Tagged: Boutique Edition

Design Center of the Philippines presents innovative, sustainable, and retrospective designs at Manila FAME

The Design Center of the Philippines envisions to become the “leading advocate of design innovation in the Philippines.”

The Design Center of the Philippines (Design Center) showcases various innovative designs, sustainable crafts, and reflective creations through five informative and engaging exhibits at the recently concluded Manila FAME Boutique Edition on April 21-24, 2016 at the World Trade Center Metro Manila.

Driven to promote innovation and increase productivity in the design industry, Design Center is the country’s primary design servicing agency.

“Mandated to promote design, the Design Center takes the opportunity to present the agency’s collection of innovative, sustainable crafts and designs in Manila FAME where global buyers and leading international designers turn for inspiration this side of Asia-Pacific,” said Center for International Trade Expositions and Missions (CITEM) Executive Director Rosvi C. Gaetos, also Design Center’s Officer-in-Charge.

In cooperation with CITEM, the organizer of Manila FAME, Design Center is exhibiting Balay Sisidlan: Architectural Baskets, Likha Kawayan: The Philippine Bamboo Showcase, Bamboo and Coco Coir Material Showcase; Sinag Papel: Paper Lamps; and, A Retrospect.

Balay Sisidlan: Architectural Baskets

With the vision of expressing the heart and soul of Filipino craftsmanship, the Balay Sisidlan features a line of baskets inspired by the architectural styles of different countries. The house baskets were launched in the late 1980s and were recently reinvented, with combined handwoven techniques and 3D printing for molds.

Balay Sisidlan reflects industrial designer Stephen Buñi’s reinvention strategies that address the decline in the demand of handwoven baskets and other Philippine rural crafts.

For the Manila FAME Boutique Edition, the Balay Sisidlan exhibit introduces a new addition to the architectural houses collection — handwoven and handpainted hanging and table lamps that also use natural and sustainable materials.

Balay Sisidlan house baskets are crafted by Design Center’s team of designers and researchers in collaboration with manufacturer That One Piece Enterprise.

Likha Kawayan: The Philippine Bamboo Showcase

In 2010, then president Gloria Macapagal-Arroyo signed Executive Order No. 897, which specifies the use of bamboo for at least 25% of the desk and other furniture requirements for public and elementary schools. Design Center’s The Philippine Bamboo Showcase, in collaboration with the Philippine Bamboo Industry Development Council (PBIDC)  and the Forest Products Research and Development Institute (FPRDI), in compliance with EO 897, is an exhibit of high quality school chairs crafted from bamboo.

The Likha Kawayan  exhibit at Manila FAME showcases home and school furniture and furnishings that used metal-veneered, wood-veneered, flattened, and engineered bamboo. Val Padilla was commissioned as designer, consultant, and mentor to Design Center’s designers. Also featured were cross veneered bamboo tiles, bamboo pole tiles, and an engineered bamboo console table.

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Bamboo and Coco Coir Material Showcase

Another exhibit by Design Center in partnership with HallONE: Design for Exports promotes the innovative uses of sustainable materials bamboo and coco coir, a natural fiber extracted from coconut husk.

The Bamboo and Coco Coir Material Showcase stages a collection of floor tiles and wall panels using veneered, flattened, engineered bamboo, and art deco-inspired wall panels.

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Sinag Papel: Paper Lamps

Design Center’s young industrial designers under the agency’s mentorship program crafted eco-friendly paper lamps from available scrap paper. The suspended lamps are minimalist and uses subtle color and lighting. Similar to making papier mache, several layers of recycled paper were shaped into globes and cones to create the lamps. The project promotes recycling, upcycling, and sustainability.

A Retrospect

The exhibit A Retrospect reflects Design Center’s long history of product development and innovation. Featured in this showcase are an array of pottery molded from well-mixed white clay and finished using different firing methods to display the aesthetic potential of the material. Several pieces incorporate the use of narra lids, giving the objects an organic charm. 

The contemporary ceramic bowls and containers were designed in 1983 while the vessels inspired by traditional pottery forms were designed in 1988 by Joel Enriquez with Ceramika Enzon.

