Manila FAME’s recently concluded 61st edition featured selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. The country’s trade platform for exports and design ran from March 13 to March 16, 2015 at the second level of the SMX Convention Center, Pasay City, Philippines.
Reinventing and broadening its sphere for this edition, Design Philippines gave visitors a whole new experience as it put together the latest collections from exhibitors and synthesized them in one bold curatorial presentation, capturing the latest trend in the lifestyle retail concept. Its grand ambition is to boost desires and ideas as catalysts for the next season’s merchandise collection.
Under the curation of Manila FAME creative director, Budji Layug, the Design Philippines scenography applied the concept of the apartment store – a concept in space planning where individually designed interiors center around the people occupying space – in showcasing select homegrown brands from Home, Fashion, and One Town One Product (OTOP) companies. These companies include Industria Home, Tara Designs, MCCA Industrial Corp., CSM Philippines, Schema, Chanalli, Cebu Fil Veneer, Asia Ceramics, Kenneth Cobonpue, Domicillo by Peter and Paul, S.C. Vizcarra, Shelmed Cottage Treasures, P&B Valises, JB Woodcraft, Maze Manufacturing, Filtra, Shell Arts, Basket & Weaves, Triboa Bay Living, Bon-Ace Fashion Tools, Vito Selma, Tadeco, Obra Cebuana, Venzon Lighting, Prado Filipino Artisans, Padi Outdoor, and A. Garcia Crafts.
From a resort/beach theme to a more rustic, home lifestyle and lastly, to an urban opulence, the evolution of style in the “apartment store” differentiated it from department stores or single brand corners because it virtually had the fingerprints of the designer all over the place where a guest can imagine using the product and can buy anything he sees. It provided greater drama and merchandising charm with less reliance on in-store inventory.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific and the only trade event in the country approved by UFI, the Global Association of the Exhibition Industry.
Visitors will witness a different Design Philippines as it reinvents and broadens its sphere at the 61st edition of Manila FAME, the design and lifestyle event of the Center for International Trade Expositions and Missions (CITEM), slated at the SMX Convention Center in Pasay City on March 13-16, 2015.
The Design Philippines Scenography puts together the latest collections from exhibitors and synthesizes them in one bold curatorial presentation to capture the latest trend in the lifestyle retail concept. Design Philippines Scenography’s grand ambition is to boost desires and ideas as catalysts for the next season’s merchandise collection. This scenography is curated by Manila FAME’s creative director, Budji Layug.
In the same way that concept stores revolutionized the idea of retail stores by focusing on providing a consistent and carefully selected array of merchandise across a variety of product categories, this scenography applied the concept of the apartment store – a concept in space planning where individually designed interiors center around the people occupying space – in showcasing select homegrown brands from Home, Fashion, and One Town One Product (OTOP) companies.
The focus is strong on furniture, art and design that maintain or appreciate in value such that when warm rugs blend with the furniture so pronounced, it brings to mind a design universe. It is differentiated from department stores or single brand corners that an apartment store virtually has the fingerprints of the designer all over the place where a guest can imagine using the product and can buy anything he sees. It provides greater drama and merchandising charm with less reliance on in-store inventory.
“Whether contemporary design, rare vintage complements, art in private homes or even commercial spaces are applied, the purpose is the same: to create viable charismatic spaces that address the life lived within. Or simply put, creating the impression of a real home,” said Rosvi Gaetos, the Executive Director of CITEM.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
Supporting the Philippines’ position as a sourcing hub for creative and design-forward home and fashion products, Manila FAME 2015, organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), features anew selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market in its 61st edition on March 13-16, 2015 at the SMX Convention Center in Pasay City.
CITEM founded Manila FAME initially as an event that only showcased locally made products. Through the years, it grew to the level of producing not only an event, but stories – stories of exporters and manufacturers, nurtured and developed by CITEM through its various programs such as Design Philippines, Red Box and Manila Wear. These stories continued to grow in numbers, continuously translated into products which promoted the perfect combination of innovativeness, technology and soul.
“Besides strengthening and developing skills and competencies of homegrown artists from different sectors, Manila FAME assists local exporters and manufacturers in establishing partnerships, generating export opportunities, and finally penetrating the world’s lucrative business markets,” said CITEM Executive Director Rosvi C. Gaetos.
