International product development specialist Detlef Klatt from Germany is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.
Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services.
The Design for Exports Program seeks to provide Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia.
“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos.
Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching.
As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.
“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.
Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.
Design Philippines successfully established its presence at the recently concluded Euroluce at the Salone Internazionale del Mobile 2013. The participation was the first ever for the Philippines with top designers Antonio “Budji” Layug and Kenneth Cobonpue leading the contigency of six companies that included Cobonpue’s HIVE, Industria, Mayumi by CSM Philippines, Schema by Kalikasan Crafts, Tadeco Home by Tadeco Inc., and Triboa Bay Living by Vivere Lifestyles Co.
The participation showcased the best of the Philippines creative industry, presenting sustainable design sensibilities through the use of indigenous materials. Top-of-the-line lighting concepts featured were a merge of the traditional and the modern, paying due deference to the craftsmanship roots of Philippine design and highlighting the continuous evolution of the Art of the Craftsman to a more global movement that ultimately culminates into Design Philippines.
The success of Design Philippines at Euroluce can be spelled in the great number of buyer response by way of generated sales during the course of the five-day event. Buyers from Europe, North and South America, Asia, and Australia crowded the Philippine booth, a tell-tale sign that Design Philippines is doing its job in reaching more buyers in a bigger, global scale. Among the key buyers who were keen on Philippine-crafted products were top companies of Forestier and Roche Bobois (France), Pamalux (Austria), Alessi (Italy), Leone Design (Australia), Philips (The Netherlands), and Zaneen and Julien Armand (Canada).
As far as media interest goes, the Philippines participation was a success with Design Philippines generating quite the positive buzz and catching the interests of publications such as Interni and Marie Claire Maison. The participation also paved a partnership with the Italian Architects Association agreeing to present an Italian design showcase in Manila FAME’s March 2014 show next year.
With the momentum from Euroluce 2013, plans of bring Design Philippines to Maison et Objet, Europe’s largest design exhibition, are being set in motion, so expect to see more of Philippine design and craftsmanship making connections in the European market.
Don’t forget to save the dates of the upcoming Manila FAME, 17 – 20 October 2013 at the SMX Convention Center, Mall of Asia Complex, Metro Manila, Philippines.
It is undeniable that Philippine design is on the upsurge. With the abundant potential in creativity, craftsmanship, and design in the Philippines, it is no wonder that the world has taken notice and is seeking more. To its advantage, the Philippines is plentiful in natural resources and indigenous materials used in many forms of craftsmanship. Deeply rooted in tradition, craftsmanship has paved the way to today’s Philippine design, seamlessly merging heritage, modernity, ingenuity, and creativity. The talents in the country are certainly world-class with designers working side by side with craftsmen in creating products that carry the country’s distinct brand of Design Philippines.
Design Philippines is a movement on the rise. It represents the continuous evolution of the Art of the Craftsman through a more worldly perspective, translating yet preserving craftsmanship into contemporary designs that utilizes natural and indigenous materials. Moving towards bringing more of Philippine design and craftsmanship to the world, Design Philippines takes the Art of the Craftsman to iSaloni Euroluce, International Lighting Exhibition, on 9 – 14 April 2013 in Milan, Italy.
At Euroluce, the global benchmark for the lighting industry, Design Philippines presents 100% design and craftsmanship. The Center for International Trade Expositions and Missions (CITEM) brings together six of the country’s best manufacturers and taps renowned designers Antonio “Budji” Layug and Kenneth Cobonpue to lead the participation.
As Design Philippines sets out to represent the country in Euroluce through exquisitely designed and crafted export products, don’t forget to mark your calendars for the upcoming 58th edition of Manila FAME, Asia’s Design and Lifestyle Event, 17 – 20 October 2013 at the SMX Convention Center, Metro Manila, Philippines.
For more information on the Philippine participation at Euroluce, visit www.citem.com.ph/euroluce2013. The Philippine booth is located at Pavilion 13, H16 at the Milan Fairgrounds, Rho, Milan, Italy.