The country’s premier international lifestyle trade show opens on Thursday (Oct. 15) with highly visible participation of exporters from India, Indonesia, Hong Kong, Malaysia and Taiwan, highlighting the event’s global character and the Philippines’ emerging image as a design creativity hub.
“The exhibits at this forthcoming October edition 2015 of Manila FAME will bring to the fore both the similarities and differences among the lifestyle export products of Asia’s constituent economies,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM), the event’s organizer and the export promotions arm of the Department of Trade and Industry (DTI).
“It is here (Manila FAME) where we may see Asia’s collective strength as a regional trade bloc, and assess the actual global competitiveness of Philippine lifestyle exports vis-à-vis those of our fellow Asians, especially in terms of universal appeal and market acceptance,” Gaetos said of the estimated 5,000 international trade visitors and buyers expected to swarm the event at the SMX Convention Center, Mall of Asia, during its 4-day run up to Oct. 18.
The foreign exporters will have their products exhibited at the Manila FAME’s International Hall, where their fashion items, furniture and furnishings, home décor, gifts and premium will be arrayed with those of the Philippines in other special settings, all occupying the entire 17,156-sqm exhibit space of the SMX.
The special settings for the Philippine export exhibits are the Artisan Villages for artisanal crafts, The Manila Gusto Gallery: In Pursuit of Pleasure for a rare blend of the classic and the modern in houseware design, the Light & Shadow for the industry’s new lighting interpretations for 2015 as the International Year of Light and Light-based Technologies as proclaimed by the United Nations, the Red Box program for the design collections of today’s generation of budding professionals and manufacturers, the Manila Wear for tropical fashion expressions, the NeoTextiles Philippines for the country’s commercially viable and globally competitive fabrics, and the OTOP (one town, one product) Marketplace for regional entrepreneurial development as manifested by community-based but export-quality products.
All in all, over 400 exhibitors from the top ranks of the country’s lifestyle export industry have been tapped by CITEM for the 62nd Manila FAME, which is seen to yield spot sales of up to P73 million for domestic consumption and $26.5 million for foreign, a big leap from the year-ago level of P45.13 million domestic, and $13.38 million export.
The previous Manila FAME October edition drew more than 300 exhibitors and over 3,000 foreign and local trade visitors and buyers as against this year’s target of 450 and 5,000.
To address them at the welcome reception as guest of honor is DTI Secretary Gregory Domingo, who will open the show and present the winners of the Katha Awards, a special distinction conferred on exporters and designers for exceptional product quality and design in various export categories.
Invited to join Domingo at the ceremonies, according to Gaetos, are Governors Joey Salceda of Albay and Ramil Hernandez of Laguna to represent the local government units in the Artisan Villages exhibition, and DTI Undersecretary Zenaida Maglaya, Agriculture Undersecretary Emerson Palad, Philippine Fiber Industry Development Authority Officer-in-Charge Dr. Clarito Barron, and DTI regional directors in Cagayan Valley, Southern Tagalog, Bicol and Davao, and provincial directors in Laguna and Albay.
Assisting CITEM in organizing Manila FAME are business support and trade promotion organizations such as the Foreign Trade Service Corps, DTI regional and provincial offices, Philippine embassies, local government units, Foreign Buyers Association of the Philippines, Bureau of Domestic Trade, Export Marketing Bureau, and the Department of Agriculture – Agribusiness and Marketing Assistance Service.
Manila FAME is the Philippines’ biggest international trade fair for exports from various industry sectors and communities. It is one of the longest-running trade shows in Asia Pacific and the only event approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
For more information, please log on to www.manilafame.com.
October 15-18 at SMX Convention Center
Manila FAME, the country’s most anticipated bi-annual design and lifestyle event, sets in motion another edition of bringing creative and design-forward home and fashion products to the global market.
The second longest-running trade show in the Asia-Pacific, Manila FAME expands its role in presenting the portraiture of Philippine ingenuity through two new event highlights: The Artisan Village and the ARTBLOCK.