Design Philippines, the industry brand for furniture and home furnishings, is curated by a Creative Team composed of seasoned designers from various sectors, brought Manila FAME to a higher level by taking exhibitors who embraced the brand building initiatives of CITEM, to participate in international trade fairs such as Salone in Milan, Italy, Maison ‘d Objet in Paris, France and Anuga in Cologne, Germany.
Red Box is a program which develops aspiring designers to penetrate the market. One such story is a group of designers who named themselves Epoch, began as young, unknown designers of functional items for companies 4 years ago and are now successful manufacturers themselves. Their story, The Return of the Epoch, will be featured in a special setting aptly called “ The Light & Shadow” lighting installation. Appropriately timed with the UN General Assembly proclamation of 2015 as the International Year of Light and Light-based Technologies (IYL 2015), it presents the collaboration of designers Stanley Ruiz, Wataru Sakuma, and Jinggoy Buensuceso with select companies to feature the growing sector of lamps and lighting.
Sure to draw fashion enthusiasts is Manila Wear, which will unveil Luxe fashion collections derived from a group of fashion designers who uses indigenous materials to create bespoke items. Manila Wear is a branding initiative which aims to position the Philippine fashion industry in the market.
Still aimed at promoting local exports in the world market, the Manila FAME International Hall brings together under one roof exhibitors from different countries, tapping the international as well as the local markets. It provides a fresh sourcing venue for trade buyers from around the world who come regularly to Manila FAME.
Fortifying CITEM’s commitment in upholding the global competitiveness of Philippine products, on the other hand, is the One Town, One Product (OTOP) program of the Bureau of Domestic Trade (BDT) of DTI, a priority project of the government to promote entrepreneurship and job creation in the country’s various regions. This edition, OTOP manufacturers will team up with designers to showcase latest collections from different regions.
Katha Awards, the hallmark of Philippine design excellence, will open the 61st edition of Manila FAME through the recognition of companies whose product designs and innovation combine the ideals of form and function. Katha Awards has sought to inspire and challenge Philippine exporters and designers to innovate and develop designs and products competitive and comparative to its counterparts in the world market.
For more information on Manila FAME, interested parties can visit http://www.manilafame.com or email firstname.lastname@example.org.
Manila FAME proves once again that it is the country’s premiere design and lifestyle event as it showcased a host of finely crafted home, fashion, and holiday products that could attest that the Philippines is indeed an ideal sourcing destination in Asia for design-driven products.
As the signature event of the Center for International Trade Expositions and Missions (CITEM), Manila FAME drew a number of local and foreign buyers who happily sourced for designer products in the four-day trade show held recently at the SMX Convention Center.
“We do not just follow trends; we set them. Manila FAME continues to inspire with a strong design statement on what is design-forward, popular, artisanal, and soulful. It’s a design experience like no other,” said Rosvi Gaetos, executive director of CITEM.
In each show edition of Manila FAME, hundreds of small and medium enterprises (SMEs) in the home, holiday décor, and fashion industries are continually given a platform to promote their export-quality products to the world market.
For its 60th edition this October, Manila FAME featured products that were crafted according to the ‘design stories’ of Soulcrafts (heritage crafts), Luxe (luxury items) and Gen C (Millennial products), as it aimed to cater to the needs and interests of all audiences.
Event highlights were the Design Philippines Scenography, ‘Be Our Guest’: A Table Accessories Showcase, Manila Wear, NeoTextiles Philippines, Red Box, OTOP Marketplace,and the International Hall.
Under the creative direction of Budji Layug, the Design Philippines Scenography featured the latest designs from a collection crafted by designers and exhibitors of the Design for Exports program, as well as, choice pieces from brands under Design Philippines and Manila Wear. Designers Eric Paras and Stanley Ruiz collaborated with Layug in designing the Design Philippines installation, which featured a giant salakab made of bamboo to set the tone for the special setting made of select design-forward pieces from a gathering of the country’s brightest creative talents.
A tabletops setting titled “Be Our Guest” highlighted an eye-catching, ready-to-buy collection of table accessories developed under the Design for Exports Program by German master florist and designer Detlef Klatt, in collaboration with 17 manufacturers who are experts in working with materials such as abaca (a plant fiber), ceramic, wood, metal, capiz, mother of pearl, and other natural materials. On three 13-meter-long tables, over 800 table pieces such as baskets and bowls, trays and centerpieces, and tablecloths and placemats were laid out in an extraordinary presentation – a play of patterns, textures, and shapes that masterfully blended the table, products, and surrounding elements to create still-life compositions, as inspired by the street scenes of Berlin, New York, Tokyo, and Manila.