The staff manning the Design Center exhibit at Manila FAME are young industrial designers from the agency’s designer immersion program. They regularly attend various workshops conducted by the top industrial designers in the Philippines and participate in workshops on materials manipulation. Exposure to different clients in the industry, design consultations and seminars are also a part of their learning program in Design Center.

“Our country has a strong design culture and we are blessed with talented and creative young people who are enthusiastic in learning more about design and creating solutions for current, real world issues. The Design Center contributes by intensifying its efforts in training and nurturing the country’s young minds and ensuring that the future has a ‘solid and vigorous design community,’” explained Gaetos.

The Design Center exhibit is one of the highlights of Manila FAME Boutique Edition.

Manila FAME, the country’s premier design and lifestyle trade show, ran from April 21-24, 2016, at the World Trade Center Metro Manila in Pasay City.

For more information on Design Center and Manila FAME, log on to www.manilafame.com.

 

 

Manila Wear now on its 4th year at Manila FAME

A fresh and artisanal showcase of Philippine fashion

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), together with Josie Cruz Natori—international designer and founder and CEO of The Natori Company, New York-based maker of women’s apparel, accessories, and home products—will once again present Manila Wear in the 63rd edition of Manila FAME this April. Manila Wear is a platform for showcasing artisanal yet contemporary collections of the Philippine fashion industry’s top designers.

CITEM re-launched Manila Wear in 2012, with the aim of developing the Philippine fashion industry into a globally competitive one, recognized internationally as Asia’s sourcing destination for high-quality, innovative, and sustainable fashion pieces reflective of the distinct Filipino brand and craftsmanship. Aside from being the creative director of the program, Natori serves as a mentor to the designers, priming them for their transition from the local to the global fashion businesses.

Since its re-launch, Manila Wear has had eight editions. It has featured 60 of the country’s brilliant fashion designers, promoting their growth through product development, export coaching, and consultations. Manila Wear is a launching platform to going global, providing our local talents with the unique opportunity to gain international recognition by presenting their creations to the global market and serving as ambassadors to the Manila Wear brand through Manila FAME. Through their participation in Manila Wear, design-driven brands such as Adante Leyesa, Ken Samudio, Maco Custodio, Joanique, Michelline Syjuco, and Beatriz have introduced their collection overseas, transitioning from the local to the global fashion scene.

For the April 2016 boutique edition of Manila FAME, Manila Wear is featuring 13 brands—Adante Leyesa, Aranáz, Beatriz, Jared Servaño, Joel Escober, Ken Samudio, Lally Dizon, Maco Custodio, Joanique, Michelline Syjuco, Micki Olaguer, Thian Rodriquez, and Tim Tam Ong, which will exhibit a curated collection of apparel, accessories, and other wearables under the theme, “Streets of Manila.” Buyers will be immersed in the rich art and culture of Manila as they see the Manila Wear brands’ artistic interpretation of the city’s streets, graffiti, infrastructures, and locals through unique fashion pieces, under the creative guidance of Natori.

“This next show is going to be more intimate with new additions that will certainly inspire buyers. I look forward to each edition of Manila Wear because there’s always a nice surprise—there’s always something very special, and I think the joy and the passion of these designers are so obvious in how they are producing their work. It’s always a treat to come to this event to see these collections. That is why I always consider Manila Wear as one of the highlights of FAME,” said Natori.


The April 2016 boutique edition of Manila FAME, the country’s premier design and lifestyle trade show, is scheduled on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on Manila Wear and Manila FAME, log on to www.manilafame.com.

Local craftsmen take center stage in international exhibition Manila FAME

Artisans from Albay, Cagayan Valley, Laguna, and Davao are ready to meet big retail firms at the Philippines’ premier trade fair in April

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Handcrafted furniture, home décor, and accessories from different Philippine regions get a design update through the Partner Province Program of CITEM in collaboration with internationally acclaimed designer PJ Arañador.

With support from PJ Arañador, lifestyle designer, local manufacturers from Cagayan Valley, Laguna, Albay, and Davao are getting ready to exhibit their finest furniture, home décor, and accessories at The Artisans Village in the boutique edition of Manila FAME this April.

