ANTONIO ‘BUDJI’ LAYUG is a globally acclaimed designer whose works can be seen in shops in Thailand, Malaysia and United States. He is a co-owner of BUDJI+ROYAL Architecture+Design firm, and founding member of Movement 8, a group that made Filipino design shine in the global market in 1999.
Layug’s devotion to modern craftsmanship gave him success in utilizing bamboo for his designs. He is the first Filipino designer featured in Bloomingdale’s magazine for his Giant Bamboo furniture collection.
For more than three decades, the veteran designer has developed a holistic approach in combining innovative eclectic techniques and indigenous organic materials to build contemporary furniture with superior quality in form and function.
Layug will be the overall creative director of the 64th Manila FAME. He will also showcase his modern uptake of the “Philippine Chair” from 1900s in the ‘Icon: Peacock Chair Redux’ special setting exhibit.
NELSON SEPULVEDA is a world-renowned Chilean stylist, scenographer, and designer. For more than 20 years, he has served as a creative director for Studio Edelkoort Etc, an international trend consulting company based in Paris, France.
Sepulveda began his career as a make-up artist and consultant for major cosmetic brands. Later on, he was named art director of Bloom magazine, a trend revue about nature, flowers, and plants, and the way they impact design.
Since then he built several collections for design brands–Ay Illuminate, ABC Pottery, Cinq Étoiles–in different parts of the world. Subsequently, he has been traveling in Morocco, Egypt, Tunisia, and several Asian countries to help artisans gain deeper understanding in crafting works that reflect their inner soul.
For the October edition of Manila FAME, Sepulveda will help develop designs for Philippine handcrafted baskets using natural materials in the ‘New Generation Weaves, Basketwork, and Related Wares’ exhibit.
STANLEY RUIZ is a multi-awarded international designer and the creative director of Estudio Ruiz Design Consultancy, a design studio he founded after working in Bali, Indonesia, and New York City.
Ruiz has been involved in seven editions of Manila FAME as a product specialist, assisting Philippine manufacturers in creating globally competitive and export-quality products.
This October, he is working with the Design Center of the Philippines (DCP) and nine local manufacturers to brighten up the 64th edition of Manila FAME through their ‘Lucent Objects’ exhibition. His special setting is the result of several months of experimentation with indigenous materials – such as corn husk, peanut shell, palm husk, pandan leaves, anabo fiber – and turning these materials into lighting objects.
WATARU SAKUMA is a Philippine-based, Japanese designer recognized for his intricate organic pulp art. He is currently the president of Masa Ecological Development, Inc. (Masaeco), a Cavite-based pro-people and pro-environment company known for its paper artistry.
A graduate of Memphis College of Art and at the New York Studio Program, Wataru already made a name in international exhibits held in the US, Taiwan, Germany, and Japan.
In his creations, Wataru uses even the most basic materials to craft functional yet artistic pieces for urban living. Evident in his work is his profound respect for nature and an innate ability to see the beauty inside discarded or overlooked materials.
For the 64th Manila FAME event, Wataru completes the creative ensemble with architectural firm Manosa & Company, Inc with the gamut of exquisite to practical décor pieces—all crafted from the many functional parts of the coconut tree.
REY LUCIANO SOLIVEN is a multi-awarded Filipino artist and educator with more than 20 years of expertise in industrial product and design consultancy for international and local trade fairs.
Soliven honed his artistic expertise and knowledge by having virtually traveled almost every region in the Philippines, where he gained insight on innovative local techniques, as well the lifestyle of local artisans. He also observed best practices in the international exhibits by working with clients in the US, and key European and Asian countries.
Having dedicated more than half of his life in arts and crafts, this 45-year-old artisan professes a deep commitment to developing the craftsmanship of fellow Filipino artisans. In the 60th Manila FAME, he curated exhibits to develop the craftsmanship of micro, small and medium enterprises (MSMEs) in the Philippines.
This coming October, Soliven will once again work with local craftsmen in the ‘Materia:Bamboo’ exhibit to showcase the practical use and innate flexibility of bamboo materials.
Manila FAME, the country’s premier design and lifestyle event, returns to its April season to bring the global trade buyers to the optimal buying cycle at the World Trade Center in Pasay City on April 21-24. For its 63rd show edition, the trade fair evolves into a boutique show featuring a more sophisticated, more exclusive and tightly curated show.
