- Manila FAME’s 70 editions of design excellence has captured the discerning taste of the international lifestyle market.
As one of the longest running trade shows in Asia, Manila FAME in its 35 years of service to the Philippine exports industry has earned its reputation as a premiere destination for design and lifestyle products.
“Though not familiar to many, Manila FAME is already one of the best-kept secret sourcing hubs of big global names in the industry. With its decades of experience, Manila FAME has witnessed many locally-manufactured products to be featured and sold in major boutiques and retail outlets all around the globe,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).
International brands source some of their products in Manila FAME.
Some of the major companies are the Gordon Companies, Inc.; Williams Sonoma; Crate and Barrel; Pottery Barn; TJX – USA; In-Sattva Ventures, Inc.; Nan Inc.; and Silk Road Bazaar from the USA. Manila FAME also caters to brands in Asian countries such as Japan and Singapore. Some of them are the Conde House Co. Ltd., Casselini, Craft Hiro Co. Ltd., Nonaka Co. Ltd. and Abiste Corporation from Japan while Shangri-La Singapore, Miaja Design Group and Super Donut Studio are from Singapore.
Canada’s Craft Talk and Cambio & Co. and United Kingdoms’ Harrods, N. Studio Ltd., Suki Cheema Studio Ltd., and Land Union likewise buy from the Manila FAME. The show also welcomes buyers from Ancora Designs, Issara Designs Australia, Kalahari Fair Trade and Darlin Aust PTY. Ltd. from Australia and Al Abbas Group, CDA Exports, Javaherian Group, Leader LLC, Deco Vision Company and Fakih Group of Companies from the United Arab Emirates.
“I have attended almost 18 Manila FAME’s, and, in each visit, I am seeing products that are upgrading every time. Every year, the show is giving more and more emphasis on eco-friendly products. Philippine arts and crafts are a current trend in the UAE because based on all the hotels and restaurants, a lot of architects and designers are now promoting Philippine designs and models, shared Fakih N.P., Managing Director of the Fakih Group of Companies, a buyer from UAE.
“Your designers are really unique. Congratulations for putting up a good show with excellent product categories. Global designs can take inspiration from the Manila FAME, he added.
First-time buyer Lindsey Van from the Navy Exchange Stores based in the Island of Guam also visited the Philippines and the Manila FAME for the first time to source products for a pop-up concept shop they are planning for their customers who travel around the world.
“I think your products are really phenomenal. We are very excited about your unique collection of products and I think the organizers have done a really good job of curating them from all over the Philippines to cover multiple categories of business,” Van explained.
“I’ve shopped for fashion apparel, accessories, home decor, home goods, and furniture. I really enjoyed the wide variety and elevated level of products that your country offers. This is a great first-time experience for me,” she ended.
The Manila FAME is slated on October 17-19, 2019, at the World Trade Center Metro Manila. It will gather more than 300 exporters and manufacturers of home and lifestyle products. Exciting features such as the Design Commune’s Heritage Reimagined, Artisans Village, Eco-Lifestyle and the Fashion E-Tailer special setting are just some of the highlights to look forward to in the upcoming show.
The Manila FAME is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM). The Manila FAME also received a funding support from the congressional initiative of Former Senator now Deputy Speaker Loren Legarda who serves as the Congresswoman of the lone district of Antique.
Recognized as the home of Filipino creatives and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality artisanal products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets. Visit www.manilafame.com for more information.
With the success of the Cycle 1 of the RED BOX design program, the Center for International Trade Expositions and Missions (CITEM) has managed to highlight the promising brilliance of the young Filipino design talents at the Manila FAME October 2015 edition and in select trade shows in London, Milan, and New York. Due to the heightening interest among designers, CITEM has announced the extension of the submission of entries for Cycle 2 to 16 September 2016.
The RED BOX design program is a platform to discover and train young designers to become the next generation of movers and shakers in the home and fashion industries. The application is open to Filipino product designers aged 21 to 30 years old who have not yet received major home- or fashion-related awards.
Since 2014, RED BOX Cycle 1 Grand Winners for the Home and Fashion Sectors, Thian Rodriguez, Micki Olaguer, Kit Blancas, and Jim Torres, together with 10 other finalists, underwent an in-depth immersion in their respective industries. The program includes attendance to seminars and workshops on design and business; exposure to craft techniques through regional factory visits; first-hand learning experience from world-renowned design icons such as Kenneth Cobonpue and Josie Natori; and, development of product collections in close collaboration with manufacturers.
Their training came with an extraordinary opportunity to be mentored by the country’s designers of premier caliber – Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.
“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” CITEM Executive Director Rosvi C. Gaetos states.
