosen by a lineup of design and product experts. For products under furniture, lamps and lighting, home décor, festive/ seasonal décor, and gifts & premium, the judges line up is composed of Rossy Anne Yabut-Rojales (Co-Founder and Creative Director of Hurray Interior Design Group), Nina Santamaria (Principal Designer, Grupo Santamaria), Ma. Carmen Lim-Regala (Principal Designer and Sole Proprietor, CRL Interior Designs), Miguel Rosales (Art Advisor and Creative Consultant, Caramel Creative Consultancy, Phils Inc.), Cyndi Fernandez (Owner and Interior Designer, Moss Manila), Mel Patrick Kasingsing (Creative Director, One Mega Group), and Daphne Oseña-Paez (Owner, Daphne).

Meanwhile, judging for Fashion products are Shanon Pamaong (CEO/Director, Fashion Institute of the Philippines), Mark Bumgarner (Fashion Designer), Sky Gavin (Chief Operations Officer, WheninManila.com), Raymond Ang (Owner, Milk Man Marketing), Bea Ledesma (Group Publisher, Hinge Inquirer Publications, Inc.)

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Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Manila FAME 68th Edition Opens Today

Preeminent design and lifestyle show opens its doors to local and international buyers

Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.

The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.

“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.

The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.

 “Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.

Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.

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A sneak peek of the Design Commune Special Setting during the Manila FAME Media Preview

The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.

Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.

“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.

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Bambikes: A fresh take on the use of Bamboo as a raw material

Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).

Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.

Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).

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Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.

What is the future of trade shows in the digital age?

Champion of Filipino design talent Pauline Suaco-Juan talks about how technology can disrupt trade exhibitions

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CITEM Executive Director Paulina Suaco-Juan

Digital marketing, the fastest yet cost-efficient way to reach one’s target audience anywhere in the world, has truly disrupted traditional business promotion practices and challenged certain industries in recent years. This, then, begs the question: Does digital render trade exhibitions irrelevant?

If this is proven true, the Center for International Trade Expositions and Missions, (CITEM), the export trade promotions arm of the Department of Trade and Industry

(DTI) and organizer of local and international sourcing events for export quality products, might be one of the first to feel the challenge.

 

Turning threats into advantage

Opportunely, as CITEM recently named publishing and fashion icon Pauline Suaco-Juan as its Executive Director, the agency also announced that they are facing the threat headstrong by following the course of the digital front.

“Instead of worrying that the digital landscape will soon take over, CITEM will embrace the transition and use this to our advantage. Expect a reinvigorated digital experience at the 68th edition of Manila FAME this October,” shared Suaco-Juan as she details the direction of CITEM and its signature events moving forward.

According to Suaco-Juan, CITEM will have a renewed presence in social media especially for the upcoming Manila FAME edition to be held at the World Trade Center from October 19-21. “Manila FAME will have a new look that will be emblematic of how we like to brand Manila FAME as the preeminent trade show for furniture, houseware, fashion, gifts and health and wellness,” she enthused.

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Native Arts and Crafts home décor under the Design Commune initiative is just one of the hundreds IG-worthy displays at the April 2018 Manila FAME

 

“Imagine the intricate patterns, the timeless and sophisticated designs of Philippine-made masterpieces at Manila FAME highlighted in different social media channels. This is definitely one of the ways we can champion the creativity and skills of our export manufacturers,” described Suaco-Juan.

Image sharing app Instagram (@manilafame) is one of the tools that the company will frequently utilize in its digital expansion campaign.

When asked about how she envisions Manila FAME, Suaco-Juan noted that she would like to see the Manila FAME community come together. “Come back

home and show to the world the force of Filipino home design industries. Manila FAME will further be strengthened as a collection of world-class talents and products. We are hoping to develop and then launch within 2019 a digital version of the Manila FAME show. The service, I think, will go a long way in helping our exporters be within their buyer’s awareness 24/7, 365 days a year. This move will establish a closer connection between buyer and exhibitor,” she said.

Executive Director Suaco-Juan also urges the Filipino people, all 67 million of them who are frequent social media users to share and highlight the craftsmanship of our local artisans. “Stay tuned to all CITEM and Manila FAME social media channels because we will proudly showcase Filipino ingenuity in all our messages to increase global appreciation for Filipino talent.” she added.

 

Are we seeing the end of trade shows?

According to a study by Research and Tech Lab, (RTL) a Filipino-owned social media analytics company, it is interesting to note that despite the growing popularity of digital commerce, many still prefer traditional buying. Technology has changed the shopper’s journey by blurring lines and creating new stages where buyers can easily switch channels from online to offline— searching online to buy offline and vice versa. The use of more than one channel has given investors more opportunities that go beyond the traditional.

Likewise, in an article released by The Huffington Post last year, it was reiterated that even after 25 years into the digital tech revolution, face-to-face meeting is still the most effective way to conduct business. Classic trade shows where people gather in giant exhibition halls are still enjoying increasing popularity.

“Our edge now lies in the stories that we share. By heavily pushing our digital initiatives we will be able to excite our clients and buyers to come here and really experience the actual fair,” explained Suaco-Juan.

“At the end of the day, there is no way we can replace true human interaction. Sparking conversations and seeing products up close are still the best ways to experience Filipino flair. By interchangeably harnessing both online and offline marketing activities, we can ensure that our exhibitors will be where the market is, real time and all the time,” she ended.

Before joining public service, Pauline served as the editor-in-chief of Preview Magazine from 2001 to 2016 and Style Bible (now called Preview.ph) from 2008 to 2016. Through Preview and Style Bible, Pauline championed Filipino design talents and told stories of local industry and artistry alongside the world’s.

The Manila FAME is slated on October 19-21, 2018, at the World Trade Center Metro Manila, Pasay City.

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Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.