Stanley Ruiz, one of the Rising Asian Talents at the March 2016 Singapore edition of MAISON&OBJET Asia, comes back to Manila FAME for its April 2016 boutique edition.
Industrial designer Stanley Ruiz is currently collaborating with 10 exhibitors from Pampanga, Cebu, Davao, Negros Occidental, and Metro Manila to develop functional, stylish, and commercially viable lighting products. Together, they are exploring the themes of post-industrial design and Philippine heritage taken on a more modern-day level.
At the same time, Stanley is working with respected Philippine designers Nina Santamaria and Ito Kish for one of Manila FAME’s highlights this April: the Spring Forward special setting, which will showcase the three designers’ products, along with several Filipino manufacturers’ finely crafted seasonal indoor and outdoor product collections for the home. In particular, Stanley will be designing light and home accent pieces to complement the Spring-themed presentation.
Stanley, who took up Industrial Design in UP Diliman, discovered his passion for designing when he was a student. After learning about materials and the essentials of design and being able to apply what he learned, he embraced his major and began taking on designing projects for small and medium enterprises in the provinces while still studying in the early to mid-2000s. His efforts eventually paid off, and so he decided to work in the design industry.
As a designer, Stanley has limitless sources of inspiration. He gets ideas from everyday life, local industries and materials, and nature to name a few, and he transforms them into clever and exceptional design patterns. He shares some pieces of advice to other aspiring young designers: “Take it seriously, explore on your own, think outside of the bounds of the academe, read a lot—not only about design, but other disciplines like music, film, arts, social sciences because these all come into play eventually. It’s not only about being good at drawing, colors, or computer software. There is a lot that you can apply if you know the world more. So, travel—just expose yourself. That’s what I did.”
Today, Stanley is an internationally awarded designer who owns his own studio in Manila, the Estudio Ruiz Design Consultancy. Some of the awards and recognitions he has received include being listed by New York-based Surface Magazine as one of the Avant Guardians of 2010, getting the Bronze Award at the A’ Design Awards in Italy in 2013, and receiving the Outstanding Asia Talents award at the Bangkok International Gift Fair in 2014.
In spite of his accomplishments in the global design scene, Stanley continues to return to Manila FAME. “I love Manila FAME because this is the venue for local companies to show their prowess. It’s actually a showcase of real industry—what our resources are, who we are as a people, and what our crafts are all about, which are basically part of our culture,” he said.
Stanley has been participating in Manila FAME for six editions now as a product specialist, creating product designs for Philippine manufacturers under the Center of International Trade Expositions and Missions’ (CITEM) Design for Exports Program, which aims to assist Philippine manufacturers in creating globally competitive products with design support from some of the country’s top design experts.
“We get fulfillment out of it, like collaborating with companies. I learn from them. I was able to impart some of my knowledge with them to come up with some new products for their collections. In fact, that’s one of the main goals of my design studio here in Manila: to be able to contribute to the local design landscape. And by doing these consultancy projects, I think I’m partly on my way to achieving my goals,” said Stanley.
At the October show edition of Manila FAME last year, Stanley worked with Filipino visual artist and sculptor Jinggoy Buensuceso and Philippine-based Japanese designer Wataru Sakuma to create the northern lights-inspired installation titled, Aurora—A Light Imprint. Inspired by the ‘Aurora Borealis,’ the dreamy natural lights spectacle in the northern hemisphere, the ingenious display was made of over 20,000 chain-linked colorful glow sticks hanging from the ceiling.
The 63rd show edition of Manila FAME, the Philippines’ premier design and lifestyle event, is scheduled on April 21-24 at the World Trade Center, Metro Manila, Philippines. The trade show is organized by the Center of International Trade Expositions and Missions (CITEM), the export promotions agency of the Philippine Department of Trade and Industry (DTI). For more information, please visit www.manilafame.com.
Design for Exports Program unites CITEM, local manufacturers, and designer Nina Santamaria in creating a brand new collection of festive décor for the global market
The Center for International Trade Expositions and Missions (CITEM) is working with interior designer Nina Santamaria and four handpicked Philippine crafts exporters – Accent Pieces, Basket and Weaves, Chilonia Fabrica, and Klassy Kollections – to develop a trend-forward collection of décor for Christmas, Easter, 4th of July, Mothers’ Day, Fathers’ Day, and other popular celebrations to be showcased in the April 2016 Boutique Edition of the country’s premier innovation and lifestyle event, Manila FAME. This project, under the Design for Exports Program, is one of the many export product development endeavors initiated by CITEM.
The Philippines’ Christmas tradition and décor export
The Philippines is known worldwide as the country that celebrates the longest and most lavish Yuletide season, beginning as early as September and stretching on as late as February.
Because the tradition of Christmas is deeply embedded in Filipino culture, the country’s holiday décor manufacturers understand both the religious and secular meanings of the season, and they are able to craft according to the market they cater to, from Europe to the United States.
The Christmas Décor Producers and Exporters Association of the Philippines (CDPEAP) reports that the bulk of the country’s holiday décor exports consists of handcrafted products made of natural materials and in traditional themes and colors. These are imported by the United States, which accounts for three-fourths of the market for Philippine holiday décor, and other countries such as Australia, Canada, China, France, Germany, Japan, Netherlands, Singapore, and United Kingdom.
In 2013, export sales reached USD 48 million. Although this is just a fraction of the houseware exports (USD 225 million) and furniture and furnishings exports (USD 253 million), the year-on-year growth from 2012 to 2013 is remarkable at 54.23 %, signaling the resurgence of the industry as markets have become more optimistic.
