Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
First-time buyers flock to the Philippines’ premier design and lifestyle event
Handcrafted pieces under Design Commune, one of the special setting that will return this Manila FAME October 2018.
The country’s premier design and lifestyle event will stage a bigger exhibit for its October edition with more than 360 participating micro, small, and medium Enterprises (MSMEs) to showcase the design excellence and refined craftsmanship in the Philippines.
On October 19-21, the 68th edition of Manila FAME will present the best of home, lifestyle, and fashion products from the country’s leading brands and manufacturers at the World Trade Center Metro Manila in Pasay City.
Organized by the Department of Trade and Industry through the Center for International Trade Expositions and Mission (DTI-CITEM), the three-day event will spotlight homegrown artisans from regional groups and grassroots communities across the country, encompassing the Philippines’ vibrant and multi-layered cultural heritage.
“Manila FAME stands as a platform for both small and established enterprises to penetrate the international market. The trade show provides exporters with the opportunity to meet with international trade buyers, importers, retailers, wholesalers, and merchandising agents,” said DTI-CITEM Executive Director Pauline Suaco-Juan.
“By helping our MSMEs land new trade deals, we are not only supporting their livelihoods, but we also create investments for the country,” she added.
First–time buyers surge from all over the world
Based on DTI-CITEM’s latest tally on October 10, nearly 1,300 local and international trade buyers from countries across the world have already signed up for Manila FAME October.
The top 10 countries where foreign buyers originate include the United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria, respectively.
“We are also proud to announce that more than half of our confirmed trade buyers are attending Manila FAME for the first time. Their presence will be significant in catalyzing new export deals and trade partnerships for Philippine home and lifestyle brands,” Suaco-Juan emphasized.
“We are expecting more buyers to sign up as the event approaches with our aggressive buyer campaign, complemented by the renewed global appreciation for meticulous craftsmanship and eco-sustainable products in the Philippines,” she noted.
Special settings put an accent to Manila FAME
Enlivening the trade event is the third edition of Design Commune with a fresh theme that takes inspiration on nude palettes. It is set to be participated by more than 80 Philippine brands under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
“Design Commune: Nude+ will exhibit a harmonious and impactful collection of home and lifestyle pieces that exude the varying tone, mood and shade of nude to strike balance on the intensity of each product and better highlight their beauty and uniqueness,” Suaco-Juan narrated.
Artistic freedom in Design Commune will be exercised under four themes: Nude+Pastel, Nude+Spice, Nude+Earth, Nude+Luster—all focusing on the barely-there shades of off-white & ivory, the palest of pinks and skin-toned hues.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and the Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each engraved with an interesting story from their place of origin,” Suaco-Juan noted.
Making a comeback this edition is the Bamboo 360 with a fresh approach in manipulating one of the country’s most ubiquitous and highly sustainable material, led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
The Bamboo 360 program is a disruptive, conceptual presentation of the bamboo material as it speaks of adventure, exploration, and experimentation, through the application of bamboo into product collections that capture the millennials’ way of life.
Buyers and visitors can participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the DA- Agribusiness Marketing Service (AMAS).
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October, the Manila FAME covers the home, holiday and fashion sectors.
Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
Women artisans of Resilience One Butterfly Enterprise, one of the GREAT Women beneficiaries of Manila FAME April 2018
Women micro entrepreneurs will receive additional capability support as they prepare to showcase their products in the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Pasay City.
In time for the national women’s month, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions and the Design Center of the Philippines, partnered with the Gender Responsive Economic Actions for Transformation of Women Project 2 (GREAT Women Project 2) to develop the export capabilities of 30 female-led companies.
Women micro-entrepreneurs under the program will undergo a series of need-based capability building and training sessions, as well as product development and management mentoring from CITEM and Design Center.
GREAT Women Project 2 is a development and enterprise platform launched by the Philippine Commission on Women in collaboration with the DTI Project Management Team and funded by the Canadian International Development Agency (CIDA).
The initiative highlights the importance of bolstering the capacity of women as entrepreneurs while providing them with support in developing new products to target specific markets and raise their businesses’ overall competitiveness. Additionally, it seeks to promote women’s economic leadership and empowerment as it develops women leaders through small enterprise development initiatives.
“Empowering women entrepreneurs and artisans will lead to the empowerment of the businesses ensuring that economic progress in developing countries like Philippines is linked to individual prosperity, gender equality, and shared opportunity,” said GREAT Women National Coordinator Marcelina Alcantara.
She added that the project provides women companies with a wider venue for national and international promotions, business-related trainings and workshops, and, most importantly, enhances their self-confidence, economic decision making, and social empowerment.
Manila FAME creative director Tony Gonzales will head the initiative and will work with design experts from Design Center. One collection between five to seven items will be worked on per company to be debuted at the upcoming Manila FAME show.