The Artisans Village is a partner province program that aims to help regular and new Manila FAME exhibitors market their products in the global export scene. It is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in partnership with LGUs (local government units) and different DTI regional and provincial offices that share CITEM’s aim to promote island crafts and celebrate Filipino craftsmanship.

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The new products will be showcased at The Artisans Village, one of the highlights of the Manila FAME April 2016 Boutique Edition, to be held on April 21-24, 2016, at the World Trade Center Metro Manila, Pasay City.

Arañador leads The Artisans Village as the program’s creative director. He is the owner of the PJ Aranador Design Studio One; the Nautilus Boutique in Boracay; WAWA, Iloilo’s First Heritage Restaurant; and Escuela de Artesanias de las Filipinas, a crafts school. His creations are sold across Asia, Africa, North and South America, Europe, Australia, the Caribbean, and Middle East. Arañador is an international environmental design activist and a consultant for Go Green Philippines, an environmental program that aims to revitalize the Philippine ecosystem and uphold the country’s fashion accessories industry. He is a leading social design entrepreneur in the Philippines, helping the poor in many rural communities through crafts production. He also advocates trade fair, ethical livelihood, preservation and advancement of indigenous materials, and innovative use of traditional techniques with green technology. He has been an exhibit curator for fairs in Colombia, Peru, and India.

PJ Arañador with Alex Cueva and Arlene Cueva of Disenio De Craftico in Albay

PJ Arañador with Alex Cueva and Arlene Cueva of Disenio De Craftico in Albay

Arañador is conducting visits to Cagayan Valley, Laguna, Albay, and Davao to hold product development and one-on-one prototype checking sessions, with the assistance of seasoned design and product development specialist Imelda Datul, and rising designer Rachelle Dagñalan.

In addition, Arañador is coaching the exhibitors on the ins and outs of the export business, covering topics such as identifying the target market; selecting the right colors for products; determining the proper pricing and costing; marketing the products offline and online; executing product displays; and handling operations, income, and billing. As a mentor, Arañador not only focuses on the technical side of business, but reminds the exhibitors to be vigilant against frauds as well.

With 25 years of professional experience in designing and exposure to products and designs around the world, Arañador believes that one of the factors that sets Philippine products apart from those of other countries is the resourcefulness or ingenuity of the Filipinos. “While the technology may not be as advanced, with so much less, we become very creative. And I think that’s a good position because crafts are after all made by hand. That’s when the soul of the products reflects more,” he said.


Manila FAME, the country’s premier design and lifestyle trade show, will be held on April 21-24 at the World Trade Center Metro Manila in Pasay City. For more information on The Artisans Village and Manila FAME, please log on to www.manilafame.com.

Y’ARÌ: Haute katutubò at April Manila FAME

A radical departure from previous designer interventions in indigenous communities will be unveiled in the product exhibit Y’ARÌ, at the April 2016 edition Manila FAME. The line of couture and accessories, as well as select pieces of home décor, will be the outcome of clinics integrating haute design within the range of possibilities of the refined work of three Mindanao villages.

The Lamlifew Tribal Women's Association members, when doing fine beadwork, work in their museum premises.

The Lamlifew Tribal Women’s Association members, when doing fine beadwork, work in their museum premises.

Each high-end piece of wear and home accoutrement began with a selection of artisans capable of achieving the exquisite quality of work of their own grandparents among the B’laan and T’boli of Southern Mindanao. What followed was careful curatorial guidance to firmly recover the old (and often eroded) virtuosity, simultaneously as traditionally important materials are searched for throughout the Philippines and brought to the partner villages. Meanwhile, Manila-based and foreign designers were obliged to deeply understand the traditions, the old measures of quality, and the social dynamics of community life, prior to design interventions.

Changes of materials were guided by the intention to match the high quality of artisanal production with high quality materials. The curatorial direction consistently emphasized respect for the traditions of indigenous people; hence changes were only introduced which further elevated measures of quality recognizable, first of all, by the virtuosos themselves—instead of automatically imposing the “international” on the local.

