Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
First-time buyers flock to the Philippines’ premier design and lifestyle event
Handcrafted pieces under Design Commune, one of the special setting that will return this Manila FAME October 2018.
The country’s premier design and lifestyle event will stage a bigger exhibit for its October edition with more than 360 participating micro, small, and medium Enterprises (MSMEs) to showcase the design excellence and refined craftsmanship in the Philippines.
On October 19-21, the 68th edition of Manila FAME will present the best of home, lifestyle, and fashion products from the country’s leading brands and manufacturers at the World Trade Center Metro Manila in Pasay City.
Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), the three-day event will spotlight homegrown artisans from regional groups and grassroots communities across the country, encompassing the Philippines’ vibrant and multi-layered cultural heritage.
“Manila FAME stands as a platform for both small and established enterprises to penetrate the international market. The trade show provides exporters with the opportunity to meet with international trade buyers, importers, retailers, wholesalers, and merchandising agents,” said DTI-CITEM Executive Director Pauline Suaco-Juan.
“By helping our MSMEs land new trade deals, we are not only supporting their livelihoods, but we also create investments for the country,” she added.
First–time buyers surge from all over the world
Based on DTI-CITEM’s latest tally on October 10, nearly 1,300 local and international trade buyers from countries across the world have already signed up for Manila FAME October.
The top 10 countries where foreign buyers originate include the United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria, respectively.
“We are also proud to announce that more than half of our confirmed trade buyers are attending Manila FAME for the first time. Their presence will be significant in catalyzing new export deals and trade partnerships for Philippine home and lifestyle brands,” Suaco-Juan emphasized.
“We are expecting more buyers to sign up as the event approaches with our aggressive buyer campaign, complemented by the renewed global appreciation for meticulous craftsmanship and eco-sustainable products in the Philippines,” she noted.
Special settings put an accent to Manila FAME
Enlivening the trade event is the third edition of Design Commune with a fresh theme that takes inspiration on nude palettes. It is set to be participated by more than 80 Philippine brands under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
“Design Commune: Nude+ will exhibit a harmonious and impactful collection of home and lifestyle pieces that exude the varying tone, mood and shade of nude to strike balance on the intensity of each product and better highlight their beauty and uniqueness,” Suaco-Juan narrated.
Artistic freedom in Design Commune will be exercised under four themes: Nude+Pastel, Nude+Spice, Nude+Earth, Nude+Luster—all focusing on the barely-there shades of off-white & ivory, the palest of pinks and skin-toned hues.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and the Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each engraved with an interesting story from their place of origin,” Suaco-Juan noted.
Making a comeback this edition is the Bamboo 360 with a fresh approach in manipulating one of the country’s most ubiquitous and highly sustainable material, led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
The Bamboo 360 program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration, and experimentation, through the application of bamboo into product collections that capture the millennials’ way of life.
Buyers and visitors can participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the DA- Agribusiness Marketing Service (AMAS).
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
Champion of Filipino design talent Pauline Suaco-Juan talks about how technology can disrupt trade exhibitions
Digital marketing, the fastest yet cost-efficient way to reach one’s target audience anywhere in the world, has truly disrupted traditional business promotion practices and challenged certain industries in recent years. This, then, begs the question: Does digital render trade exhibitions irrelevant?
If this is proven true, the Center for International Trade Expositions and Missions, (CITEM), the export trade promotions arm of the Department of Trade and Industry
(DTI) and organizer of local and international sourcing events for export quality products, might be one of the first to feel the challenge.
Turning threats into advantage
Opportunely, as CITEM recently named publishing and fashion icon Pauline Suaco-Juan as its Executive Director, the agency also announced that they are facing the threat headstrong by following the course of the digital front.
“Instead of worrying that the digital landscape will soon take over, CITEM will embrace the transition and use this to our advantage. Expect a reinvigorated digital experience at the 68th edition of Manila FAME this October,” shared Suaco-Juan as she details the direction of CITEM and its signature events moving forward.
According to Suaco-Juan, CITEM will have a renewed presence in social media especially for the upcoming Manila FAME edition to be held at the World Trade Center from October 19-21. “Manila FAME will have a new look that will be emblematic of how we like to brand Manila FAME as the preeminent trade show for furniture, houseware, fashion, gifts and health and wellness,” she enthused.
“Imagine the intricate patterns, the timeless and sophisticated designs of Philippine-made masterpieces at Manila FAME highlighted in different social media channels. This is definitely one of the ways we can champion the creativity and skills of our export manufacturers,” described Suaco-Juan.
Image sharing app Instagram (@manilafame) is one of the tools that the company will frequently utilize in its digital expansion campaign.