“It’s all about maximizing what the buyers can purchase from the Philippines. We’re working with these women micro-enterprises to expand their product selections and offer a wider range of items for the trade buyers this upcoming Manila FAME,” said DTI Undersecretary Nora K. Terrado.
“Working with the Design Center of the Philippines will provide these women with essential export capabilities in terms of design and quality, essentially supporting their sustainability and standing in the international market,” she added.
In addition, Design Center noted that the project goes beyond just product development. It looks to provide business opportunities to MSMEs when they join Manila FAME, while also highlighting the design capability of the Philippines as a supplying nation.
Sen. Bam Aquino with GREAT Women Project 2 officers at their special setting during the 66th edition of Manila FAME
Under Gonzales’ creative guidance, the GREAT Women Project 2 will adopt the Manila FAME’s direction in incorporating Philippine aesthetics with mainstream design trends as a means of raising the marketability of the companies to international buyers.
The Manila FAME April 2018 show will mark GREAT Women Project 2’s third participation at the Philippines’ premier lifestyle and design event.
The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.
Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/
Manila FAME, the country’s premier lifestyle and design event, closed its first day with the exciting announcement of the KATHA October 2017 winners at the World Trade Center Metro Manila, Pasay City.
Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embodied the innovative design and material manipulation.
Here are the winners of the KATHA October 2017:
1. Designer Wataru Sakuma’s MasaEco Development Inc. brought home the Katha for best booth design
2. The Antipolo-based company Schema won the KATHA for Best Product Design (Furniture) for its Lilou Lounge Chair.
3. Industria’s metal Reef Panel won the Katha for Best Product Design (Home Décor).
4. The unique Carabao Horn Glasses of Elm’s Accessoria De Casa was named Best Product Design (Fashion).
This year’s judges included School of Fashion and the Arts Design Institute Dean Tobias Guggenheimer, Sohu Designs Chief Creative Officer Jennifer So Hu, fashion designer Jojie Lloren, Print & Magazine Vice President Suki Salvador, Heima Creative Director Rossy Yabut-Rojales, Gallego Architects owner Eduardo Gallego, and Design Center of the Philippines Executive Director Maria Rita Matute.
The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products
Five venues to accommodate more exhibitors
The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in five large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.
The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace. Intramuros will host the second component of Design Week Philippines called Creative Environment.
Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.
In addition to the special DWP events to be held at HallONE, more activities initiated by Design Center of the Philippines (DCP) will take place in Manila’s historic center, Intramuros. DCP is CITEM’s supporting agency.
Extended exhibit hours to let in more trade buyers and visitors
Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.
New special showcases and daily events to update trade buyers and visitors on what’s hot
Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.
Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.
Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.
“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.
The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.
Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.
Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.
RED BOX, a designer development program initiated by the Center for International Trade Expositions and Missions (CITEM), has now opened the second cycle of its search for the country’s next design talents. CITEM calls on Filipinos aged 21 to 30 years old who have not yet received major home- or fashion-related awards to bring their passion and talent for design to a higher level through the RED BOX program.
The RED BOX program is a platform to harness talents and nurture them to become the next generation of Philippine designers. From its first cycle, four young designers were awarded as grand winners, and represented the Philippines in select trade shows in London, Milan, and New York City.
“RED BOX started out as a show feature of Manila FAME in 2011. Designers featured back then were handpicked by CITEM to showcase their creations in the trade fair. Three years later, RED BOX has evolved into a designer development program,” CITEM Executive Director Rosvi C. Gaetos shares.
“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” Gaetos adds.
The RED BOX design program is now open for applications to the second cycle of its search of Philippines’ next design talents.
In 2014, RED BOX introduced a shortlist of 14 design talents who were trained and guided by Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.
The design talents underwent an in-depth immersion in the local home and fashion industries, including seminars and workshops on design; exposure to craft techniques through regional factory visits; and development of product collections in close collaboration with manufacturers. Cycle 1 of the RED BOX program culminated with the designers’ collections showcased in Manila FAME October 2015, where a jury selected the grand winners based on a prescribed criteria.
Thian Rodriguez, who considers being named as RED BOX Cycle 1 grand winner for Fashion Apparel as the most memorable highlight in his career as a designer, is grateful to be part of the program. “The program helped me widen my perspective in arts and fashion. Red Box helped me find my own identity as a designer and build my own name in the industry,” he says.
Rodriguez cites the mentorship under Lulu Tan-Gan, and the exposure to fashion design principles, the industry, and the market as great learning experiences that developed his craft. Rodriguez is one of the four designers who represented the Philippines in the International Fashion Showcase (IFS) in London, United Kingdom in February this year.
Jim Torres, RED BOX Cycle 1 grand winner for Home, also attributes his growth as a designer to the industry exposure, shares that it is through the RED BOX program that he was able to discover his design identity by interacting with different people such as clients, manufacturers, and co-designers.