RED BOX Cycle 2 aspires to send more promising designers to international trade fairs such as International Fashion Showcase in the United Kingdom, Salone Internazionale del Mobile in Italy, and International Contemporary Furniture Fair in the United States of America next year.
CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the Department of Trade and Industry, mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.
Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 16 September 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.
The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.
Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.
A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”
The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”
New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.
The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.
For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.
HYBRID, an art and design group composed of Jinggoy Buensuceso, Wataru Sakuma, and Stanley Ruiz, joins the 62nd Manila FAME this 15-18 October 2015 for a lighting installation that is conceptualized and developed to promote the Philippines’ unique interpretation of light—capitalizing on Filipino artisans’ design skills, creativity, and high-quality craftsmanship. The installation is also made in in celebration of United Nations’ proclamation of 2015 as the International Year of Light and Light-based Technologies.
Buensuceso, Sakuma, and Ruiz collaborate on “Aurora—A Light Imprint,” an installation that fuses light and time to form an enchanting 3D imprint mid-air that mimics the colors of the Aurora Borealis, a natural phenomenon of bright dancing lights of the aurora that result from collisions between electrically charged particles from the sun that enter the earth’s atmosphere. These three designers explore materials to create objects that exist between (and beyond) furniture, product, sculpture, architecture, and media arts. They also adhere to process as the essence of their collaboration.
Using glow sticks that are activated and chain-linked to each other, the designers will place short-term light sources on structured panels, hanging in mid-air from the ceiling of the SMX Convention Center. The structured panels provide an impression of free-flowing movement in mid-air, while the flat, black panels above them serve as the night sky background against the activated glow sticks. The Northern Lights-inspired installation is in an enclosed setting to allow Manila FAME buyers and guests an immersive experience on the use of light-based technologies to translate messages to consumers.
HYBRID wants to promote lighting as more than just illumination. They want to initiate an exploration of art designs that capitalize on light-based technology. HYBRID hopes to strengthen the lighting industry in the Philippines, by providing a source of inspiration that can spark innovative ideas from the sector.
Jinggoy Buensuceso is a visual artist and sculptor whose works, characterized by the use of clean lines with organic forms, evoke stories and statements of oneself, culture, and way of life. A three-time Mugna awardee, Buensuceso is considered an emerging figure in furniture design where he has created functional art pieces meant to evolve design into art.
Wataru Sakuma is a Philippine-based Japanese designer who has four KATHA Awards under his belt. His “REBAROQUE” collection, in collaboration with Stonesets, a furniture manufacturer in Cebu, was awarded the Mugna Transitional Design Award.
Stanley Ruiz has been working in the design industry since 1999, developing products for manufacturers in various regions of the world, including China, India, Indonesia, Italy, Peru, Philippines, Portugal, Taiwan, Thailand, and Vietnam. His recent project includes a newly-released lighting collection for the Cebu-based manufacturer HIVE.
The 62nd Manila FAME, Philippines’ premier design and lifestyle event, is organized by the Center of International Trade Expositions and Missions, the export promotions agency of Dept. of Trade and Industry. The event will run through 15-18 October 2015 at the SMX Convention Center, Pasay City. For more information, please log on to http://www.manilafame.com.
Culmination of a one-year design dev’t prog
From over 140 aspiring designers, the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), introduces its 14 finalists in the Red Box Design Talents, a platform to discover and nurture young designers that aims to produce breakthrough Philippine design talents by 2017.
“To strengthen the Philippine’s reputation as ‘Asia’s Design Destination,’ we should continue nurturing and inspiring young designers to make great strides in showcasing their design ingenuity,” said Rosvi Gaetos, executive director of CITEM.
Under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan, the 14 finalists were immersed in a unique design and development process involving in-depth industry exposure and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
The Furniture and Home Accents finalists of Red Box learned the art of woodworking from Pampanga’s Betis Crafts Inc./ JB Woodcraft, Triboa Bay Living and South Sea Veneer. Ms. Leslie Bituin-Mendiola, owner of Betis Crafts, Inc., stressed the importance of knowing the target market in the design process, while Mr. Randy Viray, owner of Triboa Bay Living, explained the significance of discovering one’s identity as a designer, urging the talents to “live and breathe design.” At South Sea Veneer, they witnessed and learned about veneer cutting and application. The finalists also strengthens their metalwork skills at Venzon Lighting Manufacturing, Industria, and Prizmic & Brill.
“An artist creates for himself. A designer creates for another entity,” explains Mr. Jude Tiotuico of Industria of the difference between an artist and a designer. Mr. Matthew Brill of Prizmic & Brill emphasizes the importance of understanding the material and the designers to understand the production costs when collaborating with exporter-manufacturers.