With the theme “Iridescence,” a portrayal of the colorful character of the design and lifestyle event of Asia, Manila FAME will headline an ever-growing showcase of export-quality Philippine designer pieces for the home, holiday, and fashion sectors in a well-coordinated boutique setting. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).
“Manila FAME is more than just a trade fair. It is a journey of discovery of globally responsive products that celebrate color and style under one roof. Buyers who visit Manila FAME on a regular basis always comment that they enjoy and benefit from the multi-dimensional experience that only Manila FAME offers,” said Rosvi Gaetos, the executive director of CITEM.
Spring Forward and Y’ARI are Manila FAME’s special highlights this April under CITEM’s Design for Exports program, a multi-tiered and multi-faceted assistance program which provides Philippine exporters, manufacturers, and designers with a full range of design and product development services. The program brings together both local and international designers and business experts, as well as both young and seasoned industry players to create finely crafted products in the home and fashion sectors designed for the global market.
Spring Forward will showcase handpicked local creations from the country’s craftsmen, artisans, and young designers. Furniture designer and interior design consultant Ito Kish will ‘reimagine’ the season of renewal through a symphony of greens and hanging light bulbs, brought together by solid black marble table tops that puts focus on the versatility and the potential of Philippine products.
Y’ARI will highlight the intersection of artisanal production in various Philippines villages and the interventions used to modernize this production, with Marian Roces as lead curator. The exhibition will showcase textiles, accessories, and ornaments crafted from native materials such as piña silk, beads, pearls, and gold to convey the level of quality that is being matched by modern transformations. With a haute design concept on hand, the exhibit will depart from typical trade show approaches.
Trade buyers and visitors will also get to experience the Philippines’ distinct character and rich inventory of traditions and talents through The Artisans Village, which aims to protect, preserve and promote the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts.
As in previous Manila FAME show editions, Red Box will continue to inspire design enthusiasts with an inspirational showcase of fresh home and fashion ideas. Red Box is a design development that continues to develop junior designers through an ongoing talent and development and mentorship program. For the April 2016 edition, Red Box will feature the iconic designs of junior designers Joseph Rastrullo and Rachelle Dagñalan who will develop a conceptual display based on Manila FAME’s theme “Iridescence,” under the mentorship of Budji Layug, the creative director of Manila FAME.
The presence of OTOP (One Town, One Product) manufacturers will once again highlight handcrafted products made by skilled Filipino craftsmen from various local communities. It is a project of the DTI-Bureau of Domestic Trade Promotions (DTI-BDTP).
Manila FAME will coincide with the celebration of Design Week Philippines (DWP), which fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends.
Now on its 9th bi-annual staging, Design Week Philippines will provide “the richest, most exciting, most meaningful ways to group, gather, and bond people.” The theme for April 2016 is “Connection” which refers to the creative attempt to bring together people from diverse backgrounds and culture to interact and share their creativity with each other, with Intramuros as DWP’s first design district.
Manila FAME is the second-longest running trade show in the Asia Pacific. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy on 15 April 1925.
For more information on Manila FAME: The Boutique Edition, interested parties may visit the official Manila FAME website at www.manilafame.com.
The prestigious design development program initiated by DTI-CITEM culminated last night, 15 October 2015, with the awarding of the four grand winners out of the 140 aspiring designers who joined the competition. Under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan, the four winners together with 10 other finalists, were immersed in a unique and intensive design and development process involving in-depth industry exposure and close collaboration with manufacturers.
Red Box aims to nurture the next generation of Philippine designers. In every edition of Manila FAME, Red Box continues its work with emerging talents by matching them with local manufacturers to create fresh concepts that reflect their unique design sensibilities.
In photo, from left: Lulu Tan-Gan, Mentor, Apparel & Fashion Accessories; DTI Secretary Gregory L. Domingo; Kristel Blancas, Grand Winner, Home Accents; Jim Torres, Grand Winner, Home Accents; Micki Olaguer, Grand Winner, Fashion Accessories; Thian Rodriguez, Grand Winner, Apparel; DTI-CITEM Executive Director Rosvi C. Gaetos; and Budji Layug, Mentor, Furniture & Home Accents.
Visit www.manilafame.com for more information.
Visitors will witness a different Design Philippines as it reinvents and broadens its sphere at the 61st edition of Manila FAME, the design and lifestyle event of the Center for International Trade Expositions and Missions (CITEM), slated at the SMX Convention Center in Pasay City on March 13-16, 2015.