Featuring the arts and crafts of Albay, Cagayan Valley, Laguna, Davao Region, and the natural fibers of the Philippines, The Artisan Village upholds the genius loci of each community, town, or city — the moving spirit behind the country’s skilled artisans and master craftsmen whose hands work with exceptional ease and expertise in weaving, wood carving, metal forging, marquetry, and in so many other forms of traditional crafts.
The Artisan Village essays the quest for craft promotion and revivalism to inspire local government units to embrace the concept and thereby establish centers of craft excellence in their communities.
ARTBLOCK brings together leading Philippine galleries for a special showcase of contemporary art, highlighting the exceptional talent of Filipino artists, carefully selected from the roster of each participating gallery.
ARTBLOCK in the Manila FAME aims to develop cultural exchanges with other art markets such as Singapore, Malaysia, Hong Kong and Basel, and set the stage for Philippine Art in the global lifestyle circuit.
Under the creative supervision of German product specialist Detlef Klatt, The Manila Gusto Gallery: In Pursuit of Pleasure is more than just a neo-baroque-inspired special setting — it is an ornate, lavish, and exuberant collection that promises to awaken the senses with its fanciful mix of the modern and classic styles. The florid ornamentation and luxurious attention to detail is an enticement, a visual and tactile invitation to be bold, to seize life’s precious moments, and to create significant connections. Frolicking with black and white, and infused with layers of gold, the Manila Gusto Gallery celebrates a life in pursuit of pleasure, an ode to the life well lived. The 21 local companies sharing their collection for the Manila Gusto Gallery are: Asia Ceramics, Basket and Weaves, Bon-Ace, Chanalli, Chrysara, CSM, Dekokraft, Fae Decorcrafts, Gyrma Import Export, J.E.R. Shellcraft, Joami International Trading, Manila Precious Moments, MCCA, Marykel, Navidad Crafts Export Corporation, Obra Nicolas, P&B Valises, Peter and Paul, and Philippines Treasures, Prado, and Sarilinlikha Novelties.
On its 8th edition, Manila Wear features a Bridal Setting that will exhibit bridal apparels and wearables. Manila Wear also unveils a fresh take on contemporary trends by seasoned designers and the new generation of fashion talents in order to woo foreign buyers to their brands.
The country’s leading designers Rhett Eala, Randy Ortiz, Rajo Laurel, and JC Buendia will showcase timeless and romantic bridal gowns, along with millennial and breakthrough designers who will present a distinct collection of wedding dresses.
HYBRID, an art and design group composed of Jinggoy Buensuceso, Wataru Sakuma, and Stanley Ruiz collaborate on an installation that fuses light and time to form an enchanting 3D imprint mid-air that mimics the colors of the Aurora Borealis. This installation is made in celebration of United Nations’ proclamation of 2015 as the International Year of Light and Light-based Technologies to bring to life Filipino creativity and imagination through a unique interpretation of light.
CITEM strengthens its commitment to developing and nurturing globally competitive Philippine micro, small and medium-sized enterprises (MSMEs), exporters, designers, and manufacturers as Manila FAME serves as an MSME incubator.
The One Town, One Product (OTOP) program features select small and medium enterprises (SMEs) that make use of the country’s indigenous raw materials and local skills and talents. Upholding the global competitiveness of Philippine products, the OTOP program of the Bureau of Domestic Trade (BDT) of the DTI is a priority project of the government to promote entrepreneurship and job creation in the country’s various regions.
NeoTextiles Philippines continues with a vibrant showcase of textiles that marries the age-old weaving tradition of ethnic communities with modern and innovative 21st century techniques.
Red Box is a designer development program which aims to nurture the next generation of Philippine designers. Red Box works with emerging talents by matching them with local manufacturers to create fresh concepts that reflect their unique design sensibilities.