The Furniture and Home Accents finalists acquired exposure to materials in Cebu from Bon Ace, Obra Cebuana, and Nature’s Legacy, and gained deeper understanding of the design process from Vito Selma, Kenneth Cobonpue, and Cebu Fil Veneer.
In Bohol, the finalists discovered how technology such as 3D printing can aid their prototyping process through the assistance of FabLab Bohol Team, composed of representatives from the Philippine Department of Trade and Industry (DTI) -Bohol, local designers, and volunteers from the Japan International Cooperation Agency (JICA).
Josie Natori, internationally acclaimed Filipino designer and CEO and founder of The Natori Company, opened her doors to the Fashion finalists for an opportunity to learn about the production of high-end fashion garments, allowing them a tour on a large garments production house to witness the intensive labor and the different stages of manufacturing process.
To broaden their perspective on tradition, a recurring theme in design, and its inspiring adaptation into contemporary works, the Fashion finalists proceeded to the Metropolitan Museum of Manila to witness a prestigious showcase of indigenous and contemporary designs of French and other international artists at the International Festival of Extra Ordinary Textiles (FITE).
The Fashion finalists learned Discharge Printing and Wrinkled Pleating in a two-day workshop on Fabric Treatments and Manipulation, under Lulu Tan-Gan and Ms. Vie Alvarez, a textile expert and instructor under the Fashion Design and Merchandising (FDM) Program at the College of De La Salle-College of Saint Benilde. They also attended a Trends Briefing and Workshop on Decorative Finishing for Fashion Accessories, led by Design Center of the Philippines Design Division Head Luis Manalang and Resource Person Marilyn Munio.
The Fashion designers learned the handmade footwear production from Ai-She Footwear. This involves processing of raw materials, pattern-making, cutting, and stitching; shaping and lasting; and finishing and packing. The finalists also participated in the bakya making of RTC Woodcraft.
Apart from the workshops, The Red Box Design Talents attended seminars on Elevating Filipino Artistry in Modern Fashion by JC Buendia, Integrating Filipino Aesthetics in Contemporary Design by Felipe De Leon, Jr., and Reinventing Filipino Craftsmanship by Rita Nazareno.
“A most striking quality of Philippine ethnicity or traditional cultures is their great creative diversity and richness,” De Leon stressed during his talk.
The pioneer batch of Red Box Design Talents will exhibit their collections developed in collaboration with local manufacturers at the October 2015 edition of Manila FAME slated October 15-18 at the SMX Convention Center, Mall of Asia Complex in Pasay City. The showcase is a culmination of a year-long design journey. At the same time, it is a glimpse into a work in progress. A panel of distinguished industry experts and stakeholders will determine the winning designers from each category.
The finalists under the Furniture and Home Accents sectors are Viktoria Laguyo, Mariel Lazo, Edward Sibunga, Kristel Blancas, Diana Ramirez, and Jim Torres.
For the Fashion Apparel and Fashion Accessories categories, the finalists are Leby Le Morìa, Thian Rodriguez, JM Rosario, Vince Tolentino, Jeffrey Manahan, Jelvin Mujar, Micki Olaguer, and Michille Sabulao.
Organized by CITEM, the export promotions arm of DTI, Manila FAME features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. It continues to inspire with a strong statement on what is design-forward, popular, artisanal, and soulful.
Over 400 Philippine small and medium enterprises are ready to transact business and close export deals with more than 5,000 foreign and local wholesale and retail buyers and visitors for home, fashion, and lifestyle products in the upcoming October 2015 Manila FAME exhibition.
The participating SMEs in Manila FAME have been rigorously improving their products—diversifying and ensuring the quality of their output to secure a top spot in the highly competitive global market. With the devaluation of China’s currency creating an economic boost that spans the Asia-Pacific region, these SMEs which are highly involved in the export industry are expecting a growth trend that will continue over the coming months.
SMEs play a significant role in the economy, accounting for 99.6 percent of the country’s businesses and employing around 70 percent of the Philippine workforce. Empowering and supporting SMEs by providing them various platforms for brand-building and global export is therefore imperative to the growth of the economy.
The Manila FAME exhibition will show on 15-18 October the outcome of several continuous development platforms designed to help SMEs create a niche in the international market.
The Artisan Village, NeoTextiles Philippines, and OTOP Marketplace will showcase the heritage crafts of Albay, Laguna, Cagayan Valley, Davao Region; various natural fiber products; fabrics handwoven by indigenous groups from southern Philippines; and home and fashion merchandise made using traditional materials and techniques. These special platforms for grassroots organizations and craft communities in the rural areas aspire to nurture the traditional arts and crafts industry in the provinces and to help these groups to sustain livelihood by updating their merchandise, establishing a brand, and preparing them for business transactions with global companies.
