- Pampanga’s Bituin Family, the brains behind four of the top furniture manufacturers in the country, was able to capture different tastes and markets in their decades of participation in the Manila FAME.
- Manila FAME April 2019 invites Filipino exporters in a grand showcase of Philippine design products on its 69th edition slated on April 25-27, 2019 at the World Trade Center in Pasay City, Philippines.
What started as a small business of building and selling billiard tables and buying and selling souvenir items has now evolved into a conglomerate of design-centric companies. Four furniture firms have burgeoned from the artisan heritage started by The Bituin Family of Pampanga. The family’s legacy translated into export-quality pieces for different tastes and markets.
Mr. and Mrs. Jose and Myrna Bituin started JB Woodcrafts and Betis Crafts in the 70’s, laying the groundwork in creating intricate wood carvings that many international buyers have set their eyes and hearts on over the years. The artistic energy of the couple has since passed on to their children as each now heads a company of their own that also produce exquisite handcrafted furniture and accent pieces.
Eldest daughter Alona Bituin-Sinsuat is now at the helm of Betis Crafts while sister Leslie Bituin-Mendoza handles JB Woodcrafts. Determined to expand the business even more by capturing modern and contemporary designs for today’s market, Allan Bituin founded More Than a Chair and Lieza Marie Bituin leads South Sea Veneer.
These independent companies complement each other’s operations and can be differentiated by their expertise. Betis Crafts, for instance, is proud of their simple but sophisticated carvings and classic designs while JB Woodcrafts takes pride in their elegant finishes and elaborate details. “We are looking forward to seeing the design footprint of our work that is why we see ourselves as the makers of the Antiques of the Future,” shared Alona Bituin-Sinsuat.
More than a Chair, on the other hand, targets the modern imagination of today’s young buyers through their minimalist contemporary lines while South Sea Veneer’s identity is rooted in the manufacturing technology of marquetry or veneer inlay.
The Bituin children may have inherited their artistic flair and penchant for international trade from their parents but they are also imbuing their own individuality in each of the companies through their new designs and in the way they do business.
“The influence of social media helps us a lot in selling our inventories. We help our partner buyers by sending styled and high-resolution photos of our products that they can promote on their websites and social media channels even before our items reached their shores,” said Alona.
“Our service to our foreign customers does not stop in manufacturing quality pieces as we also work closely with their sales people. We add value to our products through an enhanced and more engaging marketing solutions,” she added.
The Bituin family may be running several businesses but they don’t keep the success only to themselves. Family matriarch Myrna Bituin gladly shared that some of their carvers and workers are with them for up to 25 years already.
“We value our employees as they are the ones who help us achieve our goals. We encourage growth by implementing training programs and housing benefits for our workers,” Myrna shared.
Intricate carving techniques perfected over the years by Betis Crafts
45 Years of Export Experience
“From the very first venture of JB Woodcrafts, we now have 45 years in the industry and joining international trade fairs such as the Manila FAME has been instrumental to our success,” the matriarch exclaimed.
“Other countries such as Vietnam, Indonesia and China might emerge as a major competitor, but the country is thriving because platforms like Manila FAME effectively showcase our edge and niche in the global market – and that is the Filipino brand of creativity,” she ended.
JB Woodcrafts in the recently concluded Manila FAME October 2018
MANILA FAME invites exporters
The Manila FAME April 2019 organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is opening its doors to local and international exhibitors to take advantage of its numerous show opportunities. For any inquiry, email firstname.lastname@example.org. Interested trade buyers, on the other hand, can visit www.manilafame.com for the online registration or email email@example.com.
Slated on April 25-27, 2019, everyone is invited to take part and witness how the show continually elevates Filipino craftsmanship.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.
Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
With the success of the Cycle 1 of the RED BOX design program, the Center for International Trade Expositions and Missions (CITEM) has managed to highlight the promising brilliance of the young Filipino design talents at the Manila FAME October 2015 edition and in select trade shows in London, Milan, and New York. Due to the heightening interest among designers, CITEM has announced the extension of the submission of entries for Cycle 2 to 16 September 2016.
