Tagged: dti

Manila FAME is best-kept secret of global lifestyle brands

  • Manila FAME’s 70 editions of design excellence has captured the discerning taste of the international lifestyle market.
Screen Shot 2019-09-13 at 10.41.05 AM.png

International buyers peruse the product display at the April 2019 edition of Manila FAME.

As one of the longest running trade shows in Asia, Manila FAME in its 35 years of service to the Philippine exports industry has earned its reputation as a premiere destination for design and lifestyle products.

“Though not familiar to many, Manila FAME is already one of the best-kept secret sourcing hubs of big global names in the industry. With its decades of experience, Manila FAME has witnessed many locally-manufactured products to be featured and sold in major boutiques and retail outlets all around the globe,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).

International brands source some of their products in Manila FAME.

Some of the major companies are the Gordon Companies, Inc.; Williams Sonoma; Crate and Barrel; Pottery Barn; TJX – USA; In-Sattva Ventures, Inc.; Nan Inc.; and Silk Road Bazaar from the USA. Manila FAME also caters to brands in Asian countries such as Japan and Singapore. Some of them are the Conde House Co. Ltd., Casselini, Craft Hiro Co. Ltd., Nonaka Co. Ltd. and Abiste Corporation from Japan while Shangri-La Singapore, Miaja Design Group and Super Donut Studio are from Singapore.

Canada’s Craft Talk and Cambio & Co. and United Kingdoms’ Harrods, N. Studio Ltd., Suki Cheema Studio Ltd., and Land Union likewise buy from the Manila FAME. The show also welcomes buyers from Ancora Designs, Issara Designs Australia, Kalahari Fair Trade and Darlin Aust PTY. Ltd. from Australia and Al Abbas Group, CDA Exports, Javaherian Group, Leader LLC, Deco Vision Company and Fakih Group of Companies from the United Arab Emirates.

“I have attended almost 18 Manila FAME’s, and, in each visit, I am seeing products that are upgrading every time. Every year, the show is giving more and more emphasis on eco-friendly products. Philippine arts and crafts are a current trend in the UAE because based on all the hotels and restaurants, a lot of architects and designers are now promoting Philippine designs and models, shared Fakih N.P., Managing Director of the Fakih Group of Companies, a buyer from UAE.


Fakih N.P., Managing Director of the Fakih Group of Companies from UAE

“Your designers are really unique. Congratulations for putting up a good show with excellent product categories. Global designs can take inspiration from the Manila FAME, he added.

First-time buyer Lindsey Van from the Navy Exchange Stores based in the Island of Guam also visited the Philippines and the Manila FAME for the first time to source products for a pop-up concept shop they are planning for their customers who travel around the world.

“I think your products are really phenomenal. We are very excited about your unique collection of products and I think the organizers have done a really good job of curating them from all over the Philippines to cover multiple categories of business,” Van explained.

“I’ve shopped for fashion apparel, accessories, home decor, home goods, and furniture. I really enjoyed the wide variety and elevated level of products that your country offers. This is a great first-time experience for me,” she ended.

The Manila FAME is slated on October 17-19, 2019, at the World Trade Center Metro Manila. It will gather more than 300 exporters and manufacturers of home and lifestyle products. Exciting features such as the Design Commune’s Heritage Reimagined, Artisans Village, Eco-Lifestyle and the Fashion E-Tailer special setting are just some of the highlights to look forward to in the upcoming show.

The Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). The Manila FAME also received a funding support from the congressional initiative of Former Senator now Deputy Speaker Loren Legarda who serves as the Congresswoman of the lone district of Antique.

Recognized as the home of Filipino creatives and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets. Visit www.manilafame.com for more information.


Heritage Reimagined: Manila FAME’s modern take on timeless classics

  • As Manila FAME marks its 70th edition this October, the trade show will give a modern twist to the icons of past editions to give it a fresh look.