Red Box Design Talents is a platform to discover and nurture young designers. 14 finalists handpicked from over 140 aspirants by a high-caliber jury of design professionals under the mentorship of celebrated design icons Budji Layug and Lulu Tan-Gan were thoroughly immersed in a unique design and development process and close collaboration with manufacturers. The result is a renewed understanding and intimate knowledge of the process of design, material and craft techniques.
Designers Lilianna Manahan, Joseph Rastrullo, and Rachelle Dagñalan, who have been part of the Red Box Program since 2013 and are continuing their design journey as the country’s next generation of designers.
For the October 2015 edition, the three designers are given the freedom to create and curate individual spaces reflective of their design aesthetic. The showcase provides a glimpse into their growth as designers, individually and collectively.
International Exhibitors Pavilions
The International Hall houses companies from India, Indonesia, Hong Kong, Korea, Malaysia, and Taiwan carrying fashion items, furniture and furnishings, home décor, gifts, and premiums. Taiwan will introduce 60 brands under its Taiwan Excellence brand. These participating countries recognize the huge potential of the Philippine consumer market and are ready to tap the vast opportunities offered by the country’s growing affluence.
Parallel Event: Design Week Philippines
Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It has its roots from Proclamation No. 277 signed by President Benigno S. Aquino III on October 20, 2011, where he declares the third week of March and October of each year as Design Week Philippines. It has thus become a national agenda that nurtures the creativity and design capability of the Philippines to spur innovations directed towards ushering in of trade opportunities, and positioning the Philippines as Asia’s design destination.
Design Week Philippines has three components—Design Talks, Design Tours, and Creative Environment—that will be held inside and outside of the SMX Convention Center in the duration of the event.
Design Talks, the key thought platform on design and creativity, masters and industry movers from various creative industries will flesh out the key values of the maker culture in a three-module forum to provide insight towards the co-creation of a better future.
Design Tours journeys north of Manila to highlight Pampanga as more than just the culinary capital of the country. It will take Manila FAME VIBs (very important buyers) and special guests to Pampanga to witness age old living traditions.
Starting this edition, Design Week Philippines will be rolled-out to key cities in the Metro through Creative Environment to reach an even broader audience and bring together a diverse group of design enthusiasts that encourages dynamic meet-ups and exciting encounters with members of the creative class.
For the Creative Environment component, The Design Week Philippines partners with Animation Council of the Philippines, Inc. (ACPI) and SMX Aura for the celebration of Filipino Talent in the field of animation as they hold Animahenasyon 2015: 9th Philippine Animation Festival on 15-16 October 2015.
2680 F.B. Harrison Compound tenants The Henry Hotel, Atelier of Mr. Jojie Lloren, Artelano 11 and Avellana Art Gallery likewise opens their space exclusively for select Manila FAME guests and buyers on 16 October 2015 for “Conversations at 2680 F.B. Harrison Compound,” a curated event where design, art, architecture and fashion intersect.
The Asia Cosplay Meet Philippines, organized by the Norman Goss Training Services in cooperation with Asia Cosplay Meet main organizer Singapore Cosplay Club and in partnership with Intramuros Administration, is set to select a three-person cosplay team that will represent the country in the upcoming Asia Cosplay Meet 2015.
Hallmark of Philippine Design Excellence
Since its inception in the early 80s, Katha Awards has been distinguished as an important hallmark of Philippine product design excellence and innovation. It is an emblem and statement that seeks to inspire and challenge exporters and designers to constantly create and develop original designs for furniture, home décor and furnishings, holiday décor and gifts, and fashion complements relevant in the global market.
The major categories of Katha Awards are Best Product Design (Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion), Best Booth Display, and an Eco-Design Award as a special citation. The four major product categories are Furniture, Houseware/Furnishings, Holiday Décor and Gifts, and Fashion.
Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME, held at the SMX Convention Center in Pasay City, features finely selected furniture and home furnishings, holiday gifts and décor, visual arts, health and wellness products, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME expands its platform for design and craftsmanship with the inclusion of an International Hall at its 60th edition slated at the SMX Convention Center, Mall of Asia Complex in Pasay City on October 16-19.