The RED BOX design program is a platform to discover and train young designers to become the next generation of movers and shakers in the home and fashion industries. The application is open to Filipino product designers aged 21 to 30 years old who have not yet received major home- or fashion-related awards.
Since 2014, RED BOX Cycle 1 Grand Winners for the Home and Fashion Sectors, Thian Rodriguez, Micki Olaguer, Kit Blancas, and Jim Torres, together with 10 other finalists, underwent an in-depth immersion in their respective industries. The program includes attendance to seminars and workshops on design and business; exposure to craft techniques through regional factory visits; first-hand learning experience from world-renowned design icons such as Kenneth Cobonpue and Josie Natori; and, development of product collections in close collaboration with manufacturers.
Their training came with an extraordinary opportunity to be mentored by the country’s designers of premier caliber – Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.
“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” CITEM Executive Director Rosvi C. Gaetos states.
RED BOX Cycle 2 aspires to send more promising designers to international trade fairs such as International Fashion Showcase in the United Kingdom, Salone Internazionale del Mobile in Italy, and International Contemporary Furniture Fair in the United States of America next year.
CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the Department of Trade and Industry, mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.
Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 16 September 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.
The ASEAN countries are now in full-scale preparation for the highly-anticipated ASEAN Master Craft Design Festival which will reveal the revolutionary crafts developed by the Master Craftsmen of the region.
Inspiring new designs and progressive applications of native materials and traditional techniques are up for public viewing at the upcoming Festival, to be held concurrently with design and lifestyle event Manila FAME on October 20-22, 2016 at the World Trade Center and the Philippine Trade Training Center in Pasay City.
A key component of the festival is an exhibit dubbed “ASEAN Crafts to the World”, which will stage the first collection of crafts developed through the project “Improving the Current Status of ASEAN Mastercraft Designers.”
The project, initiated by the ASEAN Handicraft Promotion and Development Association (AHPADA) and PHILSMED’s Chair, Dr. Mina Gabor, was endorsed by the National Commission on Culture and Arts (NCCA) through the Department of Foreign Affairs (DFA) and funded by the ASEAN – Republic of Korea Future Oriented Cooperation Program. Its thrust is to “strengthen and enhance the use of design in reinforcing cultural identity in design development, merchandising, packaging, and marketing of ASEAN products by supporting and sustaining the Master Craftsmen in the region.”
New home furnishings, gifts and housewares, garden accessories, and fashion merchandise by the first group of ASEAN Master Craftsmen Roselyn Long Lah (Malaysia), Al Valenciano (Philippines), Lim Masulin (Indonesia), Truong Phi Duc (Viet Nam), and Rush Pleansuk (Thailand) will be the highlight of the exhibit curated by Indonesian architect Cosmas Gozali. To date, 103 new craftsmen have been trained in the five ASEAN countries.
The Master Craftsmen from the second set of ASEAN countries Brunei, Cambodia, Laos PDR, Myanmar, and Singapore will observe the exhibit and prepare for the project’s next phase which will then feature their collection of crafts.
For more information on the ASEAN Master Craft Design Festival and the ASEAN Crafts to the World, contact Ms. Oly Delos Santos on mobile number +63 918 929 3103. For Manila FAME, visit http://www.manilafame.com.
The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products
Five venues to accommodate more exhibitors
The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in five large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.
The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace. Intramuros will host the second component of Design Week Philippines called Creative Environment.
Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.
In addition to the special DWP events to be held at HallONE, more activities initiated by Design Center of the Philippines (DCP) will take place in Manila’s historic center, Intramuros. DCP is CITEM’s supporting agency.
Extended exhibit hours to let in more trade buyers and visitors
Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.
New special showcases and daily events to update trade buyers and visitors on what’s hot
Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.
Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.
Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.
“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.
The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.
Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.
Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.
Registration is still open for the 63rd show edition of Manila FAME, the country’s premier design and lifestyle event, slated at the World Trade Center in Pasay City on April 21-24.
