- Pampanga’s Bituin Family, the brains behind four of the top furniture manufacturers in the country, was able to capture different tastes and markets in their decades of participation in the Manila FAME.
- Manila FAME April 2019 invites Filipino exporters in a grand showcase of Philippine design products on its 69th edition slated on April 25-27, 2019 at the World Trade Center in Pasay City, Philippines.
What started as a small business of building and selling billiard tables and buying and selling souvenir items has now evolved into a conglomerate of design-centric companies. Four furniture firms have burgeoned from the artisan heritage started by The Bituin Family of Pampanga. The family’s legacy translated into export-quality pieces for different tastes and markets.
Mr. and Mrs. Jose and Myrna Bituin started JB Woodcrafts and Betis Crafts in the 70’s, laying the groundwork in creating intricate wood carvings that many international buyers have set their eyes and hearts on over the years. The artistic energy of the couple has since passed on to their children as each now heads a company of their own that also produce exquisite handcrafted furniture and accent pieces.
Eldest daughter Alona Bituin-Sinsuat is now at the helm of Betis Crafts while sister Leslie Bituin-Mendoza handles JB Woodcrafts. Determined to expand the business even more by capturing modern and contemporary designs for today’s market, Allan Bituin founded More Than a Chair and Lieza Marie Bituin leads South Sea Veneer.
These independent companies complement each other’s operations and can be differentiated by their expertise. Betis Crafts, for instance, is proud of their simple but sophisticated carvings and classic designs while JB Woodcrafts takes pride in their elegant finishes and elaborate details. “We are looking forward to seeing the design footprint of our work that is why we see ourselves as the makers of the Antiques of the Future,” shared Alona Bituin-Sinsuat.
More than a Chair, on the other hand, targets the modern imagination of today’s young buyers through their minimalist contemporary lines while South Sea Veneer’s identity is rooted in the manufacturing technology of marquetry or veneer inlay.
The Bituin children may have inherited their artistic flair and penchant for international trade from their parents but they are also imbuing their own individuality in each of the companies through their new designs and in the way they do business.
“The influence of social media helps us a lot in selling our inventories. We help our partner buyers by sending styled and high-resolution photos of our products that they can promote on their websites and social media channels even before our items reached their shores,” said Alona.
“Our service to our foreign customers does not stop in manufacturing quality pieces as we also work closely with their sales people. We add value to our products through an enhanced and more engaging marketing solutions,” she added.
The Bituin family may be running several businesses but they don’t keep the success only to themselves. Family matriarch Myrna Bituin gladly shared that some of their carvers and workers are with them for up to 25 years already.
“We value our employees as they are the ones who help us achieve our goals. We encourage growth by implementing training programs and housing benefits for our workers,” Myrna shared.
Intricate carving techniques perfected over the years by Betis Crafts
45 Years of Export Experience
“From the very first venture of JB Woodcrafts, we now have 45 years in the industry and joining international trade fairs such as the Manila FAME has been instrumental to our success,” the matriarch exclaimed.
“Other countries such as Vietnam, Indonesia and China might emerge as a major competitor, but the country is thriving because platforms like Manila FAME effectively showcase our edge and niche in the global market – and that is the Filipino brand of creativity,” she ended.
JB Woodcrafts in the recently concluded Manila FAME October 2018
MANILA FAME invites exporters
The Manila FAME April 2019 organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), is opening its doors to local and international exhibitors to take advantage of its numerous show opportunities. For any inquiry, email firstname.lastname@example.org. Interested trade buyers, on the other hand, can visit www.manilafame.com for the online registration or email email@example.com.
Slated on April 25-27, 2019, everyone is invited to take part and witness how the show continually elevates Filipino craftsmanship.
Manila FAME is one of the longest-running trade shows in the Asia-Pacific region and is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. It is held bi-annually every April and October.
Learn more about Manila FAME on www.manilafame.com. To receive show updates, follow Manila FAME on Facebook, Twitter and Instagram.