The Design Philippines Scenography puts together the latest collections from exhibitors and synthesizes them in one bold curatorial presentation to capture the latest trend in the lifestyle retail concept. Design Philippines Scenography’s grand ambition is to boost desires and ideas as catalysts for the next season’s merchandise collection. This scenography is curated by Manila FAME’s creative director, Budji Layug.
In the same way that concept stores revolutionized the idea of retail stores by focusing on providing a consistent and carefully selected array of merchandise across a variety of product categories, this scenography applied the concept of the apartment store – a concept in space planning where individually designed interiors center around the people occupying space – in showcasing select homegrown brands from Home, Fashion, and One Town One Product (OTOP) companies.
The focus is strong on furniture, art and design that maintain or appreciate in value such that when warm rugs blend with the furniture so pronounced, it brings to mind a design universe. It is differentiated from department stores or single brand corners that an apartment store virtually has the fingerprints of the designer all over the place where a guest can imagine using the product and can buy anything he sees. It provides greater drama and merchandising charm with less reliance on in-store inventory.
“Whether contemporary design, rare vintage complements, art in private homes or even commercial spaces are applied, the purpose is the same: to create viable charismatic spaces that address the life lived within. Or simply put, creating the impression of a real home,” said Rosvi Gaetos, the Executive Director of CITEM.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
Giving life to the three stories of Soulcrafts, Luxe and Gen C underlining the recently concluded 60th edition of Manila FAME was the Design Philippines Scenography, designed under the creative direction of Budji Layug.
The showcase featured the latest designs from a collection crafted by designers Stanley Ruiz and Eric Paras with special participation of select brands of Design Philippines and Manila Wear with strong potential to become the next wave of design-driven companies.
The Center for International Trade Expositions & Missions (CITEM) teamed up with these two notable senior designers, Eric Paras handled the Home Accents collection and Stanley Ruiz for the Furniture collections of Design Philippines. With Luxe, Gen C and Soulcraft as its cohesive storyline, these merchandise stories gave direction and consistency and provided the companies the rare opportunity to position themselves in the market.
“Brand stories will be the future especially for an industry that is having a slump and is unceasingly affected by commercialism. I strongly believe that the Filipino export companies, specifically in the furniture and furnishing industry, have the competitive edge in the global market. We are well known with our ingenuity and adaptability to global culture and designs,” said Paras.
“These local companies are distinct in terms of capabilities, and we should capitalize on that,” Ruiz added.
Both designers worked relentlessly with 21 companies to highlight its respective strength and expertise in the production scenario and doubly ensure that it is properly translated into visual merchandising. These companies are A. Garcia Crafts, Asia Ceramics Corporation, Bon Ace Fashion Tools, Inc., Catalina Embroideries, Inc., Celestial Arts, Inc., Chanalli, Inc., Craft Mill Inc., DOMICILLO by Peter and Paul, Inc., Enpekei International,Inc., Industria Home Vico Manufacturing Corp., JB Woodcraft, Inc., Lampara Trends, Inc., Lightworks Resources, Inc., Masa Ecological Development, Inc. (MASAECO), Nature’s Legacy Eximport, Inc., Padi Outdoor,P&B Valises et Compagnie, Inc., S.C. Vizcarra Inc., South Sea Veneer, That One Piece Enterprise, and Venzon Lighting Manufacturing, with the special participation of existing Design Philippines brands KISH, MCCA Industrial Corp., and Schema by Kalikasan Crafts.
“Design Philippines is a brand- and market-driven goal; and has a long-term impact on the export competitiveness of both the industry and the participating companies. The program aims to position Design Philippines as the highest expression of CITEM’s mission as the purveyor of design, craftsmanship, value and hope,” said Rosvi Gaetos, CITEM executive director.
Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.
Manila FAME, Asia’s premier design and lifestyle event, ran from October 16-19, 2014 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.
Manila FAME, the country’s premier design and lifestyle event, once again unveils the modern Filipino’s design sensibility and brings together promising talents and seasoned artisans all under one roof in its 60th edition at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.
Each edition of Manila FAME features various programs aiming to position the Philippines as an ideal sourcing hub of finely crafted products for the local and global market. Among the event highlights this October are Design Philippines Scenography, ‘Be Our Guest’: A Table Accessories Showcase, Manila Wear, NeoTextiles Philippines, Red Box (Home), OTOP Marketplace, International Hall, and Modernizing the Masters.