For this show edition, Manila FAME returns to the April sourcing circuit to bring the global trade buyers to the optimal buying circle. As it shifts gears and evolves into its Boutique Show Edition, the trade event will stage a more sophisticated and more exclusive show that will cater to the strict buying standards of select local and international trade buyers.
Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship of Philippine products organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI).
With its commitment to promote the business of Philippines micro, small and medium enterprises (MSMEs), Manila FAME offers special product development and coaching programs that assist and nurture local companies, entrepreneurs, design talents and industry practitioners in business improvement and export marketing. It is an excellent sourcing and networking platform for MSMEs looking for business opportunity in both domestic and export markets.
The trade show runs a buyer incentive program that ensures the arrival of overseas trade buyers and visitors composed of a wide range of renowned and influential retail chains and professionals across the globe such as ADEO Group; BENELIC Co., Ltd.; Comercio de Artigos de Moda Salsa, Ltda.; Crate & Barrel; El Corte Inglés; Elizabeth McAlpin, Inc.; Galeries Lafayette; GARANT Group; Haans Lifestyle; Kika Style, Inc.; La Maison d’Ivoire; LuLu Group International; Napa Home and Garden; ŐZARTAŞ AVIZE; Ralph Lauren; Royal Palace Group; Target Corporation and Williams-Sonoma. The show also attracts architects, interior designers, real estate developers and the specifiers from the hospitality sector.
Manila FAME is open to manufacturers, suppliers, independent designers of home accents (baskets and storage, lamp and lighting, and garden accessories), gift items (cards and stationeries, gift boxes, and toys), holiday décor (Christmas ornaments and hangings and figurines), fashion accessories (fine and costume jewelry and footwear), furniture, and arts and crafts.
To participate in the Manila FAME: The Boutique Show Edition, interested parties may log in to www.manilafame.com to accomplish the online application form or call 831-2201 loc. 242 for more details.
HYBRID, an art and design group composed of Jinggoy Buensuceso, Wataru Sakuma, and Stanley Ruiz, joins the 62nd Manila FAME this 15-18 October 2015 for a lighting installation that is conceptualized and developed to promote the Philippines’ unique interpretation of light—capitalizing on Filipino artisans’ design skills, creativity, and high-quality craftsmanship. The installation is also made in in celebration of United Nations’ proclamation of 2015 as the International Year of Light and Light-based Technologies.
Buensuceso, Sakuma, and Ruiz collaborate on “Aurora—A Light Imprint,” an installation that fuses light and time to form an enchanting 3D imprint mid-air that mimics the colors of the Aurora Borealis, a natural phenomenon of bright dancing lights of the aurora that result from collisions between electrically charged particles from the sun that enter the earth’s atmosphere. These three designers explore materials to create objects that exist between (and beyond) furniture, product, sculpture, architecture, and media arts. They also adhere to process as the essence of their collaboration.
Using glow sticks that are activated and chain-linked to each other, the designers will place short-term light sources on structured panels, hanging in mid-air from the ceiling of the SMX Convention Center. The structured panels provide an impression of free-flowing movement in mid-air, while the flat, black panels above them serve as the night sky background against the activated glow sticks. The Northern Lights-inspired installation is in an enclosed setting to allow Manila FAME buyers and guests an immersive experience on the use of light-based technologies to translate messages to consumers.
HYBRID wants to promote lighting as more than just illumination. They want to initiate an exploration of art designs that capitalize on light-based technology. HYBRID hopes to strengthen the lighting industry in the Philippines, by providing a source of inspiration that can spark innovative ideas from the sector.
Jinggoy Buensuceso is a visual artist and sculptor whose works, characterized by the use of clean lines with organic forms, evoke stories and statements of oneself, culture, and way of life. A three-time Mugna awardee, Buensuceso is considered an emerging figure in furniture design where he has created functional art pieces meant to evolve design into art.
Wataru Sakuma is a Philippine-based Japanese designer who has four KATHA Awards under his belt. His “REBAROQUE” collection, in collaboration with Stonesets, a furniture manufacturer in Cebu, was awarded the Mugna Transitional Design Award.