The Association members, as part of grants received, maintain personal sets of traditional clothing and new versions in an effort to present themselves to visitors with integrity.

The association members, as part of grants received, maintain personal sets of traditional clothing and new versions in an effort to present themselves to visitors with integrity.

The Y’ARÌ exhibit at Manila FAME was conceptualized as a laboratory that brings together disparate worlds: not just the global, capital cities, and village designers, but the artisanally-based producers of material, such as diaphanous piña cloth, silk, and cut mother-of-pearl, all Visayan products of industry, in support of katutubò virtuosity in Mindanao. Moreover, the laboratory involves support artisans, equally proficient, from Luzon. The outcomes have taken on completely cosmopolitan, indeed cutting-edge, looks—markedly distant from folksy design idioms. And yet their deep connection with the source culture are also equally overt.

“Through Y’ARÌ, CITEM aims to develop high value objects in collaboration with indigenous communities and showcase the marriage of culture and commerce in products that will be appreciated in the export market. It will provide Manila FAME global trade buyers and guests a perspective on the quality and level of skilled virtuosity and ethnological art tradition in the Philippines,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM). The export promotion arm of the Department of Trade and Industry (DTI), CITEM is the owner and organizer of Manila FAME.

The association was founded by Helen Lacna Lumbos, who recently passed away, and to whom the Y'ARI exhibit with TAO INC, presented by CITEM, is fondly dedicated.

The association was founded by Helen Lacna Lumbos, who recently passed away, and to whom the Y’ARI exhibit with TAO INC, presented by CITEM, is fondly dedicated.

Curatorship for the laboratory is provided by TAO, Inc., the Philippines’ only museum development and curator-led corporation. When engaged by CITEM for this project, TAO, Inc. immediately chose to collaborate with a village in Sarangani with whom the company has had significant collaborations for an entire decade. The village of Lamlifew, a barangay of Malungon, Sarangani province, is a small settlement of a language group known as B’laan.

TAO, Inc. builds Y’ARÌ—which is intended to produce high end products for haute markets—on more than a decade of work with the Lamlifew Tribal Women’s Association, a group of women of the B’laan ethnolinguistic group. TAO, Inc. assisted the group in establishing the Philippines’ first museum initiated and operated by a village. The museum is going to celebrate its 10th anniversary in 2017, and the collaboration with TAO, Inc. in Y’ARÌ is dedicated to the association head, Helen Lumbos, who has recently passed away.

TAO, Inc. curated Y’ARÌ on the basis of long-term, enduring relationships with indigenous peoples, to best bridge social and cultural divisions that are often impossible to surmount when design interventions are attempted with new relationships. In Y’ARÌ the design world meets up with the development world of community organizers, organic leadership at the grassroots, identity politics, and cross-cultural actors. (By Marian Pastor-Roces)


Y’ARÌ is one of the highlights of the Manila FAME April 2016 Boutique Edition which will be held on April 21-24, 2016 at the World Trade Center Metro Manila, Pasay City, Philippines.

Manila FAME is the Philippines’ only premier design and lifestyle event for the global market. A bi-annual trade show, it is dedicated to home, holiday, and fashion sectors featuring hundreds of exporters, manufacturers, and designers.

For more information on Manila FAME and Y’ARÌ, log on to www.manilafame.com.

Internationally acclaimed Filipino designer lights up Manila FAME April 2016

Stanley Ruiz

Stanley Ruiz

Stanley Ruiz, one of the Rising Asian Talents at the March 2016 Singapore edition of MAISON&OBJET Asia, comes back to Manila FAME for its April 2016 boutique edition.

Industrial designer Stanley Ruiz is currently collaborating with 10 exhibitors from Pampanga, Cebu, Davao, Negros Occidental, and Metro Manila to develop functional, stylish, and commercially viable lighting products. Together, they are exploring the themes of post-industrial design and Philippine heritage taken on a more modern-day level.

