Tagged: Center for International Trade Expositions and Missions

Redefine your couture with Wear Your Culture

  • Manila FAME April 2019’s first time exhibitor aims to tap every Pinoy’s closet by pushing forward chic everyday clothing that promotes Filipino culture.
DSC08520.jpgPhilippine weaves and fabrics incorporated in everyday wear.

 

The country’s vibrant and colorful weaves and textile that reflects history and culture is more than just a costume for cultural occasions, it breathes heritage and art handed by Filipino artisans from generations to generations.

That is why couple Alvin and Evita Degamo of WLYC Apparel Manufacturing (WLYC), one of the rising startups in the apparel industry, is aiming to infuse indigenous and ethnic materials to the everyday wear of all Filipinos.

Motivated by their 20 years of experience in the modelling industry and their exposure to the different fabrics in the runway, the Degamos conceptualized a street wear collection that aims to level if not to surpass global fashion brands.

“Our direction is for every Filipino to have a ‘Wear Your Culture’ (WYC) jacket, polo or shirt in their closet. The designs in this collection are meant for everyday wear not limited to be used only in events but an everyday statement,” shared Alvin Degamo, President and Chief Designer of WLYC.

The WYC brand follows a young, modern and cool approach. Hand-woven fabrics and weaves give new color and appeal to the clothing pieces.

“I base my designs from the fabrics of the weavers who are the real artists here; I just execute it to become an everyday couture,” added Alvin.

 

Creating jobs for local artisans

The best part of doing this business, according to the couple, is being able to give back and help their partner communities of Filipino weavers in the different parts of the country such as Davao, Basilan, IloIlo and Abra, to name a few.

“Sadly, weaving is almost a dying industry as most of our local craftsmen now opt to work abroad because of lack of orders. Hence, helping them is part of our drive to ensure that local artisans will stay and do their craft,” said Alvin.

“Weaving is a Filipino skill that will go to waste if we will let them leave the country, and we deem that what will make them stay is the renewed demand for their products. By creating a way to use it other than the usual cultural costumes, we hope to increase the need for these ethnic raw materials,” explained Evita, Vice President of WLYC.

3.jpgAlvin and Evita Degamo, owner and brand ambassadors of #WearYourCulture

 

Going global

Just one year in the business and yet many local patrons are already seeing the potential of #WYCeveryday. The brand was well accepted in local fairs, so the couple decided to up the game by joining the country’s premiere design and lifestyle event, the Manila FAME.

“I have been going to Manila FAME as a buyer and I am always amazed with the exquisite work of art that Filipino manufacturers and exporters are producing in each edition. Coming to Manila FAME will really make you appreciate Filipino talent. This inspired me to contribute in producing global brands and here we are now, on our way to our first edition,” Alvin excitedly shared.

“I am eager for the world to see our products in an international stage. We realized that we have a very small market here in the Philippines; but every time we attend Manila FAME, we see how a lot of people are interested with Filipino products and talents. We wanted to grab a piece of that pie and show what we got,” Evita further added.

As a first-time exhibitor and an aspiring exporter, WLYC expects challenges as they go along in the business; but the drive to help the weaving industry and the dream of making it big in the fashion sector fuels the passion of the young couple to move forward.

“We are really looking forward to the possibilities and opportunities that will come by joining Manila FAME,” Evita ended.

The Manila FAME is slated on 25-27 April 2019, at the World Trade Center Metro Manila in Pasay City, Philippines. It is positioned as the country’s best avenue to discover Filipino design, raw materials, craftsmanship and service, and a trade fair where buyers and visitors can experience the trademark hospitality of Filipinos.

 

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What’s New in Manila FAME

Manila FAME brings the online fashion marketplace to the trade show floor in the e-Tailer Special Setting. It will feature rising fashion entrepreneurs and designer commercial brands that will showcase the latest trends in both couture and ready-to-wear (RTW) fashion. Young and tech-savvy fashion enthusiasts will be enamored by a collection of this season’s trendiest styles.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship.

Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

 

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Manila FAME’s 69th edition, a throwback to the show’s design heritage

  • Manila Fame’s April 2019 edition will be a celebration of the rich history of the Filipino craftsman featured in its past editions. Iconic pieces from its 30-year collection will be infused with today’s design trends.
Design Commune Special Setting MFO 2018The Manila FAME October 2018 Design Commune setting reflecting the current international design trends of using nude hues and sustainable materials.

 

Manila FAME, the country’s preeminent lifestyle and design trade event will honor the legacy of Filipino design excellence featured in its past 68 editions. The show is slated on 25-27, April 2019 at the World Trade Center, Pasay City, Philippines.