Fashionistas had a visual sampling of unique fashion pieces that combined artisanal crafts with contemporary sensibilities in Manila Wear, which featured a fresh collection in pursuit of personal style. International fashion icon Josie Natori curated the presentation and teamed up with fashion designers Cesar Gaupo, Lulu Tan-Gan, and JC Buendia.
NeoTextiles Philippines promoted the country’s indigenous fibers and textiles in support of local weaving communities. Designers Amina Aranaz-Alunan and Olivia d’Aboville provided new design directions to the participating textile manufacturers that created contemporary and versatile textiles and products for home and fashion.
Red Box Home Scenography presented the works of young designers Rachelle Dagñalan, Lilianna Manahan, Leeroy New, and Joseph Rastrullo who were matched with local manufacturers to create innovative products with a unique design sensibility. Red Box is a design development program of CITEM which aims to create the next generation of Philippine design talents.
The One Town, One Product (OTOP), a priority program of the Bureau of Domestic Trade (BDT), showcased handcrafted pieces by skilled Filipino craftsmen whose skills have been passed on through generations of artisans. OTOP manufacturers teamed up with senior designers Viña Domingo-Roy and Rey Soliven, who both mentored Dagñalan and Rastrullo, to produce the latest collection from the regions.
Foreign exhibitors of home and fashion from Asia and the Pacific presented their export-quality products such as furniture, home décor, garments, fashion accessories, and scents in the International Hall. Participating countries were Australia, China, India, Indonesia, Korea, Malaysia, Pakistan, and Taiwan.
Manila FAME is one of the longest-running trade shows in the Asia Pacific, and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. The 61st show edition will be held at the SMX Convention Center in Pasay City on March 13-16, 2015.
Giving life to the three stories of Soulcrafts, Luxe and Gen C underlining the recently concluded 60th edition of Manila FAME was the Design Philippines Scenography, designed under the creative direction of Budji Layug.
The showcase featured the latest designs from a collection crafted by designers Stanley Ruiz and Eric Paras with special participation of select brands of Design Philippines and Manila Wear with strong potential to become the next wave of design-driven companies.
The Center for International Trade Expositions & Missions (CITEM) teamed up with these two notable senior designers, Eric Paras handled the Home Accents collection and Stanley Ruiz for the Furniture collections of Design Philippines. With Luxe, Gen C and Soulcraft as its cohesive storyline, these merchandise stories gave direction and consistency and provided the companies the rare opportunity to position themselves in the market.
“Brand stories will be the future especially for an industry that is having a slump and is unceasingly affected by commercialism. I strongly believe that the Filipino export companies, specifically in the furniture and furnishing industry, have the competitive edge in the global market. We are well known with our ingenuity and adaptability to global culture and designs,” said Paras.
“These local companies are distinct in terms of capabilities, and we should capitalize on that,” Ruiz added.
Both designers worked relentlessly with 21 companies to highlight its respective strength and expertise in the production scenario and doubly ensure that it is properly translated into visual merchandising. These companies are A. Garcia Crafts, Asia Ceramics Corporation, Bon Ace Fashion Tools, Inc., Catalina Embroideries, Inc., Celestial Arts, Inc., Chanalli, Inc., Craft Mill Inc., DOMICILLO by Peter and Paul, Inc., Enpekei International,Inc., Industria Home Vico Manufacturing Corp., JB Woodcraft, Inc., Lampara Trends, Inc., Lightworks Resources, Inc., Masa Ecological Development, Inc. (MASAECO), Nature’s Legacy Eximport, Inc., Padi Outdoor,P&B Valises et Compagnie, Inc., S.C. Vizcarra Inc., South Sea Veneer, That One Piece Enterprise, and Venzon Lighting Manufacturing, with the special participation of existing Design Philippines brands KISH, MCCA Industrial Corp., and Schema by Kalikasan Crafts.
“Design Philippines is a brand- and market-driven goal; and has a long-term impact on the export competitiveness of both the industry and the participating companies. The program aims to position Design Philippines as the highest expression of CITEM’s mission as the purveyor of design, craftsmanship, value and hope,” said Rosvi Gaetos, CITEM executive director.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
Manila FAME, Asia’s premier design and lifestyle event, ran from October 16-19, 2014 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.