“You must know how to adapt—that’s why Red Box is a mentorship program. Being a designer is more than just designing and building things; it’s about being able to communicate and inspire through design,” Torres adds as an advice to aspiring, young designers. Torres’ Escapade collection, a lighting installation made of shredded stainless steel, was featured in the International Contemporary Furniture Fair (ICFF) in New York, USA in May 2016.
Cycle 2 of the program will also give aspiring talents the opportunity to participate in international trade fairs, workshops or short courses.
CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the DTI mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.
Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 19 August 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.
RED BOX Design Talent 2015 Grand winner for Home Jim Torres showcased his ‘Escapade’ collection at the ICFF 2016 in New York, USA and at the RED BOX showcase in Manila FAME April 2016.
Micki Olaguer, grand winner for Fashion Apparel, featured her mother-of-pearl and gold and silver jewelry in the Fashion Utopias: International Fashion Showcase in London.
Thian Rodriguez presented a collection of brass grommets and bullet finials cut out dresses in the Fashion Utopias: International Fashion Showcase in London.
With mentor Lulu Tan-Gan, the Red Box Design Talents 2015 for Fashion visit FF International Manufacturing, manufacturer for The Natori Company, to see the labor intensive production of high-end fashion garments.
Red Box Design Talents 2015 Home finalists strike a pose with Kenneth Cobonpue after a tour around his factory.
The RED BOX Design Talents 2015 Fashion finalists try their hand at devoré, a fabric technique that uses chemicals to “burn” a semi-transparent pattern on a solidly woven fabric.
HallONE, the year-round sourcing facility and creative space of the Center for International Trade Expositions and Mission (CITEM), proved coco coir as a unique, sustainable, versatile, and marketable manufacturing material by generating more than PhP 20 million potential export orders of coco coir products at the recently concluded 63rd edition of Manila FAME last April 21-24, 2016 held at the World Trade Center, Pasay City.
Uplifting the humble fiber from its traditional use in horticulture and soil management, HallONE showcased newly developed and innovative coco coir products for the home, fashion, lifestyle, and seasonal décor, drawing remarkable interest from its local and foreign buying companies and receiving a total of 213 inquiries during the Manila FAME event. The HallONE exhibit featured resort footwear, ladies’ shoes, Christmas ornaments and table tops, mats, carpets, mattresses, hanging and table lamps, vases, magazine organizers, storages, pet products, side by side with its traditional applications in the country.
In cooperation with the regional offices of the country’s Department of Trade and Industry (DTI), the Philippine Textile Research Institute (PTRI), and the Design Center of the Philippines (DCP), the newly developed coco coir products were designed and produced by the Philippine exporters and manufacturers from the home, fashion, lifestyle, and agri-industry sectors based in the provinces of Laguna, Quezon, and Bicol. These include Pilipinas Ecofiber Corporation, Coco Technologies Corporation, R. Cabrera’s Gifts and Collections, Charles and Clara’s Footwear, Ai-she Footwear, Jhaz Footwear, Sarilikha Handicrafts, Yarnyaa Handicrafts, Likhang Liliw Footwear Cooperative, Rolyolikha Atbp. Handicrafts, KAP-WESL Multipurpose Corporation, Martha’s Handicrafts, and Sowerscrafts Enterprises.
Miniature animal ornaments with strings and sticks, and animal-inspired Christmas trees made from coco fiber and coco peat were among the fast-selling products during the show, along with the ladies’ sandals, men’s slippers, beehive and nipa hut-inspired hanging lamps, cat houses and toys, and doormats as secondary favorites by foreign and local retailers and wholesalers.
“The products are very interesting and cute. The use of coco coir as raw material is something new to us buyers,” said Margie Adrada, a Filipina based in Seattle, who owns five Dekorasyon retail stores in the US, and never fails to visit every Manila FAME for product sourcing.
Initial orders from the US, Belgium, the Netherlands, and Japan were also placed through HallONE, while some serious orders are under negotiations with possible factory visits from Russia and Norway.
“It’s very surprising that the coco coir products would get this much attention and interest from foreign buyers and even from the local community. This is our first time to participate in this event, and we’re extremely happy with the outcome,” said Ramonito Bernales of Martha’s Handicrafts.
Besides the exhibit, HallONE’s Material Showcase, in partnership with the Philippine Fiber Industry Development Authority (PhilFIDA), the Philippine Coconut Authority (PhilCOA), and Timbermate-HMT Industries Corporation, also attracted buyers who checked and studied the featured raw materials available in the Philippines. The guests found the information from the books, magazines, and the online material database prepared during the exhibit very helpful especially with regard to each of its biological origins, production characteristics, supplier information, and relevant application and manipulation techniques.
“It’s an excellent showcase! Exhibiting the materials that can be found in the Philippines is a very good idea. I’m very happy that I was able to see and feel each of the local raw materials that are being utilized in this event,” Charles Ting, a CEO of a company who manufactures wall coverings from Taiwan, exclaimed.
HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.