Stanley Ruiz has been working in the design industry since 1999, developing products for manufacturers in various regions of the world, including China, India, Indonesia, Italy, Peru, Philippines, Portugal, Taiwan, Thailand, and Vietnam. His recent project includes a newly-released lighting collection for the Cebu-based manufacturer HIVE.
The 62nd Manila FAME, Philippines’ premier design and lifestyle event, is organized by the Center of International Trade Expositions and Missions, the export promotions agency of Dept. of Trade and Industry. The event will run through 15-18 October 2015 at the SMX Convention Center, Pasay City. For more information, please log on to http://www.manilafame.com.
October 15-18 at SMX Convention Center
Manila FAME, the country’s most anticipated bi-annual design and lifestyle event, sets in motion another edition of bringing creative and design-forward home and fashion products to the global market.
The second longest-running trade show in the Asia-Pacific, Manila FAME expands its role in presenting the portraiture of Philippine ingenuity through two new event highlights: The Artisan Village and the ARTBLOCK.
Featuring the arts and crafts of Albay, Cagayan Valley, Laguna, Davao Region, and the natural fibers of the Philippines, The Artisan Village upholds the genius loci of each community, town, or city — the moving spirit behind the country’s skilled artisans and master craftsmen whose hands work with exceptional ease and expertise in weaving, wood carving, metal forging, marquetry, and in so many other forms of traditional crafts.
The Artisan Village essays the quest for craft promotion and revivalism to inspire local government units to embrace the concept and thereby establish centers of craft excellence in their communities.
ARTBLOCK brings together leading Philippine galleries for a special showcase of contemporary art, highlighting the exceptional talent of Filipino artists, carefully selected from the roster of each participating gallery.
ARTBLOCK in the Manila FAME aims to develop cultural exchanges with other art markets such as Singapore, Malaysia, Hong Kong and Basel, and set the stage for Philippine Art in the global lifestyle circuit.
Under the creative supervision of German product specialist Detlef Klatt, The Manila Gusto Gallery: In Pursuit of Pleasure is more than just a neo-baroque-inspired special setting — it is an ornate, lavish, and exuberant collection that promises to awaken the senses with its fanciful mix of the modern and classic styles. The florid ornamentation and luxurious attention to detail is an enticement, a visual and tactile invitation to be bold, to seize life’s precious moments, and to create significant connections. Frolicking with black and white, and infused with layers of gold, the Manila Gusto Gallery celebrates a life in pursuit of pleasure, an ode to the life well lived. The 21 local companies sharing their collection for the Manila Gusto Gallery are: Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, Dekokraft, Fae Decorcrafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, MCCA, Marykel, Navidad Crafts Export Corporation, Obra Nicolas, P&B Valises, Peter and Paul, and Philippines Treasures, Prado, and Sarilinlikha Novelties.
On its 8th edition, Manila Wear features a Bridal Setting that will exhibit bridal apparels and wearables. Manila Wear also unveils a fresh take on contemporary trends by seasoned designers and the new generation of fashion talents in order to woo foreign buyers to their brands.
The country’s leading designers Rhett Eala, Randy Ortiz, Rajo Laurel, and JC Buendia will showcase timeless and romantic bridal gowns, along with millennial and breakthrough designers who will present a distinct collection of wedding dresses.
HYBRID, an art and design group composed of Jinggoy Buensuceso, Wataru Sakuma, and Stanley Ruiz collaborate on an installation that fuses light and time to form an enchanting 3D imprint mid-air that mimics the colors of the Aurora Borealis. This installation is made in celebration of United Nations’ proclamation of 2015 as the International Year of Light and Light-based Technologies to bring to life Filipino creativity and imagination through a unique interpretation of light.
CITEM strengthens its commitment to developing and nurturing globally competitive Philippine micro, small and medium-sized enterprises (MSMEs), exporters, designers, and manufacturers as Manila FAME serves as an MSME incubator.
The One Town, One Product (OTOP) program features select small and medium enterprises (SMEs) that make use of the country’s indigenous raw materials and local skills and talents. Upholding the global competitiveness of Philippine products, the OTOP program of the Bureau of Domestic Trade (BDT) of the DTI is a priority project of the government to promote entrepreneurship and job creation in the country’s various regions.