At the same time, Stanley is working with respected Philippine designers Nina Santamaria and Ito Kish for one of Manila FAME’s highlights this April: the Spring Forward special setting, which will showcase the three designers’ products, along with several Filipino manufacturers’ finely crafted seasonal indoor and outdoor product collections for the home. In particular, Stanley will be designing light and home accent pieces to complement the Spring-themed presentation.

Stanley, who took up Industrial Design in UP Diliman, discovered his passion for designing when he was a student. After learning about materials and the essentials of design and being able to apply what he learned, he embraced his major and began taking on designing projects for small and medium enterprises in the provinces while still studying in the early to mid-2000s. His efforts eventually paid off, and so he decided to work in the design industry.

As a designer, Stanley has limitless sources of inspiration. He gets ideas from everyday life, local industries and materials, and nature to name a few, and he transforms them into clever and exceptional design patterns. He shares some pieces of advice to other aspiring young designers: “Take it seriously, explore on your own, think outside of the bounds of the academe, read a lot—not only about design, but other disciplines like music, film, arts, social sciences because these all come into play eventually. It’s not only about being good at drawing, colors, or computer software. There is a lot that you can apply if you know the world more. So, travel—just expose yourself. That’s what I did.”

Today, Stanley is an internationally awarded designer who owns his own studio in Manila, the Estudio Ruiz Design Consultancy. Some of the awards and recognitions he has received include being listed by New York-based Surface Magazine as one of the Avant Guardians of 2010, getting the Bronze Award at the A’ Design Awards in Italy in 2013, and receiving the Outstanding Asia Talents award at the Bangkok International Gift Fair in 2014.

In spite of his accomplishments in the global design scene, Stanley continues to return to Manila FAME. “I love Manila FAME because this is the venue for local companies to show their prowess. It’s actually a showcase of real industry—what our resources are, who we are as a people, and what our crafts are all about, which are basically part of our culture,” he said.

Lighting pieces by Stanley Ruiz for the March 2015 show edition of Manila FAME.

Lighting pieces by Stanley Ruiz for the March 2015 show edition of Manila FAME.

Stanley has been participating in Manila FAME for six editions now as a product specialist, creating product designs for Philippine manufacturers under the Center of International Trade Expositions and Missions’ (CITEM) Design for Exports Program, which aims to assist Philippine manufacturers in creating globally competitive products with design support from some of the country’s top design experts.

“We get fulfillment out of it, like collaborating with companies. I learn from them. I was able to impart some of my knowledge with them to come up with some new products for their collections. In fact, that’s one of the main goals of my design studio here in Manila: to be able to contribute to the local design landscape. And by doing these consultancy projects, I think I’m partly on my way to achieving my goals,” said Stanley.

Aurora—A Light Imprint, designed by Stanley Ruiz, Jinggoy Buensuceso, and Wataru Sakuma.

Aurora—A Light Imprint, designed by Stanley Ruiz, Jinggoy Buensuceso, and Wataru Sakuma.

At the October show edition of Manila FAME last year, Stanley worked with Filipino visual artist and sculptor Jinggoy Buensuceso and Philippine-based Japanese designer Wataru Sakuma to create the northern lights-inspired installation titled, Aurora—A Light Imprint. Inspired by the ‘Aurora Borealis,’ the dreamy natural lights spectacle in the northern hemisphere, the ingenious display was made of over 20,000 chain-linked colorful glow sticks hanging from the ceiling.


The 63rd show edition of Manila FAME, the Philippines’ premier design and lifestyle event, is scheduled on April 21-24 at the World Trade Center, Metro Manila, Philippines. The trade show is organized by the Center of International Trade Expositions and Missions (CITEM), the export promotions agency of the Philippine Department of Trade and Industry (DTI). For more information, please visit www.manilafame.com.

Young designer creates fresh holiday décor for Manila FAME April 2016

Nina Santamaria

Nina Santamaria

Nina Santamaria, interior designer and principal of the Grupo Santamaria design firm, is joining Manila FAME for the first time this April as a product specialist of the holiday décor and fashion sectors for the event’s boutique edition.

Currently, Nina is exploring organic forms and textures, metallic colors, and holiday hues to develop fresh and unique product designs for several manufacturers from different parts of the country, such as Quezon City, Laguna, Davao, and Pampanga.