Established throughout the years as the Philippines’ premier design and lifestyle event, Manila FAME, through its product development initiative will once again showcase new and innovative products from a collaboration between Filipino manufacturers and renowned Filipino designers. The Design Commune, the trade show’s central special setting will highlight more than a hundred new design-forward pieces from the furniture, fashion, home décor, and lifestyle sectors.

With several new trends looking towards the future of design and fashion, the Design Commune’s current theme takes exception by looking back at the time-honored traditions of Philippine design and material culture while creating new products suitable to the modern lifestyle.

“Heritage Reimagined” looks back at the archives of the exhibitors, a goldmine of talents and ideas under the tutelage of Manila FAME to incorporate timeless trends into modern interpretations for the next generation. Under the fresh and upbeat creative direction of Vince Uy, a team of designers from the home, lighting, furniture and fashion sectors will tackle the challenge head on to develop a bevy of designs and product concepts that take heavy influence from the treasure trove of cultural iconography and product designs that Manila FAME and its exhibitors have amassed and have been immersed in throughout the decades.

Here are some of the pieces redesigned to capture the attention of modern buyers:


The weaving pattern used in the vintage wooden chairs popularized in the 1980’s was given a new fashion twist in this Solihiya bag by Island Girl PH.




The traditional banig is imagined to be more than just a sleeping mat—these colorful wedges by LARA are bound to become a sleeper hit in the fashion scene.


Wear your culture.JPG

Formerly used for costumes and traditional clothing, these iconic Filipino textiles are now given new life in ready-to-wear designer clothes by Wear Your Culture.


The staple and sophisticated round hand purse has a new groove—Beatriz Accessories specializes in adding quirk and color to everyday fashion pieces.

These are just some of the pieces produced from the collaboration of exporters and design luminaries through the Design Commune. Visit the show on October 17-19, 2019 at the World Trade Training Center Metro Manila for more exciting products.

For this year, the Asia’s best design destination will likewise feature a roster of other exciting offerings. The show will have a Green Conference that focus on sustainable solutions, an Artisans Village that highlights regional specialty products and a Fashion E-Tailer segment which features online retailers of rising fashion brands.

Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). It is made possible through a funding support from the congressional initiative of Former Senator Loren Legarda who now serves as the Congresswoman of the lone district of Antique.

As a melting pot of Filipino creativity, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. It serves as a cultivating ground and springboard for innovative, top-of-the-line Philippine products and designers to break through key international markets. Visit www.manilafame.com for more information.

Regional Specialty: Liliw Laguna Home of Export Quality Footwear

  • Manila FAME October 2019 features the stories of two rags-to-riches shoe-makers from one of the shoe capitals of the country.

Upon reaching the quaint town of Liliw, Laguna, you will already see rows and rows of footwear makers and distributors lined up along the cobbled street of Gat Tayaw. Here, they offer different shoe designs in export quality that became one of the many if not the main reason tourists are attracted to Liliw.

Determined to make it big in the shoe industry, two homegrown shoe makers heed the call of the Department of Trade and Industry (DTI) to join trade exhibits not only to widen their market but to hone their entrepreneurial skills.

Ai-She Footwear

Just a year in the business, Ai-She Footwear already made its first foray in Manila FAME. Owner Corazon Coligado’s marketing approach was to actively join DTI’s regional and national trade fairs. This paved the way for opportunities she never imagined could happen on her first year and first try in Manila FAME.


Corazon Coligado in her shop in Liliw, Laguna.

“Because of Manila FAME, we are now a long way from retaining two employees and having a small nipa hut as a makeshift factory. Our first exhibit in the Manila FAME marked our very first export to Panama,” Coligado excitedly said.


Ai-She Factory in Liliw Laguna

After the success of her first participation in Manila FAME, it has become a yearly ritual for the Coligado’s. Her husband no longer needs to work as an Overseas Filipino Worker (OFW) and can stay with the family to help manage a growing company with workers that grew from two to 10 and now 60.

Ai-She’s mere nipa hut turned into a full-blown factory located in a vast land where the Coligado family now lives and where their employees have a place to raise their families.