The new movement on the rise, Design PH brought together 12 diverse design brands for the occasion, each bringing their own style and innovation, coming together to showcase what the Philippines has to offer the world of design and modern living. Design and craftsmanship featured were by Betis Crafts, Hive, Industria Home, Ito Kish, LUISA Home, MASAECO, Mayumi by CSM Philippines, Peter and Paul, Inc., Schema by Kalikasan Crafts, Tadeco Home, Triboa Bay Living, and Vito Selma.
Here are some of the sights from the recent interior trade event:
Want more of Design PH? Then don’t forget to SAVE THE DATES for Manila FAME, The Design and Lifestyle Event, 17 – 20 October 2013 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila, Philippines.
Design PH brings exceptional Philippine design and craftsmanship to Maison et Objet on 06 – 10 September 2013 at the Paris Nord Villepinte. Hive, along with 11 other design brands, will represent The Art of the Craftsman at the biggest trade event for interior design.
A collective of creative minds in design and artisanship creating under one roof, Hive produces some of the world’s most exceptional products in lighting and interior accessories. Founded by Kenneth Cobonpue and Celso Advincula Jr., Hive merges design excellence and innovative manufacturing, using locally-sourced and sustainable organic materials in crafting unique products inspired by nature, fusing it with handmade production techniques and using tradition as a tool in creating modern design.
Design PH will also feature the products from Betis Crafts, Industria Home, Ito Kish, Luisa Home by Luisa Robinson, MASAECO, Mayumi by CSM Philippines, Peter and Paul, Inc., Schema by Kalikasan Crafts, Tadeco Home, Triboa Bay Living, and Vito Selma.
See all these design brands and more at Manila FAME, The Design and Lifestyle Event on 17 – 20 October 2013 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Metro Manila, Philippines.
Design PH goes to Maison et Objet on 6 – 10 September 2013 at the Paris Nord Villepinte, representing The Art of the Craftsman through 12 design brands from the Philippines. Part of this new movement on the rise is Vito Selma, who brings his exceptional designs and woodcraft to the show.
Vito Selma’s creations are deceptively simple with beautiful complexity at its heels. His chosen medium, wood, is transformed into extraordinary shapes and his designs coax the material into unexpected forms, with undulating lines belied by stillness. His pieces are crafted from unadorned natural wood, showing the medium for what it is and what it can be in its simplicity.
Design PH will also feature the products from Betis Crafts, Industria Home, Ito Kish, Luisa Home by Luisa Robinson, MASAECO, Mayumi by CSM Philippines, Peter and Paul, Inc., Schema by Kalikasan Crafts, Tadeco Home, Triboa Bay Living, and Kenneth Cobonpue’s Hive.
There’s more in store on Design PH right here at FAME Speak. In the meantime, read up on our stories under Design PH in Focus series.
Design PH brings Philippine design and craftsmanship to Maison et Objet on 06 – 10 September 2013 at the Paris Nord Villepinte, showcasing The Art of the Craftsman through 12 design-oriented companies at the world’s biggest trade fair for interior design. For Maison et Objet, MASAECO will highlight the versatility of paper and the kind of art it can create.
MASA Ecological Development Inc. (MASAECO) is a pro-people and pro-environment brand known for its paper artistry. Using hand-made paper, MASAECO creates paper art in varying, geometric designs, utilizing natural and sustainable materials – crafting their own paper from pineapple, banana, salago, abaca and other natural fibers, as well as reusing agricultural materials like cogon grass, rice straw, and saw dust. The company’s ecopaper products include, wall paper, backlight paper, art paper, wall decor, lantern, lampshade, stationary, menubook, business card, and many others.
Design PH will also feature the products from Betis Crafts, Industria Home, Ito Kish, Luisa Home by Luisa Robinson, Mayumi by CSM Philippines, Peter and Paul, Inc., Schema by Kalikasan Crafts, Tadeco Home, Triboa Bay Living, Vito Selma, and Kenneth Cobonpue’s Hive.
Check out more stories from the Design PH in Focus series and know more about the other design brands that will be featured in Maison et Objet.