Preeminent design and lifestyle show opens its doors to local and international buyers
Manila FAME, the country’s premiere sourcing destination for home, lifestyle and design products is slated to open today, October 19 at the World Trade Center in Pasay City and will run until Sunday, October 21, 2018.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the three-day event will champion Filipino ingenuity as it highlights globally competitive products from more than 360 exhibitors. Industries featured are furniture, home décor or furnishings, fashion, food as gifts and health and wellness products.
The show is expecting over 1,300 local and international trade buyers and more than half of which are first-time attendees. Foreign buyers will come from different countries such as United States, Japan, Australia, India, Hongkong, Singapore, South Africa, United Kingdoms, United Arab Emirates (UAE), and Nigeria.
“We are now expecting a new breed of visitors and buyers that is why for the 68th edition, we are not limiting the experience within the halls of World Trade Center. We are actively strengthening our digital presence to enable a continuous exchange between exhibitors and trade buyers from the actual show to their phone screens,” said CITEM Executive Director Pauline Suaco-Juan.
The biannual trade exhibition will intensify its digital campaign through enhanced social media visibility and two new digital platforms such as the Manila FAME app and the Touchpoint website. The app is already downloadable in Google Play (Android) and App Store (iOS) and will serve as an efficient channel for business-matching and interaction.
“Aside from business-matching, the Manila FAME app will also enable buyers and visitors to get the latest updates on the event and vote for their favorite product or exhibitor for the People’s Choice category in the KATHA Awards,” added Suaco-Juan.
Touchpoint, on the other hand, will focus on the intricate narratives behind the products, designers and companies. Aiming to convey the distinct design sensibilities of each export quality product, Touchpoint will feature engaging stories behind each creation. For its first release, the mobile-friendly website will spotlight 15 exhibitors and their diverse stories that play on their product design, materials used and manufacturing processes.
The Design Commune takes centerstage once again this October edition. Now on its 3rd run, the program which aims to establish a steady designer-manufacturer relationship followed a new theme that takes inspiration from nude palettes. More than 80 Philippine manufacturers received product design and development interventions under the leadership of award-winning Filipino artists Tes Pasola and Tony Gonzales.
Also highlighted in the event are the skillful craftsmen from the provinces of Cebu, Bohol, Cagayan de Oro, Albay, Negros Occidental and Negros Oriental, and Marawi City under the Artisans Village setting.
“Emerging MSMEs across the country will converge to showcase the artistic capabilities and impressive crafts of local artisans and communities, each infused with an interesting story from their place of origin,” Suaco-Juan noted.
Bamboo 360, an exploration of one of the country’s highly sustainable raw materials will be given a fresh take The initiative was led by the Design Center of the Philippines in partnership with the Philippine Nickel Industry Association (PNIA).
Buyers and visitors can likewise, participate in four hands-on workshops hosted by artisans and advocacy groups located in the Creative Corners. Featured workshops include a three-day Leather Reborn Workshop by Asia Pacific Leather Fair Ltd.; Basic Leather Workshop by H.H.S. Leather Goods Enterprises; Traditional Craft Making by CRAFT MNL; and Solar Lamp Making Workshop by My Shelter Foundation under their A Liter of Light program.
Attendees can also check out the wide range of gourmet gifts, health & wellness products and services, and other fiber-based products from selected grassroot communities under the Health and Wellness Pavilion, which is supported by the Department of Agriculture – Agribusiness Marketing Service (DA-AMAS).
Manila FAME, a signature event of the Center for International Trade Expositions and Missions, is one of the longest running trade shows in the Asia Pacific and is the only trade event in the Philippines approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Held biannually every April and October, the Manila FAME covers the home, holiday, and fashion sectors.