“We are going to highlight the best of Manila FAME products featured over the years through the Design Commune special setting. As part of our product development program, these products will be reimagined to reflect contemporary design concepts,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).

Now on its fourth run, the Design Commune serves both as an exhibit venue within Manila FAME and as a merchandise development program that nurtures a community of designers and their collaboration with manufacturers. The program aims to produce a constant output of well-designed products that meet the demand of the international market.

The theme for this year’s product development initiative is “Heritage Reimagined,” a presentation of Manila FAME’s legacy of design excellence.

The trade show has been positioned over the years as a celebration of exquisite craftmanship, mastery over sustainable materials and world-renowned quality that catapulted the careers of Filipino product designers to the global scene. This led to the idea of highlighting products from its past editions while adding a new flare that gives a nostalgic yet exciting feel to the reimagined products.

The archives of Manila FAME exhibitors are rife with talents and ideas. It has become a goldmine of inspirations formed under the influence of the trade event. This cemented Manila FAME’s status of being Asia’s best sourcing destination for home, fashion and lifestyle products designed and crafted for the international market.

Top things to watch out for in Manila FAME April 2019

An exciting new feature to watch out for in the upcoming edition is the Fashion E-tailer, a special setting dedicated to emerging fashion entrepreneurs and designer brands in the E-commerce space.

Since the trade show is more than just a platform to promote products for export, the April edition will once again spearhead community empowerment advocacies such as the Artisans Village and the GREAT Women Project. The Artisans Village is an avenue for local MSMEs to introduce their regional crafts to the global market while The Gender Responsive Economic Actions for the Transformation of Women aims to assist women entrepreneurs toward economic empowerment.

To further elevate the sourcing experience of visiting buyers, business convergence areas and a modern concept cocktail bar will also be in place in the upcoming edition.

Manila FAME is one of the longest-running trade shows in Asia-Pacific and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the global association of the world’s leading tradeshow organizers and fairground owners, exhibition associations, and selected partners of the exhibition industry.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), organizes the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. As a platform for trade, Manila FAME is a launching pad for new Filipino export products and believes in the advocacy of helping talented Filipinos gain recognition in the global design industry.

Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Instagram, Facebook and Twitter.

Manila FAME gears up for 2019

  • 68th Manila FAME received positive outlook under new direction
  • Exhibitors of the recently concluded preeminent design and lifestyle show are optimistic on the direction of new CITEM head
Design Commune Special Setting - Manila FAME October 2018.JPGDesign Commune Special Setting at the 68th edition of Manila FAME

The 68th edition of Manila FAME already wrapped up its 2018 show, but the buzz continues as the Philippines’ premiere sourcing destination for home, lifestyle and design products left an energetic and renewed vibe with its exhibitors and buyers.

The show reported that export orders booked increased by 21.79% compared to the October 2017 edition. Chanelle Dupre, a first-time buyer from the United States of America commented that the show was impressive as it featured talented Filipino designers and the trade fair was well laid out.

In addition, one exhibitor who was very happy with the turnout of the event even shared that their buyers were not only interested with their products but with their company as well. “They checked us out online before they came to us and shared that they are very interested with the story of our company, this is really an interesting and exciting change,” shared Christina Borromeo-Gaston, Owner and Creative Director of Hacienda Crafts.

Hacienda Crafts strengthened their online presence through a well-designed website. It is also one of the first companies to be featured in Manila FAME’s Touchpoint. The company has been a part of numerous Manila FAME editions and they are optimistic that the upcoming shows will be better under the direction of its new head.

Now headed by Pauline Suaco-Juan, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is changing its course towards the digital sphere.

“Both the physical show and our online presence should be equally dynamic, so we can retain the interest of our buyers; and I am happy that our partner exhibitors are with me in this endeavor,” said CITEM Executive Director Pauline Suaco-Juan.

“As we prepare for next year, we want to take into consideration the needs and wants of our buyers that is why as early as now we are opening our trade buyer registration in our website. The Philippines is a melting pot of artisanal designers and we are confident that we always have something new, something bold and something different to showcase. But, understanding our clients even more through our interactive social media pages and websites will also help us address the preferences of our clients better,” Suaco-Juan added.

Digital-strong CITEM to be expected

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Touchpoint, a digital platform of engaging stories about Filipino design excellence.

Manila Fame October 2018 saw the launch of two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and serves as an efficient channel for business-matching and buyer-exhibitor interaction. It also supplies the latest updates to its subscribers.