The Light & Shadow, Red Box, and Manila Wear will present newly crafted lighting, fashion accessories and apparel, and furniture crafted by emerging Philippine talents who will be the future of design. These programs gather young, promising designers from all parts of the country and urge them to expand their capabilities, master their skills, and create innovate products that reflect their unique design sensibilities.
The Manila Gusto Gallery: In Pursuit of Pleasure will exhibit the new products of 21 Philippine export companies manufacturing dinnerware and table accessories. These products have been developed for the international market through the assistance of German consultant Detlef Klatt who will also curate the exhibit. The companies participating in this platform are established firms with years of experience in the export industry and stable clients from abroad.
The Manila FAME Design & Lifestyle Event is scheduled on 15-18 October 2015, 9:00 AM to 6:00 PM, at the SMX Convention Center, Pasay City, Philippines. It is organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Philippine Department of Trade and Industry.
The country’s premier international lifestyle trade show opens on Thursday (Oct. 15) with highly visible participation of exporters from India, Indonesia, Hong Kong, Malaysia and Taiwan, highlighting the event’s global character and the Philippines’ emerging image as a design creativity hub.
“The exhibits at this forthcoming October edition 2015 of Manila FAME will bring to the fore both the similarities and differences among the lifestyle export products of Asia’s constituent economies,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM), the event’s organizer and the export promotions arm of the Department of Trade and Industry (DTI).
“It is here (Manila FAME) where we may see Asia’s collective strength as a regional trade bloc, and assess the actual global competitiveness of Philippine lifestyle exports vis-à-vis those of our fellow Asians, especially in terms of universal appeal and market acceptance,” Gaetos said of the estimated 5,000 international trade visitors and buyers expected to swarm the event at the SMX Convention Center, Mall of Asia, during its 4-day run up to Oct. 18.
The foreign exporters will have their products exhibited at the Manila FAME’s International Hall, where their fashion items, furniture and furnishings, home décor, gifts and premium will be arrayed with those of the Philippines in other special settings, all occupying the entire 17,156-sqm exhibit space of the SMX.
The special settings for the Philippine export exhibits are the Artisan Villages for artisanal crafts, The Manila Gusto Gallery: In Pursuit of Pleasure for a rare blend of the classic and the modern in houseware design, the Light & Shadow for the industry’s new lighting interpretations for 2015 as the International Year of Light and Light-based Technologies as proclaimed by the United Nations, the Red Box program for the design collections of today’s generation of budding professionals and manufacturers, the Manila Wear for tropical fashion expressions, the NeoTextiles Philippines for the country’s commercially viable and globally competitive fabrics, and the OTOP (one town, one product) Marketplace for regional entrepreneurial development as manifested by community-based but export-quality products.
All in all, over 400 exhibitors from the top ranks of the country’s lifestyle export industry have been tapped by CITEM for the 62nd Manila FAME, which is seen to yield spot sales of up to P73 million for domestic consumption and $26.5 million for foreign, a big leap from the year-ago level of P45.13 million domestic, and $13.38 million export.
The previous Manila FAME October edition drew more than 300 exhibitors and over 3,000 foreign and local trade visitors and buyers as against this year’s target of 450 and 5,000.
To address them at the welcome reception as guest of honor is DTI Secretary Gregory Domingo, who will open the show and present the winners of the Katha Awards, a special distinction conferred on exporters and designers for exceptional product quality and design in various export categories.
Invited to join Domingo at the ceremonies, according to Gaetos, are Governors Joey Salceda of Albay and Ramil Hernandez of Laguna to represent the local government units in the Artisan Villages exhibition, and DTI Undersecretary Zenaida Maglaya, Agriculture Undersecretary Emerson Palad, Philippine Fiber Industry Development Authority Officer-in-Charge Dr. Clarito Barron, and DTI regional directors in Cagayan Valley, Southern Tagalog, Bicol and Davao, and provincial directors in Laguna and Albay.
Assisting CITEM in organizing Manila FAME are business support and trade promotion organizations such as the Foreign Trade Service Corps, DTI regional and provincial offices, Philippine embassies, local government units, Foreign Buyers Association of the Philippines, Bureau of Domestic Trade, Export Marketing Bureau, and the Department of Agriculture – Agribusiness and Marketing Assistance Service.
Manila FAME is the Philippines’ biggest international trade fair for exports from various industry sectors and communities. It is one of the longest-running trade shows in Asia Pacific and the only event approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
For more information, please log on to www.manilafame.com.