NeoTextiles Philippines continues with a vibrant showcase of textiles that marries the age-old weaving tradition of ethnic communities with modern and innovative 21st century techniques.
Red Box is a designer development program which aims to nurture the next generation of Philippine designers. Red Box works with emerging talents by matching them with local manufacturers to create fresh concepts that reflect their unique design sensibilities.
Red Box Design Talents is a platform to discover and nurture young designers. 14 finalists handpicked from over 140 aspirants by a high-caliber jury of design professionals under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan were thoroughly immersed in a unique design and development process and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
Designers Lilianna Manahan, Joseph Rastrullo, and Rachelle Dagñalan, who have been part of the Red Box Program since 2013 and are continuing their design journey as the country’s next generation of designers.
For the October 2015 edition, the three designers are given the freedom to create and curate individual spaces reflective of their design aesthetic. The showcase provides a glimpse into their growth as designers, individually and collectively.
International Exhibitors Pavilions
The International Hall houses companies from India, Indonesia, Hong Kong, Korea, Malaysia, and Taiwan carrying fashion items, furniture and furnishings, home décor, gifts, and premiums. Taiwan will introduce 60 brands under its Taiwan Excellence brand. These participating countries recognize the huge potential of the Philippine consumer market and are ready to tap the vast opportunities offered by the country’s growing affluence.
Parallel Event: Design Week Philippines
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It has its roots from Proclamation No. 277 signed by President Benigno S. Aquino III on October 20, 2011, where he declares the third week of March and October of each year as Design Week Philippines. It has thus become a national agenda that nurtures the creativity and design capability of the Philippines to spur innovations directed towards ushering in of trade opportunities, and positioning the Philippines as Asia’s design destination.
Design Week Philippines has three components—Design Talks, Design Tours, and Creative Environment—that will be held inside and outside of the SMX Convention Center in the duration of the event.
Design Talks, the key thought platform on design and creativity, masters and industry movers from various creative industries will flesh out the key values of the maker culture in a three-module forum to provide insight towards the co-creation of a better future.
Design Tours journeys north of Manila to highlight Pampanga as more than just the culinary capital of the country. It will take Manila FAME VIBs (very important buyers) and special guests to Pampanga to witness age old living traditions.
Starting this edition, Design Week Philippines will be rolled-out to key cities in the Metro through Creative Environment to reach an even broader audience and bring together a diverse group of design enthusiasts that encourages dynamic meet-ups and exciting encounters with members of the creative class.
For the Creative Environment component, The Design Week Philippines partners with Animation Council of the Philippines, Inc. (ACPI) and SMX Aura for the celebration of Filipino Talent in the field of animation as they hold Animahenasyon 2015: 9th Philippine Animation Festival on 15-16 October 2015.
2680 F.B. Harrison Compound tenants The Henry Hotel, Atelier of Mr. Jojie Lloren, Artelano 11 and Avellana Art Gallery likewise opens their space exclusively for select Manila FAME guests and buyers on 16 October 2015 for “Conversations at 2680 F.B. Harrison Compound,” a curated event where design, art, architecture and fashion intersect.
The Asia Cosplay Meet Philippines, organized by the Norman Goss Training Services in cooperation with Asia Cosplay Meet main organizer Singapore Cosplay Club and in partnership with Intramuros Administration, is set to select a three-person cosplay team that will represent the country in the upcoming Asia Cosplay Meet 2015.
Hallmark of Philippine Design Excellence
Since its inception in the early 80s, Katha Awards has been distinguished as an important hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters and designers to constantly create and develop original designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements relevant in the global market.
The major categories of Katha Awards are Best Product Design (Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion), Best Booth Display, and an Eco-Design Award as a special citation. The four major product categories are Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME, held at the SMX Convention Center in Pasay City, features finely selected furniture and home furnishings, holiday gifts and décor, visual arts, health and wellness products, and fashion accessories designed and crafted in the Philippines for the global market.