Nina is also collaborating with Philippine designers Ito Kish and Stanley Ruiz for Manila FAME April 2016’s Spring Forward special setting, which will feature the three designers’ creations and some of the finest seasonal indoor and outdoor products of certain Philippine manufacturers. With the creative genius of these three designers, trade buyers and visitors can expect product collections that are classic and traditional yet with a dramatic twist—fresher designs, shades, colors, and materials.

As a product specialist for holiday décor and fashion sectors come Manila FAME April 2016 show, Nina feels pressured but at the same time thrilled about her assignment. “It’s very challenging yet also very exciting because I get the chance to work right there at the heart of where the action is—in the factories where the ideas are being developed and the materials are being explored, tried, and tested. Even if the work is a little behind-the-scene, I feel that it is such an important responsibility,” she said.

Nina’s early years played a big part in her career as an interior designer. At the age of seven, she was acquainted with art through learning from Philippine National Artist Jose T. Joya. As a small child, Nina also enjoyed playing with building blocks, playing house, working on coloring books, and reading her mother’s Better Homes and Gardens magazine collections. She was naturally curious about beautiful places and spaces as well. Growing up with these influences, she chose a career in interior design.  In 1999, she started designing after getting her license as an interior designer, and after a few years, she founded her own design firm, the Grupo Santamaria. The company has been operating for 10 years now, providing interior design for commercial, residential, institutional, and offices spaces, as well as events. Nina’s experience in designing various retail spaces—from bag and shoe retail stores to cafés and art galleries—helps her create designs for Manila FAME exhibitors.

To Nina, travel has always been a source of inspiration when coming up with designs. The places she visits open her eyes to different materials, cultures, and ways of life. “Travel is important; research is important. Even if you don’t travel physically, it’s good to travel through reading or surfing the internet, or just talking to people—getting to know their experiences. These things make up the fabric of how you approach holiday design,” she said. Nina is also inspired by the works of craftsmen and other designers in architecture and interior design.

Nina already knew about Manila FAME even before she was asked to become a product specialist for the trade show. In fact, she is a regular Manila FAME visitor who goes with her staff every year to look into the new collections of designers, both experienced and new. “[I love] the creative buzz of all the exhibitors and also the interest of the Filipinos—the growing interest of the Filipinos in attending and supporting these exhibitions. It’s great to see students lining up at Manila FAME; it’s great to see visitors from all walks of life: senior citizens, students, mommies, housewives. It’s not just limited to interior designers or architects or buyers,” she said.

Nina also offers some valuable pieces of advice to those who want to become designers as well. “Humility is always a good advice to other people, especially those who are starting out, because you can’t really buy or speed up expertise, experience, or knowledge in mastery of your craft. Whether you’re a furniture designer or a bag designer or a shoe designer or lighting designer, you have to keep on learning and you have to acknowledge that there are years of experience ahead that you have to go through in order for you to really master your craft. But with perseverance, you can really excel. And you have to be open to the criticism of others, but also stay true to your mission. And if you do that, you will come out as unique and strong. And remember always that you’re also representing your country and you’re doing a service to your country because it is an international exhibition. With all of that in mind, you will really feel humble and yet you’re one fish in a big sea of designers,” she said.


The April 2016 show edition of Manila FAME, the Philippines’ premier design and lifestyle event, will be held on April 21-24 at the World Trade Center Metro Manila, Pasay City, Philippines. The event is organized by the Center of International Trade Expositions and Missions (CITEM), the export promotions agency of the Philippine Department of Trade and Industry (DTI). For more information, visit www.manilafame.com.

Manila FAME features home and holiday décor exporters that use indigenous and eco-friendly materials to craft top quality concept products with story and value.

DTI-CITEM empowers holiday décor exporters with a design update program

Design for Exports Program unites CITEM, local manufacturers, and designer Nina Santamaria in creating a brand new collection of festive décor for the global market

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One of the leading Filipino interior designers today, Nina Santamaria has been commissioned by DTI-CITEM to create new product designs for holiday décor manufacturers. The collections will be showcased in the Manila FAME April 2016 Boutique Edition.