“This edition of Manila FAME is set to unfold cutting-edge collections of handcrafted products designed by the Filipino craftsmen. Through this bi-annual event, CITEM intends to solidify the image of the Filipinos’ artistry and design ingenuity in the global community,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).
Under the creative direction of Budji Layug, the Design Philippines scenography gives life to three stories with a strong statement on what is design-forward, popular, artisanal, and soulful – Soulcrafts, Luxe, and Gen C. It features the latest designs from a collection crafted by designers and exhibitors under the Design for Exports program, as well as, choice pieces from the experts in home design and fashion. Eric Paras and Stanley Ruiz collaborate in designing the Design Philippines central setting.
CITEM has tapped German master florist and designer Detlef Klatt who celebrates the art of dining with an attractive, ready-to-buy collection of table accessories developed under the Design for Exports Program in collaboration with 17 manufacturers who are experts in working with materials such as abaca (a plant fiber), ceramic, wood, metal, capiz, mother of pearl, and other natural materials. On three 13-meter-long tables, baskets and bowls, trays and centerpieces, and tablecloths and placemats are laid out in an extraordinary presentation — a play of patterns, textures, and shapes that masterfully blend the table, products, and surrounding elements to create still-life compositions that speak of a love for feasting and merrymaking.
In the fashion scene, renowned fashion designers Cesar Gaupo, Lulu Tan-Gan, and JC Buendia team up with international fashion icon Josie Natori as curator for this edition’s presentation of Manila Wear. Manila Wear continues to position the Philippines as an advocate of unique fashion pieces that combine artisanal crafts with contemporary sensibilities — a fresh take on a more individualized and personal style of fashion.
NeoTextiles promotes Philippine indigenous fibers and textiles, and aims to support the multitude of weaving communities that produce them. With new design directions from CITEM’s product specialists Amina Aranaz-Alunan and Olivia d’Aboville, these fibers and textiles become commercially viable and globally competitive; enabling traditional weaves to embrace today’s trends to create products that are versatile and modern.
In every Manila FAME edition, the Red Box introduces young designers matched with local manufacturers to create innovative products that reflect their unique design sensibility. Red Box is a design development program of CITEM which aims to create the next generation of Philippine design talents. This October edition, Red Box Home Scenography features Rachelle Dagñalan, Lilianna Manahan, Leeroy New, and Joseph Rastrullo.
The One Town, One Product (OTOP), a priority program of the Bureau of Domestic Trade (BDT), aims to promote entrepreneurship and job creation in the country’s various regions. OTOP Marketplace showcases handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans. OTOP manufacturers team up with senior designers Viña Domingo-Roy and Rey Soliven, who both mentored Dagñalan and Rastrullo, to produce the latest collection from the regions.
This edition, the International Hall features more exhibitors of home and fashion from Asia and the Pacific, who will present their brand of creativity and skillful workmanship. Trade buyers from the Philippines and overseas who regularly come to Manila FAME will find a wider variety of products to source. Participating countries are Australia, India, Indonesia, Korea, Malaysia, Pakistan, and Taiwan.
At the entrances leading to the ground-floor exhibits, Rogue magazine presents “Modernizing the Masters” where four talented artists pay tribute to the undisputed luminaries of Philippine art by creating works that evoke their spirit and style while ushering them into the realm of modernity.
Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI).
A new breed of rising designers will showcase their design sensibility in creating unique and ingenious home collections at the 60th edition of Manila FAME slated October 16-19 at the SMX Convention Center, Mall of Asia Complex in Pasay City.
Under the Red Box designer development program, young, talented and emerging designers are given the rare opportunity to work with manufacturers under the tutelage of Manila FAME’s creative team.
Red Box Home scenography features the junior designers: Rachelle Dagñalan, Joseph Rastrullo, Leeroy New, and Lilianna Manahan, under the continued mentorship of Manila FAME Creative Director Budji Layug. The Red Box presentation will be a collaboration among the designers, the creative team and exporters/manufacturers who specialize in furniture and home accents.
“We are nurturing young designers to strengthen the country’s position as Asia’s Design Destination and build a sustainable creative industry that is leveraged on design.” said Rosvi C. Gaetos, CITEM executive director.
Organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is the country’s premiere Design and Lifestyle event that exhibits the finest Philippine-made products from home, holiday, and fashion sectors.
Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
For more information on Red Box Home Scenography at Manila FAME, interested parties can visit www.manilafame.com.