“In Manila FAME, we meet new foreign clients every year. We were also able to join international exhibitions like the China-Asean Expo,” Coligado added.

Ai-she’s main raw material is abaca, a leaf fiber abundant in the Philippines. They use it for their most famous product, the espadrilles.

“To keep the interest of our local and international clients, we keep on developing new designs. We also source from areas such as Zamboanga and Ilocos as they deliver high-grade raw materials perfect to maintain the quality of our products,” Coligado explained.

“Our shoes are specially handcrafted and fully Filipino. I think that is our edge in the global marketplace. But, having a platform like Manila FAME to showcase our products is really the secret to our success that is why I am urging other aspiring SME’s to join Manila FAME,” she shared.

Jhaz Footwear

“Shoe-making is already in my blood, that is why at the first test of fate, I came back to this industry that I love most,” said Nephtali Moneda, Owner of Jhaz Footwear.

Jhaz has an interesting story to tell. As teenage love blossomed to couple Nephtali and Elvira, they felt the heavy burden of supporting a family. Opportunely, the livelihood that saved them also led them to great success.

The business started from just borrowing shoe stocks from friends and reselling them to different provinces around the country. The income generated were used to support their growing family, but they made sure to save, enabling them to open their own shoe stall at a then bakery stand.

In a place where throngs of creative shoe-makers were everywhere, Nephtali needed a venue to market his shoe designs and elevate his game. He found an opportunity when he was introduced to the Center for International Trade Expositions and Missions (CITEM) by the Department of Trade and Industry (DTI).


Nephtali Moneda, owner of Jhaz Footwear.

Nephtali’s first Manila FAME was way back in 2011. This edition introduced Jhaz to a Japanese buyer who has been their client ever since.

“Manila FAME made a big impact to our little shoe business. My mind was opened to export possibilities and opportunities and we were obligated to further develop our factory and our products,” Mr. Moneda added.

The success they reaped from hard work and smart ventures rippled in their community. Aside from employing 20 people in their factory, they also support households composed of 90-100 individuals who handle their abaca braiding, embroidery and other side jobs they can offer.


“We met clients in Manila FAME that really appreciate and patronize Filipino products. That is really different from just waiting for clients to visit your store. It really pays to have a channel to present your products,” Moneda ended.

The Manila FAME is slated on 17-19 October 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. It is positioned as the country’s best platform to discover Filipino design and lifestyle products.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and the first trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

CITEM, the export promotion arm of DTI, organizes the Manila FAME as a signature event dedicated to Philippine design and craftsmanship.

Manila FAME is a launch pad for new Filipino export products and advocates for the promotion of Filipino talents in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

SMDC collaborates with DTI-CITEM to create stylized business lounges at premier lifestyle event

  • DTI-CITEM partners with the SM Development Corporation to provide “FAME Lounges by SMDC” at the April edition of Manila FAME

MANILA, Philippines – One of the country’s top real estate developers joins the April 2019 edition of Manila FAME by co-presenting the “FAME Lounge by SMDC.”

The SM Development Corporation (SMDC) shows its support for the country’s premier design and lifestyle event by partnering with the Center for International Trade Expositions and Missions (CITEM) to create four specially designed business lounges for the 3-day event. These lounges shall serve as business convergence zones and provide exhibitors, buyers and guests a welcoming and comfortable area where they can take time off and unwind from the hustle and bustle of the trade show floor. Each lounge is equipped with an open bar and provides plush areas to relax in, attend to work emails and accommodate meetings with potential buyers.

The FAME Lounges by SMDC are strategically located around the Design Commune to mutually highlight Manila FAME’s central setting and showcase SMDC and its projects through the curated lounge décor and styling. These lounges are designed to offer a comfortable and stylish ambiance perfect for conducting business and networking activities.

“Manila FAME presents a creative fusion of style and function that truly represents the evolving sophistication of the SMDC brand,” says SMDC Senior Marketing Manager Chit Jimenez. “Our partnership with CITEM aims to promote and support SMDC’s high-class local products to showcase the world-class talent of our Filipino designers.”