The International Hall will feature exhibitors from Asia and the Pacific; and will carry furniture, furnishings, home décor, gifts and premiums, and fashion items.
Participating countries are Australia, India, Indonesia, Malaysia, Pakistan, South Korea, and Taiwan.
“The growing number of international exhibitors expands the product offerings of Manila FAME to cater to both our local and foreign buyers who come twice a year to the show to source for finely crafted products,” said Rosvi Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM).
Organized by CITEM, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, eco-sustainability, and artisanship in Philippine products. It showcases finely selected products such as furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME is the second longest-running trade show in Asia Pacific and the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
From carving to weaving to shell inlay to leather embossing to upcycling, visitors of the 60th Manila FAME on October 16-19 will witness the unfolding of the Philippines’ rich and colorful craft heritage through a showcase of hometown handcrafted pieces by passionate Filipino craftsmen whose skills have been passed on through generations of artisans.
This edition of Manila FAME, the country’s premier design and lifestyle event, will highlight the country’s cultural narrative at the One Town, One Product (OTOP) Marketplace, a priority program of the Bureau of Domestic Trade (BDT), in partnership with the Center for International Trade Expositions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI).
“True to CITEM’s commitment of promoting the global competitiveness of Philippine products, this edition intends to emphasize the local communities’ age-old techniques and their use of homegrown materials to craft items that narrate the vibrant stories of history, heritage, and talent of the Filipino craftsman,” said CITEM Executive Director Rosvi Gaetos.
Various towns, provinces, and regions will take pride in their distinctive products at the OTOP Marketplace, transforming the abundant natural resources available to them into masterpieces of Philippine craft. Local artisans from the Cordillera Administrative Region (CAR), South Luzon, Eastern Visayas, and Southern and Central Mindanao,will unveil their exquisite techniques and styles to unearth distinctive woodwork. Craftsmen from Ilocos, MIMAROPA, Bicol, Central and Eastern Visayas, and Davao tell their stories through weaving cotton, palm, pandan, and ticog (a type of local wild grass), celebrating the country’s rich culture and traditions. The art of upcycling waste materials such as coconut shells, leaves, or newspapers by Bohol, Cagayan Valley, and National Capital Region (NCR) speaks not only the talents of the individual local artisans but also their genuine appreciation for nature and their natural environment.
“Ultimately, CITEM strives to generate a pool of market-ready manufacturers that create innovative and market-driven products made from locally sourced raw materials in order to bring livelihood to their local communities,” Gaetos added.
CITEM, the export promotions arm of the DTI, organizes the Manila FAME, which nurtures and promotes upcoming designers and manufacturers. The bi-annual event is a global platform for the country’s small and medium enterprises (SMEs), which features export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market.
Manila FAME, slated at the SMX Convention Center, Mall of Asia Complex in Pasay, is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.
DESIGN FOR EXPORTS EXCELLENCE. In the recently concluded 59th edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers through the Katha Awards, considered as the most prestigious award in the Philippine design scene. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products and to pursue a skillful exploration of new materials/processes. The Katha Awardees for March 2014 are The Gilded Expression for the crocheted hand bag with real twig (Best Product Design Award for Fashion); Navidad Crafts Export Corp. for the bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); MCAA Industrial Corp. for the Angler lamp (Best Product Design for Houseware and Furnishings); and Industria Home for the Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Floreia CVD Ventures, Inc. for the Poi necklace. In photo are (from left to right): event host Daphne Oseña-Paez; Nini Ledesma of Navidad Crafts Export Corp., Jude Tiotuico of Industria Home; CITEM Executive Director Rosvi Gaetos; Carlo Delantar of Floreia CVD Ventures, Inc.; Trade Undersecretary Ponciano Manalo, Jr.; Trade Undersecretary Nora Terrado; Rowena Domingo, wife of DTI Secretary Gregory Domingo; Ann Pamintuan of The Gilded Expression, and Angeles Havitan of MCCA Industrial Corporation.