Touchpoint, on the other hand, focuses on the intricate narratives behind the products, designers and companies that has been a part of Manila FAME over the years. It aims to present the exhibitors in a new light by delivering the freshest content for each company that produce export quality products.

Manila FAME continuing the tradition of design-excellence

The Manila FAME October 2018 edition saw nearly 400 exhibitors from the country’s 18 regions and nine countries within Asia. It was attended by close to 7,000 local and international buyers from various countries with top five hailing from the United States of America, Japan, Australia, Hong Kong, Singapore and Germany.

This edition also exclusively developed and launched 800 new products through the Design Commune initiative. This program aims to establish a designer-manufacturer relationship to help build the capacity of local entrepreneurs.

The show also recognized eight outstanding and innovative companies through the annual Katha Awards.

Everyone is invited to take part and witness how the show will continually elevate Filipino craftsmanship, the next show is slated on April 25-27, 2019.

Manila FAME is opening its doors to international exhibitors, for details and inquiries email manilafame@citem.com.ph. Interested trade buyers, on the other hand, can visit www.manilafame.com for information and registration.

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Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Manila FAME 68th Edition Highlights Maranao Aesthetics

Premiere Lifestyle Show Featured Marawi City Rebuilding Efforts

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Folded&Hung booth at the 68th edition of Manila FAME

Manila FAME, the country’s leading design and lifestyle event, presented the artisanship of Maranao evacuees in Marawi City during its 68th edition at the World Trade Center Metro Manila, Pasay City, Philippines last October 19-21.

“To show our solidarity with the victims of the Marawi siege, CITEM has put forward their creative designs in the 68th edition of Manila FAME,” said CITEM Executive Director Pauline Suaco-Juan on the agency’s advocacy to help in the rebuilding efforts in Marawi City.

In coordination with DTI Undersecretary for Special Concerns Abdulgani Macatoman, the Department of Trade and Industry invited three (3) MSMEs from Marawi City to join and showcase their products in the country’s premiere design and lifestyle show. These were: Monisah Pearl and Jewelry, Zia-zul Jewelry Shop and Maranao Souvenir Shop. Maranao Souvenir Shop was in Basak Malutlut, Marawi City, Lanao del Sur, known as the ground zero of the 2017 Battle of Marawi.

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Marawi products displayed at the recently concluded Manila FAME October 2018

“Most of their products are sourced from Tugaya, where artisans in Lanao del Sur used to live. When I found out that they no longer have a stable source of income, the Special Concerns Group of the Department of Trade and Industry (DTI) invited them to join Manila FAME to promote their products,” shared DTI Usec. Abdulgani Macatoman.

Sarimanok Collection

Sarimanok T-Shirt Design

The aftermath of the Marawi Siege had lasting effects to the residents, having their livelihood affected by the conflict. Thankfully, other advocates worked alongside DTI and reached out to the Maranaos to provide financial and livelihood assistance.

Led by DTI through Usec. Macatoman and in partnership with noted peace and human rights advocate, Amina Rasul-Bernardo of the Philippines Center on Islam and Democracy (PCID), the Sarimanok Collection was launched by local apparel retailer, Folded&Hung. Aside from serving as the president and founder of PCID, Rasul-Bernardo is also a trustee of Magbassa Kita Foundation, Inc. (MKFI), which focuses on adult literacy.

Symbolizing new life and hope for the displaced residents of Marawi, the Sarimanok collection highlighted the hand-sewing techniques and designs of the Maranaos and incorporated these to the designs of the mainstream fashion brand.

Proceeds of the Sarimanok collection will benefit the Literacy for Peace and Development (LIPAD) project for Marawi by MKFI.

“As one of the primary enforcers of Task Force Bangon Marawi, DTI tapped the Tugaya Artisans to teach the displaced residents of Marawi City different handicrafts such as weaving, embroidery and more to further improve the livelihood of our evacuees,” Usec. Macatoman added.

The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of DTI, organized the Manila FAME as a signature event dedicated to Filipino design and craftsmanship. More than a platform for trade, Manila FAME is also a launching pad for new Filipino products and believes in the advocacy of helping talented Filipinos rise in the face of adversity.

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Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.

DTI champions over 360 PH home and lifestyle firms through Manila FAME October 2018

Filipino ingenuity and design innovation win big at Katha Awards

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Tadeco Home Decor won the Best Booth Award in the 68th edition of Manila FAME.

Organized by the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), Manila FAME has once again championed the cause of Philippine home and lifestyle exporters as it opens its doors to hundreds of international and domestic buyers in its first day on October 19 at the World Trade Center Metro Manila, Pasay City.