Two of the FAME Lounges by SMDC

Get a glimpse of SMDC’s urban living and lifestyle concepts when you visit the FAME Lounge by SMDC at the World Trade Center Metro Manila this 25-27 April 2019.

Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

To stay updated on event highlights, follow Manila FAME on Facebook, Twitter and Instagram or visit www.manilafame.com

Manila FAME spotlights innovative, bold PH home and lifestyle products through Katha Awards


Back-to-back winner: Lara by Province of Samar bags the Best Product Design for Fashion and the People’s Choice Award in the recently held Katha Awards at the 69th edition of Manila FAME last April 25, 2019.


Manila, Philippines — The freshest and most innovative products from the Philippines’ esteemed designers and artisans took centerstage once again at the 69th edition of Manila FAME, which runs from April 25 to 27 at the World Trade Center Metro Manila, Pasay City.

The recently held KATHA Awards puts a spotlight on sustainable products made by Philippine designers out of local indigenous materials for different sectors: furniture, lamps and lighting, home décor, fashion and seasonal décor.

“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that capture the spirit of Filipino creativity and ingenuity,” said CITEM Executive Director Pauline Suaco-Juan.

“This recognition inspires and encourage local companies to elevate the standards of Philippine design and craftsmanship, creating better export products through the skillful use and exploration of the country’s natural resources,” she added.

The country’s premier home and lifestyle event also gave an award for the company that has the best booth display and had a special citation for eco-design award to recognize innovative sustainable products.

According to Suaco-Juan, this edition’s Katha Award also allowed their judges as well as the buyers and visitors to pick a product through their Judges’ Pick Special Citation and People’s Choice Award.

Here are the winners of the KATHA Awards April 2019:


Best Product Design – Furniture
Product Name: Rasty Chair
Company: Coast Pacific
Designer: Florian Barrete Jr.


Best Product Design – Lamps & Lighting
Product Name: Vilo with Capiz Shade
Company: AZCOR
Designer: Eduardo Zulvaga


Best Product Design – Home Decor
Product Name: Sayawan
Company: Paperbound
Designer: Patrick Henry Chua


Best Product Design – Fashion
Product Name: Tamsi
Company: Lara by Province of Samar
Designer: Governor Sharee Ann Tan


Best Product Design – Festive/Seasonal Decor
Product Name: Abaca Seda Tree
Company: PMP Social Enterprise
Designer: Jojo Sonillo



Best Booth Display
Company: Zarate Manila


Special Citation: Eco-Design Award
Product Name: Sunburst
Company: Nature’s Legacy
Designer: Chester John Lorete


Special Citation: Judges’ Pick
Product Name: Party Animal
Company: Art 24 Inc.
Designer: Pauline Co. (through Design Center of the Philippines)


People’s Choice Award
Product Name: Lara
Company: Lara by Province of Samar
Designer: Governor Sharee Ann Tan


The Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15), and product innovation (35%). The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).

Most of the awards were chosen based on the selection of the judges while the People’s Choice Award was given to the exhibitor who collected the most number of votes from the Manila FAME App.

Katha Awards judges include Arch. Royce Nicdao (WTA Designs), Nix Alanon (Phoenix Home), Jen So Hu – See (Sohu Designs), Idr. Rossy yabut-Rojales (Heim Interiors), Arch. J. Anton Mendoza (J. Antonio Mendoza Design Consultants), Angel Guerrero (Adobo Magazine), Arch. Tobias Guggenheimer (Sofa Design Institute), Sky Gavin (WhenInManila), Lulu Tan-Gan (Tan-Gan), IDR. Ivy Almario (Atelier Almario) and esteemed fashion designers fashion designer Rajo Laurel and John Herrera.

Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embody the innovative design and material manipulation.

Running from April 25 to 27, Manila FAME is the Philippines’ premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

For more information about the show, visit www.manilafame.com