The Center for International Trade Expositions and Missions (CITEM) is working with interior designer Nina Santamaria and four handpicked Philippine crafts exporters – Accent Pieces, Basket and Weaves, Chilonia Fabrica, and Klassy Kollections – to develop a trend-forward collection of décor for Christmas, Easter, 4th of July, Mothers’ Day, Fathers’ Day, and other popular celebrations to be showcased in the April 2016 Boutique Edition of the country’s premier innovation and lifestyle event, Manila FAME. This project, under the Design for Exports Program, is one of the many export product development endeavors initiated by CITEM.

The Philippines’ Christmas tradition and décor export

The Philippines is known worldwide as the country that celebrates the longest and most lavish Yuletide season, beginning as early as September and stretching on as late as February.

Manila FAME features home and holiday décor exporters that use indigenous and eco-friendly materials to craft top quality concept products with story and value.

Manila FAME features home and holiday décor exporters that use indigenous and eco-friendly materials to craft top quality concept products with story and value.

Because the tradition of Christmas is deeply embedded in Filipino culture, the country’s holiday décor manufacturers understand both the religious and secular meanings of the season, and they are able to craft according to the market they cater to, from Europe to the United States.

The Christmas Décor Producers and Exporters Association of the Philippines (CDPEAP) reports that the bulk of the country’s holiday décor exports consists of handcrafted products made of natural materials and in traditional themes and colors. These are imported by the United States, which accounts for three-fourths of the market for Philippine holiday décor, and other countries such as Australia, Canada, China, France, Germany, Japan, Netherlands, Singapore, and United Kingdom.

In 2013, export sales reached USD 48 million. Although this is just a fraction of the houseware exports (USD 225 million) and furniture and furnishings exports (USD 253 million), the year-on-year growth from 2012 to 2013 is remarkable at 54.23 %, signaling the resurgence of the industry as markets have become more optimistic.

DTI-CITEM helps Christmas décor exporters expand their products and gain foothold in other festive décor markets

The Design for Exports program for holiday décor manufacturers initially focused on developing Christmas décor. However, the last edition of Manila FAME, held in October 2015, spotlighted on the commercial and design strength of Philippine-made holiday décor as well as tableware and home accents through the special setting The Manila Gusto Gallery: In Pursuit of Pleasure, developed and curated by German consultant Detlef Klatt. The setting and its products received great feedback from trade visitors and media as it highlighted a design harmony from two different sectors and featured new pieces from holiday décor manufacturers that veered away from the traditional Christmas décor. 

Holiday Colors

Holiday Naturals

In the Design for Exports Program, CITEM collaborates with local manufacturers and both seasoned and up-and-coming designers to develop new home, holiday, and lifestyle products for the international market.

“The collaboration saw the great opportunities in expanding this sector and assisting local SMEs in creating and exporting decorative products for other popular festivities and thus enter new markets in the global scene,” said CITEM Executive Director Rosvi C. Gaetos.

Continuing this program, SMEs in partnership with DTI-CITEM will venture into manufacturing for other celebrations – Halloween, 4th of July, Thanksgiving, Mother’s Day, Father’s Day, and the like – that are popular in major markets like the United States.  

For the April 2016 Boutique Edition of Manila FAME, Nina Santamaria, who is at the helm of the creative direction for the holiday décor product development program, will design and curate a fresh collection of festive décor made by the participating SMEs. The new creations embody different looks – metallic, natural, and bold colors – while highlighting the innate charm of handmade ornaments crafted from indigenous and eco-friendly materials and emphasizing the craftsmanship of Filipino artisans.


Organized by CITEM, the export promotions arm of the Department of Trade and Industry (DTI), Manila FAME is the country’s only premier design and lifestyle event for the global market. A bi-annual trade show, it is dedicated to home, holiday, and fashion sectors featuring hundreds of exporters, manufacturers, and designers. Manila FAME will run from April 21 to 24, 2016, at the World Trade Center Metro Manila in Pasay City.

For more information on Manila FAME, log on to http://www.manilafame.com.