DTI-CITEM helps Christmas décor exporters expand their products and gain foothold in other festive décor markets
The Design for Exports program for holiday décor manufacturers initially focused on developing Christmas décor. However, the last edition of Manila FAME, held in October 2015, spotlighted on the commercial and design strength of Philippine-made holiday décor as well as tableware and home accents through the special setting The Manila Gusto Gallery: In Pursuit of Pleasure, developed and curated by German consultant Detlef Klatt. The setting and its products received great feedback from trade visitors and media as it highlighted a design harmony from two different sectors and featured new pieces from holiday décor manufacturers that veered away from the traditional Christmas décor.
“The collaboration saw the great opportunities in expanding this sector and assisting local SMEs in creating and exporting decorative products for other popular festivities and thus enter new markets in the global scene,” said CITEM Executive Director Rosvi C. Gaetos.
Continuing this program, SMEs in partnership with DTI-CITEM will venture into manufacturing for other celebrations – Halloween, 4th of July, Thanksgiving, Mother’s Day, Father’s Day, and the like – that are popular in major markets like the United States.
For the April 2016 Boutique Edition of Manila FAME, Nina Santamaria, who is at the helm of the creative direction for the holiday décor product development program, will design and curate a fresh collection of festive décor made by the participating SMEs. The new creations embody different looks – metallic, natural, and bold colors – while highlighting the innate charm of handmade ornaments crafted from indigenous and eco-friendly materials and emphasizing the craftsmanship of Filipino artisans.
Organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI), Manila FAME is the country’s only premier design and lifestyle event for the global market. A bi-annual trade show, it is dedicated to home, holiday, and fashion sectors featuring hundreds of exporters, manufacturers, and designers. Manila FAME will run from April 21 to 24, 2016, at the World Trade Center Metro Manila in Pasay City.
For more information on Manila FAME, log on to http://www.manilafame.com.
Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.
International product development specialist Detlef Klatt from Germany is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.
Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.
The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services.
The Design for Exports Program seeks to provide Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia.
“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos.
Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching.
As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.
“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else. On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.
Manila FAME is a global platform for the country’s small and medium enterprises (SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.
Manila FAME returns this October, bringing with it a new season of authentic Philippine craftsmanship as the premier trade platform for export and design in the country. The Design and Lifestyle Event continues to purvey Philippine-made products that embody the solid merging of traditional and modern techniques, utilizing local materials with ingenious approaches to form, function, craftsmanship, and design.
For the October 2013 edition, Manila FAME presents new collections of products that go beyond the boundaries of innovation and Philippine aesthetics from the collaborations of select manufacturers and brands and with seasoned and up-and-coming designers under the Design for Exports Program of the Center for International Trade Expositions and Missions (CITEM), the Department of Trade and Industry’s export marketing arm and force behind Manila FAME.
The Design for Exports Program anchors itself in working with the country’s manufacturers in developing high-caliber products that exude the Philippine design identity of mixing the impeccable tradition of craftsmanship with modern aesthetics that caters to global demand. The program aims to nurture and promote Philippine manufacturers with the aid of the some of the best design professionals in the country. With the expertise and experience of designers backing these manufacturers and producers, the country continues to be a source for the best products in furniture, home décor, fashion, and holiday and gifts.
In a special setting of the Design Philippines, design icon Budji Layug provides decades of expertise and inspiration to a roster of Philippine manufacturers to develop top-of-the-line and design-forward products in furniture and home décor. “I’m trying to bring them to a new stage of exposure, of branding, and fresh ideas to how they can open up and offer their services, their products to a bigger market,” says Layug on working with the companies. “I think by giving my thoughts and sharing my experience with them they are able to open up and understand better the direction that they need to go for the future.”
The designer also leads a group of designers fresh to the Manila FAME scene, all designing and developing products with manufacturers under the Red Box Program of the Design for Exports. To Layug, working with these designers is both challenging and satisfying. “I am able to share my experiences with the designers as to how to understand better the whole picture of Philippine design and manufacturing,” says Layug. “I think it’s going to open up new levels of exposure and imagination for each and every one.”
Long-time creative collaborators to Manila FAME, designers Jinggoy Buensuceso and Wataru Sakuma lend their experience and expertise to the program as well. The two designers work with manufacturers to develop innovative, high-quality products in home décor, gifts and premium items, and Christmas and holiday décor.
Make sure to check out these new products and more when you visit Manila FAME on 17 – 20 October 2013 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila, Philippines.
For more information on Manila FAME, visit www.manilafame.com.
The Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Philippine Department of Trade and Industry (DTI), exhibits high-quality and design-forward products at Manila FAME developed through its Design for Exports program. These products are displayed at the Millennial Home, a special setting that explores what tomorrow’s home will be like.
Here are the products curated by our design experts:
Manila FAME is now open! See Philippine ingenuity at the 57th edition of Manila FAME on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines. For more information about the show, visit www.manilafame.com.
“CITEM’s Design for Exports program is just one more example of DESIGN PHILIPPINES at work. This movement, under the auspices of CITEM, nurtures and celebrates cutting edge product design making Manila FAME Asia’s leader in Design.”
– James R. Booth, Project Director, Manila FAME
As the country’s pillar for design excellence and product innovation, the Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Department of Trade and Industry (DTI), continues its mission to bring constant reinvention of high quality and design-forward products through its Design for Exports Program.
Designers working for the Design for Exports Program are Eric Paras, Inigo Elizalde, Ito Kish, Jinggoy Buensuceso, Leeroy New, Luisa Robinson, Olivia d’Aboville, Vito Selma, and Wataru Sakuma. These experts will lend their creative expertise in providing the participating companies with technical assistance to help stir interest and stimulate demand for Philippine products in the international trade scene and help establish the country as Asia’s go-to design destination.
Witness Philippine ingenuity at the 57th edition of Manila FAME as it shapes up to bring new and exciting products on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines. For more information about the show, visit www.manilafame.com.