World-renowned Chilean designer Nelson Sepulveda to participate in Manila FAME October 2016 edition
Chilean designer, scenographer, and stylist Nelson Sepulveda presents his creative ideas on his would-be special setting in the October edition of Manila FAME during his recent visit in the 63rd edition of the trade show this April. He spoke about the importance of ‘romanticizing the handmade and abstracting everyday objects’ in doing design before a group of students, exhibitors, members of the press, and representatives of the Design Center of the Philippines (DCP) and the Center for International Trade Expositions and Missions (CITEM). For the October 2016 show edition, Sepulveda will collaborate closely with the international trend consulting company Edelkoort Etc. to develop designs for Philippine handcrafted baskets using natural materials, with the possibility of expanding the product lineup to include other everyday objects.
RIPPLES Plus highlights globally competitive SMEs at Manila FAME
The Regional Interactive Platform for Philippine Exporters (RIPPLES) Plus is a partnership program of the Export Marketing Bureau (EMB) with the Department of Trade and Industry-Regional Operations Development Group’s (DTI-RODG) Export Pathways Program (EPP). It enables the regional and provincial staff to handhold potential exporters through capacity-building trainings and provides direct interventions (e.g., product designs, market info seminars, compliance with market requirements, export marketing activities, and international trade fair participation) to potential and existing exporters enrolled under the EPP. The program aims to expand the supply base of globally competitive products and services as well as increase Philippine exports and international market shares. The RIPPLES Plus enrollees for 2016 include Calfurn Manufacturing Philippines, Inc.; Globeasia Nature Industries, Inc.; Jalikee Arts & Craft, JER Shellcrafts Creation International, Jhaz Footwear Store, Markalex Creative Crafts Corporation, Melquiades Ceramics, Shelmed Cottage Treasures, Starcrest Asia Corporation, and Tadeco, Inc.
The Artisans Village tells the stories of crafts from the islands
Lifestyle designer PJ Arañador teams up with product specialists Imelda Datul and Rachel Dagñalan in a creative collaboration with the local governments, regional offices of the Department of Trade and Industry (DTI), and 45 SMEs from Albay, Cagayan, Davao, and Laguna. The Artisans Village plays a significant role in protecting, preserving and promoting the arts and crafts of the islands. It aims to celebrate the work of local artisans and master craftsmen highly skilled in weaving, wood carving, metal forging, and other various forms of traditional crafts. The Artisans Village at the 63rd Manila FAME is open until April 24. It remains to be one of the favorite trade show highlights of Manila FAME trade buyers and guests alike.
UAP Convention Exhibits deemed a success
The United Architects of the Philippines (UAP) Convention Exhibits (CONEX) Organizing Committee presents a token of recognition for CITEM’s participation in CONEX 2016 at the Manila FAME Pavilion in SMX Convention Center. The Manila FAME Pavilion was a curated lounge which served as a promotional platform for the featured Philippine furniture and lighting manufacturers. The sophisticated presentation was well received by architect delegates, architecture practitioners, and the general public. UAP CONEX 2016 is the Philippines’ premier building and construction exhibition. In photo are the CONEX Organizing Committee members (from left); Architect Bryan Patrick Tan, CONEX Adviser; Architect Eduardo S. Casares, CONEX Adviser; Oliver Rempillo, Senior Exhibition Designer of CITEM; Architect Richard Garcia, CONEX Director; Architect Alejandro Cua, CONEX Adviser; Cristalle Bernardo, Senior Trade and Industry Development Specialist of CITEM; and Architect Gary Chung of CONEX Marketing.
Design Trails by Bambike at the Design Week Philippines
Design Trails by Bambike offers an exciting and unique opportunity for Design Week Philippines (DWP) visitors to rediscover the history, culture, and art scene of Intramuros through a guided bamboo bike tour of the Walled City. The DWP April 2016 celebration was well received by design aficionados from here and abroad. The Bambike tours will run until April 24. DWP is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It fosters connections between creative industry practitioners and design enthusiasts in an interactive sharing of knowledge, ideas, and trends. It has become a national agenda that nurtures the creativity and design capability of the Philippines to usher in trade opportunities.