When asked about how she envisions Manila FAME, Suaco-Juan noted that she would like to see the Manila FAME community come together. “Come back
home and show to the world the force of Filipino home design industries. Manila FAME will further be strengthened as a collection of world-class talents and products. We are hoping to develop and then launch within 2019 a digital version of the Manila FAME show. The service, I think, will go a long way in helping our exporters be within their buyer’s awareness 24/7, 365 days a year. This move will establish a closer connection between buyer and exhibitor,” she said.
Executive Director Suaco-Juan also urges the Filipino people, all 67 million of them who are frequent social media users to share and highlight the craftsmanship of our local artisans. “Stay tuned to all CITEM and Manila FAME social media channels because we will proudly showcase Filipino ingenuity in all our messages to increase global appreciation for Filipino talent.” she added.
Are we seeing the end of trade shows?
According to a study by Research and Tech Lab, (RTL) a Filipino-owned social media analytics company, it is interesting to note that despite the growing popularity of digital commerce, many still prefer traditional buying. Technology has changed the shopper’s journey by blurring lines and creating new stages where buyers can easily switch channels from online to offline— searching online to buy offline and vice versa. The use of more than one channel has given investors more opportunities that go beyond the traditional.
Likewise, in an article released by The Huffington Post last year, it was reiterated that even after 25 years into the digital tech revolution, face-to-face meeting is still the most effective way to conduct business. Classic trade shows where people gather in giant exhibition halls are still enjoying increasing popularity.
“Our edge now lies in the stories that we share. By heavily pushing our digital initiatives we will be able to excite our clients and buyers to come here and really experience the actual fair,” explained Suaco-Juan.
“At the end of the day, there is no way we can replace true human interaction. Sparking conversations and seeing products up close are still the best ways to experience Filipino flair. By interchangeably harnessing both online and offline marketing activities, we can ensure that our exhibitors will be where the market is, real time and all the time,” she ended.
Before joining public service, Pauline served as the editor-in-chief of Preview Magazine from 2001 to 2016 and Style Bible (now called Preview.ph) from 2008 to 2016. Through Preview and Style Bible, Pauline championed Filipino design talents and told stories of local industry and artistry alongside the world’s.
The Manila FAME is slated on October 19-21, 2018, at the World Trade Center Metro Manila, Pasay City.
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by UFI (Union des Foires Internationales), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
Design trends have always been ambivalent in nature, remaining unusually predictable and uncertain with every shift. As easily as they come, a trend emerges and seeps its way across the design branches effectively dictating the product selection and overall demand in the market.
Designer Tony Gonzales
Manila FAME, the country’s premier lifestyle and design event, has been witness to countless trends that has grazed the lifestyle and design industry. For its 66th edition on Oct. 20 – 22, the three-day trade event will explore product marketability and trends in its special setting, Design Commune, under the direction of internationally renowned designer Tony Gonzales.
Design Commune will feature items from more than 60 Micro, Small, and Medium Enterprises (MSME) across the country and will center around four market-oriented themes based on mainstream trends: Greens, Blues & Whites, Ethnic Nomad, and Naturals.
“The Green has been coming strong for the last two or three years. Back then, it was influenced by people’s desire to cook. They become weekend chefs and everybody just loved to cook,” Gonzales explained.
“This time, the trend has shifted to gardening. Buildings have greenhouses on their rooftops, people grow herbs, cactuses, and succulents in their houses. We created a variety of pots to cater to this, anything for the garden that can also be used as a home décor.”
Gonzales comments that Naturals and Blues & Whites have long been mainstream influencers. Natural tones saw a rise in the fashion and lifestyle industry for its simplicity and versatility, while the Blues & Whites had been a constant driver of color choices for home décor, personal products, and gifts.
Meanwhile, Ethnic Nomad takes inspiration from one of the biggest macro trends of recent, travelling. As young adults have adapted the need to travel, they gravitated from the consumerism-filled lifestyle. This movement was then followed by fashion houses who continued to look to the organic beauty of the earth the vast cultures it holds.
“We’ve created a theme that takes inspiration from different ethnic cultures and colors without actively showing a particular country. It’s a mixture of ethnic influences. There’s a bit from South America and of course, from our very own Igorot and Tagbanwa,” said Gonzales.
Gonzales worked with a number of designers to support the product development stage of the companies. Tes Pasola, Detlef Klatt, Stanley Ruiz, Wataru Sakuma, Conrad de Leon, Leo Saño, and Reine Shih were among the Filipino designers who took part in Design Commune.
Products from A. Garcia Crafts, Asia Ceramics, Celestial Arts, Inc., Finali Furniture and Home Accessories, Kit Silver, Nature’s Legacy Eximport, and Prado Filipino Artisans among others will be featured in the boutique-style setting from October 20 – 22 at the World Trade Center Metro Manila.
“We didn’t design for ourselves as artists or designers. We designed for the companies as our way to support their livelihood,” Gonzales said.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/