In the opening ceremony, DTI Secretary Ramon Lopez recognized Manila FAME in elevating the standards of Philippine design and craftsmanship.

“Manila FAME serves not only as an export promotion but a value-adding platform for micro, small and medium enterprises (MSMEs),” said DTI Secretary Ramon Lopez.

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DTI Secretary Ramon Lopez delivers his keynote speech in the first day of the 68th edition of Manila FAME..

 “It continues to inspire and encourage MSME’s to creating better products through the skillful use and exploration of the country’s natural resources,” he added.

A total of 366 exhibitors have signed up for the event. Among the sectors under Manila FAME, the furniture and garments sectors has been identified as two of the twelve priority sectors of DTI for development and promotion.

Since its inception in 1990, the Katha Awards has stood as the hallmark of Philippine product design excellence and innovation. The special distinction is awarded to Manila FAME companies and designers whose products embodied the innovative design and material manipulation.

Katha Awards upheld Filipino design ingenuity and product innovation

Manila FAME has ended its first day with the exciting announcement of the KATHA October 2018 winners.

“With plenty of talents across the country, the KATHA Awards gives distinction to fresh, original, and innovative designs that embolden the spirit of Filipino creativity,” said DTI-CITEM Pauline Suaco-Juan

Here are the winners of the KATHA October 2018:

Best Booth Design and Best Product for Furniture: Bench Bark by Tadeco Home Décor and designed by Nelson Sepulveda.

Eyes on the prize, a big winner in this edition of Manila FAME is Tadeco Home Décor after winning the Best Booth Design with their exemplary exhibition style and Best Product for Furniture for their bench made from abaca.

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Best Product for Lamps and Lightings: Ikat Lamp by Hacienda Crafts

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Best Product for Festive and Seasonal Decor: Pinoy Tree of Life by Touch of Craft, Inc.

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 Best Product for Fashion: Casa Portable by Zacarias 1925 under S.C. Vizcarra

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Best Product Home Décor: Flower Box by Native Crafts and Arts and designed by Tes Pasola.

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Special Citation for Eco-Design: Pipes by Red Slab Pottery and designed by Tes Pasola.

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People’s Choice Award: Kalabaw Rocker by Quick Stitch Embroidery/FUNNEST.

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Best Product Design winners were chosen based on their product’s overall aesthetics (20%), function (30%), materials innovation (15%), and product innovation (35%).

The best booth display award is given to the exhibit with the best concept (30%), use of space (35%) and visual appeal (35%) to maximize their presence in Manila FAME. The Special Citation for Eco-Design Award is conferred based on concept (25%), manufacturing processes (30%), fitness of purpose (15%) and impact/environment benefits (30%).

Meanwhile, the People’s Choice Award is given to the exhibitor who has the highest number of votes from buyers and visitors on the Manila FAME App.

The KATHA Awards winners were chosen by a lineup of design and product experts. For products under furniture, lamps and lighting, home décor, festive/ seasonal décor, and gifts & premium, the judges line up is composed of Rossy Anne Yabut-Rojales (Co-Founder and Creative Director of Hurray Interior Design Group), Nina Santamaria (Principal Designer, Grupo Santamaria), Ma. Carmen Lim-Regala (Principal Designer and Sole Proprietor, CRL Interior Designs), Miguel Rosales (Art Advisor and Creative Consultant, Caramel Creative Consultancy, Phils Inc.), Cyndi Fernandez (Owner and Interior Designer, Moss Manila), Mel Patrick Kasingsing (Creative Director, One Mega Group), and Daphne Oseña-Paez (Owner, Daphne).

Meanwhile, judging for Fashion products are Shanon Pamaong (CEO/Director, Fashion Institute of the Philippines), Mark Bumgarner (Fashion Designer), Sky Gavin (Chief Operations Officer, WheninManila.com), Raymond Ang (Owner, Milk Man Marketing), Bea Ledesma (Group Publisher, Hinge Inquirer Publications, Inc.)

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Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held bi-annually every April and October.

Learn more about Manila FAME on manilafame.com/. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.

Manila FAME 68th Edition Opens Today

Preeminent design and lifestyle show opens its doors to local and international buyers

Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.

The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.

“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.

The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.

 “Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.

Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.

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A sneak peek of the Design Commune Special Setting during the Manila FAME Media Preview

The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.

Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.

“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.

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Bambikes: A fresh take on the use of Bamboo as a raw material

Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).

Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.

Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).

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Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.